Scribd Logo
Upload

Welcome to Scribd!

  • Moneycontrol - Auto

    Uploaded by

    Seshadri Shankaran
    9 views6 pages
    45% of Moneycontrol users own sedans, 28% own UVs and 27% own hatchbacks; 31% plan to buy a new car in the next 3 months. 60% of our users have a budget of about Rs 6 lacs while 11% of the audience are looking to purchase a vehicle in the range of Rs 20 lacs and above 36% plan to buy sedans, 28% are considering UVs and 36% are planning to purchase hatchbacks.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    45% of Moneycontrol users own sedans, 28% own UVs and 27% own hatchbacks; 31% plan to buy a new car in the next 3 months. 60% of our users have a budget of about Rs 6 lacs while 11% of the audience are looking to purchase a vehicle in the range of Rs 20 lacs and above 36% plan to buy sedans, 28% are considering UVs and 36% are planning to purchase hatchbacks.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views6 pages

    Moneycontrol - Auto

    Uploaded by

    Seshadri Shankaran
    45% of Moneycontrol users own sedans, 28% own UVs and 27% own hatchbacks; 31% plan to buy a new car in the next 3 months. 60% of our users have a budget of about Rs 6 lacs while 11% of the audience are looking to purchase a vehicle in the range of Rs 20 lacs and above 36% plan to buy sedans, 28% are considering UVs and 36% are planning to purchase hatchbacks.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    USAGE AND INTENT TO PURCHASE - AUTO

    45% of Moneycontrol users surveyed own Sedans, 28% own UVs and 27% own hatchbacks; 31% plan to buy a new car in the next 3 months
    11% 8% 9% 9% 15%

    3% 11% 22% 12%

    Hatchback Economy Sedan Economy UV/SUV/MUV Economy

    Hatchback Luxury Sedan Luxury UV/SUV/MUV Luxury

    Hatchback Premium Sedan Premium UV/SUV/MUV Premium

    Intended Buying Period

    23%

    8%

    69%

    1 month

    3 months

    1-3 months

    60% of our users have a budget of about Rs 6 lacs while 11% of the audience are looking to purchase a vehicle in the range of Rs 20 lacs and above

    11% 13% 40%

    36%

    5 Lacs

    5-10 Lacs

    10-20 Lacs

    20+ Lacs

    36% plan to buy sedans, 28% are considering UVs and 36% are planning to purchase hatchbacks

    16% 12%

    0%

    17% 2%

    17% 14% 10% 12%

    Hatchback Economy Sedan Economy UV/SUV/MUV Economy

    Hatchback Luxury Sedan Luxury UV/SUV/MUV Luxury

    Hatchback Premium Sedan Premium UV/SUV/MUV Premium

    Close to 70% of the users are considering a loan for the purchase

    11% 13% 40%

    36%

    5 Lacs

    5-10 Lacs

    10-20 Lacs

    20+ Lacs

    More than 50% of the users search online for car related information

    16%

    2%

    48%

    34%

    Review sites

    Company websites

    Others

    Blogs

    You might also like