Solution At-a-Glance

SAP rapid-deployment solution for customer segmentation with SAP HANA

Ready to run, SAP rapid-deployment solution for customer segmentation with SAP HANA software with fixed scope, predefined services at a predictable price with the flexibility for future extension.

Business Requirement
What is my pain?
Data is in different data sources No access to data from one entry point Data volume is huge Takes too much time to get the right data Need business user interface

Solution
Solution description
The Customer Segmentation accelerator enables the access and use of large sets of business partner data more quickly, and efficiently than ever before when creating a target group. SAP HANA will help to power customer segmentation giving the ability to: - Accelerate segmentation of high data volume to quickly create target groups - Unlock opportunities to maximize profitability and gain competitive advantage - Optimize business decisions

Target Market
Industry
IM&C, High-Tech, Automotive, Utility & Waste, Chemicals, Financial Service, Professional Service, AD, Building Materials, Fabricated Metal, Forest Products, Insurance, Life Science, Oil&Gas, Primary Metal&Mini

Type of Customer/Prerequisite
Customers with CRM 7.0 EhP1 or CRM RDS Customers with HANA 1.0

What are my needs?

To analyze customer data with a few clicks Get real-time visibility of your customer segments

Target Geography Business Processes Business Model Included

Global

What will excite me?

Reduced cost of marketing campaigns Increased conversion rate Improved customer experience Increased margins through better targeting and segmentation

Roadmap Growth Potential General Availability

November/ 2011

Technical Components
SAP HANA 1.0, SAP CRM 7.0 EhP2, SAP Target Marketing

Business KPIs
Campaign Effectiveness Campaign ROI Customer Retention Rate Customer Loyalty.

SAP Contact rapid.deployment@sap.com