SALES

STRATEGY
OF

Dhaval Vachhani Harshdeep Singh

Dhillon

Pranav Trivedi Rizwan Pathan

Varun Tyagi

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& Management
 FLOW OF
PRESENTATION

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 CADBURY
INDIA

Cadbury India began its operations as a trading concern in 1947.

Cadbury in the Indian sub continent defined the first taste of chocolate.
The company today employs nearly 2000 people across India.

Cadbury India's four factories in India churn out close to 8,000 tones of
chocolate and the company sells a million bars every day.(locations of
factories.)

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 SALES
CHANNEL

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 INTERPRETA
TION
•Step 1 : Starting from the supplier of Raw
Material.

•Step 2: Then From Manufacturer to Ware

House.

•Step 3: Ware House to Wholesaler.

•Step 4: Wholesaler to Retailer.

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 S.P.A.N.C
.O.
•Suspect: Targeting masses.

•Prospect: All family members .

•Approach: “Kuch Mitha Ho Jaye”

Promotion.

•Negotiate: Proving our Quality among

others.

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•Close: By making Prospect orders.

•Order: By taking order.

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 A.I.D.A
.S.
•Attention : Promotion.

•Interest: By proving quality and

distinctive taste.

•Desire: “Kuch Mitha Ho Jaye” tagline.

•Action: Ensure of proper distribution.

•Satisfaction: To satisfy customer with

Product.
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 RECOMMENDAT
•Accelerate salesIONS
of Éclairs and use as
Barter.

•Should be made available

everywhere.

•Approach to the Rural Area.

•Create new products to push the

sales.
•Chocolate drink entry in the market.
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 THANK
YOU!

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& Management