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Advertising and Sales Promotion

Individual Assignment of Advertising and Sales Promotion

Submitted To
Prof. Vineet Vishnu

Submitted By
SHREYA PGFB1144 PGDM (G) 2011-13

TV COMMERCIAL

Company: Cadbury India Brand: Cadbury Gems Variant: Gems Surprise Creative Idea: Raho Umerless Appeal Used: Emotional and Humor Alternate Execution: Celebrity endorsement can be a good Idea.

Jaipuria Institute of Management, Noida

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Print Advertising

Company: Gitanjali Group Brand: Nakshatra Variant: Diamond Jewellery Creative Idea: Wear Your Divine Luck Appeal Used: Snob, Brand, Endorsement Alternate Execution: This advertisement can be more beautiful if executed with the theme of marriage where a bride is shown wearing Nakshatra Jewellery. Marriage is an auspicious occasion which can be made more auspicious with Nakshatra Jewelleries.

Jaipuria Institute of Management, Noida

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