Professional Documents
Culture Documents
Digital Adoption
Behaviour Change
ONLINE OXYGEN
ONLINE OXYGEN
Roughly 10 years after the first web sites started popping up, 1 billion consumers worldwide consider online access an absolute necessity, needing it like they need oxygen.
Christian Bartens, Tourism Australia, March 2007
24/7 ENTERTAINMENT
EXPERIENCE ECONOMY
Self-Actualization
LIFE CACHING
Esteem
MOBILE OXYGEN
Belonging
GENERATION C(ONTENT)
Self-Actualization Esteem
CUSTOMER-MADE
Esteem
Campaign Buzz
CUSTOMER-MADE
Esteem
HOBBYNOMICS
Consumers producing, contributing, adding, suggesting for non-monetary reasons, leaving economists (and well-known brands) in shock. If only they would reap the benefits from understanding that increasingly, contributing constitutes status for creative individuals
Esteem
Christian Bartens, Tourism Australia, March 2007
TRYSUMERS
Esteem Belonging
Music Recommendations
Esteem Belonging
Search
Volume
Variations
Australian Top 20
Self-Organizing Syndication
Web 1.0 Email Directories Search Brochures
PEW: 28% of US Internet users tagged content online
Christian Bartens, Tourism Australia, March 2007
Trust Online
Christian Bartens, Tourism Australia, March 2007 Source: Digital Center, University of Southern California
KLM Commercial
Entertainment Category
YOUNIVERSAL BRANDING
MARKETING 2.0
Thank You
Useful Links
Where does he find this stuff?
Newsletters
http://www.emarketer.com/ http://www.techcrunch.com/ http://www.smartbrief.com/iab/ http://www.marketingvox.com/ http://www.trendwatching.com/ http://www.springwise.com/ http://www.useit.com/alertbox/
Christian Bartens, Tourism Australia, March 2007
Trends
http://www.hitwise.com.au/datacenter http://www.google.com/trends http://www.google.com/zeitgeist http://www.trendwatching.com/trends http://www.springwise.com/ http://www.blogpulse.com/ http://www.alexa.com/
Christian Bartens, Tourism Australia, March 2007
Research
http://www.etcnewmedia.com/ http://www.internetworldstats.com/ http://www.useit.com/alertbox/ http://www.doubleclick.com/ http://www.digitalcenter.org/ (US) http://www.online-publishers.org/ http://www.clickz.com/ http://www.nngroup.com/ http://www.jupiterresearch.com/ http://www.pewinternet.org http://www.atlassolutions.com/institute
Christian Bartens, Tourism Australia, March 2007