Test: DAS Quiz 1A User: Monica Dr.R.K.

Shrivastava Shrivastava [Taken On: 08/31/2010]

Section 2: DAS Quiz 1A Q. 1 Which one of the following is NOT one of the four product characteristics that R&D can set? Ac R S tua e e l s l u e lt c t e d C o r r e c t C o r r e c t C o r r e c Choices displayed

age

size

performance

t Co C rre o ct r r e c t C o r r e c t Co rre ct

quality

reliability

Q. 2 Inside each fine cut circle, Ac R S tua e e l s l u e lt c t e d C o r r e c t Co C rre o ct r r e c t Choices displayed

product segments strive to be in the center

segments have an ideal spot where demand is at its highest

C o r r e c t C o r r e c t C o r r e c t Co rre ct

product segments strive to be near the boundaries

demand is at its highest as long as product segments are within the circle

none of the options

Q. 3 Which market segment places the most importance on reliability? Ac R S Choices displayed tua e e l s l u e lt c t e d Co I Performance rre n ct C o r r e c

t I n C o r r e c t I n C o r r e c t I n C o r r e c t I n C o r r e c t Un att em pte d

Low End

High End

Size

Traditional

Q. 4 Of the five market segments, which three are more concerned about leading-

edge technology within their respective segment expectations: Ac R S tua e e l s l u e lt c t e d C o r r e c t Co C rre o ct r r e c t C o r r e c t C o r r e c t Co rre ct Choices displayed

Size Segment, Performance Segment, and Low End Segment

Size Segment, Performance Segment, and High End Segment

Low End Segment, Traditional Segment, And High End Segment

Size Segment, Performance Segment, and Traditional Segment

Q. 5 You have been promoted to vice president of marketing. Congratulations.

The CEO asks the following question: " Is it possible to develop a single marketing mix for two or more market segments within the Capstone industry?" How do you respond? Ac R S tua e e l s l u e lt c t e d I n C o r r e c t Co I rre n ct C o r r e c t I n C o r r e c t I n C o r Choices displayed

Yes: it is possible for high end, and performance market segments.

No; the importance of key buying criteria differs on a segment-bysegment basis.

No; key buying criteria change over time

Yes: it is possible for performance and size market segments.

r e c t I n C o r r e c t Inc orr ect

No; key buying criteria are different for each segment.

Q. 6 In the Marketing area, which expenditure drives customer Awareness? Ac R S tua e e l s l u e lt c t e d C o r r e c t C o r r e c t C o Choices displayed

MTBF

Sales Budget

Price

r r e c t Co C rre o ct r r e c t Co rre ct

Promotion Budget

Q. 7 In addition to expecting decreasing Size and increasing Performance of the sensors, what other demands do Capstone customers place on the market: Ac R S tua e e l s l u e lt c t e d I n C o r r e c t I n C o r r e Choices displayed

All of the options

Demands for exclusive distribution deals

c t I n C o r r e c t Co I rre n ct C o r r e c t Inc orr ect

Increasing Reliability

Decreasing Price

Q. 8 How much awareness is created by the $250,000 promotion fee charged when a new product is invented and released from R&D? Ac R S Choices displayed tua e e l s l u e lt c t e d I 80% n C o r r e c

t Co I rre n ct C o r r e c t I n C o r r e c t I n C o r r e c t I n C o r r e c t Inc orr ect

50%

100%

33%

67%

Q. 9 In order to achieve 100% accessibility, a team must:

Ac R S tua e e l s l u e lt c t e d I n C o r r e c t Co I rre n ct C o r r e c t I n C o r r e c t I n C o r r e c t

Choices displayed

have a combined sales budget of $40 million

have two products in the same segment

create awareness in the previous year

none of the options

I n C o r r e c t Inc orr ect

spend $4 million on distribution channels

Q. 10 Which of the following are not considered in the Fine Cut? Ac R S tua e e l s l u e lt c t e d C o r r e c t C o r r e c t C o r r e c Choices displayed

Reliability

Price

Positioning

t Co C rre o ct r r e c t C o r r e c t Co rre ct

Automation

Age

Q. 11 Which financial obligation is properly satisfied with Bond Issues as opposed to other financing choices? Ac R S Choices displayed tua e e l s l u e lt c t e d I Accounts Payable n C o r r e c t I All of the options n C o

r r e c t I n C o r r e c t Co I rre n ct C o r r e c t I n C o r r e c t Inc orr ect

Changes in A/R policy

Paying for increased production capacity

Salary increases

Q. 12 Before finalizing Finance decisions, decisions must be made in all other functional areas first. Otherwise, how will the Finance Manager know what the financial projections and demands for capital look like? Ac R S Choices displayed tua e e l s l

u e lt c t e d C o r r e c t Co C rre o ct r r e c t Co rre ct

Do not agree

Agree

Q. 13 A change in MTBF affects Ac R S Choices displayed tua e e l s l u e lt c t e d Co I material cost rre n ct C o r r e c t I none of the options

n C o r r e c t I n C o r r e c t I n C o r r e c t I n C o r r e c t Inc orr ect

project management

inventory

positioning

Q. 14 If you sell all of the capacity on a production line, inventory from that line is sold at? Ac R S Choices displayed

tua e e l s l u e lt c t e d I n C o r r e c t I n C o r r e c t I n C o r r e c t I n C o r r e c t Co I

an equivalent percentage of your revenues

what you determine it to be worth

half the value as it shows on the accounting department's books

actual costs incurred thus far

half the average cost of production

rre n ct C o r r e c t Inc orr ect Q. 15 Increases in Plant Automation will decrease labor costs per unit. Decreases in Plant Automation will Ac R S tua e e l s l u e lt c t e d I n C o r r e c t I n C o r r e c t Co I rre n Choices displayed

Slightly reduce R&D cycle-time

Increase labor costs, placing additional pressure on profit margins

All of the options

ct C o r r e c t I n C o r r e c t Inc orr ect

Increase labor costs, making it difficult to meet customer demands for falling prices