Brand Value

COKE
No. 1st by Value.

PEPSI
No. 22nd by Value. Brand value is 103.3 Bn. (As per Forbes 2012) As per Interbrand Survey Brand Value grown by 14% as compared to last year .

Brand Value is 158.8 Bn. (As per Forbes 2012) As per Interbrand Survey Brand Value grown by 8% as compared to last year .

PEPSI : Brand Value

Source : Interbrand, 2012

COKE : Brand Value

Source : Interbrand, 2012

Types of Brand Association

Product attributes Intangibles Customer benefits Relative price Use / application User / Customer Celebrity / person Lifestyle / personality Product class Competitors Country / geographic area

Brand Associations
COKE Taste Bottle Design Price Creative Refreshing Quality PEPSI Youth Competitive Taste Quality Creativity Film Stars