Implementing Social Networking November 8, 2010

Meghan (@irishgirl)

Nancy (@nylons)

Who are the Geek Girls?

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Today, well cover:

What is social media, why should I care, and how can I use it effectively in a learning environment?

We wish we could cover...

Using social media effectively for organizations and individuals.

What is social media?

The sites and applications we use to connect, have conversations and share content with each other.

Historically, connections, conversations and content have been separate.

Today, web-based tools facilitate connections that are supported by content that we contribute.

Why should I care?

Social media is the #1 activity on the web.

Nielsen, 2010

96% of Gen Y is on a social network. By 2010, they will outnumber Boomers. They think email is passe.

Trendspotting, July 2007

60-70% of Americans use social media. If Facebook were a country, it would be the 3rd most populous in the world with 500 million users.

Cone, September 2008 MarketTools, August/September 2008 Facebook 2010

Students who used Twitter showed more than 2x improvement in engagment, and achieved a .5 point increase in their overall GPA for the semester.

http://mashable.com/2010/11/04/twitter-student-engagement/

Life is a group project. Social media is, by nature, collaborative.

Social media puts introverts and extroverts on a more level playing eld.

A pilot social media program in Oregon found 20% of students completing extra assignments for no credit, grades had gone up more than 50%, and chronic absenteeism reduced by more than a third.

http://mashable.com/2010/09/29/social-media-in-school/

Challenges
The trouble with multitasking. Using technology to engage vs. distract.

Small groups defend themselves against free riders. Large groups dont. -Clay Shirky

Opportunities
What jobs require us to sit in our seats, absorb information and be quiet? We need people who are problem solvers and good communicators.

Implemenation Ideas + Inspiration

Implementation

Dene goals Develop strategies Experiment with tactics Measure progress & rene approach

What are your goals? How can social technologies help achieve those goals through information-sharing, collaboration and communication?

Facebook

Twitter

Other Ideas:
Ofce hours on Twitter or Facebook Class blogs Connect with professionals and thought leaders Comments and critiques for group projects Networking for professional opportunities

Other Ideas:

Thank you.

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