IMPORTANT NOTE Based on the request of large number of M.B.A.

Colleges, the Course Structure which was initially proposed is retained for the academic year 2007 onwards as furnished below. The course structure and syllabus furnished hereunder need to be followed and examination need to be conducted accordingly.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY Kukatpally, Hyderabad 500 085 Course Structure for MBA (2007 onwards) All the papers are for 100 marks with 40% for mid term and 60% for end examination. Business Communication and Soft skills of I Semester has both theory and laboratory content divided equally. Company and Industry Analysis are for 50 marks with evaluation done internally at the end of the semester. The degree will be awarded after successful completion of all the semester papers and submission of project report followed by Viva. The teaching methodology should emphasize on case study approach wherever appropriate with cases being of recent origin. The break up of subjects offered semester-wise is given as below: Semester I 1. Management Theory and Practice 2. Managerial Economics 3. Research Methodology and Statistical Tools 4. Financial Accounting and Analysis 5. Business Law and Regulation 6. Business Communication & Soft skills (Theory paper 50marks and Practical 50 marks) 7. Business Environment 8. Information Technology Lab Semester II 9. Human Resource Management 10. Financial Management 11. Quantitative Analysis for Business Decisions 12. Production and Operations Management 13. Marketing Management 14. ERP &MIS 15.Company Analysis Report Submission followed by Seminar Viva

Detailed syllabus

1. Management Theory and Practice

Objective of the course is to give a basic perspective of Management theories and Practices. This will form foundation to study other functional areas of management. 1. Introduction: Management definitions, types of managers; managerial roles and functions; Science or Art? - Administration vs Management, External environment Managing people and organizations in the context of New EraManaging for competitive advantage - the Challenges of Management - Corporate Social responsibility- Managerial Ethics. 2. Perspectives on Management: Scientific Management (Fredrick W.Taylor, Frank and Lillian Gilbreth), Human Relations (Elton Mayo, Douglas Mc Gregors Theory X and Theory Y, William Ouchis Theory Z), the Systems Approach, the Contingency Approach, the Mckinsey 7-S Framework. 3. Planning: Nature of planning, Steps in planning, types of planning, Levels of planning - The Planning Process. Planning practices in USA, Japan and China. 4. Decision Making: Problem and Opportunity finding, the nature Decision Making, the Rational Model of Rational Model, Improving making practices abroad. 5. Organising: Nature of organizing, organization levels and span of management Factors determining span - Organisational design and structure departmentation, line and staff concepts, staffing delegation, decentralization and recentralisation of authority - responsive organizations Global organizing. 6. Leading: Leading Vs Managing Trait approach and Contingency approaches to leadership - Dimensions of Leadership - Leadership Behavior and styles developing leadership skills transformational leaders - Leadership in Crosscultural environment - Evaluating Leader- Women and Corporate leadership of Managerial Decision Making, Challenges to the

the Effectiveness of Decision Making Tools and

Techniques, Role of Boards and Committees in Decision Making - Decision

Motivational theories- Building Groups into Teams, Intergroup Behavior, conflict and negotiation Global leading. 7. Communication: Importance of Communication, Interpersonal communication Barriers to Effective communication, Communication in Organizations, Using Communication Skills to manage Conflicts. Communicating for understanding and results, creating productive interpersonal relationships, Guidelines to improve written and oral communication- communication practices in India and abroad. 8. Controlling: Basic control process- control as a feedback system Feed Forward Control Requirements for effective control control techniques Overall controls and preventive controls Global controlling. References: Stoner, Freeman and Gilbert, Jr. Management, 6/e, Pearson Education, New Delhi, 2006. Koontz, Weihrich & Aryasri, Principles of Management, TMH, New Delhi, 2007 Heinz Weihrich, Harold Koontz: Management A Global Perspective, 10/e, Tata McGraw Hill, 2007. Daft, The New Era of Management, Thompson, 7/e New Delhi, 2007. Schermerhorn: Management 8ed,Wiley India 2006 Prem Vrat, K K Ahuja, P K Jain, Case Studies in Management, Vikas Publishing House Pvt. Ltd., 2006. Lussier: Effective Leadership, Thomson, 2007. Robbins: Management 7/e Pearson Education, 2006. Griffin:Management 8ed, Biztantra, 2005 Mullins:Management and Organisational Behaviour, Pearson, 2007.

2. Managerial Economics
Objective of this course is to understand the relevance of economics in business management. This will enable the students to study functional areas of management such as Marketing , Production and Costing from a broader perspective. 1. Introduction to Managerial Economics: Definition, Nature and Scope, Relationship with other areas in Economics, Production Management, Marketing, Finance and Personnel, Operations research - The role of managerial economist. 2. Objectives of the firm: Managerial theories of firm, Behavioural theories of firm, optimization techniques, optimization with calculus, New management tools of optimization. 3. Basic economic principles the concept of opportunity cost, incremental concept, scarcity, marginalism, Equi-marginalism, Time perspective, discounting principle, risk and uncertainty. 4. Theory of Demand: Demand Analysis, Elasticity of demand, types and significance of Elasticity of Demand. Demand estimation Marketing research approaches to demand estimation. Need for forecasting, forecasting techniques. Supply Analysis Supply function, the Law of Supply, Elasticity of Supply. 5. Production Analysis: Production function, Marginal Rate of Technical Substitution, Isoquants and Isocosts, Production function with one/two variables, Cobb-Douglas Production Function, Returns to Scale and Returns to Factors, Economies of scale- Innovations and global competitiveness. 6. Cost theory and estimation: Cost concepts, determinants of cost, cost-output relationship in the short run and long run, short run vs. long run costs, average cost curves, Overall Cost leadership.

7. Market Structure and Pricing practices:

Features and Types of different

competitive situations - Price-Output determination in Perfect competition, Monopoly, Monopolistic competition and Oligopoly both the long run and short run. Pricing philosophy Pricing methods in practice: Price discrimination, product line pricing. Pricing strategies: skimming pricing, penetration pricing, Loss Leader pricing. Pricing of multiple products. 8. Profit Management: Nature, scope, Theories of profit, Measurement policies, Cost Volume- Profit Analysis. References: Hirschey: Economics for Managers, Thomson, 2007. Petersen,Lewis and Jain: Managerial Economics, Pearson/PHI, 2006 Gupta: Managerial Economics 1e TMH 2005. Dominic Salvatore, Managerial Economics, Thomson, 2006 Keat, Managerial Economics : Economic Tools for Todays Decision Makers, Pearson Education, 2007 Mote Paul: Managerial Economics 1e TMH 2004 Froeb: Managerial EconomicsA Problem Solving Approach, Thomson, 2007. Mehta,P.L., Managerial Economics Chand and Sons, New Delhi, 2001. James L.Pappas and Engene F.Brigham: Managerial Education, New Delhi, 2006. Suma Damodaran: Managerial Economics, Oxford, 2007. Economics, Pearson Analysis, Problems, Cases, Sultan

3. Research Methodology and Statistical Tools Objective of the course is to have a general understanding of statistics as applicable to business and its use in areas of management research *Statistical table is required for students at the time of examination 1. Introduction: Nature and Importance of research, the role of business research, aims of social research, research process, and pure research vs. applied research,

2.

3.

4. 5. 6.

7. 8.

qualitative research vs quantitative research, exploratory research, descriptive research. Introduction to statistics, origin and growth of statistics. Statistics and Research. Data Base: Discussion on primary data and secondary data, tools and techniques of collecting data. Methods of collecting data. Sampling design and sampling procedures. Tabulation of data and general rules of tabulation. Questionnaire and schedule of questions. Measurement concepts: Measurement and Scaling concepts, attitude measurement, questionnaire design, Psychometric, psychological and social instruments used in management research. Levels of measurement and types of scales. Criteria for good measurement. Research Design: Meaning of Research Design. Functions and goals of Research Design, pilot study and developing a case study. Measures of Central Tendency, Measures of Dispersion, Measures of Variation, Measures of Central Tendency vs. Measures of Dispersion, Normal distribution, Measures of Skewness and Interpretation. Correlation and Regression Analysis, method of least squares, regression vs. correlation, correlation vs. determination. Types of correlation and their specific applications. Statistical Inference: Introduction to Null hypothesis vs. alternative hypothesis, Tests of Hypothesis, parametric vs. non-parametric tests, procedure for testing of hypothesis, tests of significance for small samples, application, t-test, ANOVA one way and two way classifications and Chi-square test, Association of attributes and inferences. Time series, utility of time series, components of time series, secular trend, seasonal variations, cyclical variations, irregular variations, measurement of trend, moving averages and measurement of seasonal variations. SPSS and Report Presentation: Use of Statistical Package for Social Sciences, report writing - Mechanics of report writing, preliminary pages, main body and appendices including bibliography, oral presentation, diagrammatic and graphical presentation of data.

References Richard I Levin & David S.Rubin, Statistics for Management, 7/e. Pearson Education, 2005. Donald R. Cooper, Pamela S. Schindler, Business Research Methods, 8/e, Tata McGraw-Hill Co. Ltd., 2006. Gupta S.P. Statistical Methods, Sultan Chand and Sons, New Delhi.2005. U.K. Srivastava, G.V. Shenoy and S.C. Sharma Quantitative Techniques for managerial decisions, New Age International, Mumbai, 2005. C.R . Kothari, Research Methodology Methods & Techniques, 2/e, Vishwa Prakashan, 2006. William G. Zikmund, Business Research Methods, Thomson, 2006. D.M.Pestonjee, (Ed.) Second Handbook of Psychological and Social Instruments, Concept Publishing, New Delhi, 2005.

Dipak Kumar.Bhattacharya, Research Methodology, Excel Books, 2006 Amir D. Aczel & Jayavel Sounderpandian, Complete Business Statistics, Tata McGraw-Hill-2007. C.B. Gupta & Vijay Gupta, An introduction to Statistical Methods, 23rd Revised Edition, Vikas Publishing House, New Delhi, 2006. R.S. Bharadwaj, Business Statistics, Excel Books, 2006

4. Financial Accounting and Analysis The Objective of the course is to provide the basic knowledge of book keeping and accounting and enable the students to understand the Financial Statements and make analysis Financial accounts of a company . 1. Introduction to Accounting: Importance, Objectives and Principles, Accounting Concepts and conventions, and The Generally Accepted Accounting Principles (GAAP. 2. The Accounting Process: Overview, Books of Original Record; Journal and Subsidiary books, ledger, Trial Balance, Classification of capital and revenue expenses, Final Accounts with adjustments. 3. Valuation of fixed assets: Tangible vs Intangible assets, depreciation of fixed assets and methods of depreciation. 4. Inventory Valuation: Methods of inventory valuation and valuation of goodwill, methods of valuation of goodwill. 5. Issue of Shares and Debentures: Entries for Issue of shares, forfeiture and re-issue of forfeited shares. Issue of shares at Discount and premium. Issue and Redemption of Debentures: Meaning, issue of debentures for cash and other than cash, treatment of discounts and losses on issue, meaning of redemption, redemption out of capital and profits. 6. Financial Analysis-I: Statement of Changes in Working Capital, Funds from Operations, paid cost and unpaid costs. Distinction between cash profits and book profits. Preparation and analysis of cash flow statement and funds flow statement. 7. Financial Analysis -II Analysis and interpretation of financial statements from investor and company point of view, Horizontal Analysis and Vertical Analysis of Company Financial Statements. Liquidity, leverage, solvency and profitability ratios Du Pont Chart -A Case study on Ratio Analysis. 8. Accounting Standards Issued by ICAI (Focus on importance of Standards to give a general view on Financial Accounting practices), Creative Financial Practices

and Issues related to quality of disclosures in reported earnings, window dressing and limitations of financial statements. References Asish K. Bhattacharyya, Financial Accounting for Business Managers-PHI,2006 Ambrish Gupta, Financial Accounting Management An Analytical Perspective, Pearson Education-2007 Stice & Stice, Financial Accounting Reporting & Analysis, Thomson-2007 Robert N.Anthony, David F.Hawkins and Kenneth A.Merchant, Accounting Text and Cases, TMH, 2005. Samuel C. Weaver, J. Fred Weston, Finance and Accounting for Non-financial Managers, Tata McGraw-Hill Publishing Co. Ltd., 2002. Horngreen : Financial Accounting 8/e Pearson Education, 2007. Ashok Banerjee, Financial Accounting, Second Edition, Excel Books, New Delhi, 2006. Dr.S.N. Maheshwari and Dr.S.K. Maheshwari, Financial Accounting, Vikas Publishing House Pvt. Ltd., 2007. Weygandt, kieso, kimmel, Financial Accounting, 4/e, Wiley India Edition, 2006.. M.E. Thukaram Rao, Accounting for Managers, New Age International Publishers, first edition, New Delhi, 2006.

5. Business Law & Regulation

The objective of the course is to enable students understand the legal framework of business. 1. Law of Contract -1872 (Part-I): Nature of contract and essential elements of valid contract, Offer and Acceptance, Consideration, Capacity to contract and free consent, Legality of object. 2. Law of Contract1872 (Part-II): Unlawful and illegal agreements, Contingent contracts, Performance and discharge of contracts, Remedies for breach of contract. 3. Special Contracts: Indemnity and guarantee, Contract of Agency, Sale of goods Act -1930: General Principles, Conditions & Warranties, Performance of Contract of Sale.

4. Indian Partnership Act1932: Constitution of partnership,- Rights, duties and Liabilities of partners, Dissolution of partnership. 5. Negotiable Instruments Act - 1881: Negotiable Instruments- Promissory Note, Bills of Exchange, & Cheque, and their definitions and characteristics, Types of endorsements, Holder- Holder in due course, Discharge of Parties. 6. Companies Act, 1956: Steps and procedure for incorporation of the company, Company ManagementAppointment of Directors, Powers, duties, & liabilities of Directors, Company Meetings, Resolutions, Winding-up of a Company. 7. Income Tax Act -1961 - Important Provisions of Income Tax Act: Assessment year Assesee, Gross Total Income, Procedure for advance payment of tax and tax deducted at source. Assessment procedure. 8. Central Excise Act -1944: .Basic concepts related to excisable goods, classification of goods, and Basic concept of VAT.

References N.D.Kapoor, Mercantile Law, Sultan Chand & Sons, 2006. S.S. Gulshan, Mercantile Law, 2/e, Excel Books, 2004 Akhileshwar Pathak, Legal Aspects of Business, 3/e, Tata McGraw-Hill, 2007 C.L.Bansal, Business and Corporate Laws, 1/e, Excel Books, 2006 S.N.Maheshwari & Maheshwari, Business Regulatory Framework, Himalaya Publishing House.2006 S.S.Gulshan, Business Law, 2/e, Excel Books, 2005 P.K.Goel, Business Law for Managers, Biztantra - Dreamtech press, 2006 K.R. Bulchandani, Business Law for Management, 4/e, Himalaya Publishing House, 2006

B.B. Lal & N.Vashisht, Direct Taxes, 28/e, Pearson Education, latest edition

B.B. Lal, Income Tax and Central Tax : Law and Practice, Pearson Education, latest edition

6. Business Communication & Soft Skills The course has both laboratory and class work content and the marks are divided as follows: Theory Practicals Objectives: The purpose of this Course is to develop the students competence in communication at an advanced level. Assuming that the students are fairly proficient in the basic communication skills of listening, speaking , reading and writing in English the course aims to train them in communicating efficiently in the workplace and professional contexts. 1. Features of Indian English Correction of sentences structures Tenses ambiguity Idiomatic distortions. 2. Informal conversation Vs Formal expression Verbal and non Verbal communication, barriers to effective communication kinesics 3. Types of Communication Oral, aural, Writing and reading Word Power Vocabulary Jargon rate of speech, pitch, tone Clarity of voice 4. Management presentations types of presentation video conferencing participation in meetings chairing sessions. 5. Formal and informal interviews- ambience and polemics interviewing in different settings and for different purposes e.g. eliciting and giving information, recruiting, performance appraisal. 6. Written communication differences between spoken and written communication features of effective writing such as clarity brevity, appropriate tone clarity, balance etc. GMAT . TOEFL models 50 marks 50 marks

7. Letter writing business letters pro-forma culture format style effectiveness, promptness Analysis of sample letters collected from industry email, fax. 8. Business and Technical report writing ,- types of reports progress reports, routine reports Annual reports format Analysis of sample reports from industry Synopsis and thesis writing References: Essentials of Business Communication, Rajendra Pal, JS Korlahhi: Sultan Chand & Sons, New Delhi. Basic Communication Skills for Technology, Andre J. Rutherford: Pearson Education Asia, patparganj, New Delhi 92 Advanced Communication Skills, V. Prasad, Atma Ram Publications, New Delhi. Raymond V.Lesikav, John D. Pettit Jr.: Business Communication; Theory and Pppliaction, All India Traveller Bookseller, New Delhi 51 Business Communication, RK Madhukar, Vikas Pulishing House Pvt. Ltd., KR Lakshiminarayana: English for Technical Communication vols. 1 and 2, SCITECH Publications (India) Pvt. Ltd., T.Nagar, Chenna 600 017 Edmund H weiss: Writing Remedies: Practival Exercises for Technical Writing. Universities Press, Hyderabad. Cliffs Test Prep for GRE and TOEFL computer Based Test, IDG Books. India (P) Ltd. New Delhi 2. GRE and TOEFL; Kaplan and Barons English in Mind, Herbert Puchta and Jeff Stranks, Cambridge

Suggested Software for Lab classes: Cambridge Advanced learners Dictionary with exercises

The Rosetta Stone English Library Clarity Pronunciation Power Mastering English in Vocabulary, Grammar, Spellings, Composition Dorling Kindersley series of Grammar, Punctuation, Composition etc. Oxford Advanced learners Compass 7th Edtion Language in Use, Foundation Books Pvt Ltd Learning to Speak English 4 CDs Microsoft Encarta Murphys English Grammar Cambridge Time Series of IQ Test, Brain-teasers, Aptitude Test etc. English in Mind, Herbert Puchta and Jeff Stranks with Meredith Levy, Cambridge

7.Business Environment The objective of the course is to provide the student with a background of various environment factors that have major repercussions on business and sharpen their mind to watch and update the changes that occur constantly in this sphere. 1. Industrial Policies: A brief review of industrial policies since independence, Industrial policy of 1991 and recent developments, Policy on foreign direct investment in Indian industry. 2. Fiscal Policy: Public revenues, public expenditure, public debt, development activities financed by public expenditure, An evaluation of recent fiscal policy of Government of India Highlights of Budget. 3. Monetary Policy: Demand for and supply of money, Objectives of monetary and credit policy, Recent trends- Role of Finance Commission. 4. Balance of Payments: Structure, Major components, Causes for dis-equilibrium in Balance of Payments, correction measures, Impact of New Economic Policy on Balance of Payments, Recent trends.

5. Indias Trade Policy Magnitude and direction of Indian International trade, bilateral and multilateral trade agreements, EXIM Policy, Role of EXIM Bank. 6. WTO: Nature and scope - Organisation and structure trading blocks role and functions of WTO in promoting world trade Principles followed- Agreements reached in the Uruguay round including TRIPS, TRIMS and GATS, Disputes settlement mechanism- Dumping and Anti-dumping measures Critical review of WTO functioning. 7. Money and Capital market: Features and components of Indian Financial system, objectives, features and structure of Money market and capital market, recent developments- Stock Exchanges, Investor Protection and Role of SEBI. 8. Legal Framework: Special features of The SICA (Special Provisions) 1985, BIFR, Consumer Protection Act, 1986,

References Dutt and Sundaram , Indian Economy, S. Chand, New Delhi, 2007. K.Aswathappa, Essentials of Business Environment, 9/e Himalaya, 2007. Justin Paul: Business Environment, 1e 2006, Tata MH

Misra and Puri: Indian Economy,, Himalaya, 2007. Francis Cherunilam: Business Environment: Text and Cases, 17/e, Himalaya, 2007. Recent Economic Survey Report of Government of India. Suresh Bedi: Business Environment, Excel, 2007. Palle Krishna Rao: WTO--Text & Cases, 1/e, PSG Excel Series, 2005.

8.Information Technology Lab The Objective of the course is to provide hands on experience to students in using computers for data organization and addressing business needs. There is also stress on use of statistical package for analysis of business data and its proper interpretation using SPSS. The exposure to PROWESS of Centre for Monitoring Indian Economy is with a view to make students aware of data bases of Indian Companies and enable them to work on mini projects and think of topic for their final year project.

Experiments covering Basics of SQL, DBMS, RDBMS,ORACLE, SQL statements, functions, Views, Joins, Constraints, operators(standard/set operators)synonyms/sequences, index, snapshots, PL/SQL components, PL?SQL block structures, PL/ SQL attributes, cursors, Procedure, Functions, Exception Packages, triggers etc. Hands on experience with Prowess of CMIE and a few simple exercises on ratio analysis using the package. Hands on experience with SPSS package and a few simple exercises on statistical analysis. References Introduction to Computers Morley, Understanding Computers, 10/e Thomson, 2007. Norton, Introduction to computers, 6/e, Tata McGraw-Hill , 2007 Deepak Bharioke, Fundamentals of Information Technology, 3/e, 2005 V.Rajaraman, Introduction to Information Technology, PHI. Efraim Turban, R. Kelly Rainer, Jr., Richard E. Potter, Introduction to Information Technology, Second Edition, Wiley India, 2006.

MS-Office Greg Perry, Microsoft Office 2007, Sam Teach your self, Pearson Education, 2007. Mansfield, MS Office, Reprint 2006, Tata McGraw-Hill , 2006. Microsoft Office System step by step, 2003 edition, PHI, 2004 Vikas Guptha, Comdex Computer Course Kit, Office 2007, Dreamtech Press, Wiley-India, 2007

SQL, PL/SQL Groff, SQL 2/e, the Complete Reference, Tata McGraw-Hill , 2007. P.S. Despande, SQL/PLSQL for Oracle 9i, Dreamtech Press, India, 2007. Urman, Hardman, McLaughlin, PL/SQL Programming, Oracle Press, Tata McGraw-Hill , 2004 Rosenzweig, Oracle PL/SQL by example, 3/e, Pearson Education, 2004

Oracle

Casteel, Oracle 10 g & SQL , Thomson, 2007 Sunderraman, Oracle 9i Programming, Pearson Education, 2005 Scott Urman, Oracle 9i-PL SQL Programming, Tata McGraw-Hill , 2006.

SPSS Carver, Doing Data Analysis with SPSS 14.0, 3/e, Thomson, 2007 Coakes, SPSS 13.0 for Windows, Wiley-India, 2006. George, SPSS for Windows Step by Step, 6/e, Pearson Education, 2006. Arthur Griffin, SPSS for Dummies, Wiley-India, 2007.

Semester II

9. Human Resource Management The objective of the course is to provide basic knowledge of functional are of Human Resource Management. This will be the prerequisite for enabling students to take any electives offered in third and fourth semesters any subject on HRM stream. 1. Introduction to HRM, Objectives of HRM, HR activities, Challenges of HRM. HR Planning: Strategic and Human Resource Planning, The HR Planning process, HR Information systems, Assessment of HR requirements, HR Functions and Policies.

2. Job Analysis and Design: Uses of Job analysis, methods of data collection, Job Description and Specifications. Job design, Job redesign, Job Rotation, Job enlargement, Job enrichment. 3. Recruitment and Selection: The Recruitment Process, Methods of recruiting, realistic job preview, developing and using Application Blanks, Challenges of recruiting. The selection process, type of tests, basic features of interviews, types of interviews, interview errors and bias, designing and conducting the effective

interview, Co-operative counseling, reference and background verification, medical evaluation, Technical, HR interview, Job offer, Induction and Placement. 4. Training and Development: Introduction to training, The training process, training methods, Management development individual, group, organizational techniques, evaluation of training and development. 5. Appraising and Managing Performance: The appraisal process, methods, and potential problems in performance evaluations. The appraisal interview, the feedback interview. The role of appraisal in managing performance. Career Planning and Development. 6. Compensation: Objectives, Influences on compensation, Compensation and motivation, job evaluation system simple ranking, job grading, point systems, and factorcomparison system, Human relations effects of Job evaluation, compensation for special groups. 7. Integration: Quality of work life, Quality circles, Industrial Relations, Industrial Disputes and causes, remedial measures, Collective Bargaining. The management of conflict: Sources of grievances, the grievance procedure, Guidelines for handling grievances. 8. Maintenance of HR: a) Benefits and services, security, safety, health and welfare services. b) Separation, Corporate social responsibility, Global HRM.

References:

Edwin B.Flippo, Personnel Management, McGraw Hill.. Gary Dessler, Human Resource Management, 10/e, Prentice Hall India, 2007

Scott Snell & George Bohlander, Human Resource Management, Thomson Publications,2007. John M. Ivancevich, Human Resource Management, 9/e, Tata McGraw- Hill, 2007. K.Aswathappa, Human Resource and Personnel Management, Hill, 2007 Tata McGraw

R.Wayne Mondy & Robert M.Noe, Human Resource Management, Pearson Education, 2006 Robert L.Mathis and John H.Jackson, Human Resource Management, Thomson, 2007. C.B.Memoria and S.V.Gankar, Personnel Management: Text and Cases, Himalaya Publishers, Bombay, 2007. Biswajeet Pattanayak, Human Resource Management, Prentice Hall India, 3/e,2005. Gomez-Mejia , Managing Human Resources 3/e Pearson Education. DavidA.Decenzo & Stephen P.Robbins, Fundamentals of Human Resource Management, 8/e, Wiley Publications, 2006 Fisher: Human Resource Management 5ed, Biztantra 2005 .Griffin: Human Resource Management 2ed,. Biztantra 2005

10. Financial Management The objective of the course is to provide the necessary basic tools for the students to manage the finance function. After the completion of the course, the students should be able to understand the management of the financing of working capital needs and the long term capital needs of the business organization *The students need Discounting Table and Annuity tables for the examination 1. The Finance Function Objective: Profit or Wealth Maximization and EPS Maximization, An overview of Managerial Finance functions- Time value of money. present value, future value of money and the basic valuation models.

2. Investment decisions: Nature of Capital Budgeting decisions - techniques of capital budgeting: Payback method, Average rate of return and Time-Adjusted methods: IRR and NPV, profitability index, and excess present value index. Advanced problems and cases in capital budgeting. 3. Cost of Capital: Concept and measurement of cost of capital, Debt vs.Equity, cost of equity, preference shares, equity capital and retained earnings, weighted average cost of capital and marginal cost of capital. Importance of cost of capital in capital budgeting decisions. 4. Capital structure Decisions: Capital structure vs financial structure Capitalisation, financial leverage, operating leverage and composite leverage. EBIT-EPS Analysis, Indifference Point/Break even analysis of financial leverage, Capital structure theories The Modigliani Miller Theory A critical appraisal.

5. Dividend Decisions: Dividends and value of the firm - Relevance of dividends, the MM hypothesis, Factors determining Dividend Policy-dividends and valuation of the firm-the basic models. Declaration and payment of dividends. Bonus shares. Rights issue, share-splits, Walter Model and Gordon Model. 6. Working Capital Management, components of working capital, gross vs. net working capital, determinants of working capital needs, the operating cycle approach. Planning of working capital, .Financing of working capital through Bank finance and Trade Credit. 7. Management of current assets I: Management of cash, Basic strategies for cash management, cash budget, cash management techniques/processes. Marketable securities: characteristics, selection criterion, Marketable security alternatives. 8. Management of current assets II: Management of receivables: Objectives, credit policies, credit terms, collection policies. Management of inventory: objectives, techniques of inventory management. The importance of current assets management in working capital planning. References MY Khan and PK Jain: Financial Management--Text and Problems, Tata McGraw- Hill, New Delhi.2007. Chandra Bose D, Fundamentals of Financial Management, PHI-2006 James C. Van Horne: Financial Management and Policy, Pearson Education, 2006. I. M. Pandey- Financial Management, 9/e Vikas Publishing, 2007 Chakraborty, Bhattacharya, Rao and Sen Financial Management and control. Macmillan India Ltd, 2007 S.N.Maheswari, Financial Management, Vikas Publishers, New Delhi, 2007.

Michael C Ehrhardt Eugene F . Brigham, Corporate Finance, A focused Approach Thomson. Chennai, 2006. Richard A Brealey, Stewart C Myers, Franklin Allen, Pitabas Mohanty- Principles of Corporate Finance.TMH, 8th edition, 2007. Besley and Brigham: Essentials of Managerial Finance, 13/e Thomson , 2006 Sudhindra Bhat, Financial Management Principles and Practice,First Edition, Excel Books, New Delhi, 2007 Tenth Edition, New Delhi, 2006.

11.Quantitative Analysis for Business Decisions The objective of the course is to provide the basic tools of Operations Research in solving the management problems through modeling and using mathematical approach.
*The students have to be provided with Random Number Table to solve problem in the examination

1.

Quantitative Analysis: Nature and Scope Quantitative Analysis as A frame work for Managerial Decisions; Analysing and Defining Developing A Model, Selecting Quantifying the Model the Problem, the Inputs, Coming Up With A Solution, Specialist and the Manager, of

and the Solution, Putting the Model to Work,

Relationship Between the Quantitative

Introduction to Goal (Multi-objective) and dynamic programming(Emphasis on conceptual framework no numerical problems), Typical Applications Operations Research . 2. Decision Making: Using Probabilities Introduction Are Made, Making Criteria Value For Decision of Criterion Making to Decision Theory, Steps In Which Decisions Decision Using Random In the Decision Making, the Different environments Under conditions Risk, With

Under Uncertainty, Distributed

Discrete Random Continuously Process, Criterion, Decision

Variables

the Expected Displays

Variables, Utility as A Decision of the Decision Making Active Opponent.

Trees, Graphic

Decision Making With an

3. Linear Methods, of

Programming: Introduction to Maximization and Using the Simplex Method; Justification, Simplex Tableau, interpretation of the

Graphic

Significance

All Elements In the

Simplex Solution to A

Minimizing Problem -Duality and Sensitivity Analysis: Definition of the Dual Problem, Primal, Dual Relationships, Economic Interpretation of the Transportation Duality, Dual Simplex Method, Sensitivity Or Post-optimality Analysis. 4. Transportation Models: Definition and Application of Traveling Salesman Problem. 5. Game Theory: Introduction Two Person Zero-Sum Games, Pure Strategies, Games with Saddle Point, Mixed strategies, Rules of Dominance, Solution Methods of Games without Saddle point Algebraic, matrix and arithmetic methods. 6. Queuing Theory: Basic Elements of the Departures, Queues With Priorities For Obstacles In 7. Simulation: Queuing Decision Models Nature and Scope, Applications, Types of simulation, Discrete Simulation Approaches, Role of Random Numbers, Gathering Observations In Simulation, Inventory Example, Queuing Examples, Simulation Languages. 8. P.E.R.T. & C.P.M. and Replacement Model: Drawing networks identifying critical path probability of completing the project within given time- project crashing optimum cost and optimum duration. Replacement models comprising single replacement and group replacement. Queuing Model, of the Poisson and Exponential Distributions, Queuing With Combined Arrivals and Service, Tandem Or Series Queues, Modeling Queuing Systems, Data Gathering and Testing, Model, Solution of the Transportation Problem, the Assignment Model,

References J. K. Sharma, Operations Research: Theory and Applications, Macmillan India, 2007. Barry Render, Ralph M.Stair,Jr. Michael E.Hanna, Quantitative Analysis for Management 9e PHI Pvt. Ltd New Delhi 2007.

N.D.Vohra: Quantitative Techniques in Management, TMH, New Delhi, 2007 Hamdy, A.Taha: Operations Research: An Introduction, Prentice-Hall of India; New Delhi 2007. Harvey M. Wagner: Principles Of Operations Research, PHI, New Delhi, 2003. Barry Render; Ralph M.Stair,Jr.;Michael E.Hanna, Quantitative Management, Pearson, Delhi, 2007. Analysis for

Hillier/Lieberman: Introduction To Operations Research; Tata Mc-Graw Hill, New Delhi ,2007. R.Panneerselvam :Operations Research 2nd Prentice Hall of India Pvt Ltd. 2007 Bill E Gillett: Introduction To Operations Research: A Computer-Oriented Algorithmic Approach, Tata Mc-Graw Hill, New Delhi, 2006.

12. Production and Operations Management The Objective of the course is to enable students basics of one of the functional areas of management viz. Operations or Production. *The students need Statistical Table to solve problem 1. Introduction: Overview 2. Product and Process of Production and Operations Management (POM) Design: Location Product and Process Development, Value Analysis. Facilities, of Facilities, Layout of Function, Historical Development of POM, POM scenario Today. Manufacturing Process Technology, CAD/CAM, 3. Facilities Management: Optimisation Technology. 4. Aggregate Planning: Preparation of aggregate demand of Organisational Policies For Optimal Production Strategy. 5. Scheduling: Assignment Scheduling In Job, Shop Type Production, Shop- Loading, and Sequencing, Scheduling In Mass, Continuous and Smoothing Determination of feasible Production Alternatives and Forecast, Specification Capacity Utilization, Determination of

of Product/Process Layout, Flexible Manufacturing and Group

Project Type Production, Line balancing and Line of Balance, Production Control ,World class production . 6. Work Study : Method Study, Work measurement, Work Sampling, Industrial Engineering Techniques. 7. Productivity: Basic Concepts, Productivity Cycle, Productivity and Management, Total Productivity Model. 8. Quality management: Economics of Quality Assurance Control, Acceptance Sampling, Theory 9000 series standards, Six Sigma References: of

Methods of

Work Design, Job Design, Engineering

Inspection and Quality

control charts, control charts for

variables and control charts for attributes total quality management and ISO

Chase, Aquilano, Jacobs, Operations Management for Competitive Advantage, 9/e, TMH, 2007. Lee Krajewski, Larry Ritzman and Manoj Malhotra Operations Management 8e PHI Pvt Ltd 2007 Buffa: Modern Production Operation Management, Wiley 2005 S.N. Chary, Theory and Problems in Production and Operations Management, TMH, 2006. Joseph S. Martinich, Production and Operations Management, Willey, 2006. Elwood S. Buffa, Rakesh K. Sarin, Modern Production and Operations Management, Wiley, 2005. S.N. Chary, Production and Operations Management, 2/e, TMH, 2006. Everett E. Adam, Jr., Ronald J. Ebert, Production and Operations Management Concepts, Models, Behaviour, PHI, 2002. R. Panneeselvam, Production and Operations Management, 2nd ed PHI, 2006. Evans, Principles of Operations Management, Thomson, 2007.

13. Marketing Management

The objective of the course is to have the basic concepts of Marketing which is one of the important areas of functional management. This is a pre-requisite for taking up any elective paper in 3rd and 4th semester in the stream of Marketing. 1. Introduction to Marketing: Needs, Wants, Demands, Products, Exchange, Transactions, Market, Marketing, Production Concept, Product Concept, Sales Concept, Marketing Concept, Societal Marketing Concept, Indian Marketing Environment. 2. Demand analysis: The Major Concepts in Demand Measurement, the Components of Modern Marketing Information System, the Marketing Intelligence system, Marketing decision system, Forecasting and Demand Measurement. 3. Market Segmentation and Targeting: Identification of Market Segments, Consumer and Institutional/corporate Clientele - Segmenting Consumer Markets, Segmentation Basis, Selecting Target Markets, Segmentation and Targeting as a Basis for Strategy. 4. Product Management: Product Strategy, Constituents of a Life Cycle, PLC as a Line, tool for Marketing Product, Mix , Product Product, , Core Product, Augmented Strategy Formulation. Developing and Communicating a Positioning

Differentiated Products, Potential Product, Product Product 5. Pricing Development, Idea

Product-line decisions, Brand decisions, classification of new products, New Generation, Idea Screening, Concept Testing, Pricing, Methods of Pricing, Selecting Business Analysis, Market Testing, Commercialization.

Strategy: Objectives of

the final price, Adopting price, initiating the price cuts, imitating price increases, Responding to Competitors price changes. 6. Sales and Distribution Management: Sales Techniques for Consumer/Industrial clientele-Channel Function and Flows, Channel Levels, Channel Management Decisions, types of retailers, trends in retailing, The growth and trends in Wholesaling. Sales force and sales Agency- Advantages and disadvantages.

7. Marketing Communication: the communication process , Communication mix, Managing advertising sales promotion , Public relations and Direct Marketing. Sales force Objectives, Sales force structure and size, Sales force Compensation. 8. Marketing Organisation and Control: Evolution of Marketing Department, Organizing the Marketing Department, Marketing Implementation, Control of Marketing Performance, Annual Plan Control, Profitability Control, Efficiency Control, Strategic Control. References Phillip Kotler: Maketing Management, 11/e, Pearson Publishers, 2007 Adrian Palmer , Introduction to Marketing theory and practice Oxford University Press 2007 Rajan Saxena: Marketing Management, 2/e, TMH, 2006. Kerin, Hartley & Rudelius: MarketingThe Core, McGraw-Hill, Irwin, 2007. Lamb, Hair ,Mac Daniel: Marketing, 7/e Thomson Publishers, 2006. Boone& Kurtz, Principles of Marketing, 12/e, Thomson Publishers, 2007. V.S.Ramaswamy , S.Namakumari: Marketing Management, 3/e, Macmillan, 2003. Michael J.Etzel, Bruce J. Walker, William J.Stanton, Ajay Pandit, Marketing Concepts 13th ed Tata McGraw Hill 2006 William D.Perreault, Jr.E.Jerome Mc Carthy, Basic marketing, 14/e, TMH.2007. Czinkota and Kotabe: Marketing Management, 2/e, Thomson,2007. Joel R. Evans, Borry Berman: Marketing in the 21st Century, 8/e, Biztantra, 2006. Philip Kotler and Kelvin Lane Marketing Mangement 12th ed Pearson Education 2007

14. ERP & MIS

The objective of the course is to provide the basic concepts of Enterprise Resource Planning and Management of Information System. 1. Induction to ERP: Overview of ERP, MRP, MRPII and Evolution of ERP, Integrated Management Systems, Reasons for the growth of ERP, Business Modeling, Integrated Data Model, Foundations of IS in Business, Obstacles of applying IT, ERP Market. 2. IS Models Nolan Stage Hypothesis, IS Strategic Grid, Wards Model, Earls Multiple Methodology, Critical Success Factors, Soft Systems Methodology, Socio-Technical Systems Approach (Mumford), System Develop Life Cycle, Prototype and End User Computing, Application Packages, Outsourcing, Deciding Combination of Methods. 3. Business Process Re-engineering (BPR) BPR Process, Clean Slate Re-engineering, Technology Enabled Re-engineering, Myths regarding BPR, Business Intelligence Systems-Data Mining, Data Warehousing, On-Line Analytical Processing (OLAP), Supply Chain Management, Best Practices in ERP. 4. ERP Modules: Finance, Accounting Systems, Manufacturing and Production Systems, Sales and Distribution Systems, , Human Resource Systems, Plant Maintenance System, Materials Management System, Quality Management System, ERP System Options and Selection, ERP proposal Evaluation. 5. Types of Information Systems : Transaction Processing Systems, MIS, Decision Support Systems, Office Automation System, Communication Systems, , Knowledge Work Systems, Artificial Intelligence, Group Decision Support Systems (GDSS), Expert Systems, Executive Information Systems, Strategic Information Systems and Strategy Level Information Systems. 6. Benefits of ERP: Reduction of Lead Time, On-Time Shipment, Reduction in Cycle Time, Improved Resource Utilisation, Better Customer Satisfaction, Improved Supplier

Performance, Increased Flexibility, Reduced Quality Costs, Improved Information Accuracy and Design Making Capabilities. 7. ERP Implementation and Maintenance: Implementation Strategy Options, Features of Successful ERP Implementation, Strategies to Attain Success, User Training, Maintaining ERP & IS. 8. IS Security, Control and Audit System Vulnerability and Abuse, business value of security and control, Need for Security, Methods of minimizing risks IS Audit, ensuring system quality. 9. Case Studies.

References

C Laudon and Jane P.Laudon, et al: Management Information Systems, 9/e, PHI and Pearson Education, 2005. Alexis Leon, ERP (Demystified), 5/E, Tata McGraw-Hill, 2006. David L Olson, Managerial Issues of Enterprise Resource Planning Systems, McGraw Hill, International Edition-2006. Vaman, ERP in Practice, Tata McGraw-Hill , 2007 Gordon B. Davis & Margrethe H.Olson: Management Information Systems, Tata McGraw-Hill , 2006.

W S Jawadekar: Management Information Systems, 2/e, Tata McGraw-Hill , New Delhi, 2007 James A. Obrein: Management Information Systems, Tata McGraw-Hill , 10/e, 2006. Gerald V.Post, David L Anderson: Management Information Systems, Irvin McGraw Hill, 2007. C.S.V.Murthy: Management Information System, Himalaya publishing House , 2006 Rainer, Turban, Potter, Introduction to Information Systems, WILEY-India, 2006. Dharminder and Sangeetha, Management Information Systems, 1/e, Excel books, 2006 Monk: Concepts in ERP 2/e Thomson 2007

15. Company Analysis Report Submission followed by Seminar VIVA Annual reports of successive years (Minimum four) of Public Limited Companies can be studied by the students. Alternatively Data Bases such as Prowess of Centre for Monitoring Indian Economy (CMIE) can be used. The report and the seminar Viva together are valued for 50 marks internally