Professional Documents
Culture Documents
Submitted To
Prof. Vineet Vishnu
Submitted By
SHREYA PGFB1144 PGDM (G) 2011-13
TV COMMERCIAL
Company: Cadbury India Brand: Cadbury Gems Variant: Gems Surprise Creative Idea: Raho Umerless Appeal Used: Emotional and Humor Alternate Execution: Celebrity endorsement can be a good Idea.
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Print Advertising
Company: Gitanjali Group Brand: Nakshatra Variant: Diamond Jewellery Creative Idea: Wear Your Divine Luck Appeal Used: Snob, Brand, Endorsement Alternate Execution: This advertisement can be more beautiful if executed with the theme of marriage where a bride is shown wearing Nakshatra Jewellery. Marriage is an auspicious occasion which can be made more auspicious with Nakshatra Jewelleries.
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