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Introduction to Management Accounting

Chapter 2

Introduction to Cost Behavior and Cost-Volume Relationships

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 1

Learning Objective 1

Cost Drivers and Cost Behavior


Activity-Based View of Cost Behavior
Resource A Cost Driver = Units of Resource Output Resource B Cost Driver = Units of Resource Output

Traditional View of Cost Behavior


Resource A Cost Driver = Units of Resource Output Resource B Cost Driver = Units of Resource Output

Activity A Cost Driver = Units of Activity Output

Activity B Cost Driver = Units of Activity Output

Product or Service Cost Driver = Units of Final Product or Service

Product or Service Cost Driver = Output of Final Product or Service

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 2

Cost Drivers and Cost Behavior


Any output measure that causes the use of costly resources is a cost driver. Cost behavior is how the activities of an organization affect its costs.

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 3

Value Chain Functions, Costs, and Cost Drivers


Value Chain Function and Example Costs Example Cost Drivers Number of new product proposals Complexity of proposed products

Research and development


Salaries marketing research personnel costs of market surveys Salaries of product and process engineers Design of products, services, and processes Salaries of product and process engineers Cost of computer-aided design equipment Cost to develop prototype of product for testing Number of engineering hours Number of parts per product

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 4

Value Chain Functions, Costs, and Cost Drivers


Value Chain Function and Example Costs Production Labor wages Supervisory salaries Maintenance wages Depreciation of plant and machinery supplies Energy cost Marketing Cost of advertisements Salaries of marketing personnel, travel costs, entertainment costs Example Cost Drivers Labor hours Number of people supervised Number of mechanic hours Number of machine hours Kilowatt hours

Number of advertisements Sales dollars

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 5

Value Chain Functions, Costs, and Cost Drivers

Value chain function and Example costs Distribution Wages of shipping personnel Transportation costs including depreciation of vehicles and fuel
Customer service Salaries of service personnel products Costs of supplies, travel

Example Cost Drivers


Labor hours Weight of items delivered

Hours spent servicing

Number of service calls

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 6

Learning Objective 2

Variable and Fixed Cost Behavior


A fixed cost is not immediately affected by changes in the cost-driver. Think of fixed costs on a total-cost basis.

A variable cost changes in direct proportion to changes in the cost-driver level. Think of variable costs on a per-unit basis. The per-unit variable cost remains unchanged regardless of changes in the cost-driver.

Total fixed costs remain unchanged regardless of changes in the cost-driver.

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 7

Relevant Range
The relevant range is the limit of cost-driver activity level within which a specific relationship between costs and the cost driver is valid.

Even within the relevant range, a fixed cost remains fixed only over a given period of time Usually the budget period.

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 8

Fixed Costs and Relevant Range


$115,000 100,000 60,000 20 $115,000 100,000 60,000 20 40 60 80 Total Cost-Driver Activity in Thousands of Cases per Month 100 40 60 80 100

Total Monthly Fixed Costs

Relevant range

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 9

CVP Scenario
Cost-volume-profit (CVP) analysis is the study of the effects of output volume on revenue (sales), expenses (costs), and net income (net profit). Per Unit $1.50 1.20 $ .30 Percentage of Sales 100% 80 20%

Selling price Variable cost of each item Selling price less variable cost Monthly fixed expenses: Rent Wages for replenishing and servicing Other fixed expenses Total fixed expenses per month

$3,000 13,500 1,500 $ 18,000

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 10

Learning Objective 3

Break-Even Point
The break-even point is the level of sales at which revenue equals expenses and net income is zero.

Sales - Variable expenses - Fixed expenses Zero net income (break-even point)

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 11

Contribution Margin Method


Contribution margin Per Unit Selling price $1.50 Variable costs 1.20 Contribution margin $ .30 Contribution margin ratio Per Unit % Selling price 100 Variable costs .80 Contribution margin .20

$18,000 fixed costs $.30 = 60,000 units (break even)

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 12

Contribution Margin Method

60,000 units $1.50 = $90,000 in sales to break even

$18,000 fixed costs 20% (contribution-margin percentage) = $90,000 of sales to break even
2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 13

Equation Method

Let N = number of units to be sold to break even.

Sales variable expenses fixed expenses = net income $1.50N $1.20N $18,000 = 0 $.30N = $18,000 N = $18,000 $.30 N = 60,000 Units

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 14

Equation Method
Let S = sales in dollars needed to break even. S .80S $18,000 = 0 .20S = $18,000 S = $18,000 .20 S = $90,000 Shortcut formulas: Break-even volume in units = fixed expenses unit contribution margin Break-even volume in sales = fixed expenses contribution margin ratio
2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 15

Learning Objective 4

Cost-Volume-Profit Graph

$150,000 138,000 120,000 Dollars Net Income Area


D

A Net Income

Sales

90,000
60,000 30,000 18,000 0
B

Total Expenses

Net Loss Area

Break-Even Point 60,000 units or $90,000

Variable Expenses

Fixed Expenses 10 20 30 40 50 60 70 80 90 100

Units (thousands)

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 16

Learning Objective 5

Target Net Profit

Managers use CVP analysis to determine the total sales, in units and dollars, needed To reach a target net profit.

Target sales variable expenses fixed expenses target net income

$1,440 per month is the minimum acceptable net income.

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 17

Target Net Profit


Target sales volume in units = (Fixed expenses + Target net income) Contribution margin per unit Selling price $1.50 Variable costs 1.20 Contribution margin per unit $ .30 ($18,000 + $1,440) $.30 = 64,800 units Target sales dollars = sales price X sales volume in units Target sales dollars = $1.50 X 64,800 units = $97,200.
2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 18

Target Net Profit


Contribution margin ratio Per Unit % Selling price 100 Variable costs .80 Contribution margin .20 Target sales volume in dollars = Fixed expenses + target net income contribution margin ratio Sales volume in dollars = 18,000 + $1,440 = $97,200 .20
2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 19

Operating Leverage
Operating leverage: a firms ratio of fixed costs to variable costs.

Highly leveraged firms have high fixed costs and low variable costs. A small change in sales volume = a large change in net income.
Low leveraged firms have lower fixed costs and higher variable costs. Changes in sales volume will have a smaller effect on net income. Margin of safety = planned unit sales break-even sales How far can sales fall below the planned level before losses occur?
2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 20

Learning Objective 6

Contribution Margin and Gross Margin


Sales price Cost of goods sold = Gross margin

Sales price - all variable expenses = Contribution margin

Selling price Variable costs (acquisition cost) Contribution margin and gross margin are equal

Per Unit $1.50 1.20

$ .30

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 21

Contribution Margin and Gross Margin


Suppose the firm had to pay a commission of $.12 per unit sold. Contribution Margin Per Unit $1.50 1.20 .12 $1.32 .18 $.30 Gross Margin Per Unit $1.50 1.20

Sales Acquisition cost of unit sold Variable commission Total variable expense Contribution margin Gross margin

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 22

Nonprofit Application
Suppose a city has a $100,000 lump-sum budget appropriation to conduct a counseling program. Variable costs per prescription is $400 per patient per day. Fixed costs are $60,000 in the relevant range of 50 to 150 patients.
2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 23

Nonprofit Application

If the city spends the entire budget appropriation, how many patients can it serve in a year? $100,000 = $400N + $60,000 $400N = $100,000 $60,000 N = $40,000 $400 N = 100 patients

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 24

Nonprofit Application
If the city cuts the total budget Appropriation by 10%, how many Patients can it serve in a year?

Budget after 10% Cut $100,000 X (1 - .1) = $90,000


$90,000 = $400N + $60,000 $400N = $90,000 $60,000 N = $30,000 $400 N = 75 patients
2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 25

Learning Objective 7

Sales Mix Analysis

Sales mix is the relative proportions or combinations of quantities of products that comprise total sales.

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 26

Sales Mix Analysis


Ramos Company Example
Wallets (W)
Sales in units Sales @ $8 and $5 Variable expenses @ $7 and $3 Contribution margins @ $1 and $2 Fixed expenses Net income 300,000 $2,400,000 2,100,000 $ 300,000

Key Cases (K)


75,000 $375,000 225,000 $150,000

Total 375,000 $2,775,000 2,325,000 $ 450,000 180,000 $ 270,000

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 27

Sales Mix Analysis


Let K = number of units of K to break even, and 4K = number of units of W to break even. Break-even point for a constant sales mix of 4 units of W for every unit of K. sales variable expenses - fixed expenses = zero net income [$8(4K) + $5(K)] [$7(4K) + $3(K)] $180,000 = 0 32K + 5K - 28K - 3K - 180,000 = 0 6K = 180,000 K = 30,000 W = 4K = 120,000

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 28

Sales Mix Analysis


If the company sells only key cases: break-even point = fixed expenses contribution margin per unit = $180,000 $2 = 90,000 key cases If the company sells only wallets: break-even point = fixed expenses contribution margin per unit = $180,000 $1 = 180,000 wallets
2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 29

Sales Mix Analysis


Suppose total sales were equal to the budget of 375,000 units. However, Ramos sold only 50,000 key cases And 325,000 wallets. What is net income?

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 30

Sales Mix Analysis


Ramos Company Example
Wallets (W)
Sales in units Sales @ $8 and $5 Variable expenses @ $7 and $3 Contribution margins @ $1 and $2 Fixed expenses Net income

Key Cases (K)

Total 375,000 $2,850,000 2,425,000

325,000 50,000 $2,600,000 $250,000 2,275,000 150,000

$ 325,000 $100,000

$ 425,000 180,000 $ 245,000

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 31

Learning Objective 8

Impact of Income Taxes

Suppose that a company earns $480 before taxes and pays income tax at a rate of 40%.

What is the after-tax income?

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 32

Impact of Income Taxes


Target income before taxes = Target after-tax net income 1 tax rate Suppose the target net income after taxes was $288. Target income before taxes = $ 288 = $480 1 0.40

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 33

Impact of Income Taxes


Target sales Variable expenses Fixed expenses = Target after-tax net income (1 tax rate)

$.50N $.40N $6,000 = $288 (1 0.40) $.10N = $6,000 + ($288/.6) $.06N = $3,600 + $288 = $3,888 N = $3,888/$.06 N = 64,800 units

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 34

Impact of Income Taxes

Suppose target net income after taxes was $480

$.50N $.40N $6,000 = $480 (1 0.40) $.10N = $6,000 + ($480/.6) $.06N = $3,600 + $480 = $4080 N = $4,080 $.06 N = 68,000 units

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 35

The End

End of Chapter 2

2008 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgstahler 2 - 36

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