Section 2 Seat 4 Modern Empire Viilage

1
Group 4 Section 2
Project Feasibility Study and Evaluation 2012
Company Title: Modern Empire village
ID
Name
E-mail
Telephone
number
5131205071
Miss Saowapa srikrairot
error_yinz@msn.com
0897953495
5131205086
Miss Kanokwan bunkhet
tal_rpg@hotmail.com
0878495810
5131205128
Miss Thanisa kiddee
thanisa.kd@hotmail.com
0869188319
5131207092
Mr. Poom kosolsirisukkul
poomlovecud@hotmail.com
0826906286
5231205053
5231205181
5231207115
5331205089
Miss Nicharin kheunsakul

Mr. Olanrat upalavong
Mr. Sittikorn sroimori
Miss Sawaros kimsee
cherry_rasta@hotmail.co.th
krowpud@hotmail.com
symphonnydays@hotmail.com
Pong_pang@hotmail.com
0873036527
0884984479
0802495693
0855229909
Preface
This project is a part of 1203302 Project Feasibility Study and Evaluation Course in the
second semester of 2012. In this project is studying the feasibility of Real Estate business in
Chiang Rai, Chiang Khong, which include in natural and situation of real estate business, the
technical process to doing in this business, the nature of market in Chiang Rai, competitive
analysis, management in real estate, the financial feasibility of real estate business and risk of
real estate business.
This project makes for everyone who are interested to get more knowledge and
information about real estate business before making decision to investment in this business,
including prepare process and operation of real estate business, to get the profit to investment in
this business.
We expected that our project will provide more benefit for who interested person,
moreover, if we have some mistake in this project or whatever, our ground made an apology at
this opportunity
Modern Empire Village

Miss Thanisa kiddee
Mr. Poom kosolsirisukkul
Miss Nicharin kheunsakul
Miss Sawaros kimsee
Exclusive Summary
Modern Empire Village is a real estate business that concern about the real estate for
support AEC in next 3years. Chiang khong District that have area connect with Mea khong river,
and Laos, and in that area have Thai-Laos Friendship bridge to communicate with neighboring
country that is the important factor that make our company interest to invest at that area because
it is an opportunities to built mage project that support investor or local people for the
convenient.
For production and operation analysis, our business has three main products. The product
is about house including other convenient service that supports the expectation of customer.
For marketing analysis, we analyze for political, economy, social, environment, and
technology. And we analyze more about competitor, customer, and competitive. We think about
STP analysis, 4P analysis. We set product, price, place, and promotion. Sales forecast and profit
estimation are increasing every year. Then, we know that we will get more profit and our sales so
good. For risk analysis is the ways to prepare handle with problem that will be happen and find
to process to decrease problem. From analyze risk in our company; there are shows both internal
factor and external factor of risk that can happen with company.
Content
Page
PART 1 INTRODUCTION
Chapter 1: Introduction
-Background and Significance of the Project
-Project Objective
- Benefits of Project
-Activities/Time Frame
10
Chapter 2: Industry Profile

-Nature of Industry
11
-Situation of Industry
14
-Product/Service
15
PART 2 MARKETING
Chapter 3: Market Feasibility Study
- Market Analysis
21
-General Environment Analysis
21
- Competition Analysis (3C Analysis)
26
-STP Analysis
33
-Marketing Mix Strategy
35
-Sales Forecast/Profit Estimation
40
-Marketing Expenses (Sales Incentive)
47
PART 3 TECHNICAL ANALYSES

Chapter 4: Investment Cost
Page
-Pre-Operating Cost
48
-Location
55
-Facility Layout
56
-Machine/Tools/ Equipments
58
-Depreciation
67
Chapter 5: Production and Operations Analysis

-Product Characteristics
71
-Production/Services Process
76
-Operating Cost
77
-Facility Management
80
Chapter 6: Administration analysis

- Management Analysis
83
-Conclusion
100
PART 4 Financial and Risk analysis

Chapter 7: Financial Analysis
- Financial Assumption for Business.
* Profit/ Loss Statement
102
* Cash Flow
107
* Balance Sheet
112
Chapter 8: Risk Management

-Identifying a list of potential risks.
115
-A risk management.
118
PART 5 Project summaries

6
Page
Chapter9: Summary
125
Chapter1Introduction
1.1 Background and significance of project
Currently, a village that is very popular due to consumer demand, there is much to
do in this business is so popular and attractive for investors. People want to have at home
to create a safe and comfortable for own because home is the place where people need to
live and survive. Therefore, the design of the village, we must be able to satisfy and
comfort to customers as well.
Housing business.
Housing is a low-rise residential building, including detached, semi-detached, townhouse
and commercial buildings, which have a different house means a building housing a
wood and brick from the first floor, second floor or more, which is not attached to the
wall of the neighboring house.
(1) A semi-detached or row house that is only 2. They used to live and be a part of the
side that does not require the same input and output of each unit separately.
(2) Townhouse means a building constructed with fire-resistant or non fire-resistant
materials. An adjacent room from a long line 2 or more and use a room to live and not
more than 3-storey building.
(3) Commercial Building. The use of commercial buildings, and industrial services.
The building is less than 20 meters from a public road, which may be used for the
purpose of commerce.
(Source: http://lib.stamford.edu/myfile/305.pdf)
Our project will focus on Chiang Khong District of Chiang Rai Province. This district
is characterized by flat terrain interspersed with mountains and the eastern part of the area
next to Meakong River and the opposite site is Laos. Chiang Khong district has many
attractions such as the Huai Meng waterfall, Point of view between the two sides of the
Thailand Laos. Currently Chiang Khong district has a number of both Thailand and foreign
tourists are more interested in building housing starts have increased even more.
So, We can see the growth of Chiang Khong District because based on data reported
that around year 2558 Thailand will be cooperate with nine countries are Myanmar,
Malaysia, Indonesia, Philippines, Singapore, Vietnam, Laos, Cambodia and Brunei by use
the name is Asean Economics Community they have the purpose for asean can move goods
between countries easier, service are standards, investment are freedom between
international, labor skill are development and get quality, freely in various areas and create
financial freedom in the group country.According to their mission point out to Chiang Khong
District as well as the land, transportation, development, and international business bridge
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between Thailand and Laos made a province. Now, In chiang Rai had the project of Thai
Laos Friendship Bridge at Chiang Khong District area for make the relation to trade and
tourism we expected that in the next few years Chiang Khong District will be development
and growth of the business are increase in the area of Chiang Khong district.
1.2Project objective benefit of project activities/ time frame
Project objective
1. To analyses the competitive of real estate business in Chiang Rai for support AEC.
2. To analyses the market and industry feasibility.
3. To analyses the finance feasibility.
4. To analyses the profit of estate business.
5. To analyses the return on project.
6. To analyses the risk of project.
7. To analyses the trend of real estate business.
Benefit of project
1. A benefit of this study.
2. Knowing the processes work well.
3. Preparation of plans and operations knowledge.
4. Realize the way to compete and strategy for against competitors.
5. Recognize the demand of housing market in Chiang Rai.
6. Know about marketing problem those occur in business and solve the problem in the real
situation.
7. How to solve problems in real situations.
Activities/Time Frame
Time ( Year/Month )
Activities
Nov.
Dec.
2012
Jan.
2012
1
Feb.
2013
1
Topic
Submission
Introducti
on SubmissionIntroduction to
project feasibility
study
Study the
business profile
Market
Analysis
Productio
n and Operation
Analyze
the financial
Study and
management the
risk of our
business
Project
Advertising
Writing
the report
Presentati
on and conclusion
the feasibility of
business
Figure:1.1
10
2013
1
Chapter 2: industry profile

2.1The nature of real estate
In Chiang Rai there are a large number of used homes for sale at prices much cheaper than you
would pay in a Western country. You can find great bargains but you can also end up with an
expensive headache if you do not look out for potential problems. Here are some tips to help you.
o
Make sure the house is not in a flood zone.
Look for small cracks in the walls.
Look at the ceilings for water damage. The most common problem we find is a roof that
leaks. Whether it is a severe problem or minor problem, it needs to be taken care of
before you purchase the house.
Look for termite damage.
Check the water supply. Some areas of Chiang Rai have city water but just outside the
city everyone depends on well water. The city water supply is not bad but pipes do break
so having a back-up well is a good idea. If you are buying a house with well water, test it
thoroughly, especially in the dry season, when the water tables are lower.
For the areas of Chiang Khong, it have a complete supply that will response the needs of
the customer who would like to buy a house, but the weakness of our village is it so far
from downtown only.
(http://www.lannarealty.com/)
As dependent variable.
Real Estate prices depend on the economy. In times of economic downturn, Real estate
prices to fall but in time of recession. We may have heard people suggest that we should promote
the development of real estate to create employment and economic recovery in the end because
people will buy if when we have plenty of money. In times of recession people buy a
professional. It has only speculators would only wise and knows that property prices in times of
extreme depression. In the truth is an economic variable as real estate and economic conduct
separate property
To change soon
Real estate is not stock price change both positive and negative behind conversion of
money even more difficult. Notice will that after the devaluation of the baht on July 2, 1997
stock price vertical cliff, economic disruption but it also has launched two new real estate lots
(Because it was preparing to launch before then it cannot stop on time). So real estate holdings
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are at risk than a deposit in the bank. However, if considered then living by holding it
worthwhile to.
To reflect the wealth of the country and people.
If any country has real estate holdings spread very well, it shows that the equality in the
allocation of resources. The people holding these assets cause to feel more ownership of the
country. In case of the general public, real estate is like gold. In that it can be used to display
their wealth but real estate even worse in terms that are difficult to convert to cash or slower. It
can take advantage of the adjustments, it didnt have value in exchange and value of living wage
well.
To people in the Country is important
Most property is residential. Thai people who are living with most of them are generally
persons. Foreign investment will come to Thailand for rent is still difficult. Against investing in
shares or otherwise would more than cost. So, idea that sells property to real estate to foreigners
therefore quite difficult.
No one can dominate the market
In case of consumer products such as consumption of soft drinks continue to dominate

the market. However, if property cannot be done, research and information center Property
Valuation Thai Co., Ltd. The Agency for Real Estate Affairs (www.area.co.th) has discovered
that largest real estate companies lead the market only 10% of the remaining scatter general.
The exact cycle
As well as general business, Real estate is the exact age in Boom Generation or Boom
period to slow decline and renaissance era around a cycle lasts about 10years. For example,
enough economic growth, demand has increased. Plant growth was the purchase of land and
factory building machines to order and of course new capacity is planned to be available for
performance. Then if it enough already expanded while it will probably to stop until competence
is reached to add more. Itwill be prolonged again.
(Source:http://www.thaiappraisal.org/thai/market/market_view.php?strquery=market273.
htm)
2.1.1The truth about real estate
In nature, real estate is a Dependent Variable to the Independent Variables is much like
many economic, social, political popularity, etc. The property is a type of property. People are
interested when they have money as well as economic, for example gold, diamond, car, resort
and other owned real estate. In times of awful economy, nobody is buying and may be more
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sellers. Many people may have to remove the mortgage assets for alleviate the economic crisis
affecting the self.
2.1.2The basic principles that people buy property

The basic principle that people buy property is in addition to buying and decorating
prestige but they expected to buy for two other things. There are1.Prices is expected to increase
profit: Capital Gain and Return of investment2.Interest is expected from the acquisition: such a
lease can be released or referred to as Return on investment
2.1.3Factors of buying a house
Main issue that makes people buy house is make them feel worth to buy. Now situation,
the customers can saw that it was not the price. They will not buy because it is not worth such a
way to make people feel worth buying something like this.- Price usually about 1 million, if in
case we can sell at price cheaper than the market as only eight hundred thousand. In nest three
year, price is still a million people to buy any profits from first day at rate of return 8%. In the
other ways if buying property is the price of eight hundred thousand at the rate of return of 8%
per annual for 3 years. The property will grow money in 1 million. The lease indicates that if we
buy property in 1 million baht. If the return in rent at 5% per year, it still better than money in
bank deposits yield only 1-2% in a year. It can indicate the cost is effectiveness for essential that
the buying and selling the property.
2.1.4How gain profit from this business
We can profit from crisis. Generally, lower property prices will reach the critical but
often the rent price will not much decline. It makes higher rate of return and encourage people to
buy property. For paradigm, when our normal selling price of a million but in times of crisis may
remain eight hundred thousand or less 20%. In case for lease, 1 million baht property may be
rented out to 8 billion baht per year or a return of 8% per year. The crisis situation, rental may
deteriorate but decreased at a rate that less than the price. The rental price may be reduced to 7.2
billion baht per year which yields rise to 9% per annual. If the crisis is very stress, rate of return
is even more opposite to decline price. So, if we can buy lower price property gain precedes
about 15% per year with our own house or condominium in the unit. It approximates something
like 5% in return. We will get return up to 20% per annual above the bank deposit in the crisis
situation. We are still making a profit and the owners property can still sell the property.
Therefore, living in the real estate investment affords opportunities. As an abilities of our
investment and dont forget that investment involves risk. We must learn to diversify. Just in
case, if some of the property purchased.
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(Source:http://www.thaiappraisal.org/thai/market/market_view.php?strquery=market304.
htm)
2.2Situation of industry
Current situation of real estate industry big company have project to expand to other big
province in each region than Bangkok, because Bangkok cannot expand than this from limit of
area, so from this factor it make other big province in each region is the good point to invest in
new market, such as C.P. land company have plan to invest real estate project in other big
province both condominium and village, C.P. land company have plan to divided to 5 zones and
Chiang Rai is province that C.P. land have the plan to invest in real estate project too. Thai bank
have information land price in Chiang Rai will increase rapidly in the near future, it is effect
from strategy open free trade with neighboring country in Mae Khong sub-regions such as
China, Laos, and Burma so Chiang Rai chamber of commerce plan to set up real estate
development center to support and collect data for investor have enough information before
invest. Dr. Thawatchai Yongkittikul secretary of association of Thai Bank said from house fair at
big C Chiang Rai in year 2008 is the big effect to stimulate economic and invest of real estate
industry in this region it make resulted in turnover and reduce NPA in commerce bank, it make
people have many choice to invest in real estate in Chiang Rai, and the price of real estate of real
estate in Chiang Rai not expensive such as home with land low price is around 100,000Baht to
3,000,000Baht, so it is opportunities for investor to invest, because Chiang Rai is the economic
area with neighboring country and have many tourist destination. Mr. Patthana Sittisombat
manager of Chiang Rai chamber said economic of Chiang Rai will growth in every part because
Chiang Rai have area connect with neighboring country such as Burma and Laos, and Chiang
Rai is the important way that China use to communication and logistic product for separate
product to Bangkok and go to port for transfer product to other country in ASEAN by use R3A
road project from China to Laos and come to Thailand by Thai-Laos friendship bridge to Chiang
kong district, and have R3B road project from China through Burma to Thailand at Mae Sai
district and this road will be important way to logistic in the near future, but cargo ship in Mae
khong river is the most important way to transfer product from China to Thailand too, because at
Chiang Kong district have big port to support product from China, from this factor make Land
price near Mae khong river will increase rapidly in the near future so from this factor it make
many investor go to invest in Chiang khong district. Now a day land in Chiang Kong district in
border of Thailand and Laos area and near Thai-Laos friendship bridge price of land is increase
higher than the past from 200,000baht to 700,000baht per1 rai, and Mr. Patthana Sittisombat said
Chiang Rai chamber have project to open real estate development center for combine real estate
group to develop in good way for set standard, system, and keep data for management risk before
investment, and from this for protect economic crisis from land sale similar with the past in
Bangkok. This is all factor that make many company come to invest in real estate industry in
Chiang Rai, and Chiang Kong is district that investor interest to invest, although from data in the
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past Chiang Rai is not the place that investor interest to invest in real estate industry, but from
above investor cannot see through Chiang Rai to invest in real estate industry.
(Source: http://www.boybdream.com/manager-news-content.php?newid=20301)
(Source: http://www.dailyworldtoday.com/columblank.php?colum_id=77447)
2.3.1Product
This is beginning of new imagination of house. Modern empire village is name of our
house that likes a civilization of empire. There are almost 50 companies in Chiangrai doing
single detached house business, so that made us to find out for the new ways for customer. The
Modern empire village is a perfect mix contemporary, modern empire design with simple and
Thai-style elements, so you can being life with better community. The villa will locate in
Amphor Chiangkong, Chiangrai area about 34 Rai for establishes. As an around there will be
natural environment very good view. Its appropriate for every one love peaceful, workout, party
ETC. Our place far away from downtown 100 KM, but this is easiest way to connect with
another country such as Lao, China and Myanmar for businessman want to contract any
business because they are going open AEC in the next 2 year. Our villa is a good choice for
someone looking for Modern villa
We separate home that in 3 satisfactions.
Type A. There are 200 SQM 3 bed rooms, 3 bath rooms, 1 parking.
Price: 2.15 million baht
Figure2.1
15
Type B
There are 240 SQM 3 bed rooms, 3 bath rooms, 1houskeeping room, 2 parking
Price: 2.75 million Baht
Figure2.2
Type C. There are 302 SQM 4 bed room, 5 bath rooms, 1 housekeeping room, 2 parkingPrice:
3.05 million baht
Figure2.3
2.3.2Service
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2.3.2.1. Fitness
Our village will provide fitness centre. The fitness centre has equipped with high quality
equipment. All equipment has standard and safety. Moreover, we will have personal trainers who
provide the support you need to reach your fitness goals.
Figure2.4
(Source: http://www.hotelthailand.com/nonthaburi/richmond-stylish-convention/facilities.html)
2.3.2.2. Swimming pool

Our village will build standard swimming pools. It has two pools for shallower children's pool
and adult. The swimming facilities have lockers for clothing and other belongings. Moreover, we
will have staff who ensure health and safety standards.
Figure2.5
(Source: http://pooldesignideas.blogspot.com/2012/11/swiming-pool.html)
17
2.3.2.3. Playground Island

We will have a secure and beautiful area with creative playground for kids. All toys made
from plastic. It has high quality and standard. We guarantee of security when your child plays it
but child is under your control and take care too.
Figure2.6
(Source: http://www.miamicondolifestyle.com/fisher-island-condos.php)
2.3.2.4. Garden
We will set garden for human relaxed. The garden that makes people does activity with family in
the outside. And we have gardener who care and improve in everyday.
Figure2.7
(Source: http://www.neilinnes.org/georgegarden.htm)
2.3.2.5. Guardhouse
We will provide the security guard to protect around the village. It takes to 24 hours for ensure
the safety of families. We will make confident and trust when they live in this village and get the
convenient.
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Figure2.8
(Source: http://www.beltoncommunities.com/westwingresidencesatetoncity.htm)
2.6Strategies of the company

-Corporate Strategy
Now a day immovable property is popular in Chaingrai because In the next 3 years Thailand and
another country will open AEC. We decide to establish in Amphor Chaing Khong because that
so close form Lao just 130 km., Kuhn Ming1,200 km.,So Chaingrai have to develop them self
for support in next 3 years. We decided to operate under Growth strategy because these
strategies support our new business pretty well.
The business will following in concentric diversification to provide the new technology,
modern style in housing estate, We can design customers house for each specific ex: some
family need more room some family need more space for yard and importance thing is customer
we are focus on businessman working with neighbor.
This is the reason we select these strategy suitable for Modern Empire villa .However the
company be able to get the most profit and improve to be famous in Thailand.
-Business strategy
Modern Empire village is a business that focuses on target group of businessmans customer.
Businessman comes to contact international business or often move to Thailand for long term.
Because AEC will open that increase economic growth in Asian. Thailand is a center point of
member country in ASEAN. Our business is a main factor for do international business. It is
good effect for other business too. And we will provide quality service and standards that have
evolved over time.
-Financial Strategy
The company will prepare the several of financial statement to be clear and accurate every month
and always improve the accounting system to be standard.
19
-Human Resource Strategy

The company will focus on the enhancement and personnel development that is a good basic
factor. We are hiring the employee that is a good skill by divide them in several division, and
then assign the appropriate job to our employee. Moreover, thecompany always training the empl
oyee to effective working and evaluate the performance.
- Operation strategy
The company will focus on complete service to provide the convenient and customer satisfaction
and working standard.
20
Chapter 3:Market Feasibility Study

3.1General Environment Analysis
-Political
Chiang Rai have state highway connect with Myanmar and in the future the government
have planning to do new state highway number 4 connect to Laos then Chiang Rai become to the
popular province that many people and government want to invest. Map of Southeast Asia.
Countries are likely to invest in Thailand.
http://english.cri.cn/3126/2006/09/03/961@134350.htm
21
http://www.thaifinbiz.com/sme_detail.php?tab=4&smes_id=3475
22
-Economy
The current economic is expansion of the Chiang Rai province. A growing number of
tourists are due to Chiang Rai is considered the gateway to Myanmar, Lao PDR, and China.
Chang rai have many nature resources and have boundary connects with other country it make
Chiang Rai can rapid growth.
Thailand GDP 1980 to 2010 (Source : World Bank)
23
GDP growth rates in different regions of Thailand (2001 GDP set to =100).
Notice that Northeastern and Northern Region show growth despite overall downturn in 2009.
http://www.thaiwebsites.com/thailand-GDP.asp
The fundamental problem is the way GDP is generated throughout the country.
Agriculture which employs 42.6% of the labor force generates only 11.4% of GDP. While
industry employs about 20.2%, it generates 44.5% of total GDP. Services employing 37.1%
generate 44.1% of GDP. Overall, prices for rice and other farm produce are related to market
forces, and to a large extent beyond government control. Better education may have benefits in
the long term. In 2007, indicated that a lot of the provided funds were spent on consumption, and
not on measures creating sustained income gains. Of particular worry is that political parties in
Thailand are not ideology based, and there would be a substantial gain for the poor and farmers if
a reliable 'Labour' Party could be established. Needless to say, the income disparity that presently
exists and will continue to exist for a long time has negative social and political effects. For a
substantial overview of the Thai economy (latest report 2009) overall and in the provinces, check
out this NESDB file. Hopefully the link stays active. More Data: GDP data for all the Regions
and Provinces of Thailand
24
-Social
North people like to live in big family, peaceful, have own language kum-mung, this is
charming that make people want to go to north. Nowadays changing in social value and expand
of the city, young people have tend to live along in apartment or rent home, and many people
migration to north, that make hard to fine habitation and higher living cost in Chiang Rai. For a
higher dormitory and housing estate is one of interesting business.
-Environment
As the main cash crop of the province is rice, the most important natural resources in
Chiang Rai are its water and soil. More people in Chiang Rai Province earn their living through
agriculture than any other occupation or business; some offer garden crops for sale at roadside
stands.
Vibrant cash crops include Arabica coffee, tea, mangos and potatoes. Along with its many small
mountains and rivers, Chiang Rai has much flat land suitable for farming. The 5 or 6 month long
rainy season promotes rapid plant growth and ensures a good water supply.
Although people produce much pollution, here mostly through their motor vehicles, the air is
cleaned by the abundant vegetation and ample rainfall, and is often cool. Average elevation is
560 meters, 78% of the terrain is mountainous.
-Technology
In a few year Chiang Rai have rapidly growth in technology section the most of people
have better living life and Chiang Rai become to outpost when Thailand have a member of AEC
that is the way to improve technology to contest with neighbors country.
(Source: http://www.thaifolk.com/doc/northen.htm)
(Source: http://www.chiangraiprovince.com/guide/eng/33.htm)
(Source: http://en.wikipedia.org/wiki/Chiang_Rai_Province)
(Source:
http://th.wikipedia.org/wiki/%E0%B8%88%E0%B8%B1%E0%B8%87%E0%B8%AB%E0%B8
%A7%E0%B8%B1%E0%B8%94%E0%B9%80%E0%B8%8A%E0%B8%B5%E0%B8%A2%E
0%B8%87%E0%B8%A3%E0%B8%B2%E0%B8%A2)
25
(Source:
http://th.wikipedia.org/wiki/%E0%B8%A0%E0%B8%B2%E0%B8%84%E0%B9%80%E0%B8
%AB%E0%B8%99%E0%B8%B7%E0%B8%AD_(%E0%B8%9B%E0%B8%A3%E0%B8%B0
%E0%B9%80%E0%B8%97%E0%B8%A8%E0%B9%84%E0%B8%97%E0%B8%A2))
(Source: http://www.thammasatu.net/forum/index.php?topic=2328.0)
3.2 Competition Analysis (3C Analysis)

3.2.1Competitors Analysis
In housing business, it is high competitive business market. There are many competitors in the
market because housing business isnt saturated. The housing business trends to create a logo
and unique brand in the market by creating home to meet the need in customers needs. In term
of home quality, price and other factors that direct effected to residents. It also holds a variety of
promotions to attract the customers. Most of our competitors in Chiang Rai might be a good
location that near to main road, easy to contract for business and, transportation. The customers
know as well as in the large project because it can respond to the needs of residents, more
experience in the operation and service that can attracted to the attention group of customers. For
example
Karnsiri@namlao village
Figure3.1: Karnsiri
(Source: http://www.karnsiri.com/namlao/#/home)
Owner: Karnsiri Properties Limited
26
Address: 24 - 20 Viang Chai district Chiang Rai 57210

Product
-
Kransiri is village in resort style that concern in nature it is the simply way of life of
human, so this is the concept Basic Human Need, and Karnsiri concentrate in Ban all
of pollution for nature care, provide activities place, and playground for kids. Karnsiri
is the Oriental Nature Style structural design that makes air flow in house for reduce
electricity fee. Karnsiri use material from SCG that concentrate in nature, and have
many facilities provide such as Club House Laundry Minimart Fitness, and standard
swimming pool in spa style.
Price
-
No
.
1
2
3
4
Karnsiri @ Nam Lao Provide many style to response their customer to make more
choices for them.
Style
Karnjinda
2bedroom3bathroo
m
Karnpisit2bedroom
3bathroom
karnpicha3bedroo
m3bathroom
karnpudist3bedroo
m4bathroom
Area
Price
Reser
ve
Price
Conta
ct
Price
Down
pay
Bank pay
Example payment periods

20 y
25y
30y
120sqm
1,790,000bht
10,000
50,000
119,000
1,611,000
12,733
11,645
10,990
130sqm
1,980,000bht
10,000
50,000
138,000
1,782,000
14,085
12,881
12,157
165sqm
2,290,000bht
10,000
50,000
169,000
2,061,000
16,290
14,896
14,060
258sqm
3,390,000bht
10,000
50,000
279,000
3,051,000
24,115
22,053
20,814
Figure3.2
Place
-
Nearby Nam Lao River use sri viang road to Bandai intersection go 300 m. built in
left hand site far from city 8 km.
Promotion
-
Free wallpaper
Free underground pipe system for termite protection
Heat- reflector foil insulation under the roof
Chance to win a big gift Nissan March
(Source: http://www.chiangraifocus.com/forums/index.php?topic=135887.0)
27
Rattanaburi Chiang Rai
Figure3.3: Rattanaburi Chiang Rai

(Source: http://www.sahaprop.com/)
Owner: Saha-phaiboon properties limited
Address: 187 m.11 Criang Rai Viang Chai road Viang Chai District Chiang Rai 57210
Tel. 089 4309988 / 085 6249338
www.sahaprop.com
home@sahaprop.com
28
Product
-
High quality house in modern style, far from main road 5 km. and give 10 confident for
customer such as house finish before sales and much more to support customer need.
Price
Home Area
Home Design
R115 3bedroom 2
bathroom 1carpark
T1603bedroom
3bathroom 2carpark
Tayawadee3bedroom
3bathroom 2carpark
T2103bedroom
3bathroom 2carpark
Mantrini4bedroom
4bathroom 2carpark
Land Area
Price Land
+ House
15%
down
payment
Deposit
Contract
7x
monthly
Value at
transfer
Sqwa
Sqm.
130
60
240
2,320,000
348,000
50,000
120,000
25,429
1,972,000
170
60
240
3,195,000
479,250
80,000
200,000
28,464
2,715,750
210
64
256
3,395,000
509,250
80,000
200,000
32,750
2,885,750
250
64
256
3,895,000
584,250
100,000
250,000
33,464
3,310750
210
60
222
4,320,000
640,000
120,000
250,000
39,714
3,672,000
Figure3.4
Place
187 m.11 Criang Rai Viang Chai road Viang Chai District Chiang Rai 57210, far from Chiang
Rai city 5 km.
Promotion
-
Free built in kitchen

Free air condition
Free Mosquito wire screen
Free water heater
Sinthanee Property
Figure3.5
(Source:
http://www.sinthaneeh
omes.com/th/sinthanee-
29
project-9-premium.html)
Vision Chiang Rai Sinthanee will be the leading quality real estate company, providing
excellence in housing construction with outstanding architect designs, surround by safe and
healthy living environment.
Mission
-
To select high quality materials for housing construction.
To design unique and modern houses by giving high importance to function and design,
utilizing the home space most effectively.
To enhance better life, family quality of life, and social life for your loved ones
in a safe, cool, and pleasant natural environment.
To provide professional and experienced staff.
To provide customer care and after-sales service.
Figure3.6
(Source: http://www.sinthaneehomes.com/en/project.html)
Place
- This project stay on the main road and near with downtown Chaing rai and far away from
Mae Fah Luang about 11KM.
Product
- The most recent in design, by Sinthanee Properties, utilizing the new technology, enabling
a reduction in costs, while continuing to maintain standard of quality that is superior,
pleasing, and brimming with warmth and comfort, at affordable prices. Place construction
30
system is a method of construction that involves steel enforced concrete that is modeled and
formed at the actual work site. The steel enforced concrete walls are designed to support the
pressure that would normally be imposed on the pillars and beams, reducing the amount of
time and labor required in the construction of pillars, beams; among numerous other benefits,
making this the increasingly preferred method of construction
Price
Figure3.6
Sinthanee Property has 2 choices for customer
One-storey home
Designed to respond to the needs of modern family lifestyle with 3 bedrooms, 4 bathrooms, 1
living room, 1 workroom and 2 parking lots. Total building area 319 sq m
Price:4.5 Milion
Figure3.7
Two-storey home
31
Designed to respond to the needs of private and convenient living, which are harmoniously
combined with the natural surroundings of the home. This home is composed of 3 bedrooms,
4 bathrooms, 1 living room, 1 kitchen and 2 parking lots. Total building area 279 sq m
Price: 4.9 Million
Promotion
Sinthanee Property doesnt have any promotion to customer. It is
Disadvantage of this project. Because they think they are the best housing develop in Chiang
rai it make them dont successful in their goal
(Source: http://www.sinthaneehomes.com/)
3.2.2Customer analysis
Modern empire village using customer analysis following by 4 steps:
1. Who is our customer?
-We will separate our customers into gold, silver, and lead groups based on how much profit we
expect them to contribute following by 3 type of our housing that we separate them in 3 groups:
type A type B type C. We need to know what type of customer appropriate which one? We
should have a good recommendation. First of all we need to identify in each one person suitable
which type. Type A suitable for someone like to relax in country not objective for business. Type
B suitable for the people often to do business cost border Type C Good for people has their own
business because they have to contract with China, Lao and Burma and they will bring their
family to be here because that made them convince to connect with any people.
2. What do they want from us?
-Objective is the important thing to response what do they want. We provide a good atmosphere
to them because we concern about customer feeling, emotion both is a important things for make
them to select Modern empire village, moreover we also have other service to
enhance health, safety and there are security for take care customer 24 hours. There are sport
center for support everybody want to work out.
3. When customer will begin think about buying?
-Now a day it almost 2 year they are going to open AEC So, there are people some group such as
businessman, investors and officer looking for house to the future. Moreover need and income
are the necessary things to make decision.
4. Where do they find us?
32
- We will made advertising following television, radio, newspaper and set up a booth in the
department store.
-Chiang Rai has a total population about 1,227,317 people divided for male 606,775 people and
female 620,542 people
(Source: http://www.dopa.go.th/xstat/pop51_1.html)
3.2.3Competitive Analysis
Analyzing competitor to response needs of customer in the same group and know strength and
weakness of competitors for advantage comparative to be the winner such as make something
different for attractive customer and also have a good quality but inexpensive. New
entrepreneur that just do business about housing development is lack of the qualification to do
the business. Consumer cannot to distinguish which one is not professional. Therefore, the
company is profession must had network and guiding to develop the business of housing
development for preventing unfavorable.
So, Modern empire village is the housing development and it is the new choice for customer that
looking for high quality house by high professional teamwork.
We have many social network to help customer to design their house for response customer
need ,solve the problem that customer face it and made high satisfaction to customer for create
famous and reliability in the future by word of mouth or something like that
(Source: http://www.techrepublic.com/article/how-to-analyze-competition-for-in-housedevelopment/1062086)
3.3STP Analysis
3.3.1Market Segmentation
STP Analysis
Market Segmentation
1. Segmentation
Segmentation of market for customer is divided to Geographic segmentation, Demographic
segmentation, Psychographic segmentation, Behaviorist segmentation.
Geographic segmentation.
33
Geographic are important for project and we choose Chiang Khong District because of trends in
the development and growth is the area of Chiang Khong District can be connected to Laos and a
plan developed to prepare to the ASEAN Economic Community or AEC.
Demographic segmentation
Modern empire village suitable for those with income below $ 20,000 and an interest
home modern style in located of Chiang Khong district may be intended for the business to
invest or work in the area and who want to buy a house to live for rest
Psychographic segmentation
Modern empire village is modern empire design with simple and Thai-style
elements an around there will be natural environment very good view and we has many service
of customer such as Fitness pool Playground Island Guardhouse etc. Life styles of our
segmentation are appropriate for the people who interest our style village
Behaviorist segmentation.
We consider from an interest in the form of a village. We have 3 different designs to
meet the needs of the customer.
Target Market
From analysis we choose our target is investor and local people an interest home modern
style in located of Chiang Khong district may be intended for the business to invest or work in
the area and who want to buy a house to live for rest, because in 2015 AEC will open and Chiang
khong have the way to connect with Laos by Thai-Laos Friendship Bridge and port for support
logistic product from China this factor that make investor interest to invest in Chiang khong , so
our target is about investor that want to have house for live and can adapt to home office too.
Gender
Age
We focus on both of sex because they have the same needs.

We will focus on over 30 years old, according to most of people in this period
they have to work and has a steady income.
34
Career
Employees, investors, People with a family of small, medium, large.
Income
Those with income below $ 20,000
Position Analysis
Design and location of the construction of the village is considered to be important for
the designer to provide design and locations that meet customer needs and are comfortable in all
aspects such as the size of the space, amenities for convenience, the environment and the image
surrounding villages. We focus on the design Modern style and the area to full capacity. Include
with facilities as bedroom, bathroom, kitchen room, and living room.
3.4Marketing Mix Strategy- Product
Our Product is sale land and building. House is one of basic need. Its important thing for people
in this world. All level of people need to have own house. Our company has 3 choices 3 house
style for customer.
Type A. There are 200 SQM 3 bed rooms, 3 bath rooms, 1 parking.
Price: 2.15million baht
Figure3.8
35
Type B
There are 240 SQM 3 bed rooms, 3 bath rooms, 1houskeeping room, 2 parking
Price: 2.75 million Baht
Figure3.9
Type C. There are 302 SQM 4 bed room, 5 bath rooms, 1 housekeeping room, 2 parking
Price: 3.05 million baht
36
Figure3.10
3.4.1First, Neo modern style type A
We set 3 bedrooms, 3 bathrooms, parking a car. This is a comfortable home, closed
to nature and Emphasis on energy efficiency. About veranda have seating it
Continuation of the car park. It does can be bedrooms. In the living room has a glass window;
Big Bay Window corner. Dining room and kitchen room have to
separate for c o o k i n g a n d w a s h i n g . U p s t a i r s i s d i v i d e d i n t o t w o m e d i u m s i z e d b e d r o o m s a n d another room, a bedroom for privacy, because it has a
bathroom and dressing room. Veranda have big Bay Window and awning on the
back bedroom we can put an air compressor is placed. Roof on the top is Sky Light. Size of
the house width 8.80 m 11.00 m depth
Downstairs:
- Large entrance. Next to the car park (Size 2.00 x 3.50 m).- A large living room (size 3.70 x
4.70 m).- Dining room (Size 3.20 x 3.50 m).- Kitchen (size 2.50 x 3.00 m).- The Pantry Food
Preparation (Size 1.30 x 3.00 m).- Toilet (Size 1.60 x 2.00 m).- Storage room under the stairs
(Size 1.00 x 2.00 m).- Yard washing and drying clothes (size 1.50 x 3.20 m).-Parking spaces
with a storage room (size 3.00 x 5.50 m)
Upstairs:
- Private bedroom, the dressing. Porch (Size 4.20 x 6.20 m) - Bedroom 2 (Size 3.00 x 3.20 m).Bedroom 3 (size 3.00 x 3.00 m).- Bathrooms for the bedrooms upstairs (Size 1.80 x 2.00 m).Porch of Bedroom 1 (size 1.20 x 6.00 m) is used as a place to
a i r compressors.
- Canvas on back bedroom 2 and bedroom 3 (size 0.90 x 4.50 m) is used as a place to air
compressors.
3.4.2Second, Modern resort
Type B
There are 240 SQM 3 bed rooms, 3 bath rooms, 1housekeeping room, 2 parking .The area
inside and outside are continue smoothly. The slantingly in front its closed to near
garage. In the living room have big windows and Continuing to the Kitchen. You can put
counter bar here. Bedroom for your parent and it can be to office, living room for watching TV.
About back it for laundry. It has a big bed room, dress room and bath room for your
privacy. Porch in the font and 2 another bedroom that have porch in large size you can place
asset of chairs. Size of the house width 9.10 m Depth 11.10 m
Ground floor
37
- The entrance corridor (Size 1.80 x 3.50 m) - Airy living room (size 3.00 x 3.50 m).- Dining
room (Size 3.00 x 3.50 m).- Kitchen (size 2.00 x 3.20 m).- The food preparation (size 2.20 x 2.30
m).- Bedroom 3 for seniors (Size 3.00 x 3.20 m) ** can be home theater room or office.- Toilet
(Size 1.40 x 2.20 m).- Storage room under the stairs (Size 1.00 x 2.00 m).- Laundry (Size 1.40 x
3.40 m).housekeeping room(Size )
Second floor
- Bedroom with the dressing and a private bathroom (size 3.50 x 6.50m).- Bedroom 2 (Size 3.00
x 3.20 m).- Bedroom 3 (size 3.00 x 3.20 m).- Hall (Size 2.00 x 2.50 m).- Bathroom for bedroom
1 (size 1.80 x 2.10 m).- 2 bathroom for bedroom 2 and bedroom 3 (size 2.00 x 2.10 m).
3.4.3Third, Modern exclusive

Type C. There are 302 SQM 4 bed room, 5 bath rooms, 1 housekeeping room, 2 parking. The
area inside and outside are continue smoothly. The slantingly in front its closed to near garage.
In the living room have big windows and Continuing to the Kitchen. You can put counter bar
here. Bedroom for your parent and it can be to office, living room for watching TV. About back
it for laundry. It has a big bed room, dress room and bath room for your privacy. Porch in the
font and 2 another bedroom that have porch in large size you can place asset of chairs. Size of
the house width 9.10 m Depth 11.10 m
Ground floor
3.40 m).housekeeping room(Size ) .- Bathroom(Size )
Second floor
3.4.4 Price
Model
1Style Neo modern
3 bed, 3 bath , 1 parking
2style Modern resort
3 bed, 3 bath, 1houskeeping
room, 2 parking
3style, Modern exclusive
House
(Unit)
Scale
(sq.wah)
(Price/Unit)
(Baht)
200
2,150,000
240
2,750,000
38
4 bed, 5 bath, 1
housekeeping room, 2
parking
302
3,050,000
Figure 3.11
We set our price similar the competitors, not too higher and lower (compare with
similar unit and scales of house). The competitors set price until 2,150,000 to
3,050,000 baht.
3.4.5 Place
We set our project at Chiang Rai because Chiang Rai is in north of Thailand 80 percent of
landscape are forest and grove wood that make weather in there cold. Tourists like to
come to visit, and Chiang Rai has many tourist attractions. That make there have good economy.
Housing business in 2012 at Chiang Rai can show that customer have large unit
of demand. According to News about Money expo Chiang Mai 2010 have demand
more than
10 billion and in 2005 - 2010 north of Thailand have more demand about house.
(Source: http://www.moneyexpo.net/newsite/showdetail_pr.php?id=92)
The location of our project will be in Chiang Khong District because it is
t h e vicinity of Chiang Rai. It isnt far from Laos, As an around there will be natural
environment very good view. Its appropriate for every one love peaceful, workout, party ETC.
Our place far away from downtown 100 KM, but this is easiest way to connect with another
country such as Lao, China and Myanmar for businessman want to contract any business
because they are going open AEC in the next 2 year. Our villa is a good choice for someone
looking for Modern villa
(Source:http://www.guideubon.com/web/viewtopic.php?f=7&t=13580&start=0)
3.4.6 Promotion
Our project will set promotion into three styles.
1. First Style (Neo Modern style)
We set price of this style in 2,150,000 baht.
-free interest in six month and then they pay in normal rate after the promotion.
-Ready to move in.
- Get Furniture + Air conditioner.*
*companys conditions apply.
39
2. Second Style (Modern Resort style).

- free interest in six month and then they pay in normal rate after the promotion.
-Ready to move in.
-Free! Furniture / Kitchen set / Air conditioner*
3. Third Style (Modern exclusive style)

- free interest in six month and then they pay in normal rate after the promotion.
-Ready to move in.
-Fully furnished houses on the main road*
3.5. Sales Forecast/Profit Estimation
In the future the government have planning to do new state highway across the Mekong River
then Chiang Rai become to the popular province that many people and government want to
invest. Chiang Khong in the future is expected to be bustling around border with Thailand Burma to Mae Sai district in which the area are available. Then the foreigners need to live in
Thailand increases. The prices of real estate have more expensive and high demand.
40
Table of sale on sale

Priceforecast 1
Plan A
2,150,000
Plan B
2,750,000
Plan C
3,050,000
0
0
0
1
1
1
4
1
1
0
5
1
1
0
year 1 (2013)
Sales volume
6
0
0
0
0
0
0
0
0
0
10
0
0
0
0
0
0
11
12
1
1
0
total
1
1
0
1
0
1
6
5
2
2013
Year
10
11
12
Total
Sales
DownpaymentstyleA
215,000.00
215,000.00
215,000.00
215,000.00
DownpaymentstyleB
275,000.00
275,000.00
275,000.00
DownpaymentstyleC
305,000.00
InterestrateA
InterestrateB
215,000.00
215,000.00
275,000.00
275,000.00
64,500.00
64,500.00
82,500.00
82,500.00
InterestrateC
Cost A
2,150,000.00
2,150,000.00
2,150,000.00
Cost B
2,750,000.00
2,750,000.00
2,750,000.00
Cost C
3,050,000.00
Net sales
8,745,000.00
5,390,000.00
5,390,000.00
41
2,150,000.00
2,365,000.00
2,150,000.00
2,150,000.00
2,750,000.00
2,750,000.00
5,537,000.00
5,537,000.00
215,000.00
-
1,505,000.00
1,375,000.00
305,000.00
610,000.00
64,500.00
193,500.00
165,000.00
91,500.00
91,500.00
2,150,000.00
15,050,000.00
13,750,000.00
3,050,000.00
6,100,000.00
5,876,000.00
38,840,000.00

Priceforecast 1
Plan A
2,150,000
Plan B
2,750,000
Plan C
3,050,000
2
1
1
1
1
1
4
1
1
0
5
1
0
0
year 2 (2014)
Sales volume
6
0
0
0
0
0
0
0
0
0
10
0
0
0
1
0
0
11
1
1
0
12
1
1
1
total
2
1
1
10
6
4
2014
Year
10
11
12
Total
Sales
DownpaymentstyleA
430,000.00
215,000.00
215,000.00
DownpaymentstyleB
275,000.00
275,000.00
275,000.00
DownpaymentstyleC
305,000.00
305,000.00
InterestrateA
258,000.00
129,000.00
129,000.00
InterestrateB
165,000.00
165,000.00
165,000.00
InterestrateC
183,000.00
183,000.00
Cost A
4,300,000.00
2,150,000.00
2,150,000.00
Cost B
2,750,000.00
2,750,000.00
2,750,000.00
Cost C
3,050,000.00
3,050,000.00
11,716,000.00
9,222,000.00
Net sales
5,684,000.00
215,000.00
129,000.00
2,150,000.00
2,494,000.00
42
215,000.00
129,000.00
2,150,000.00
2,494,000.00
215,000.00
215,000.00
430,000.00
2,150,000.00
275,000.00
275,000.00
275,000.00
1,650,000.00
305,000.00
305,000.00
1,220,000.00
129,000.00
129,000.00
258,000.00
1,290,000.00
165,000.00
165,000.00
165,000.00
990,000.00
183,000.00
183,000.00
732,000.00
2,150,000.00
2,150,000.00
4,300,000.00
21,500,000.00
2,750,000.00
2,750,000.00
2,750,000.00
16,500,000.00
3,050,000.00
3,050,000.00
12,200,000.00
9,222,000.00
11,716,000.00
58,232,000.00
5,684,000.00

Priceforecast 1
Plan A
2,150,000
Plan B
2,750,000
Plan C
3,050,000
2
1
1
1
1
1
4
2
1
1
5
0
1
0
year 3 (2015)
Sales volume
6
1
0
0
0
0
0
0
0
0
10
0
0
1
2
1
0
11
1
1
0
12
3
1
1
total
2
1
1
14
8
6
2015
Year
10
11
12
Total
Sales
DownpaymentstyleA
430,000.00
215,000.00
430,000.00
DownpaymentstyleB
275,000.00
275,000.00
275,000.00
DownpaymentstyleC
305,000.00
305,000.00
305,000.00
InterestrateA
387,000.00
193,000.00
387,000.00
InterestrateB
247,500.00
247,500.00
247,500.00
InterestrateC
274,500.00
274,500.00
274,500.00
Cost A
4,300,000.00
2,150,000.00
4,300,000.00
Cost B
2,750,000.00
2,750,000.00
2,750,000.00
Cost C
3,050,000.00
3,050,000.00
3,050,000.00
12,019,000.00
9,460,000.00
12,019,000.00
Net sales
275,000.00
247,500.00
2,750,000.00
3,272,500.00
215,000.00
430,000.00
215,000.00
645,000.00
430,000.00
3,010,000.00
275,000.00
275,000.00
275,000.00
275,000.00
2,200,000.00
305,000.00
305,000.00
1,830,000.00
387,000.00
193,000.00
580,500.00
387,000.00
2,707,500.00
247,500.00
247,500.00
247,500.00
247,500.00
1,980,000.00
274,500.00
274,500.00
1,647,000.00
4,300,000.00
2,150,000.00
6,450,000.00
4,300,000.00
30,100,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
22,000,000.00
3,050,000.00
3,050,000.00
3,050,000.00
18,300,000.00
3,629,500.00
14,577,500.00
12,019,000.00
83,774,500.00
193,000.00
2,150,000.00
2,558,000.00
43
305,000.00
274,500.00
8,389,500.00
5,830,500.00

Priceforecast 1
Plan A
2,150,000
Plan B
2,750,000
Plan C
3,050,000
2
1
1
3
1
1
4
1
1
1
5
2
1
0
year 4 (2016)
Sales volume
6
0
0
0
0
0
0
0
0
0
0
0
0
10
1
1
1
11
2
1
1
12
3
1
1
total
2
2
1
16
9
7
2016
Year
10
11
12
Total
Sales
DownpaymentstyleA
430,000.00
645,000.00
215,000.00
430,000.00
215,000.00
430,000.00
645,000.00
430,000.00
3,440,000.00
DownpaymentstyleB
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
550,000.00
2,475,000.00
DownpaymentstyleC
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
2,135,000.00
InterestrateA
516,000.00
774,000.00
258,000.00
516,000.00
258,000.00
516,000.00
774,000.00
516,000.00
4,128,000.00
InterestrateB
330,000.00
330,000.00
330,000.00
330,000.00
330,000.00
330,000.00
330,000.00
660,000.00
2,970,000.00
InterestrateC
366,000.00
366,000.00
366,000.00
366,000.00
366,000.00
366,000.00
366,000.00
2,562,000.00
Cost A
4,300,000.00
6,450,000.00
2,150,000.00
4,300,000.00
2,150,000.00
4,300,000.00
6,450,000.00
4,300,000.00
34,400,000.00
Cost B
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
5,500,000.00
24,750,000.00
Cost C
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
21,350,000.00
12,322,000.00
14,945,000.00
9,699,000.00
9,699,000.00
12,322,000.00
14,945,000.00
15,677,000.00
98,210,000.00
Net sales
8,601,000.00
44

Priceforecast 1
Plan A
2,150,000
Plan B
2,750,000
Plan C
3,050,000
3
1
1
2
1
1
4
2
1
1
5
2
1
0
year 5 (2017)
Sales volume
6
0
0
0
0
0
0
0
0
0
0
0
0
10
1
1
1
11
3
1
1
12
2
1
1
total
4
1
1
19
8
7
2017
Year
10
11
12
Total
Sales
DownpaymentstyleA
645,000.00
430,000.00
430,000.00
430,000.00
215,000.00
645,000.00
430,000.00
860,000.00
4,085,000.00
DownpaymentstyleB
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
2,200,000.00
DownpaymentstyleC
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
2,135,000.00
InterestrateA
967,500.00
645,000.00
645,000.00
645,000.00
322,500.00
967,500.00
645,000.00
1,290,000.00
6,127,500.00
InterestrateB
412,500.00
412,500.00
412,500.00
412,500.00
412,500.00
412,500.00
412,500.00
412,500.00
3,300,000.00
InterestrateC
457,500.00
457,500.00
457,500.00
457,500.00
457,500.00
457,500.00
457,500.00
3,202,500.00
Cost A
6,450,000.00
4,300,000.00
4,300,000.00
4,300,000.00
2,150,000.00
6,450,000.00
4,300,000.00
8,600,000.00
40,850,000.00
Cost B
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
22,000,000.00
Cost C
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
21,350,000.00
15,312,500.00
12,625,000.00
12,625,000.00
9,937,500.00
15,312,500.00
12,625,000.00
18,000,000.00
105,250,000.00
Net sales
8,812,500.00
45
Source: http://th.aectourismthai.com/content1/1012
http://lib.payap.ac.th/webin/ntic/newpage/business/strategycr2553_2556.pdf
Figure 3.12
(Source:http://www.manager.co.th/mgrWeekly/ViewNews.aspx?NewsID=9530000045827)
(Source: http://www.manager.co.th/iBizChannel/ViewNews.aspx?NewsID=9550000147172)
(Source: http://www.manager.co.th/Local/ViewNews.aspx?NewsID=9550000150795)
3.6Marketing Expense
There are types of expenses as following:
-Brochure: Naitamtook 1,000 sheet, A4 paper, 2side, 3part, 4color, 2field and 160g. Is about
4,400 baht plush art cost 1,500 baht.
-Radio:
1. GFM 89.75: start with 1,000 baht, free spot and pr every one hour.
2. Xfmnetwork 92.75
3. Lanna Radio Party: On air at 08:00-10:00 on Monday to Wednesday price are 5,000/month
-Baanlaesuan Fair: About 50,000 per year.
(Source: http://baanlaesuan.com/fair2012/index.aspx)
(Source: http://www.xfmnetwork.com/index.php)
(Source: http://www.naitamtook.com/)
(Source: http://radio.siamhrm.com/radio/gfm_89_75_mhz_chiang_mai.php)
(Source: http://radio.thaiza.com/)
46
Marketing Expenses (thousand Baht)

Year1
JA
N
FE
B
MA
R
AP
R
MA
Y
JU
N
JUL
AU
G
SE
P
OC
T
NO
V
DE
C
Total
120
120
120
120
140
140
160
160
120
120
120
120
1560
100
100
100
100
120
120
140
140
100
100
100
100
1320
220
220
220
220
260
260
300
300
220
220
220
220
2880
6
20
5
6
0
5
6
0
5
6
0
5
6
0
5
6
0
5
6
0
5
6
0
5
6
0
5
6
0
5
6
0
5
6
20
5
72
40
60
31
11
11
11
11
11
11
11
11
11
11
31
172
251
231
231
231
271
271
311
311
231
231
231
251
3052
Selling Expense
Sale
commissio
n
Discount
sale
Other
selling
expense
Total
selling
expense
Advertising expense
Radio
Calendar
Other
Total
advertisin
g expense
Total
marketing
expense
Figure 3.13
Conclusion
There are many village in Chaing Rai, for our product are lanna style that is a new choice
for the investor who would like to invest about the fixed asset in Chiang Rai. We are having
three style of house for the customer; first, Neo Modern style, second, Modern Resort style, and
Third Modern Exclusive style. Each style of house we also have the interesting promotion too.
That the price is similar with our competitor, not too higher and lower. So our village is the
good choice for the investors who plan to invest about the asset in Chiang Rai in the time of
ASEAN.
47
Chapter 4: Investment Cost

4.1 Pre-Operation Cost
Office Area
Cost of investment
Land 32 rai Total =16,000,000 Baht
Figure 4.1 Land

Land of The model empire village
Land 32 rai 16,000,000 Baht
4.1.2Billboard of company
6 Meter
THE MODERN EMPIRE VILLAGE

1.5 Meter
Figure 4.2 Billboard of company

Billboard Tax
48
Billboard of The modern empire village make by English font and tax rate of English font is 40
baht per 500 square centimeters and the size of billboard is 1.5mx6m so can calculate 90,000/500
x 40 equal 7,200 Baht.
Document for registration paying tax

- Copy of Household Registration and personal Identification Card
- VAT Registration
- Certificate
- License to set billboard
Logo of the company
Figure 4.3 Logo of the company
We will use name of company same as our project too. This advertisement is w i d e
2.5 Meters and height 4.0 Meters. It is set up under the roof in front of
o u r company. Our logo composes name of company The Modern Empire Village Our logo is
three pillar romans and color is only green. We use green color because that make customer feel
relax when they looking to logo, the word that easy to read and understand.
Rubber stamp of company
49
1.5 Inch
1Inch
.
Figure 4.4 Rubber stamp of company

The rubber stamp, we order from Chaiherun Shop. The shop has location at 28Muendumprakod
Road, Chang Phueak Chiang Mai 50200. Telephone Number is 084-1710123 and Fax Number is
053-226912
1. Made from the rubber tree begin with 120 Baht
2. Made from resin begin with 90 Baht
(Source:http://chaiherun.siam2web.com/?cid=196007)
Registration
Company Limited Registration
Company Limited Registration is that kind of company which is formed with a capital
divided into equal shares, the liability of the shareholders being limited to the a m o u n t
unpaid on the shares respectively held by them. We submit the names
company is The Modern Empire Village for determine not same as the name
reserved other companies. Within three months of the date of the statutory meeting,
the directors must submit the application to establish the company. If not registered
within the specified period, the company statutory meeting shall be void and if
would like to register to establish the company, shall arrange the meeting for persons who
reserve to buy the shares again.
During the registration process, the promoters will be required to supply the
name, license number, and remuneration of the auditor the company is planning to
hire. The company registration fee is 500 baht per 100,000 baht of registered capital. The
minimum fee is 5,000 baht and the maximum fee is 250,000 baht. The directors h a l l t h e n
cause the promoters and subscribers to pay forthwith upon each
50
s h a r e payable in money such amount, not less than 25%, as provided by the
prospectus, notice, advertisement, or invitation. The company is then registered
as a legal entity (or juristic person). If all necessary documents are complete and
duly signed by all promoters, directors, and shareholders, the above steps can be completed in
one day. We take information used to register as follows:
1. Companys name (the same as the name reserved).
2. Locations office (located at province).
3. Objective of the company.
4. Registered capital must be divided into each share with the same value.
5. Name, address, age, occupation and number of shares those people who start up the
company reserve to buy the shares.
6. Name, address, age of witness.
*the more information, you can read in Appendix of Company Limited Registration*
Investment Cost
Equipment & Tools Total of office elements
No.
Description
Number
Price/Unit
Total
1.
Computer
24
24,500
588,000
2.
Printer
2,590
12,950
3.
Scanner
2,090
10,450
4.
FAX
4,290
12,870
5.
Telephone
24
2,090
50,160
6.
Table
20
5,300
106,000
7.
Chair
30
2,599
77,970
8.
File Cabinet
3,100
15,500
51
9.
Document file
3,850
19,250
10.
Conference table
24,000
48,000
11.
Air condition
14,000
84,000
12.
TV
16,990
33,980
13.
TV Table
2,790
5,580
14.
Table
3,800
7,600
15.
Manager Set
9,850
9,850
16.
Refrigerator
4,300
8,600
17.
Water Dispenser
3,990
11,970
18
Faucet
250
500
19.
Toilet hand sprayer
200
200
20.
Microwave
1,790
1,790
Table 4.1
Location: Modern Empire village
52
Figure 4.5 Location of company

http://www.thaihometown.com/photo/image_file2/48817/48817-4.jpg
Location of Modern Empire village was on Phahon Yothin Road 1/AH2, Amphor Chiang
khong, Chiang- Rai Province. From Mueang Chiang-Rai to Chiang khong 115 kilometer. This
location was nearly Amphor Chiang san and Amphor Weaing Kan. This is the easy way to
access it is comfortable to transportation. The area of Modern Empire village is 32 rai or 12,800
square meters.
Figure 4.6 Land

53
http://images02.olxthailand.com/ui/11/34/46/1303447978_191192846_1----.jpg
The area of Modern Empire village is 32 rai or 12,800 square meters.
Land 32 rai Total =16,000,000 Baht
Facility Layout
Figure 4.7 Plan of village
Guard house
54
Figure 4.8 Guard house

http://www.beltoncommunities.com/westwingresidencesatetoncity.htm
We will provide the security guard to protect around the village. It takes to 24 hours for
ensure the safety of families. We will make confident and trust when they live in this village and
get the convenient.
Fitness Equipment
1. COMMERCIAL TREADMILL DK-4719N
Price: 55,900.00 Baht.
2. UPRIGHT BIKR GT-79
3. ADJUSTIBLE ABDOMINAL
4.TWO SATION GYM SET WHG-002
5. DUMBBELL SET
6. TR: NO.35A
7. ELLIPTICAL TRAINER 2IN 1 - GT-63N
Total
Price: 137,200.00 Baht.
Table 4.2
55
Figure 4.9 Fitness

http://www.hotelthailand.com/nonthaburi/richmond-stylish-convention/facilities.html
Our village will provide fitness center. The fitness center has equipped with high quality
equipment. All equipment has standard and safety. Moreover, we will have personal trainers who
provide the support you need to reach your fitness goals.
Swimming pool
Figure 4.10 Swimming pool

http://pooldesignideas.blogspot.com/2012/11/swiming-pool.html
Our village will build standard swimming pools. It has two pools for shallower children's
pool and adult. The swimming pool in our real estate has size in High is 25 mater Wide is
12mater and deep is 1.5 mater. We will use in skimmer structure and system. Building price is
around 1,600,000 baht.
56
Playground
Figure 4.11 Playground

http://www.miamicondolifestyle.com/fisher-island-condos.php
We will have a secure and beautiful area with creative playground for kids. All toys made
from plastic. It has high quality and standard. We guarantee of security when your child plays it
but child is under your control and take care too. it use space 7x10 m. and the size of set
playground equipment is 5.5x 8.0x2.6 m. It is 98, 0000 Baht.
Plan office
Figure 4.1 Office
57
Garden
Figure 4.13 Garden

http://www.neilinnes.org/georgegarden.htm
We will set garden for human relaxed. The garden that makes people does activity with
family in the outside. And we have gardener who care and improve in every day. It has space is
100 x 100 square meter, 600 per square meter so total cost is 60,000Baht, which include big tree,
flower, and other for decorating.
Machine/Tools/ Equipments
Office
Product Description
Computer ACER-E560PD2.8GZ
-Aspire E560 Intel PD 820 (2.8 GHz)

-Hard Disk 160 GB SATA-RAM 512 MB
DDR2
-DVD
-RW 16 X S
-Multi
-Ati Radeon X 1550 Up To 512 MB
-56 K ITU V90 Fax Modem (Internal)
-9 In 1 Card Readers + IEEE1394
-Flat 17 AF 715 Silver Black
58
-Guarantee 1 year
Price 24,500 Baht.
Printer CANON- IP3680
- 9600 x 2400 dpi

- Speed for print white-black 21 paper
-Speed color 17paper/m.- Windows 2000
SP4, XP SP2, Vista-Guarantee 1 year
Price 2,590 Baht
Scanner CANON- LIDE25
-CIS Scan
-Resolution 1200x2400 dpi
-Preview speed 16Sec.-USB 1.1
-Content of Lide 25: USB Cable
-Software Kit (CD-ROM)
-Manuals-Guarantee 1 year
Price 2,090Baht
BROTHER - FAX-837MCS
-Speeds send 9 m/paper

- Send a time 10 paper
- Automatic calls to 104 numbers
- LCD monitor 16
- Memory 512KB-Receive 20 papers
59
-Auto cut paper

Price 4,290 Baht.
Telephone PANASONIC
- KX-TS580MXB
-Guarantee 1 year
Price 2,090 Baht
Table
-Desk size (4 ft)122(w)*66(d)*75(h) cm

Price 5,300 Baht
Chair
Price 2,599 Baht.

Customer chair
60
Price 2,200 Baht.
File Cabinet
Price 3,100 Baht.
Document file
Price 3,850 Baht
Conference table
-Size 3.60m *1.60m* 75cm
-Melamine
-12 chairs
Price 24,000 Baht
61
Sofa
Price 11,900 Baht.
Air condition
-Air wall type

- Size 22328 BTU
- For room size 28-36
-Anti Allergen Enzyme
-7 way air distribute
- Label low fiber 5
- EER 11.39
-Guarantee 5 year
Price 14,000 Baht.
Sharp LCD TV 46 Inches LC-46A85M
- Full HD,1920 x 1080 Pixels

- Contrast Ratio 50000:1
- Brightness 360 CD/M2
- Response Time 8 MS
- Input AV X2,HDMI
62
X2,ComponentX1,RGB X1
-Size 32 inch
-Price 16,990 Baht.
Plasma TV Table Chrome
-w 150 cm d50 cm h60 cm

-Color- walnut/maple/white
Price 2,790 Baht.
Product Description
Table
Price 3,800 Baht.
Manager Set
63
Price 9,850Baht.
Exclusive chair
Price 5,850 Baht.
CameraAVTECH-MDR751
-Record 1 +HD 500 GB, USB Mouse,camera
4, camera stage 4, adapter 4, lineRG-6
(100 m) 1, BNC and AV
Price 13,500 Baht
Kitchen Room
Dinner set
-1Table+4chair size100 cm
-Price 4,300 Baht
Refrigerator
-Size 18.2 queue, 514 liter

-Minus Zero Cooling system
64
-Cool Jet Wrap distributed cooling

- Nano Titanium eliminates a smell
-Tempered Glass.
Price 4,300 Baht
Vacuum bottle
-Size 2.9 liter

Price 795 baht.
Water Dispenser
-Hot-cool 95-6 C
-Size (w x d x h) 14.0 x 13.0 x 20.0inch.
Price 3,990 Baht.
Faucet
Price 250 Baht.
Toilet hand sprayer
Price 200 Baht.
65
Kitchen Room
Lavatory
Price 4,000 Baht.
Microwave: LG MS2029GW
-Capacity 20 Litter
-Power system (microwave): 700 W
-Rotate the tray size 245 mm
-Defrost program
-Power Level: 5 levels
-Scheduling up to 60 minutes
Price 1,790 Baht
Basin tascano
66
-Above Lavatory
Price982 Baht.
Total
Price 175,896 Baht.
Table 4.3
Depreciation
No.
Investment
Amount
Depreciation
Annual Dep.
Monthly Dep.
1.
Computer
367,500
3 years
122,000
10,166.67
2.
Printer
12,950
5 years
2,410
200.83
3.
Scanner
10,450
5 years
2,006
167.17
4.
FAX
12,870
5 years
2,394
199.5
5.
Telephone
31,350
3 years
10,216.67
851.49
6.
Table
106,000
5 years
20,400
1,700
77,970
3 years
24,990
2,082.5
15,500
3 years
4,500
375
19,250
3 years
5,716.67
476.39
Chair
7.
8.
9.
File Cabinet
Document file
67
10.
11.
Conference table
Air condition
48,000
5 years
9,000
750
84,000
5 years
16,100
1,341.67
12.
TV
33,980
3 years
10,193.34
849.44
13.
TV Table
5,580
5 years
936
78
7,600
5 years
1,360
113.33
9,850
5 years
1,730
144.17
8,600
3 years
2,433.34
202.78
11,970
5 years
1,974
164.5
500
5 years
50
4.17
19.
Toilet hand
sprayer
200
3 years
36.67
3.06
20.
Microwave
1,790
3 years
413.35
34.45
238,860
19,905.12
14.
15.
16.
17.
18
Table
Manager Set
Refrigerator
Water Dispenser
Faucet
total
Table 4.4
http://www.hi-tech.asia/wp-content/uploads/2011/09/PWB000141490L2-290x160.jpg
68
http://www.kkt.co.th/shop/k/kktemarket/img-lib/spd_20111217153032_b.jpg
http://c0.dmlimg.com/1fc1c1c2db5852e08ffc380475e26336d202d63a07c0c0dcbc876e4d4d7a0c
db.jpg
http://www.108comstore.com/sites/default/files/imagecache/product_full/FAX-837MCS.jpg
http://www.jkscom.com/images/catalog_images/1304174271.jpg
http://www.goodchoiz.com/content/images/thumbs/0000746__mono_twc_1502_75f_.jpeg
http://www.thehirebusiness.com/images08/e029-mesh-swivel-office-chair.jpg
http://www.beautyandnails.com.au/images/scaled/shopitemzoom1299904157_NailCustomerChair.jpg
http://3.bp.blogspot.com/-4VpazPH2h9k/TwSS3PrASI/AAAAAAAAATY/hOgLvaKXlEM/s1600/cabinet.jpg
http://www.officesuppliesb2b.com/b2b/pics/Lever_Arch_File__PVC_Cover__Document_File.jpg
http://www.royaalinteriorfurniture.com/image/1250228809200905151127230.ConferenceTable-%20Chairs.jpg
http://cozyfurnitures.com/wp-content/uploads/2013/01/Minimalist-furniture-comfortable-sofaciones-blog.jpg
http://www.gd-wholesale.com/userimg/21/3674i2/wall-split-type-air-conditioner-j-series-418.jpg
http://www.yopi.co.th/image/prod_pics/1963/e/1963052.jpg
http://www.scandinaviancomfort.com/tv/tv12.jpg
http://media.treehugger.com/assets/images/2011/10/buygreen-bravespace-hollow-diningtable.jpg
http://media.yellowpages.co.th/yellowpages/products/th/2045712/9934048_006.jpg
http://www.in.all.biz/img/in/catalog/104797.jpeg
http://www.ilovemyshopping.com/th/upload/1334801887_01.jpg
http://adams50.realelibrary.com/_adams50/public_gallery/dinner-table.jpg
http://2.bp.blogspot.com/_IhbHlbFiggY/SaO4dPIxgI/AAAAAAAAACg/z9xLNi0J52w/s1600/refrigerator.jpg
69
http://www.abcsources.com/images/120610/china-wholesale-Stainless-Steel-Vacuum-Flask7443.jpeg
http://www.o-digital.com/uploads/2227/2291-1/Water_Dispenser_HSM_58LB_729.jpg
http://www.siam-shop.com/images/shop/1561
http://www.be2hand.com/upload/200911/200911-03-210719-3.jpg
http://www.clipmass.com/upload/news/13/12248_full.jpg
http://www.swanstreet.com.au/_uploaditems/_uploadimages/stock/lrg_1996_1_Basin%20Myra.j
pg
http://www.fpo.go.th/S-I/Source/ECO/ECO23.htm
70
Chapter 5: Production and Operations Analysis

5.1 Product characteristics
Real estate industry
Figure 5.1
http://trangcity.olxthailand.com/iid-55860376
Real estate property consisting of land and buildings. The property was built mainly in
the form of a real estate purchase or rent with land, buildings or homes. Successful Real Estate
Business Assoc Assoc.Witthawat Rungreangpon Real estate professionals said movable
component to business success, we need the three important aspects of the Land & Location,
Product or Project and Target Market.
Land & Location property is not moving each plot of land has its own characteristics, so
the decision to buy the land that very important to do business.
Product or Project, we should define the types of projects that can be done on the kind of
land such as a house or townhouse or a mix of detached houses and townhouses etc. We should
make a difference by making a decision on a product from competitors by understanding the
competition, Understand the needs of our customers and understand the potential to help the
company to develop projects that are different from competitors in the market and make the
project is unique.
Target Market is a target of the project was to be decided on its products and in the
development of the project. If you understand the needs of each customer group to help develop
the product in terms of size, number of rooms, designed to meet the needs of the projects to
achieved quickly. We should to understand the way of life (Life Style) associated with the
client's goals and living in the central district.
71
Business Plan Real estate, we will build it in the shape of a house called The Modern
empire village it is a perfect mix contemporary, modern empire design with simple and Thaistyle elements, so you can being life with better community. The villa will locate. In Amphor
Chiangkong, Chiangrai area about 34 Rai for establishes. As an around there will be natural
environment very good view. It's appropriate for every one love peaceful, workout, party ETC.
Our place far away from downtown 100 KM, but this is easiest. Ways to connect with another
country such as Lao, China and Myanmar for businessman want to contract any business because
they are going open AEC in the next 2 year. Our villa is a good choice for someone looking for''
Modern villa''.

Type A is Neo modern style. There are 200 SQM 3 bed rooms, 3 bath rooms, 1 parking.
J
,
Figure 5.2
We set 3 bedrooms, 3 bathrooms, parking a car. This is a comfortable home, closed to
nature and Emphasis on energy efficiency. About veranda have seating it Continuation of the car
park. It does can be bedrooms. In the living room has a glass window; Big Bay Window corner.
Dining room and kitchen room have to separate for cooking and washing. Upstairs is divided
into two medium-sized bedrooms and another room, a bedroom for privacy, because it has a
bathroom and dressing room. Veranda have big Bay Window and awning on the back bedroom
we can put an air compressor is placed. Roof on the top is Sky Light. Size of the house width
8.80 m 11.00 m depth
Downstairs:
- Large entrance. Next to the car park (Size 2.00 x 3.50 m).- A large living room (size 3.70 x
4.70 m).- Dining room (Size 3.20 x 3.50 m).- Kitchen (size 2.50 x 3.00 m).- The Pantry Food
Preparation (Size 1.30 x 3.00 m).- Toilet (Size 1.60 x 2.00 m).- Storage room under the stairs
72
(Size 1.00 x 2.00 m).- Yard washing and drying clothes (size 1.50 x 3.20 m).-Parking spaces
with a storage room (size 3.00 x 5.50 m)
Upstairs:
- Private bedroom, the dressing. Porch (Size 4.20 x 6.20 m) - Bedroom 2 (Size 3.00 x 3.20 m).Bedroom 3 (size 3.00 x 3.00 m).- Bathrooms for the bedrooms upstairs (Size 1.80 x 2.00 m).Porch of Bedroom 1 (size 1.20 x 6.00 m) is used as a place to air compressors.
- Canvas on back bedroom 2 and bedroom 3 (size 0.90 x 4.50 m) is used as a place to air
compressors.
Type B is Modern resort. There are 240 SQM 3 bed rooms, 3 bath rooms, 1houskeeping
room, 2 parking.
Figure 5.3
There are 240 SQM 3 bed rooms, 3 bath rooms, 1housekeeping room, 2 parking .The
area inside and outside are continue smoothly. The slantingly in front its closed to near garage.
In the living room have big windows and Continuing to the Kitchen. You can put counter bar
here. Bedroom for your parent and it can be to office, living room for watching TV. About back
it for laundry. It has a big bed room, dress room and bath room for your privacy. Porch in the
font and 2 another bedroom that have porch in large size you can place asset of chairs. Size of
the house width 9.10 m Depth 11.10 m
Ground floor
73
3.40 m).housekeeping room(Size )
Second floor
Type C is Modern exclusive. There are 302 SQM 4 bed room, 5 bath rooms, 1 housekeeping
room, 2 parking.
Figure 5.4
There are 302 SQM 4 bed room, 5 bath rooms, 1 housekeeping room, 2 parking. The area
inside and outside are continue smoothly. The slantingly in front its closed to near garage. In the
living room have big windows and Continuing to the Kitchen. You can put counter bar here.
Bedroom for your parent and it can be to office, living room for watching TV. About back it for
laundry. It has a big bed room, dress room and bath room for your privacy. Porch in the font and
2 another bedroom that have porch in large size you can place asset of chairs. Size of the house
width 9.10 m Depth 11.10 m
Ground floor
3.40 m).housekeeping room(Size ) .- Bathroom(Size )
74
Second floor
5.2 Specification, Feathers, Dimension, Life Time, etc.
There are three style of home in village each style we must be able to the customers satisfy and
comfortable as well. Our village is call The Modern empire village is a perfect mix
contemporary, modern empire design with simple and Thai-style elements, so you can being life
with better community. So, we are separate the home in three satisfaction. Type A: There are
200 SQM 3 bed rooms, 3 bath rooms, 1 parking and the price is 2.15million baht. Type B:
There are 240 SQM 3 bed rooms, 3 bath rooms, 1houskeeping room, 2 parking and the price is
2.75 million Baht. Type C. There are 302 SQM 4 bed room, 5 bath rooms, 1 housekeeping
room, 2 parking and the price is 3.05 million baht. All facilities in the village are Fitness,
Swimming pool, Playground Island, Garden, and Guardhouse for the comfortable of customers.
75
5.3 Product/Service Process
Promote village
Contract the construction

Buy the land the appreciate for village
Product/Service
Process
Construction complete, open for customer

who reserve the home.
Bring the document to the

construction company for the design of
home
76
Contract the credit of the bank for

requests to recover
5.4 Operating Cost
No
List
Number
Unit
Raw material cost

Cost/unit
Cost/unit
Raw material anddirect

labor cost
Total cost
Stake
- Stakes 0.22x0.22x6 .
76
Unit
- Stakes
76
Unit
5,000
380,000
380,000
80
6,080
Excavation of the soil

- Ground work
Total cost
Direct labor cost
6,080
-
577
Cubic meters
63
36,351
36,351
- Concrete 1:3:5
17
Cubic meters
1,766
30,022
86
1,462
31,484
- Sand
33
Cubic meters
262
8,635
- Concrete of structure 320 ksc.
133
Cubic meters
1,935
257,391
340
45,220
302,611
- Steel DB 20 mm.
4,651
Kg
21
96,043
30
1,462
97,505
- Steel DB 16 mm.
3,119
Kg
21
64,345
30
93,570
157,915
35
Kg
29
998
4,033
457,434
Structure
3.1 Ground work
- Wire
Total
77
8,635
998
461,467
141,714
599,148
Note
No
List
Number
Unit
Raw material cost
Direct labor cost
Cost/unit Total cost
Cost/unit
Total cost
Total of table (3.1)

- Wood
Cubic feet
Box
72
Cubic
meters
- Steel DB 16 mm.
14,202
Kg
- Steel RB 6 mm.
1,396
Kg
- Wire
234
Kg
- Wood
570
Cubic feet
- Nail
14
box
308.41
77,411
105
542.06 2,168
3.2 Pole
- Steel DB 16 mm.
Cubic
meters
18,873
Kg
2,168
340
24,480
163,819
21 292,987
30
426,060
719,047
28
39,088
69,311
21.65 30,223
29 6,671
308.41
175,794
105
542.06 7,589
59,850
-
235
103,766
1,935 139,339
3.3 Beam
26,355
-
Note
599,148
251
- Nail
Raw material
anddirect labor cost
6,671
235,644
7,589
1,935 454,788
340
79,900
534,688
21 389,350
30
566,190
955,540
Total
3,397,393
78
No
List
Number
Unit
Raw material cost

Cost/Unit Total cost
Direct labor cost

Cost/Unit
Total cost
Total of table (3.3)
Raw material cost and

direct labor cost
3,397,393.00
- Steel DB 12 mm.
31,700
Kg.
19
602,300
30
951,000
1,553,300
- Steel RB 6 mm.
9,296
Kg.
21.65
201,258
28
260,288
461,546
- Wire
1,424
Kg.
29
40,598
- Wood
732
Cubic feet.
308.41
225,756
- Nail
18
Box
542.06
9,757
3.4 Floor
- Concrete of structure 320
ksc.
- Steel RB 9 mm.
105
76,860
40,598
302,616
9,757
556.4
Cubic
meters
1,935
1,076,784
340
189,176
1,265,960
4,344
Kg.
21.14
91,832
28
121,632
213,464
- Wire
66
Kg.
29
1,882
- Wood
2,226
Cubic feet.
308.41
686,397
17
Kg.
542.06
9,215
- Nail
Total
105
233,688
1,882
920,085
9,215
8,175,817.20
79
Note
5.5 Facility Management

Facilities are critical to our business because facilities that will enhance the comfort
and convenience to our customers, when we provide all good facilities and good quality to
customers, it will be created satisfaction and help decide the best one for customers who are
looking for a quality home too. The facility that we prepare for our village, there is preparing
electricity and water that is very important to do everything, Telephone for communicates
and CCTV cameras
Figure 5.5
Water
We are using the water from Provincial Water works Authority (Chiang Rai province)
this water has safety and the monitoring of water quality regularly and for payment we can
pay cost of utilities by go to pay be yourself at provincial waterworks Authority for pay by
agent for the waterworks Authority.
Figure 5.6
Electricity
We are using the electricity in the form of Specific Business Service its compound
with a maximum 15-minute integrated demand of 30 kilowatt and over, through a single
Watt-hour demand meter. For payment we can pay cost of utilities by deducted money from
the bank and pay at counter service and pay at past.
80
Figure 5.7
Telephone
We are using telephone line with TOT operation for communication between
individuals.
For payment you can pay bill by counter service.
Figure 5.8
TOT router wireless
We are using TOT router wireless for sharing the internet for every people can
connecting, use for daily life and entertainment that we are provide convenience to customer.
Figure 5.9
CCTV cameras
81
We are using CCTV for security of the people in the village. We will receive reliable
form customers.
82
Chapter 6: Administration cost

6.1 Management Analysis
6.1.1 Organization management
Modern Empire village is a real estate business; our project has to manage the
organization by register Modern Empire village project to company limited. We have been
formed to communicate with register partnership firm department. This is located office in
Chiang Khong district Chiang Rai province. The type of organization is company limited,
which set up with a capital by divided into equal share, the liability of shareholders being
limited to the amount unpaid on the share severally held by them. We submit the names
company is Modern Empire village for determine not same as the name reserved other
companies.
The name of partnership in Modern Empire village company as follows;
1. Miss Saowapa srikrairot
2. Miss Kanokwan bunkhet
3. Miss Thanisa kiddee
4. Mr. Poom kosolsirisukkul
5. Miss Nicharin kheunsakul
6. Mr. Olanrat upalavong
7. Mr. Sittikorn sroimori
8. Miss Sawaros kimsee
After we are form to the company limited, the eight of partnership have a right to vote
and make agreement to appoint Mr. Olanrat upalavong to be managing project manager of
Modern Empire Village Company limited. He has responsible to register establish company
limited at Chiang Khong district Chiang Rai province. Then the responsible to construction
management about project planning, purchasing plan, operation plan and financial plan by
control with quality and also have a duty to coordinate with other institute both inside and
outside the company.
83
6.1.2Organization Chart
Project Manager
(1 person)
Accounting
Sale &
Marketing
Accountant
Sale Staff
(2 person)
(4 person)
Human
Resource
HR staff (1
person)
Legal
General
Law sraff
Housekeeper
(2 person)
(3 person)
Figure6.1
Consttruction
Security Guard
(4 person)
Technician
(3 person)
(2 person)
Modern Empire Company limited has number of employee 24 persons. The detail below is
described type and a job description in each position.
1. Managing project position (1 person)
Details;
-construction management by provide quality and timely completion-planning, financial plan,
purchasing plan, operation check, and construction development
-coordinate with other institute both inside and outside the organization
-Procurement and employ contractor -develop project until it is complete with quality and
delivery to customer
Characteristic;
-Bachelors degree/Masters degree; civil engineering or other related major.-Work
-Strong leadership
84
(2 person)
Gardener
6.1.3Personnel in the Organization
experience at least five to ten years, administrative and coordinator
Engineer
-Have skill to use computer and communicate well with English language
2. Construction department; engineering (2 persons)
Details;
-coordinate with other institute both inside and outside the organization
-prepare documents including contract and document for use in building
-construction management
-documentation; process of work and weekly report
Characteristic;
-Bachelors degree/Masters degree; civil engineering or other related major
-Work experience one to three years
-Strong leadership
-Have skill to use computer
3. Construction department; Technicians (2 persons)
Details;
-Control, monitor and repair the system follow the project responsibility
Characteristic;
-vocational certificate or over; electricity and electronics major
-work experience at least two years in building maintenance
-have skill in leadership and communicate
-love service
4. Sale & marketing department; Sale staff (1 person)
Details;
-Responsible for project selling and customer service to accomplish the goals
85
Characteristic;
-Bachelors degree or over
-Work experience at least two years about real estate
-Have skill in coordination and bargaining
-Ability to use a computer
5. Sale & marketing department; Customer service and relation (1 person)
Details;
-operation in the customer service-support sales; sinning contract, installment and copy-right
Characteristic;
-Bachelors degree or over
-Work experience at least one year about customer service
-Be creative
-Have able to work under pressure and resourcefulness to solve facing problem
-Have skill in coordination and bargain
-Can use computer MS office program
-Have skill in English language
6. Sale & marketing department; Marketing staff (1 person)
Details;
-administrate of marketing about real estate
-marketing plan, advertising, public relation and promotion
-ability to help coordinate job both inside and outside organization
-design brochure-survey and conclude the demand of market
-analyze and problem solving of market-conclude of sale monthly promotion
86
Characteristic;
-Bachelors degree; marketing, business administration
-Work experience about marketing at least two years-Be creative, good human relation and
good coordination
-Have skill in English language
-Ability to use computer
7. Sale & marketing department; purchasing staff (1 person)
Details;
-Responsible for contact the seller and contractor and then compare price
-Making a purchase order
-Order material according to the company order
Characteristic;
-Male/female-High vocational certificate/ Bachelors degree or over
-Work experience about purchasing at least one year
-Ability to use a computer; Microsoft office excel
-Have well bargaining skill and resourcefulness
-Working carefully
8. Accounting Department; accountant (2 persons)
Details;
-Administrate of document
-Administrate of expense and expenditure
-Distribution of receipts-Distribution of tax invoice and invoice
-Collect the rent and financial responsibility
87
Characteristic;
-High vocational certificate or over
-Work experience at least one year
-Ability to use computer
9. Human resources department; Human resource staff (1 person)
Details;
-Responsible for recruitment
-analyst, suggestion and solving the problem in order to work effectively
Characteristic;
-Bachelors degree or over, human resource management major
-Work experience at least two years
-Have knowledge of labor legislations-Have a skill to coordination and problem-solving
-Have skill to use computer and communicate well with English language
-Love service
10. Legal department; Law staff (2 persons)
Details;
-Make a contract, audit contract and terms including check and amend legal document
-Responsible for preparation of standard contract about land development project and other
related document
-Supervise the work practices of Register Company; business registration, tax and other
related work
Characteristic;
-Bachelor of laws/ Master of laws-Work experience at least five years about audit contract,
draft agreement that related to real estate
88
-Have a basic knowledge of real estate development business, tax and labor legislation
-Leadership skill and coordination
11. General management department; Housekeeper (3 persons)
Details;
-Responsible for cleaning the office
Characteristic;
High school education or over Female; age 25-50 years old Attentiveness working Endure,
diligent, high of responsibility and honest
12. General management department; Security guard (4 persons)
Details;
-responsible for security
Characteristic;
-Vocational certificate
-male; age 25-50 years old
-leadership skill
-Ability drives a car and has a license
13. General management department; Gardener (3 persons)
Details;
-water and garden
-weed
Characteristic;
-Vocational certificate-male; 20 50 years old
-Be honest
89
6.2 Administration Cost

1. Employee Salary / Wage rate of our organization
No
Position
Project Manager
Rank
Salary (Baht)
1 person
30,000
2 persons
(9,5002) 19,000
Accounting Department
2
Accountant
Sale and Marketing

3
Sale Staff
1 person
8,500
Customer services and
1person
8,500
relationship
5
Marketing Staff
1 person
8,500
Purchasing Staff
1 person
8,500
Human Resources Staff
1 person
8,500
Law Staff
2 persons
(9,5002) 19,000
Human Resources
7
Legal
8
General
9
Housekeeper
3 persons
(6,0003) 18,000
10
Security Guard
4 persons
(7,0004) 28,000
11
Gardener
3 persons
(7,0003) 21,000
12
Estimate Engineer/Foreman
2 persons
(15,0002)30,000
2 persons
(15,0002)30,000
BOQ
13
Technician
90
Total salary expense/month
237,500
Table6.1
2. Stationary Expense
Modern Empire village will separate the office equipment expense according to each
quarter of the year. For the first quarter of every year, the office equipment list and expense is
as below;
Price
No
Item
Unit
per
unit
A4 Paper
Fax paper
3pack
Total
(baht)
529
1,587
5 pieces
47
235
Clip paper
3 box
40
120
Staples pin
73
146
Pen
30 pieces
180
Pencil
1 box
30
30
19
57
65
195
63
315
48
240
95
95
93
186
5(1pack/12piece)
149
745
7
8
9
Eraser
pencil
Eraser pen
Bill
Sprit(Cash)
10
Glue stick
11
Glue tape
12
13
Ink for
stamp pad
Document
case
(1pack/2500paper)
1 pack (1pack/9
pieces)
14
Scissor
48
144
15
Cutter
43
129
16
Stamp ink
75
225
91
pad
17
Stamp set
499
499
18
Calculator
345
1,035
19
Staples
38
190
Total stationary expense
6,365
Table6.2
For the second, third and fourth quarter of every year, the office equipment expense will
be as below;
No
Item
Unit
Price
Total
per
(baht)
unit
1
A4 Paper
Fax paper
3pack
529
1,587
5 pieces
47
235
Clip paper
3 box
40
120
Staples pin
73
146
Pen
30 pieces
180
Pencil
1 box
30
30
19
57
65
195
63
315
48
240
95
95
93
186
7
8
9
(1pack/2500paper)
Eraser
pencil
Eraser pen
Bill
Sprit(Cash)
10
Glue stick
11
Glue tape
12
1 pack (1pack/9
pieces)
Ink for
stamp pad
Total stationary expense

(Source: http://www.officemate.co.th/)
Table 6.3
92
3,386
3. Facility cost
3.1Rate of Electricity expense
Figure6.2
Electricity Expense/month
Estimate use of electricity
1000 unit
Add services expense

Total Electricity expense / month
*Not include in tax
(Source: http://www.eppo.go.th/power/pw-Rate-PEA.html#2
3.2Rate of water expense
93
2,464.90 baht
228.17 baht
2,693.07 baht
Figure6.3
Water expense/mount
Estimate use of water
100 unit
1,945 baht
*Not include in tax

Remark: For Type 1: Residential Category, in case that the volume of water usage in any
month is more than 100 cu.m the water bill of that month will be charged by using the tariff
category of Type 2: Government/Small Business. (January 2013)
(Source: http://www.pwa.co.th/service/tariff_rate_en.html)
3.3 Telephone & Internet Expense
94
Figure6.4
Estimate telephone expense per month
Monthly fee
200baht/month
Call paid
1,500 baht/month
Total telephone expense per month
1,700 baht/month
*Not include in tax
Estimate Internet Expense

590/month
*Not include in tax
Figure6.4
6.3 Estimate Administration Cost
Year 2013
95
Year2013
No.
Description
Base
Jan
Feb
Mar
Apr
May
Jun
Employee salary
237,500
237,500
237,500
237,500
237,500
237,500
237,500
6,353
6,353
3,386
2,693.07
2,393.07
2,493.00
2,533.78
2,693.87
2,693.50
2,693.75
1,945
1,945
1,945
1,945
1,945
1,945
1,945
2,290
2,198.75
2,007.50
1,999.90
1,987.05
1,790.85
1,965.33
2
3
4
Stationary
Expense
Electricity
Expense
Water Expense
Internet&
Telephone
Expense
Total estimate
administration cost
250,781.07 248,409.82 243,945.5 243,978.68 247,781.92 243,929.35 244,104.08
Table6.4
Year2013
No.
Description
Base
Jul
Aug
Sep
Oct
Nov
Dec
Employee salary
237,500
237,500
237,500
237,500
237,500
237,500
237,500
6,353
3,386
3,386
2,693.07
2,599.88
2,493.07
2,533.07
2,693.07
2,553.78
2,475.91
1,945
1,945
1,945
1,945
1,945
1,945
1,945
2,290
1,990
1,855.09
1,890.77
1,684.03
1,755.80
2,011.60
2
3
4
Stationary
Expense
Electricity
Expense
Water Expense
Internet&
Telephone
Expense
Total estimate
administration cost
250,781.07 247,420.88 243,793.16 243,868.84 247,208.1 243,754.58 243,932.51
Table6.5
Year 2014
96
Year2014
No.
Description
Base
Jan
Feb
Mar
Apr
May
Jun
Employee salary
237,500
237,500
237,500
237,500
237,500
237,500
237,500
6,353
6,353
3,386
2,693.07
2,393.07
2,493.00
2,533.78
2,693.87
2,693.50
2,693.75
1,945
1,945
1,945
1,945
1,945
1,945
1,945
2,290
2,198.75
2,007.50
1,999.90
1,987.05
1,790.85
1,965.33
2
3
4
Stationary
Expense
Electricity
Expense
Water Expense
Internet&
Telephone
Expense
Total estimate
administration cost
250,781.07 248,409.82 243,945.5 243,978.68 247,511.92 243,929.35 244,104.08
Table6.6
Year2014
No.
Description
Base
Jul
Aug
Sep
Oct
Nov
Dec
Employee salary
237,500
237,500
237,500
237,500
237,500
237,500
237,500
6,353
3,386
3,386
2,693.07
2,599.88
2,493.07
2,533.07
2,693.07
2,553.78
2,475.91
1,945
1,945
1,945
1,945
1,945
1,945
1,945
2,290
1,990
1,855.09
1,890.77
1,684.03
1,755.80
2,011.60
2
3
4
Stationary
Expense
Electricity
Expense
Water Expense
Internet&
Telephone
Expense
Total estimate
administration cost
250,781.07 247,420.88 243,793.16 243,868.84 247,208.1 243,754.58 243,932.51
Table6.7
97
Year 2015
Year2015
No.
Description
Base
Jan
Feb
Mar
Apr
May
Jun
Employee salary
237,500
237,500
237,500
237,500
237,500
237,500
237,500
6,353
6,353
3,386
2,693.07
2,393.07
2,493.00
2,533.78
2,693.87
2,693.50
2,693.75
1,945
1,945
1,945
1,945
1,945
1,945
1,945
2,290
2,198.75
2,007.50
1,999.90
1,987.05
1,790.85
1,965.33
2
3
4
Stationary
Expense
Electricity
Expense
Water Expense
Internet&
Telephone
Expense
Total estimate
administration cost
250,781.07 248,409.82 243,945.5 243,978.68 247,511.92 243,929.35 244,104.08
Table6.8
Year2015
No.
Description
Base
Jul
Aug
Sep
Oct
Nov
Dec
Employee salary
237,500
237,500
237,500
237,500
237,500
237,500
237,500
6,353
3,386
3,386
2,693.07
2,599.88
2,493.07
2,533.07
2,693.07
2,553.78
2,475.91
1,945
1,945
1,945
1,945
1,945
1,945
1,945
2,290
1,990
1,855.09
1,890.77
1,684.03
1,755.80
2,011.60
2
3
4
Stationary
Expense
Electricity
Expense
Water Expense
Internet&
Telephone
Expense
Total estimate
administration cost
250,781.07 247,420.88 243,793.16 243,868.84 247,208.1 243,754.58 243,932.51
Table6.9
Year 2016
98
Year2016
No.
Description
Base
Jan
Feb
Mar
Apr
May
Jun
Employee salary
237,500
237,500
237,500
237,500
237,500
237,500
237,500
6,353
6,353
3,386
2,693.07
2,393.07
2,493.00
2,533.78
2,693.87
2,693.50
2,693.75
1,945
1,945
1,945
1,945
1,945
1,945
1,945
2,290
2,198.75
2,007.50
1,999.90
1,987.05
1,790.85
1,965.33
2
3
4
Stationary
Expense
Electricity
Expense
Water Expense
Internet&
Telephone
Expense
Total estimate
administration cost
250,781.07 248,409.82 243,945.5 243,978.68 247,511.92 243,929.35 244,104.08
Year2016
No.
Description
Base
Jul
Aug
Sep
Oct
Nov
Dec
Employee salary
237,500
237,500
237,500
237,500
237,500
237,500
237,500
6,353
3,386
3,386
2,693.07
2,599.88
2,493.07
2,533.07
2,693.07
2,553.78
2,475.91
1,945
1,945
1,945
1,945
1,945
1,945
1,945
2,290
1,990
1,855.09
1,890.77
1,684.03
1,755.80
2,011.60
2
3
4
Stationary
Expense
Electricity
Expense
Water Expense
Internet&
Telephone
Expense
Total estimate
administration cost
250,781.07 247,420.88 243,793.16 243,868.84 247,208.1 243,754.58 243,932.51
Table6.10
Year 2017
Year2017
No.
Description
Base
Jan
Feb
Mar
Apr
May
Jun
Employee salary
237,500
237,500
237,500
237,500
237,500
237,500
237,500
99
2
3
4
Stationary
Expense
Electricity
Expense
Water Expense
6,353
6,353
3,386
2,693.07
2,393.07
2,493.00
2,533.78
2,693.87
2,693.50
2,693.75
1,945
1,945
1,945
1,945
1,945
1,945
1,945
2,290
2,198.75
2,007.50
1,999.90
1,987.05
1,790.85
1,965.33
Internet&
Telephone
Expense
Total estimate
administration cost
250,781.07 248,409.82 243,945.5 243,978.68 247,511.92 243,929.35 244,104.08
Year2017
No.
Description
Base
Jul
Aug
Sep
Oct
Nov
Dec
Employee salary
237,500
237,500
237,500
237,500
237,500
237,500
237,500
6,353
3,386
3,386
2,693.07
2,599.88
2,493.07
2,533.07
2,693.07
2,553.78
2,475.91
1,945
1,945
1,945
1,945
1,945
1,945
1,945
2,290
1,990
1,855.09
1,890.77
1,684.03
1,755.80
2,011.60
2
3
4
Stationary
Expense
Electricity
Expense
Water Expense
Internet&
Telephone
Expense
Total estimate
administration cost
250,781.07 247,420.88 243,793.16 243,868.84 247,208.1 243,754.58 243,932.51
Table6.11
6.4 Conclusion
organization by register Modern Empire village project to company limited. We have
estimate and calculate the administration cost are include employee salary, stationary expense
and facility cost are include rate of electricity expense, rate of water expense, telephone &
internet expense. We have to do the organization chat in order to set people who have
qualifications that appropriate with each position to work and develop the organization. We
will select and recruit employees by their characteristic and qualifications and set them in
the position, task and responsibility of employees.
100
Chapter 7 Financial
101
Income Statement
2013
Year
10
11
12
Total
Sales
DownpaymentstyleA
215,000.00
215,000.00
215,000.00
DownpaymentstyleB
275,000.00
275,000.00
275,000.00
215,000.00
-
DownpaymentstyleC
305,000.00
InterestrateA
InterestrateB
215,000.00
215,000.00
275,000.00
275,000.00
64,500.00
64,500.00
82,500.00
82,500.00
InterestrateC
Cost A
2,150,000.00
2,150,000.00
2,150,000.00
Cost B
2,750,000.00
2,750,000.00
2,750,000.00
Cost C
3,050,000.00
Net sales
8,745,000.00
5,390,000.00
5,390,000.00
2,150,000.00
2,150,000.00
2,150,000.00
2,750,000.00
2,750,000.00
2,365,000.00
5,537,000.00
5,537,000.00
215,000.00
-
1,505,000.00
1,375,000.00
305,000.00
610,000.00
64,500.00
193,500.00
165,000.00
91,500.00
91,500.00
2,150,000.00
15,050,000.00
13,750,000.00
3,050,000.00
6,100,000.00
5,876,000.00
38,840,000.00
Cost of good sold

All Construction A
1,750,000.00
1,750,000.00
1,050,000.00
700,000.00
1,400,000.00
1,750,000.00
1,050,000.00
350,000.00
350,000.00
700,000.00
10,850,000.00
All Construction B
2,500,000.00
2,500,000.00
1,500,000.00
1,000,000.00
2,000,000.00
2,500,000.00
1,500,000.00
500,000.00
500,000.00
1,000,000.00
15,500,000.00
All Construction C
3,500,000.00
3,500,000.00
2,100,000.00
1,400,000.00
2,800,000.00
3,500,000.00
2,100,000.00
700,000.00
700,000.00
1,400,000.00
21,700,000.00
Total Cost of good sold
7,750,000.00
7,750,000.00
4,650,000.00
3,100,000.00
6,200,000.00
7,750,000.00
4,650,000.00
1,550,000.00
1,550,000.00
3,100,000.00
48,050,000.00
Grossmargin
2,360,000.00 -
2,360,000.00 -
4,650,000.00 -
3,100,000.00 -
6,200,000.00 -
7,750,000.00 -
2,285,000.00
3,987,000.00
3,987,000.00
2,776,000.00 -
6,000.00
6,000.00
6,000.00
8,745,000.00 -
9,210,000.00
Operatating Expense
Marketing expense
Radio
6,000.00
Baanlaesuan Fair
Brochure
TotalMarketingexpense
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
50,000.00
5,900.00
72,000.00
50,000.00
5,900.00
61,900.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
127,900.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
2,850,000.00
Administration expense
EmployeeSalary
Officesupply
2,000.00
Utilityexpense
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
36,000.00
242,500.00
240,500.00
240,500.00
240,500.00
242,500.00
240,500.00
240,500.00
240,500.00
242,500.00
240,500.00
240,500.00
240,500.00
2,890,000.00
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
324,305.12
8,478,594.88 -
2,626,405.12 -
2,626,405.12 -
4,918,405.12 -
3,366,405.12 -
6,466,405.12 -
8,016,405.12 -
2,553,405.12
3,720,594.88
3,720,594.88
1,116,178.46
1,116,178.46
324,305.12
2,604,416.42
2,604,416.42
TotalAdministrationexpense
Depreciation
EBIT
Income Tax(30%)
Net Income Loss
Beginning Retain Earnings
Dividend (10%)
Retain earnings
324,305.12
2,543,578.46
5,935,016.42 -
324,305.12
1,009,921.54
2,626,405.12 -
2,626,405.12 -
4,918,405.12 -
2,356,483.58 -
6,466,405.12 -
8,016,405.12 -
5,017,209.65
2,390,804.53 -
235,600.59 -
5,154,005.71 -
7,274,840.93 -
13,741,246.05 -
593,501.64
5,017,209.65
2,390,804.53 -
235,600.59 -
5,154,005.71 -
235,648.36
7,274,840.93 -
102
13,741,246.05 -
21,757,651.17 -
2,000.00
2,553,405.12
21,757,651.17 24,311,056.29 -
24,311,056.29 -
21,967,081.52 -
260,441.64
260,441.64
21,967,081.52 -
19,362,665.10 -
2,509,594.88 -
4,000.00
238,861.44
12,466,761.44
3,766,013.86
2,509,594.88 -
16,234,775.30
19,362,665.10 -
16,853,070.22
16,853,070.22 -
878,736.57
33,966,582.08
2014
Year
10
11
12
Total
Sales
DownpaymentstyleA
430,000.00
215,000.00
215,000.00
DownpaymentstyleB
275,000.00
275,000.00
275,000.00
DownpaymentstyleC
305,000.00
305,000.00
InterestrateA
258,000.00
129,000.00
129,000.00
InterestrateB
165,000.00
165,000.00
165,000.00
InterestrateC
183,000.00
183,000.00
Cost A
4,300,000.00
2,150,000.00
2,150,000.00
Cost B
2,750,000.00
2,750,000.00
2,750,000.00
Cost C
3,050,000.00
3,050,000.00
11,716,000.00
9,222,000.00
5,684,000.00
All Construction A
350,000.00
350,000.00
1,050,000.00
700,000.00
700,000.00
350,000.00
350,000.00
3,850,000.00
All Construction B
500,000.00
500,000.00
1,500,000.00
1,000,000.00
1,000,000.00
500,000.00
500,000.00
5,500,000.00
All Construction C
700,000.00
700,000.00
2,100,000.00
1,400,000.00
1,400,000.00
700,000.00
700,000.00
7,700,000.00
1,550,000.00
1,550,000.00
4,650,000.00
3,100,000.00
3,100,000.00
1,550,000.00
1,550,000.00
17,050,000.00
10,166,000.00
7,672,000.00
1,034,000.00 -
3,100,000.00 -
1,550,000.00 -
1,550,000.00
6,000.00
6,000.00
Net sales
215,000.00
129,000.00
2,150,000.00
2,494,000.00
215,000.00
129,000.00
2,150,000.00
2,494,000.00
215,000.00
215,000.00
430,000.00
2,150,000.00
275,000.00
275,000.00
275,000.00
1,650,000.00
305,000.00
305,000.00
1,220,000.00
129,000.00
129,000.00
258,000.00
1,290,000.00
165,000.00
165,000.00
165,000.00
990,000.00
183,000.00
183,000.00
732,000.00
2,150,000.00
2,150,000.00
4,300,000.00
21,500,000.00
2,750,000.00
2,750,000.00
2,750,000.00
16,500,000.00
3,050,000.00
3,050,000.00
12,200,000.00
9,222,000.00
11,716,000.00
58,232,000.00
5,684,000.00
Cost of good sold
Total
Gross margin
606,000.00 -
2,494,000.00
5,684,000.00
9,222,000.00
11,716,000.00
41,182,000.00
6,000.00
6,000.00
6,000.00
6,000.00
72,000.00
Operatating Expense
Marketing expense
Radio
Baanlaesuan Fair
Brochure
Total Marketing expense
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
50,000.00
5,900.00
50,000.00
5,900.00
61,900.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
127,900.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
2,850,000.00
EmployeeSalary
Officesupply
2,000.00
Utilityexpense
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
36,000.00
242,500.00
240,500.00
240,500.00
240,500.00
242,500.00
240,500.00
240,500.00
240,500.00
242,500.00
240,500.00
240,500.00
240,500.00
2,892,000.00
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
238,861.44
EBIT
9,841,694.88
7,405,594.88
3,368,405.12 -
1,816,405.12 -
1,816,405.12 -
266,405.12
2,225,594.88
5,417,594.88
8,955,594.88
11,449,594.88
37,923,238.56
Income Tax(30%)
2,952,508.46
2,221,678.46
Net Income Loss
6,889,186.42
5,183,916.42
Depreciation
Dividend (10%)
Retain earnings
16,853,070.22 -
10,652,802.45 -
688,918.64
518,391.64
10,652,802.45 -
5,987,277.67 -
767,594.88 -
872,405.12 -
2,000.00
6,000.00
79,921.54
667,678.46
1,625,278.46
2,686,678.46
3,434,878.46
13,508,779.25
1,816,405.12 -
1,816,405.12 -
186,483.58
1,557,916.42
3,792,316.42
6,268,916.42
8,014,716.42
24,414,459.31
5,987,277.67 -
5,219,682.79 -
6,092,087.91 -
9,460,493.03 -
11,276,898.15 -
13,093,303.27 -
2,803,904.17
4,409,340.60
5,219,682.79 -
6,092,087.91 -
9,460,493.03 -
11,276,898.15 -
103
3,368,405.12 -
872,405.12 -
767,594.88 -
13,093,303.27 -
18,648.36
13,261,138.50 -
13,261,138.50 -
11,859,013.72 -
8,445,928.95 -
155,791.64
379,231.64
626,891.64
801,471.64
3,152,048.49
11,859,013.72 -
8,445,928.95 -
2,803,904.17
4,409,340.60
25,671,751.42
2015
Year
10
11
12
Total
Sales
DownpaymentstyleA
430,000.00
215,000.00
430,000.00
DownpaymentstyleB
275,000.00
275,000.00
275,000.00
DownpaymentstyleC
305,000.00
305,000.00
305,000.00
InterestrateA
387,000.00
193,000.00
387,000.00
InterestrateB
247,500.00
247,500.00
247,500.00
InterestrateC
274,500.00
274,500.00
274,500.00
Cost A
4,300,000.00
2,150,000.00
4,300,000.00
Cost B
2,750,000.00
2,750,000.00
2,750,000.00
Cost C
3,050,000.00
3,050,000.00
3,050,000.00
12,019,000.00
9,460,000.00
12,019,000.00
Net sales
275,000.00
247,500.00
2,750,000.00
3,272,500.00
215,000.00
430,000.00
215,000.00
645,000.00
430,000.00
3,010,000.00
275,000.00
275,000.00
275,000.00
275,000.00
2,200,000.00
305,000.00
305,000.00
1,830,000.00
387,000.00
193,000.00
580,500.00
387,000.00
2,707,500.00
247,500.00
247,500.00
247,500.00
247,500.00
1,980,000.00
274,500.00
274,500.00
1,647,000.00
3,050,000.00
3,629,500.00
193,000.00
2,150,000.00
2,558,000.00
305,000.00
274,500.00
4,300,000.00
2,150,000.00
6,450,000.00
4,300,000.00
30,100,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
22,000,000.00
3,050,000.00
3,050,000.00
18,300,000.00
14,577,500.00
12,019,000.00
83,774,500.00
8,389,500.00
5,830,500.00
Cost of good sold

All Construction A
All Construction B
All Construction C
Total
Grossmargin
12,019,000.00
9,460,000.00
12,019,000.00
3,272,500.00
2,558,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
3,629,500.00
8,389,500.00
5,830,500.00
14,577,500.00
12,019,000.00
83,774,500.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
72,000.00
Operatating Expense
Marketing expense
Radio
Baanlaesuan Fair
Brochure
6,000.00
6,000.00
50,000.00
5,900.00
50,000.00
5,900.00
61,900.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
127,900.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
2,850,000.00
EmployeeSalary
Officesupply
2,000.00
Utilityexpense
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
36,000.00
242,500.00
240,500.00
240,500.00
240,500.00
242,500.00
240,500.00
240,500.00
240,500.00
242,500.00
240,500.00
240,500.00
240,500.00
2,892,000.00
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
238,861.44
11,694,694.88
9,193,594.88
11,752,594.88
3,006,094.88
266,405.12
3,363,094.88
8,121,094.88
5,564,094.88
14,311,094.88
11,752,594.88
80,515,738.56
Income Tax(30%)
3,508,408.46
2,758,078.46
3,525,778.46
901,828.46
686,878.46 -
79,921.54 -
79,921.54
1,008,928.46
2,436,328.46
1,669,228.46
4,293,328.46
3,525,778.46
24,154,721.57
Net Income Loss
8,186,286.42
6,435,516.42
8,226,816.42
2,104,266.42
1,602,716.42 -
186,483.58 -
186,483.58
2,354,166.42
5,684,766.42
3,894,866.42
10,017,766.42
8,226,816.42
56,361,016.99
4,409,340.60
11,776,998.37
17,568,963.15
24,973,097.92
28,141,547.25
27,973,712.02
30,092,461.80
35,208,751.57
38,714,131.34
47,730,121.12
55,134,255.89
Dividend (10%)
818,628.64
643,551.64
822,681.64
210,426.64
18,648.36
235,416.64
568,476.64
389,486.64
1,001,776.64
822,681.64
5,636,101.70
Retain earnings
11,776,998.37
17,568,963.15
24,973,097.92
26,866,937.70
27,973,712.02
30,092,461.80
35,208,751.57
38,714,131.34
47,730,121.12
55,134,255.89
105,859,171.19
Depreciation
EBIT
2,000.00
2,289,594.88 -
26,866,937.70
160,271.64 28,309,382.47
266,405.12 -
28,309,382.47
18,648.36 28,141,547.25
104
2,000.00
6,000.00
2016
Year
10
11
12
Total
Sales
DownpaymentstyleA
430,000.00
645,000.00
215,000.00
430,000.00
215,000.00
430,000.00
645,000.00
430,000.00
3,440,000.00
DownpaymentstyleB
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
550,000.00
2,475,000.00
DownpaymentstyleC
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
2,135,000.00
InterestrateA
516,000.00
774,000.00
258,000.00
516,000.00
258,000.00
516,000.00
774,000.00
516,000.00
4,128,000.00
InterestrateB
330,000.00
330,000.00
330,000.00
330,000.00
330,000.00
330,000.00
330,000.00
660,000.00
2,970,000.00
InterestrateC
366,000.00
366,000.00
366,000.00
366,000.00
366,000.00
366,000.00
366,000.00
2,562,000.00
Cost A
4,300,000.00
6,450,000.00
2,150,000.00
4,300,000.00
2,150,000.00
4,300,000.00
6,450,000.00
4,300,000.00
34,400,000.00
Cost B
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
5,500,000.00
24,750,000.00
Cost C
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
21,350,000.00
12,322,000.00
14,945,000.00
9,699,000.00
9,699,000.00
12,322,000.00
14,945,000.00
15,677,000.00
98,210,000.00
Net sales
8,601,000.00
Cost of good sold

All Construction A
All Construction B
All Construction C
Total
Grossmargin
12,322,000.00
14,945,000.00
9,699,000.00
8,601,000.00
6,000.00
6,000.00
6,000.00
6,000.00
9,699,000.00
12,322,000.00
14,945,000.00
15,677,000.00
98,210,000.00
6,000.00
6,000.00
6,000.00
6,000.00
72,000.00
Operatating Expense
Marketing expense
Radio
Baanlaesuan Fair
Brochure
6,000.00
6,000.00
6,000.00
6,000.00
50,000.00
5,900.00
50,000.00
5,900.00
61,900.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
127,900.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
2,850,000.00
EmployeeSalary
Officesupply
2,000.00
Utilityexpense
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
36,000.00
242,500.00
240,500.00
240,500.00
240,500.00
242,500.00
240,500.00
240,500.00
240,500.00
242,500.00
240,500.00
240,500.00
240,500.00
2,892,000.00
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
238,861.44
11,997,694.88
14,678,594.88
9,432,594.88
8,334,594.88 -
268,405.12 -
266,405.12
9,430,594.88
12,055,594.88
14,678,594.88
15,410,594.88
94,951,238.56
28,485,371.57
Depreciation
EBIT
266,405.12 -
266,405.12 -
2,000.00
6,000.00
Income Tax(30%)
3,599,308.46
4,403,578.46
2,829,778.46
2,500,378.46 -
80,521.54 -
79,921.54 -
79,921.54 -
79,921.54
2,829,178.46
3,616,678.46
4,403,578.46
4,623,178.46
Net Income Loss
8,398,386.42
10,275,016.42
6,602,816.42
5,834,216.42 -
187,883.58 -
186,483.58 -
186,483.58 -
186,483.58
6,601,416.42
8,438,916.42
10,275,016.42
10,787,416.42
66,465,866.99
55,134,255.89
62,692,803.67
71,940,318.44
82,628,882.31
82,461,047.09
88,402,321.86
95,997,346.64
105,244,861.41
114,953,536.19

Dividend (10%)
839,838.64
1,027,501.64
660,281.64
Retain earnings
62,692,803.67
71,940,318.44
77,882,853.22
77,882,853.22
583,421.64 83,133,647.99
83,133,647.99
18,788.36 82,964,552.76
82,964,552.76
18,648.36 82,796,717.54
105
82,796,717.54
18,648.36 82,628,882.31
18,648.36
660,141.64
843,891.64
1,027,501.64
1,078,741.64
6,646,586.70
82,461,047.09
88,402,321.86
95,997,346.64
105,244,861.41
114,953,536.19
174,772,816.48
2017
Year
10
11
12
Total
Sales
DownpaymentstyleA
645,000.00
430,000.00
430,000.00
430,000.00
215,000.00
645,000.00
430,000.00
860,000.00
4,085,000.00
DownpaymentstyleB
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
2,200,000.00
DownpaymentstyleC
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
2,135,000.00
InterestrateA
967,500.00
645,000.00
645,000.00
645,000.00
322,500.00
967,500.00
645,000.00
1,290,000.00
6,127,500.00
InterestrateB
412,500.00
412,500.00
412,500.00
412,500.00
412,500.00
412,500.00
412,500.00
412,500.00
3,300,000.00
InterestrateC
457,500.00
457,500.00
457,500.00
457,500.00
457,500.00
457,500.00
457,500.00
3,202,500.00
Cost A
6,450,000.00
4,300,000.00
4,300,000.00
4,300,000.00
2,150,000.00
6,450,000.00
4,300,000.00
8,600,000.00
40,850,000.00
Cost B
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
22,000,000.00
Cost C
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
21,350,000.00
15,312,500.00
12,625,000.00
12,625,000.00
9,937,500.00
15,312,500.00
12,625,000.00
18,000,000.00
105,250,000.00
Net sales
8,812,500.00
Cost of good sold

All Construction A
All Construction B
All Construction C
Total
Grossmargin
15,312,500.00
12,625,000.00
12,625,000.00
8,812,500.00
6,000.00
6,000.00
6,000.00
6,000.00
9,937,500.00
15,312,500.00
12,625,000.00
18,000,000.00
105,250,000.00
6,000.00
6,000.00
6,000.00
6,000.00
72,000.00
Operatating Expense
Marketing expense
Radio
Baanlaesuan Fair
Brochure
6,000.00
6,000.00
6,000.00
6,000.00
50,000.00
5,900.00
50,000.00
5,900.00
61,900.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
127,900.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
237,500.00
2,850,000.00
EmployeeSalary
Officesupply
2,000.00
Utilityexpense
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
36,000.00
242,500.00
240,500.00
240,500.00
240,500.00
242,500.00
240,500.00
240,500.00
240,500.00
242,500.00
240,500.00
240,500.00
240,500.00
2,892,000.00
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
238,861.44
14,988,194.88
12,358,594.88
12,358,594.88
8,546,094.88 -
268,405.12 -
266,405.12
9,669,094.88
15,046,094.88
12,358,594.88
17,733,594.88
101,991,238.56
30,597,371.57
Depreciation
EBIT
Income Tax(30%)
Net Income Loss
2,000.00
266,405.12 -
266,405.12 -
2,000.00
6,000.00
4,496,458.46
3,707,578.46
3,707,578.46
2,563,828.46 -
80,521.54 -
79,921.54 -
79,921.54 -
79,921.54
2,900,728.46
4,513,828.46
3,707,578.46
5,320,078.46
10,491,736.42
8,651,016.42
8,651,016.42
5,982,266.42 -
187,883.58 -
186,483.58 -
186,483.58 -
186,483.58
6,768,366.42
10,532,266.42
8,651,016.42
12,413,516.42
71,393,866.99
114,953,536.19
124,396,098.96
132,182,013.73
144,847,202.61
144,679,367.38
150,770,897.16
160,249,936.93
168,035,851.70
179,208,016.48
Dividend (10%)
1,049,173.64
865,101.64
865,101.64
Retain earnings
124,396,098.96
132,182,013.73
139,967,928.51
139,967,928.51
598,226.64 145,351,968.28
145,351,968.28
18,788.36 145,182,873.06
145,182,873.06
18,648.36 145,015,037.83
106
145,015,037.83
18,648.36 144,847,202.61
18,648.36
676,836.64
1,053,226.64
865,101.64
1,241,351.64
7,139,386.70
144,679,367.38
150,770,897.16
160,249,936.93
168,035,851.70
179,208,016.48
243,462,496.77
Cash Flow
2013
Year
10
11
12
Total
Cash flow from operating

activities
Cash received
Down payment style A
215,000.00
215,000.00
215,000.00
Down payment style B
275,000.00
275,000.00
275,000.00
215,000.00
-
Down payment style C
305,000.00
Interest rate A
Interest rate B
215,000.00
215,000.00
275,000.00
275,000.00
64,500.00
64,500.00
82,500.00
82,500.00
Interest rate C
Cost A
2,150,000.00
2,150,000.00
2,150,000.00
Cost B
2,750,000.00
2,750,000.00
2,750,000.00
Cost C
3,050,000.00
Total cash received
8,745,000.00
5,390,000.00
5,390,000.00
2,150,000.00
2,150,000.00
2,150,000.00
2,750,000.00
2,750,000.00
2,365,000.00
5,537,000.00
5,537,000.00
215,000.00
1,505,000.00
1,375,000.00
305,000.00
610,000.00
64,500.00
193,500.00
165,000.00
91,500.00
91,500.00
2,150,000.00
15,050,000.00
13,750,000.00
3,050,000.00
6,100,000.00
5,876,000.00
38,840,000.00
Cash paid
All Construction A
1,750,000.00
1,750,000.00
1,050,000.00
700,000.00
1,400,000.00
1,750,000.00
1,050,000.00
350,000.00
350,000.00
700,000.00
10,850,000.00
All Construction B
2,500,000.00
2,500,000.00
1,500,000.00
1,000,000.00
2,000,000.00
2,500,000.00
1,500,000.00
500,000.00
500,000.00
1,000,000.00
15,500,000.00
All Construction C
3,500,000.00
3,500,000.00
2,100,000.00
1,400,000.00
2,800,000.00
3,500,000.00
2,100,000.00
700,000.00
700,000.00
1,400,000.00
21,700,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
72,000.00
Radio
6,000.00
Baanlaesuan Fair
Brochure
Employee Salary
50,000.00
5,900.00
237,500.00
Office supply
2,000.00
Utility expense
3,000.00
Tax
237,500.00
3,000.00
Total cash paid

Net cash provide by operating
6,000.00
900.00
304,400.00
247,400.00
304,400.00
8,497,600.00 -
237,500.00
3,000.00
-
237,500.00
3,000.00
-
237,500.00
237,500.00
2,000.00
3,000.00
3,000.00
900.00
237,500.00
3,000.00
-
237,500.00
3,000.00
-
237,500.00
237,500.00
2,000.00
3,000.00
3,000.00
237,500.00
3,000.00
50,000.00
5,900.00
237,500.00
2,850,000.00
6,000.00
3,000.00
36,000.00
900.00
900.00
7,996,500.00
7,996,500.00
4,898,500.00
3,347,400.00
6,446,500.00
7,996,500.00
4,898,500.00
1,797,400.00
1,797,400.00
3,346,500.00
51,073,500.00
3,600.00
2,606,500.00 -
2,606,500.00 -
4,898,500.00 -
3,347,400.00 -
6,446,500.00 -
7,996,500.00 -
2,533,500.00
3,739,600.00
3,739,600.00
2,529,500.00 -
12,233,500.00
Cash flow from investment

activities
Investment
19,183,726.00
19,183,726.00
Net cash provide by investment
19,183,726.00
19,183,726.00
285,011.64
273,627.68
285,011.64
273,627.68
Cash flow from financial

activities
Dividend paid
Net cash provide by financial
Net Cash Increase(Decrease)

Cash Beginning of the Month
Cash Ending of the Month
18,879,326.00
18,879,326.00
8,212,588.36 -
2,606,500.00 -
2,606,500.00 -
4,898,500.00 -
3,621,027.68 -
18,879,326.00
27,091,914.36
24,485,414.36
21,878,914.36
16,980,414.36
27,091,914.36
24,485,414.36
21,878,914.36
16,980,414.36
13,359,386.68
107
6,446,500.00 13,359,386.68
6,912,886.68 -
117,276.66
25,769.93
117,276.66 -
25,769.93
7,996,500.00 -
2,533,500.00
3,622,323.34
6,912,886.68 -
1,083,613.32 -
1,083,613.32 -
3,617,113.32
701,685.00
-
701,685.00
3,713,830.07
2,529,500.00
6,248,540.09
3,617,113.32
5,210.02
3,719,040.09
6,248,540.09
5,210.02
3,719,040.09
6,248,540.09
12,497,080.18
2014
Year
10
11
12
Total

activities
Cash received
430,000.00
215,000.00
215,000.00
275,000.00
275,000.00
275,000.00
305,000.00
305,000.00
Interest rate A
258,000.00
129,000.00
129,000.00
Interest rate B
165,000.00
165,000.00
165,000.00
Interest rate C
183,000.00
183,000.00
Cost A
4,300,000.00
2,150,000.00
2,150,000.00
Cost B
2,750,000.00
2,750,000.00
2,750,000.00
Cost C
3,050,000.00
3,050,000.00
11,716,000.00
9,222,000.00
5,684,000.00
All Construction A
350,000.00
350,000.00
1,050,000.00
700,000.00
700,000.00
350,000.00
350,000.00
3,850,000.00
All Construction B
500,000.00
500,000.00
1,500,000.00
1,000,000.00
1,000,000.00
500,000.00
500,000.00
5,500,000.00
All Construction C
700,000.00
700,000.00
2,100,000.00
1,400,000.00
1,400,000.00
700,000.00
700,000.00
7,700,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
Total cash received
215,000.00
129,000.00
2,150,000.00
2,494,000.00
215,000.00
129,000.00
2,150,000.00
2,494,000.00
215,000.00
215,000.00
430,000.00
2,150,000.00
275,000.00
275,000.00
275,000.00
1,650,000.00
305,000.00
305,000.00
1,220,000.00
129,000.00
129,000.00
258,000.00
1,290,000.00
165,000.00
165,000.00
165,000.00
990,000.00
183,000.00
183,000.00
732,000.00
2,150,000.00
2,150,000.00
4,300,000.00
21,500,000.00
2,750,000.00
2,750,000.00
2,750,000.00
16,500,000.00
3,050,000.00
3,050,000.00
12,200,000.00
9,222,000.00
11,716,000.00
58,232,000.00
5,684,000.00
Cash paid
Radio
Baanlaesuan Fair
Brochure
Employee Salary
6,000.00
6,000.00
6,000.00
6,000.00
50,000.00
5,900.00
237,500.00
Office supply
2,000.00
Utility expense
3,000.00
Tax
6,000.00
237,500.00
3,000.00
900.00
900.00
Total cash paid
1,855,300.00
1,797,400.00
9,860,700.00
7,424,600.00
237,500.00
3,000.00
4,896,500.00
787,500.00 -
237,500.00
3,000.00
3,346,500.00
852,500.00 -
237,500.00
2,000.00
3,000.00
-
237,500.00
3,000.00
-
237,500.00
237,500.00
3,000.00
3,000.00
237,500.00
2,000.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
72,000.00
50,000.00
5,900.00
2,850,000.00
6,000.00
36,000.00
900.00
900.00
900.00
900.00
900.00
6,300.00
3,348,500.00
1,796,500.00
1,796,500.00
247,400.00
249,400.00
247,400.00
247,400.00
247,400.00
20,076,200.00
3,348,500.00 -
1,796,500.00 -
1,796,500.00 -
247,400.00
2,244,600.00
5,436,600.00
8,974,600.00
11,468,600.00
38,155,800.00

activities
Investment

activities
Dividend paid
688,918.64
518,391.64
688,918.64 -
518,391.64
9,171,781.36
6,906,208.36
787,500.00 -
852,500.00 -
3,348,500.00 -
1,796,500.00 -
6,248,540.09
15,420,321.45
22,326,529.81
23,114,029.81
22,261,529.81
18,913,029.81
15,420,321.45
22,326,529.81
23,114,029.81
22,261,529.81
18,913,029.81
17,116,529.81
108
1,796,500.00 -
18,648.36
155,791.64
379,231.64
626,891.64
801,471.64
18,648.36 -
155,791.64 -
379,231.64 -
626,891.64 -
801,471.64 -
3,152,048.49
3,152,048.49
228,751.64
2,088,808.36
5,057,368.36
8,347,708.36
10,667,128.36
35,003,751.51
17,116,529.81
15,320,029.81
15,091,278.17
17,180,086.52
22,237,454.88
30,585,163.24
41,252,291.60
15,320,029.81
15,091,278.17
17,180,086.52
22,237,454.88
30,585,163.24
41,252,291.60
76,256,043.11
2015
Year
10
11
12
Total

activities
Cash received
430,000.00
215,000.00
430,000.00
275,000.00
275,000.00
275,000.00
305,000.00
305,000.00
305,000.00
Interest rate A
387,000.00
193,000.00
387,000.00
Interest rate B
247,500.00
247,500.00
247,500.00
Interest rate C
274,500.00
274,500.00
274,500.00
Cost A
4,300,000.00
2,150,000.00
4,300,000.00
Cost B
2,750,000.00
2,750,000.00
2,750,000.00
Cost C
3,050,000.00
3,050,000.00
3,050,000.00
12,019,000.00
9,460,000.00
12,019,000.00
Total cash received
275,000.00
247,500.00
2,750,000.00
3,272,500.00
215,000.00
430,000.00
215,000.00
645,000.00
430,000.00
3,010,000.00
275,000.00
275,000.00
275,000.00
275,000.00
2,200,000.00
305,000.00
305,000.00
1,830,000.00
387,000.00
193,000.00
580,500.00
387,000.00
2,707,500.00
247,500.00
247,500.00
247,500.00
247,500.00
1,980,000.00
274,500.00
274,500.00
1,647,000.00
3,050,000.00
3,629,500.00
193,000.00
2,150,000.00
2,558,000.00
305,000.00
274,500.00
4,300,000.00
2,150,000.00
6,450,000.00
4,300,000.00
30,100,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
22,000,000.00
3,050,000.00
3,050,000.00
18,300,000.00
14,577,500.00
12,019,000.00
83,774,500.00
8,389,500.00
5,830,500.00
Cash paid
All Construction A
All Construction B
All Construction C
Radio
6,000.00
Baanlaesuan Fair
Brochure
Employee Salary
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
2,000.00
Utility expense
3,000.00
6,000.00
5,900.00
Office supply
Total cash paid
6,000.00
50,000.00
237,500.00
Tax
6,000.00
237,500.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
237,500.00
2,000.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
237,500.00
2,000.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
72,000.00
50,000.00
5,900.00
2,850,000.00
6,000.00
36,000.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
10,800.00
305,300.00
247,400.00
247,400.00
247,400.00
249,400.00
247,400.00
247,400.00
247,400.00
249,400.00
247,400.00
247,400.00
247,400.00
3,030,700.00
11,713,700.00
9,212,600.00
11,771,600.00
3,025,100.00
247,400.00 -
247,400.00
3,382,100.00
8,140,100.00
5,583,100.00
14,330,100.00
11,771,600.00
80,743,800.00
2,308,600.00 -

activities
Investment

activities
Dividend paid
818,628.64
643,551.64
822,681.64
210,426.64
160,271.64 -
18,648.36 -
18,648.36
235,416.64
568,476.64
389,486.64
1,001,776.64
822,681.64
818,628.64 -
643,551.64 -
822,681.64 -
210,426.64 -
160,271.64
18,648.36
18,648.36 -
235,416.64 -
568,476.64 -
389,486.64 -
1,001,776.64 -
822,681.64 -
2,148,328.36 -
228,751.64 -
10,895,071.36
8,569,048.36
10,948,918.36
2,814,673.36
41,252,291.60
52,147,362.96
60,716,411.32
71,665,329.67
74,480,003.03
52,147,362.96
60,716,411.32
71,665,329.67
74,480,003.03
76,628,331.39
228,751.64
3,146,683.36
7,571,623.36
5,193,613.36
76,628,331.39
76,399,579.75
76,170,828.11
79,317,511.47
76,399,579.75
76,170,828.11
79,317,511.47
86,889,134.82
109
5,636,101.70
5,636,101.70
13,328,323.36
10,948,918.36
75,107,698.30
86,889,134.82
92,082,748.18
105,411,071.54
116,359,989.90
92,082,748.18
105,411,071.54
116,359,989.90
191,467,688.20
2016
Year
10
11
12
Total

activities
Cash received
430,000.00
645,000.00
215,000.00
430,000.00
215,000.00
430,000.00
645,000.00
430,000.00
3,440,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
550,000.00
2,475,000.00
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
2,135,000.00
Interest rate A
516,000.00
774,000.00
258,000.00
516,000.00
258,000.00
516,000.00
774,000.00
516,000.00
4,128,000.00
Interest rate B
330,000.00
330,000.00
330,000.00
330,000.00
330,000.00
330,000.00
330,000.00
660,000.00
2,970,000.00
Interest rate C
366,000.00
366,000.00
366,000.00
366,000.00
366,000.00
366,000.00
366,000.00
2,562,000.00
Cost A
4,300,000.00
6,450,000.00
2,150,000.00
4,300,000.00
2,150,000.00
4,300,000.00
6,450,000.00
4,300,000.00
34,400,000.00
Cost B
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
5,500,000.00
24,750,000.00
Cost C
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
21,350,000.00
12,322,000.00
14,945,000.00
9,699,000.00
9,699,000.00
12,322,000.00
14,945,000.00
15,677,000.00
98,210,000.00
Total cash received
8,601,000.00
Cash paid
All Construction A
All Construction B
All Construction C
Radio
6,000.00
Baanlaesuan Fair
Brochure
Employee Salary
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
2,000.00
Utility expense
3,000.00
6,000.00
5,900.00
Office supply
Total cash paid
6,000.00
50,000.00
237,500.00
Tax
6,000.00
237,500.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
237,500.00
2,000.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
237,500.00
2,000.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
72,000.00
50,000.00
5,900.00
2,850,000.00
6,000.00
36,000.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
10,800.00
305,300.00
247,400.00
247,400.00
247,400.00
249,400.00
247,400.00
247,400.00
247,400.00
249,400.00
247,400.00
247,400.00
247,400.00
3,030,700.00
12,016,700.00
14,697,600.00
9,451,600.00
249,400.00 -
247,400.00 -
247,400.00 -
247,400.00
9,449,600.00
12,074,600.00
14,697,600.00
15,429,600.00
95,179,300.00
8,353,600.00 -

activities
Investment

activities
Dividend paid
839,838.64
1,027,501.64
660,281.64
583,421.64 -
18,788.36 -
18,648.36 -
18,648.36 -
18,648.36
660,141.64
843,891.64
1,027,501.64
1,078,741.64
839,838.64 -
1,027,501.64 -
660,281.64 -
583,421.64
18,788.36
18,648.36
18,648.36
18,648.36 -
660,141.64 -
843,891.64 -
1,027,501.64 -
1,078,741.64 -
7,770,178.36 -
230,611.64 -
228,751.64 -
228,751.64 -
11,176,861.36
13,670,098.36
8,791,318.36
116,359,989.90
127,536,851.26
141,206,949.62
149,998,267.97
157,768,446.33
157,537,834.69
127,536,851.26
141,206,949.62
149,998,267.97
157,768,446.33
157,537,834.69
157,309,083.05
110
6,646,586.70
6,646,586.70
228,751.64
8,789,458.36
11,230,708.36
13,670,098.36
14,350,858.36
88,532,713.30
157,309,083.05
157,080,331.41
156,851,579.77
165,641,038.13
176,871,746.48
190,541,844.84
204,892,703.20
157,080,331.41
156,851,579.77
165,641,038.13
176,871,746.48
190,541,844.84
204,892,703.20
293,425,416.50
2017
Year
10
11
12
Total

activities
Cash received
645,000.00
430,000.00
430,000.00
430,000.00
215,000.00
645,000.00
430,000.00
860,000.00
4,085,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
275,000.00
2,200,000.00
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
305,000.00
2,135,000.00
Interest rate A
967,500.00
645,000.00
645,000.00
645,000.00
322,500.00
967,500.00
645,000.00
1,290,000.00
6,127,500.00
Interest rate B
412,500.00
412,500.00
412,500.00
412,500.00
412,500.00
412,500.00
412,500.00
412,500.00
3,300,000.00
Interest rate C
457,500.00
457,500.00
457,500.00
457,500.00
457,500.00
457,500.00
457,500.00
3,202,500.00
Cost A
6,450,000.00
4,300,000.00
4,300,000.00
4,300,000.00
2,150,000.00
6,450,000.00
4,300,000.00
8,600,000.00
40,850,000.00
Cost B
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
2,750,000.00
22,000,000.00
Cost C
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
3,050,000.00
21,350,000.00
15,312,500.00
12,625,000.00
12,625,000.00
9,937,500.00
15,312,500.00
12,625,000.00
18,000,000.00
105,250,000.00
Total cash received
8,812,500.00
Cash paid
All Construction A
All Construction B
All Construction C
Radio
6,000.00
Baanlaesuan Fair
Brochure
Employee Salary
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
2,000.00
Utility expense
3,000.00
6,000.00
5,900.00
Office supply
Total cash paid
6,000.00
50,000.00
237,500.00
Tax
6,000.00
237,500.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
237,500.00
2,000.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
237,500.00
2,000.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
237,500.00
3,000.00
72,000.00
50,000.00
5,900.00
2,850,000.00
6,000.00
36,000.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
10,800.00
305,300.00
247,400.00
247,400.00
247,400.00
249,400.00
247,400.00
247,400.00
247,400.00
249,400.00
247,400.00
247,400.00
247,400.00
3,030,700.00
15,007,200.00
12,377,600.00
12,377,600.00
249,400.00 -
247,400.00 -
247,400.00 -
247,400.00
9,688,100.00
15,065,100.00
12,377,600.00
17,752,600.00
102,219,300.00
8,565,100.00 -

activities
Investment

activities
Dividend paid
1,049,173.64
865,101.64
865,101.64
598,226.64 -
18,788.36 -
18,648.36 -
18,648.36 -
18,648.36
676,836.64
1,053,226.64
865,101.64
1,241,351.64
1,049,173.64 -
865,101.64 -
865,101.64 -
598,226.64
18,788.36
18,648.36
18,648.36
18,648.36 -
676,836.64 -
1,053,226.64 -
865,101.64 -
1,241,351.64 -
7,966,873.36 -
230,611.64 -
228,751.64 -
228,751.64 -
13,958,026.36
11,512,498.36
11,512,498.36
204,892,703.20
218,850,729.56
230,363,227.92
241,875,726.28
249,842,599.63
249,611,987.99
218,850,729.56
230,363,227.92
241,875,726.28
249,842,599.63
249,611,987.99
249,383,236.35
111
7,139,386.70
7,139,386.70
228,751.64
9,011,263.36
14,011,873.36
11,512,498.36
16,511,248.36
95,079,913.30
249,383,236.35
249,154,484.71
248,925,733.07
257,936,996.43
271,948,869.78
283,461,368.14
299,972,616.50
249,154,484.71
248,925,733.07
257,936,996.43
271,948,869.78
283,461,368.14
299,972,616.50
395,052,529.80
Balance Sheet
2013
Year
10
11
12
Total
Asset
Current Asset
Cash
18,879,326.00
27,091,914.36
24,485,414.36
21,878,914.36
16,980,414.36
13,359,386.68
6,912,886.68 -
1,083,613.32 -
3,617,113.32
5,210.02
3,719,040.09
6,248,540.09
134,860,320.36
Total Current Asset
18,879,326.00
27,091,914.36
24,485,414.36
21,878,914.36
16,980,414.36
13,359,386.68
6,912,886.68 -
1,083,613.32 -
3,617,113.32
5,210.02
3,719,040.09
6,248,540.09
134,860,320.36
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
2,866,320.00
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
238,861.44
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
3,105,181.44
19,138,091.12
27,350,679.48
24,744,179.48
22,137,679.48
17,239,179.48
13,618,151.80
3,358,348.20
263,975.14
3,977,805.21
6,507,305.21
137,965,501.80
Fixed Asset
PurchasedTools & Equipment
Less: Accumulated Depreciation
Total Fixed Asset
Total Asset
7,171,651.80 -
824,848.20 -
Liabilities
Liabilities
Total Liabilities
Owner's Equipties
Long term investing
19,462,396.24
22,333,469.83
324,305.12
5,017,209.65
Total Owner's Equipties
19,138,091.12
27,350,679.48
24,744,179.48
22,137,679.48
17,239,179.48
Total Liabilities & Owner's Equipties
19,138,091.12
27,350,679.48
24,744,179.48
22,137,679.48
17,239,179.48
Retain Earning
22,353,374.95
2,390,804.53 -
22,373,280.07
235,600.59 -
22,393,185.19
5,154,005.71 -
20,892,992.73
20,912,897.85
20,932,802.97
20,952,708.09
22,231,056.66
23,340,470.31
23,360,375.43
261,539,010.32
13,741,246.05 -
21,757,651.17 -
24,311,056.29 -
21,967,081.52 -
19,362,665.10 -
16,853,070.22 -
123,573,508.52
13,618,151.80
7,171,651.80 -
824,848.20 -
3,358,348.20
263,975.14
3,977,805.21
6,507,305.21
137,965,501.80
13,618,151.80
7,171,651.80 -
824,848.20 -
3,358,348.20
263,975.14
3,977,805.21
6,507,305.21
137,965,501.80
7,274,840.93 -
2014
Year
10
11
12
Total
Asset
Current Asset
Cash
15,420,321.45
22,326,529.81
23,114,029.81
22,261,529.81
18,913,029.81
17,116,529.81
15,320,029.81
15,091,278.17
17,180,086.52
22,237,454.88
30,585,163.24
41,252,291.60
260,818,274.72
Total Current Asset
15,420,321.45
22,326,529.81
23,114,029.81
22,261,529.81
18,913,029.81
17,116,529.81
15,320,029.81
15,091,278.17
17,180,086.52
22,237,454.88
30,585,163.24
41,252,291.60
260,818,274.72
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
2,866,320.00
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
238,861.44
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
3,105,181.44
15,679,086.57
22,585,294.93
23,372,794.93
22,520,294.93
19,171,794.93
17,375,294.93
15,578,794.93
15,350,043.29
17,438,851.64
22,496,220.00
30,843,928.36
41,511,056.72
263,923,456.16
Fixed Asset
Total Fixed Asset
Total Asset
Liabilities
Liabilities
Total Liabilities
Owner's Equipties
Long term investing
Retain Earning
26,331,889.02
-
10,652,802.45 -
28,572,572.60
5,987,277.67 -
28,592,477.72
5,219,682.79 -
28,612,382.84
6,092,087.91 -
28,632,287.96
9,460,493.03 -
28,652,193.08
28,672,098.20
28,611,181.79
29,297,865.36
11,276,898.15 -
13,093,303.27 -
13,261,138.50 -
11,859,013.72 -
30,942,148.95
8,445,928.95 -
33,647,832.53
2,803,904.17
37,101,716.12
4,409,340.60 -
357,666,646.17
93,743,190.01
15,679,086.57
22,585,294.93
23,372,794.93
22,520,294.93
19,171,794.93
17,375,294.93
15,578,794.93
15,350,043.29
17,438,851.64
22,496,220.00
30,843,928.36
41,511,056.72
263,923,456.16
15,679,086.57
22,585,294.93
23,372,794.93
22,520,294.93
19,171,794.93
17,375,294.93
15,578,794.93
15,350,043.29
17,438,851.64
22,496,220.00
30,843,928.36
41,511,056.72
263,923,456.16
112
2015
Year
10
11
12
Total
Asset
Current Asset
Cash
52,147,362.96
60,716,411.32
71,665,329.67
74,480,003.03
76,628,331.39
76,339,579.75
76,170,828.11
79,317,511.47
86,889,134.82
92,082,748.18
105,411,071.54
116,359,989.90
968,208,302.14
Total Current Asset
52,147,362.96
60,716,411.32
71,665,329.67
74,480,003.03
76,628,331.39
76,399,579.75
76,170,828.11
79,317,511.47
86,889,134.82
92,082,748.18
105,411,071.54
116,359,989.90
968,268,302.14
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
2,866,320.00
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
238,861.44
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
3,105,181.44
52,406,128.08
60,975,176.44
71,924,094.79
74,738,768.15
76,887,096.51
76,658,344.87
76,429,593.23
79,576,276.59
87,147,899.94
92,341,513.30
105,669,836.66
116,618,755.02
971,373,483.58
Fixed Asset
Total Fixed Asset
Total Asset
Liabilities
Liabilities
Total Liabilities
Owner's Equipties
Long term investing
40,629,129.71
43,406,213.29
46,950,996.87
47,871,830.45
48,577,114.04
48,516,797.62
48,455,881.21
49,483,814.79
51,939,148.37
53,627,381.96
57,939,715.54
61,484,499.13
598,882,522.98
Retain Earning
11,776,998.37
17,568,963.15
24,973,097.92
26,866,937.70
28,309,982.47
28,141,547.25
27,973,712.02
30,092,461.80
35,208,751.57
38,714,131.34
47,730,121.12
55,134,255.89
372,490,960.60
52,406,128.08
60,975,176.44
71,924,094.79
74,738,768.15
76,887,096.51
76,658,344.87
76,429,593.23
79,576,276.59
87,147,899.94
92,341,513.30
105,669,836.66
116,618,755.02
971,373,483.58
52,406,128.08
60,975,176.44
71,924,094.79
74,738,768.15
76,887,096.51
76,658,344.87
76,429,593.23
79,576,276.59
87,147,899.94
92,341,513.30
105,669,836.66
116,618,755.02
971,373,483.58
2016
Year
10
11
12
Total
Asset
Current Asset
Cash
127,536,851.26
141,206,949.62
149,998,267.97
157,768,446.33
157,537,834.69
157,309,083.05
157,080,331.41
156,851,579.77
165,641,038.13
176,871,746.48
190,541,844.84
204,892,703.20
1,943,236,676.75
Total Current Asset
127,536,851.26
141,206,949.62
149,998,267.97
157,768,446.33
157,537,834.69
157,309,083.05
157,080,331.41
156,851,579.77
165,641,038.13
176,871,746.48
190,541,844.84
204,892,703.20
1,943,236,676.75
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
2,866,320.00
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
238,861.44
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
3,105,181.44
127,795,616.38
141,465,714.74
150,257,033.09
158,027,211.45
157,796,599.81
157,567,848.17
157,339,096.53
157,110,344.89
165,899,803.25
177,130,511.60
190,800,609.96
205,151,468.32
1,946,341,858.19
Fixed Asset
Total Fixed Asset
Total Asset
Liabilities
Liabilities
Total Liabilities
Owner's Equipties
Long term investing
65,102,812.71
69,525,396.30
72,374,179.87
74,893,563.46
74,832,047.05
74,771,130.63
74,710,214.22
74,649,297.80
77,497,481.39
81,133,164.96
85,555,748.55
90,197,932.13
915,242,969.07
Retain Earning
62,692,803.67
71,940,318.44
77,882,853.22
83,133,647.99
82,964,552.76
82,796,717.54
82,628,882.31
82,461,047.09
88,402,321.86
95,997,346.64
105,244,861.41
114,953,536.19
1,031,098,889.12
127,795,616.38
141,465,714.74
150,257,033.09
158,027,211.45
157,796,599.81
157,567,848.17
157,339,096.53
157,110,344.89
165,899,803.25
177,130,511.60
190,800,609.96
205,151,468.32
1,946,341,858.19
127,795,616.38
141,465,714.74
150,257,033.09
158,027,211.45
157,796,599.81
157,567,848.17
157,339,096.53
157,110,344.89
165,899,803.25
177,130,511.60
190,800,609.96
205,151,468.32
1,946,341,858.19
113
2017
Year
10
11
12
Total
Asset
Current Asset
Cash
218,850,729.56
230,363,227.92
241,875,726.28
249,842,599.63
249,611,987.99
249,383,236.35
249,154,484.71
248,925,733.07
257,936,996.43
271,948,869.78
283,461,368.14
299,972,616.50
3,051,327,576.36
Total Current Asset
218,850,729.56
230,363,227.92
241,875,726.28
249,842,599.63
249,611,978.99
249,383,236.35
249,154,484.71
248,925,733.07
257,936,996.43
271,948,869.78
283,461,368.14
299,972,616.50
3,051,327,567.36
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
238,860.00
2,866,320.00
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
19,905.12
238,861.44
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
258,765.12
3,105,181.44
219,109,494.68
230,621,993.04
242,134,491.40
250,101,364.75
249,870,744.11
249,642,001.47
249,413,249.83
249,184,498.19
258,195,761.55
272,207,634.90
283,720,133.26
300,231,381.62
3,054,432,748.80
Fixed Asset
Total Fixed Asset
Total Asset
Liabilities
Liabilities
Total Liabilities
Owner's Equipties
Long term investing
94,713,395.72
98,439,979.31
102,166,562.89
104,749,396.47
104,687,871.05
104,626,963.64
104,566,047.22
104,505,130.81
107,424,864.39
111,957,697.97
115,684,281.56
121,023,365.14
1,274,545,556.17
Retain Earning
124,396,098.96
132,182,013.73
139,967,928.51
145,351,968.28
145,182,873.06
145,015,037.83
144,847,202.61
144,679,367.38
150,770,897.16
160,249,936.93
168,035,851.70
179,208,016.48
1,779,887,192.63
219,109,494.68
230,621,993.04
242,134,491.40
250,101,364.75
249,870,744.11
249,642,001.47
249,413,249.83
249,184,498.19
258,195,761.55
272,207,634.90
283,720,133.26
300,231,381.62
3,054,432,748.80
219,109,494.68
230,621,993.04
242,134,491.40
250,101,364.75
249,870,744.11
249,642,001.47
249,413,249.83
249,184,498.19
258,195,761.55
272,207,634.90
283,720,133.26
300,231,381.62
3,054,432,748.80
114
Chapter8: Risk Analysis

Risk analysis
Risk analysis is a technique to identify and assess factors that may endanger the
success of project or achieving goal.
The top five sources of risk are inexperienced contractor in IBS project, complexity in design,
contractor performance failure, inappropriate estimate of construction cost, And variety of
design. Based on four stages of construction which are the initial stage, tendering stage,
procurement stage and implementing stage; initial stage contributes to the highest risk in
industrialized building system. The problem of quality, poor productivity, defective materials,
labor disputes and loss or delay due to resources availability are on contractors shoulder. The
building owners are responsible on variation of work, sales and marketing, and deficiencies in
specification and drawing. The result of this study reveals that there is no relation between types
of industrialized building system being used and types of risk. Three categories of risk which are
financial risk, construction risk and design risk are interrelated with each other. A tentative risk
register tool produced in this study is based on computer application. It may help developers to
identify sources of risk, evaluate and manage the identified risks as part of decision making
Instead of improving the efficiency of managing project risks, the Thai government has been
promoting the application of new building system strategies for the implementation of building
construction, in particular, the mechanism of industrialized building system. The Thai
government have encourages constructors to use industrialized building system in construction
and to reduce the dependency on foreign labor, to increase productivity, quality and safety in the
local construction industry, and also to minimize the risks in construction works
6.1.1 External Forces
6.1.1.1 Competitive risk
Now a day there are almost 50 company housing develop in Chiang Rai, but in the
Chiang Kong has just only 1 place. Although housing develop has only 1 place in Chiang Kong
but they also have good operation, good strategies Etc.
Solution
We need to closely monitor in the real estate market situation and the economic directions,
reduce more amount to building before, made by quality, control of cost, reduce
in expenses, focus on service and add satisfaction to our customers. For marketing we will make
a difference for maintain total sales, we also have emphasize after sale service which may affect
to overall profitability.
115
6.1.1.2. Power of purchase risk

The risk may cause from the slowdown of the world economy, which affect to
exports. When the export decline, it will large affect to Thailand's economy. Because
of economic growth dependence on exports at a higher rate, that make to unemployment
problem include with heavy problems of political and social may be consumers will have no
confidence and be more careful about spending.
Solution the company will set the price are cheaper than other company but we still
have a good quality in house. As following government policy first house that will reduce tax
10 % but total have no more 500,000 Bath
Economy
Economic is always change by many reason with itself as Thai economic have down by
flooding disaster in 2011. This is effect to customer power to purchase which they carefully
to decide to do something in their life must be useful. It is effect to every business in
economic system. For housing develop is for people or business man have to contract with
border. As economic change by flood it takes customer power are decrease such as revenue
of people and business man decrease follow trend all of Thailand.
Solution Economic changes: Check the quality of product in daily, month, and year.
Moreover, promote to persuade customer.
6.1.2 Internal risks for which the observer himself can be responsible include egotism,
ambition, resistance to change and pessimism. Additional risks arise within companies as
well, including, for example, blind faith in figures, lack of checks and balances, tunnel vision
or short-term thinking. Usually, the internal risks are pushed to the background in light of the
visible portent of the external risks.
1. Human Resource
Internal risk that include employee such as accountant, marketer, security and etc. We
have no idea how efficiency in each position but we have to foster or train employee that
love what they going to do in our company. All workers under control of outsourcing
company but if they unhappy to work with us it will be a big problem such as stop to built a
house and gone.
2. Integrity Risk
This assessment has not covered a number of areas related to the provision of social housing
that may be subject to corruption risks. Perhaps the important of these is the construction of
housing itself, from the purchase/selection of land, through tendering to monitoring and
enforcement of construction quality. These may be regarded as general public works
procurement risks, and are beyond the capacity of an assessment of this size to address
adequately. Other risks include for example corruption involving contracts for housing
maintenance.
116
So, ModernEmpireVillagehave to set a policy to lets our employeeunderstand in the same

way.
Employee fraud,
Every one, every organize need to honesty with themselves first because if employee fraud
happen in once will affect all the process. Fraud occur all the position for example
- Marketing project
Employee does not activities to reach the goal or not do it
it same our company have to set. From this reason we set to
they did on the report every day
customer record everything
-Accounting
These departments are a lot of fraud because is easy to have a mistake and hard to find the
main of problem. From this reason employee need to submit to manager every time and can
answer every question of manger
3. Time management risk
Time is important thing .We must use every second to useful. Thats reason we need to
management time. If we take more time to one process it will affect all the process. Ex: If my
organize have someone do every things for killing time like dawdle man I have to warning
them because its not a good pattern for new employee.
So, we have to set schedule for our employee to remind them by many channel such as letter,
e-mail and they and call to ask about information on the working time. Outsourcing not
finishes work on the time. Modern empire village has to outsourcing for built a house for us.
This will be a big problem, because more time need to spend more money and we cant
control them, such as on the contract have to fixed when a house will allow customer to live.
Therefore, we made the contract for this situation that if outsourcing not finishes work on the
time they need to pay some compensation to our company. For make sure that they will work
on the time
Office
1. LIGHTWEIGHT CELLULAR CONCRETE BLOCK (Q con) 4M. 90,000 Bath
2. Roof metal sheet
180,000 Bath
3. Cement
200,000 Bath
4. Tile (Cotto)
64,000 Bath
5. Foundation pile
200,000 Bath
117
6. Door
65,000
7.Metal sheet
450,000 Bath
8. Dim
150,000 Bath
9. Exterior Paint (Toa)
65,000
Total
Bath
Bath
1,464,000 Bath
118
Risk of sale decrease 5% for 5 Years
Year 1
Revenue
Sale
Sale Decrease 5%
Sale Decrease
Net sale
Cost of goods sold
Cost of goods sold
Gross profit
Expense
Adiministration expense
Depreciation
Marketing expense
Total Operating expense
EBIT
Taxable income
Taxes (30%)
Net income
Dividend
Addition retain earning

Profit/Loss statement
Year 2
Year 3
Year 4
Year 5
38,840,000
0.05
1942000
36,898,000
58,232,000
0.05
2911600
55,320,400
83,774,500
0.05
4188725
79,585,775
98,210,000
0.05
4910500
93,299,500
105,250,000
0.05
5262500
99,987,500
48,050,000
-11,152,000
17,050,000
38,270,400
0
79,585,775
0
93,299,500
0
99,987,500
2,890,000
238,861.44
127,900
3,256,761.44
-14,408,761.44
2,892,000
238,861.44
127,900
3,258,761.44
35,011,638.56
2,892,000
238,861.44
127,900
3,258,761.44
76,327,013.56
2,892,000
238,861.44
127,900
3,258,761.44
90,040,738.56
2,892,000
238,861.44
127,900
3,258,761.44
96,728,738.56
-4322628.432
-10,086,133.01
-1008613.301
-11,094,746.31
10503491.57
24,508,146.99
2450814.699
26,958,961.69
22898104.07
53,428,909.49
5342890.949
58,771,800.44
27012221.57
63,028,516.99
6302851.699
69,331,368.69
29018621.57
67,710,116.99
6771011.699
74,481,128.69
119
Risk sale increase 5% for 5 Years
Year 1
Revenue
Sale
Sale Increase 5%
Sale Increase
Net sale
Cost of goods sold
Cost of goods sold
Gross profit
Expense
Adiministration expense
Depreciation
Marketing expense
Total Operating expense
EBIT
Taxable income
Taxes (30%)
Net income
Dividend

Year 2
Year 3
Year 4
Year 5
38,840,000
0.05
1942000
40,782,000
58,232,000
0.05
2911600
61,143,600
83,774,500
0.05
4188725
87,963,225
98,210,000
0.05
4910500
103,120,500
105,250,000
0.05
5262500
110,512,500
48,050,000
-7,268,000
17,050,000
44,093,600
0
87,963,225
0
103,120,500
0
110,512,500
2,890,000
238,861.44
127,900
3,256,761.44
-10,524,761.44
2,892,000
238,861.44
127,900
3,258,761.44
40,834,838.56
2,892,000
238,861.44
127,900
3,258,761.44
84,704,463.56
2,892,000
238,861.44
127,900
3,258,761.44
99,861,738.56
2,892,000
238,861.44
127,900
3,258,761
107,253,739
-10,524,761.74
0.30
0.03
0.33
12250451.57
28,584,386.99
2858438.699
31,442,825.69
25411339.07
59,293,124.49
5929312.449
65,222,436.94
29958521.57
69,903,216.99
6990321.699
76,893,538.69
32176121.57
75,077,617
7507761.699
82,585,379
120
Modern Empire State

Year 2
Year 3
Year 1
Revenue
Sale
Sale Decrease 10%
Sale Decrease
Net sale
Cost of good sold
Cost of good sold
Gross profit
Expense
Administration Expense
Depreciation
Marketing expense
Total operating expense
EBIT
Taxable income
Taxes (30%)
Netincome
Divident
Year 4
Year 5
38,840,000
0.1
3884000
34,956,000
58,232,000
0.1
5823200
52,408,800
83,774,500
0.1
8377450
75,397,050
98,210,000
0.1
9821000
88,389,000
105,250,000
0.1
10525000
94,725,000
48,050,000
-13,094,000
17,050,000
35,358,800
0
18,813,778
0
15,037,528
0
15,037,528
2,890,000
238,861.44
127,900
3,256,761.44
-16,350,761.44
2890000
238,861.44
127,900
3,256,761.44
32,102,039
2890000
238,861.44
127,900
3,256,761.44
15,557,016.56
2890000
238,861.44
127,900
3,256,761.44
11,780,766.56
2890000
238,861.44
127,900
3,256,761.44
11,780,766.56
-4905228.432
-11,445,533.01
-1144553.301
-12590086.31
9630611.568
22,471,427
2247142.699
24718569.69
4667104.968
10889911.59
1088991.159
11978902.75
3534229.968
8246536.592
824653.6592
9071190.251
3534229.968
8246536.592
824653.6592
9071190.251
121
Modern Empire State

Year 2
Year 3
Year 1
Revenue
Sale
Sale Increase 10%
Sale Increase
Net sale
Cost of good sold
Cost of good sold
Gross profit
Expense
Administration Expense
Depreciation
Marketing expense
EBIT
Taxable income
Taxes (30%)
Netincome
Divident
Year 4
Year 5
38,840,000
0.1
3884000
42,724,000
58,232,000
0.1
5823200
64,055,200
83,774,500
0.1
8377450
92,151,950
98,210,000
0.1
9821000
108,031,000
105,250,000
0.1
10525000
115,775,000
48,050,000
-5,326,000
17,050,000
47,005,200
0
18,813,778.15
0
15,037,528.15
0
115775000
2890000
238,861.44
127,900
3256761.44
-8,582,761
2890000
238,861.44
127,900
3256761.44
43,748,439
2890000
238,861.44
127,900
3256761.44
15,557,016.71
2890000
238,861.44
127,900
3256761.44
11,780,766.71
2890000
238,861.44
127,900
3256761.44
112518238.6
-2574828.432
-6,007,933
-600793.3008
-6608726.309
13124531.57
30,623,907
3062390.699
33686297.69
4667105.013
10889911.7
1088991.17
11978902.87
3534230.013
8246536.697
824653.6697
9071190.367
16877735.78
112518238.3
11251823.83
123770062.1
122
Profit / Loss Management

Year 1
Year 2
Revenue
Sale
Sale Decrease 15%
Sale Decrease
Net sale
Cost of goods sold
Cost of goods sold
Gross profit
Expense
Administration express
Depreciation
Marketing Expense
EBIT
Taxable income
Taxes (30%)
Net income
Dividend
Year 3
Year 4
Year 5
38,840,000.00
0.15
5,546,396.55
33,293,603.45
58,232,000.00
0.15
3,447,596.55
54,784,403.45
83,774,500.00
0.15
2,970,596.55
80,803,903.45
98,210,000.00
0.15
2,374,346.55
95,835,653.45
105,250,000.00
0.15
2,374,346.55
102,875,653.45
48,050,000.00
14,756,396.55
17,050,000.00
37,734,403.45
0
80,803,903.45
0
95,835,653.45
0
102,875,653.45
2,890,000.00
238,861.44
127,900.00
3,256,761.44
11,499,635.11 -
2,892,000.00
238,861.44
127,900.00
3,258,761.44
34,475,642.01
2,892,000.00
238,861.44
127,900.00
3,258,761.44
77,545,142.01
2,892,000.00
238,861.44
127,900.00
3,258,761.44
92,576,892.01
2,892,000.00
238,861.44
127,900.00
3,258,761.44
99,616,892.01
4,426,918.97
7,072,716.15 707,271.61 7,779,987.76 -
11,320,321.04
45,795,963.05
4,579,596.30
50,375,559.35
24,241,171.04
53,303,970.98
5,330,397.10
58,634,368.07
28,750,696.04
63,826,195.98
6,382,619.60
70,208,815.57
30,862,696.04
68,754,195.98
6,875,419.60
75,629,615.57
123
Modren Empire Village

Profit / Loss Management
Year 1
Year 2
Revenue
Sale
Sale Increase 15%
Sale Increase
Net sale
Cost of goods sold
Cost of goods sold
Gross profit
Expense
Administration express
Depreciation
Marketing Expense
EBIT
Taxable income
Taxes (30%)
Net income
Dividend
Year 3
Year 4
Year 5
38,840,000.00
0.15
5,546,396.55
42,522,373.55
58,232,000.00
0.15
3,447,596.55
26,431,573.55
83,774,500.00
0.15
2,970,596.55
22,774,573.55
98,210,000.00
0.15
2,374,346.55
18,203,323.55
105,250,000.00
0.15
2,374,346.55
18,203,323.55
48,050,000.00
5,527,626.45
17,050,000.00
9,381,573.55
0
22,774,573.55
0
18,203,323.55
0
18,203,323.55
2,890,000.00
238,861.44
127,900.00
3,256,761.44
8,784,387.89
2,892,000.00
238,861.44
127,900.00
3,258,761.44
6,122,812.11
2,892,000.00
238,861.44
127,900.00
3,258,761.44
19,515,812.11
2,892,000.00
238,861.44
127,900.00
3,258,761.44
14,944,562.11
2,892,000.00
238,861.44
127,900.00
3,258,761.44
14,944,562.11
2,635,316.37
6,149,071.52
614,907.15
6,763,978.68
1,836,843.63
4,285,968.48
428,596.85
4,714,565.32
5,854,743.63
13,661,068.48
1,366,106.85
15,027,175.32
5,854,743.63
9,089,818.48
908,981.85
9,998,800.32
4,483,368.63
10,461,193.48
1,046,119.35
11,507,312.82
124
Chapter 9: Summary
Summary
House is basic need for human, they use the house for live, relax and meeting with
family. The member in the family is the important thing for make to happy and the livable in
house, but the one thing is importance not less than the member are design, location,
facilities, comfortable and livable house. Nowadays, real estate business is popular and
interesting make to real estate market has many investors and competitor but almost they still
get the profit from the business. In Chiang rai has many investors to invest in this business
and the housing market in north of Thailand is likely growing. Especially if a company is
a professional home, service standards and create a home with quality expanding into the
province in Chiang rai. There is a choice and liking of consumers and people who want a
quality home. So we plan to do the business in Chiang rai because, it have area to connect
with neighboring country, and connect with Mea khong river that is the most important way
to communicate and logistic product in this region. Chiang rai has many good factors to
do business for location, it located in north that make to has good weather and many tourist
attraction for attract tourist, for communication, it is quite large province so it has various and
convenient in communication. According from the factor our company think, we have
advantage for do the project and expect to the project can make profit to the company. For
our business is residential housing development, concentrating particularly on single
detached houses. The location was set at Chiang khong district Chiang rai area about 30 Rai
for building, as the atmospheres around of location are natural environments, good view and
near Thai-Laos Friendship Bridge. It make inmate are relax, peaceful and private at the same
time, the transportation was convenient. This location was suitable to build the project 3 types
are depending on satisfaction, life style and prefer of customer or include with occupation
and salary too. We use space about 30 Rai and we will build total 126 houses. We have
provided 3 types of houses
STP Analysis, market segmentation we concern about the lifestyle of customer by
focus on the single detached house market, it is popular for customer. For target group are
divide 2 groups, first group is big family, which mean have many members in the family and
want to live together include our houses are large and wide suitable for big family. Second
group is investor that they want to have a new house office that set up for support their
business. From the segment and target, we must to make identity position for attack our target
by We focus on the area to full capacity. Include with facilities as bathroom, kitchen room,
bedroom, and living room that make feel widely, splendid like contemporary style form that,
make you enjoy to rest with nature. This is a new concept design combines various style
especially you are style and have many service serve to them. Marketing Mix Strategy
includes product, price, place and promotion. Second is price, we set the price similar the
competitor, not to high and lower than the competitor and concern about the external factor.
Third is place, we set our project at Chiang khong because Chiang khong have area connect
with neighboring country, and Mea khong river. 80 percent of Landscape are forest and grove
125
wood that make weather in there cold, and have port that is receives and transfer product with
China that make there have good economy. The last is promotion our project will set
promotion into three styles.1. First Style (Neo Modern style) we set price of this style in
2,150,000 baht, free interest in six month and then they pay in normal rate after the
promotion, Ready to move in. Get Furniture + Air conditioner.* (companys conditions
apply). 2. Second Style (Modern Resort style) we set price of this style in 2,750,000 baht free
interest in six month and then they pay in normal rate after the promotion, ready to move in,
free! Furniture / Kitchen set / Air conditioner*(companys conditions apply) 3. Third Style
(Modern exclusive style) we set price of this style in 3,050,000 baht, free interest in six
month and then they pay in normal rate after the promotion, ready to move in, fully furnished
houses on the main road* (companys conditions apply)
organization by register Modern Empire village project to company limited. We have
estimate and calculate the administration cost are include employee salary, stationary expense
and facility cost are include rate of electricity expense, rate of water expense, telephone &
internet expense. We have to do the organization chat in order to set people who have
qualifications that appropriate with each position to work and develop the organization. We
will select and recruit employees by their characteristic and qualifications and set them in
the position, task and responsibility of employees.
The risk of our business can divide in to external and internal risk. The external has
many factors such as economic, political, social, power of purchase and competitive These
cannot control and it can make more effect to our business, so we must to make attraction and
interesting to customer by produce the high quality house include many facilities and concern
about the customer need and want. The internal risk happen in organization such as human
resource, integrity risk, employee fraud, time management, and financial risk these we can
control by set the same goal, do the work in standard and have carefully in expenses.
Conclusion, Modern empire village company has a feasibility to invest in Chiang
khong Chiang rai market, because in this market is interesting that can do the business which
it can gain profit and successful.
126
Reference
http://lib.stamford.edu/myfile/305.pdf)
http://www.lannarealty.com/
www.thaiappraisal.org/thai/market/market_view.php?strquery=market273.htm
http://www.thaiappraisal.org/thai/market/market_view.php?strquery=market304.htm
http://www.dailyworldtoday.com/columblank.php?colum_id=77447
http://www.hotelthailand.com/nonthaburi/richmond-stylish-convention/facilities.html
http://pooldesignideas.blogspot.com/2012/11/swiming-pool.html
http://www.miamicondolifestyle.com/fisher-island-condos.php
http://www.neilinnes.org/georgegarden.htm
http://www.beltoncommunities.com/westwingresidencesatetoncity.htm
http://english.cri.cn/3126/2006/09/03/961@134350.htm
http://www.thaifinbiz.com/sme_detail.php?tab=4&smes_id=3475
http://www.thaiwebsites.com/thailand-GDP.asp
http://www.thaifolk.com/doc/northen.htm
http://www.chiangraiprovince.com/guide/eng/33.htm
http://en.wikipedia.org/wiki/Chiang_Rai_Province
http://www.kkt.co.th/shop/k/kktemarket/img-lib/spd_20111217153032_b.jpg
http://c0.dmlimg.com/1fc1c1c2db5852e08ffc380475e26336d202d63a07c0c0dcbc876e4d4d7
a0cdb.jpg
http://www.108comstore.com/sites/default/files/imagecache/product_full/FAX-837MCS.jpg
http://www.jkscom.com/images/catalog_images/1304174271.jpg
http://www.goodchoiz.com/content/images/thumbs/0000746__mono_twc_1502_75f_.jpeg
http://www.thehirebusiness.com/images08/e029-mesh-swivel-office-chair.jpg
http://www.beautyandnails.com.au/images/scaled/shopitemzoom1299904157_NailCustomerChair.jpg
http://3.bp.blogspot.com/-4VpazPH2h9k/TwSS3PrASI/AAAAAAAAATY/hOgLvaKXlEM/s1600/cabinet.jpg
127
http://www.officesuppliesb2b.com/b2b/pics/Lever_Arch_File__PVC_Cover__Document_File.jpg
http://www.royaalinteriorfurniture.com/image/1250228809200905151127230.ConferenceTable-%20Chairs.jpg
http://cozyfurnitures.com/wp-content/uploads/2013/01/Minimalist-furniture-comfortablesofa-ciones-blog.jpg
http://www.gd-wholesale.com/userimg/21/3674i2/wall-split-type-air-conditioner-j-series418.jpg
http://www.yopi.co.th/image/prod_pics/1963/e/1963052.jpg
http://www.scandinaviancomfort.com/tv/tv12.jpg
http://media.treehugger.com/assets/images/2011/10/buygreen-bravespace-hollow-diningtable.jpg
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http://www.in.all.biz/img/in/catalog/104797.jpeg
http://www.ilovemyshopping.com/th/upload/1334801887_01.jpg
http://adams50.realelibrary.com/_adams50/public_gallery/dinner-table.jpg
http://2.bp.blogspot.com/_IhbHlbFiggY/SaO4dPIxgI/AAAAAAAAACg/z9xLNi0J52w/s1600/refrigerator.jpg
http://www.abcsources.com/images/120610/china-wholesale-Stainless-Steel-Vacuum-Flask7443.jpeg
http://www.o-digital.com/uploads/2227/2291-1/Water_Dispenser_HSM_58LB_729.jpg
http://www.siam-shop.com/images/shop/1561
http://www.be2hand.com/upload/200911/200911-03-210719-3.jpg
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ra.jpg
http://www.fpo.go.th/S-I/Source/ECO/ECO23.htm
128
Appendix
Logo of company
129
Project Feasibility Study and Evaluation (1203302)

Present by
5131205071
5131205086
Miss Thanisa kiddee
5131205128
Mr. Poom kosolsirisukkul 5131207092

Miss Nicharin kheunsakul 5231205053
5231205181
5231207115
Miss Sawaros kimsee
5331205089
Tourism Management Section 2

Seat No. 4
Present toAj. Chaiyawat Thongintr
Semester 2/ 2012
Mae Fah Luang University
130
131

Section 2 Seat 4 Modern Empire Viilage

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Section 2 Seat 4 Modern Empire Viilage

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1

Company Title: Modern Empire village

Miss Saowapa srikrairot

Miss Kanokwan bunkhet

Miss Thanisa kiddee

Mr. Poom kosolsirisukkul

Miss Nicharin kheunsakul

Modern Empire Village

-Background and Significance of the Project

Chapter 2: Industry Profile

-General Environment Analysis

- Competition Analysis (3C Analysis)

-Marketing Mix Strategy

-Sales Forecast/Profit Estimation

-Marketing Expenses (Sales Incentive)

PART 3 TECHNICAL ANALYSES

Chapter 5: Production and Operations Analysis

Chapter 6: Administration analysis

PART 4 Financial and Risk analysis

Chapter 8: Risk Management

PART 5 Project summaries

Chapter 2: industry profile

Make sure the house is not in a flood zone.

Look for small cracks in the walls.

Look for termite damage.

To reflect the wealth of the country and people.

To people in the Country is important

No one can dominate the market

In case of consumer products such as consumption of soft drinks continue to dominate

The exact cycle

2.1.2The basic principles that people buy property

2.3.2.2. Swimming pool

2.3.2.3. Playground Island

2.6Strategies of the company

-Human Resource Strategy

Chapter 3:Market Feasibility Study

Thailand GDP 1980 to 2010 (Source : World Bank)

3.2 Competition Analysis (3C Analysis)

Address: 24 - 20 Viang Chai district Chiang Rai 57210

Example payment periods

Rattanaburi Chiang Rai

Figure3.3: Rattanaburi Chiang Rai

Free built in kitchen

To select high quality materials for housing construction.

To provide professional and experienced staff.

To provide customer care and after-sales service.

We focus on both of sex because they have the same needs.

Employees, investors, People with a family of small, medium, large.

Those with income below $ 20,000

3.4.3Third, Modern exclusive

2. Second Style (Modern Resort style).

3. Third Style (Modern exclusive style)

Table of sale on sale

Table of sale on sale

Table of sale on sale

Table of sale on sale

Table of sale on sale

Marketing Expenses (thousand Baht)

Chapter 4: Investment Cost

Figure 4.1 Land

THE MODERN EMPIRE VILLAGE

Figure 4.2 Billboard of company

Document for registration paying tax

Logo of the company

-Desk size (4 ft)122(w)66(d)75(h) cm