Group No.

5
Sumit Agarwal Saurabh Srivastava Himanshu Yadav Deepti Sharma Shreya

Service
Services are deeds, processes, and performances.
Services include all economic activities whose output is not a physical product or construction, is generally consumed at the time it is produced, and provides added value (e.g., convenience, amusement, timeliness, comfort, health) in forms that are essentially intangible.

Pure Tangible Good

Tangible Good With Accompanying Services

Auto With Accompanying Repair Services

Hybrid Offer

Service With Accompanying Minor Goods

Pure Service

Soap

Restaurant

Airline Trip With Accompanying Snacks

Education

8-3

Health Care hospital, medical practice, dentistry, eye care Professional Services accounting, legal, architectural Financial Services banking, investment advising, insurance Hospitality restaurant, hotel/motel, bed & breakfast Travel airlines, travel agencies, theme park Others hair styling, pest control, plumbing, lawn maintenance, counseling services, health club, education

8-5

The Best Example of Pure Service Marketing is Education Sector. Which we can understand by the example of Jaipuria Institute of

Management, Noida

Services offered by JIM, Noida

Computer Lab

Library

Students Vehicle Parking Service

Faculty Vehicle Parking Service

Students Mess

Students Canteen

High Quality Infrastructure(Tangiblising the Intangible)

Play Ground Facility

College (Management)

Internal Marketing

External Marketing

enabling the promise

setting the promise

Faculty

Interactive Marketing

Students