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Submitted by: Aditya singh

India is 4th largest market in asia after china, japan and south korea. Indian telecom network is 8th largest in the world and 2nd largest among emerging ecomomies. Contribution of telecom sector in terms of revenue is 2.1 % of GDP as compared to 2.8% in developed economies. Reforms in telecom sector began in 1980 with telecom manufacturing being opened for private sector followed by national telecom policy(ntp) in 1994 and 1999

1.BSNL 2. Airtel 1.Vodafone 4. Idea 5. Reliance 6. Tata indicom 7. Aircel 8. Spice 9. MTNL

AIRTEL

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises.


Airtel comes to you from Bharti Airtel Limited, Indias largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles.

Bharti Airtel is structured into three strategic business units Mobile services, Telemedia services and Enterprise services.
The mobile business provides mobile & fixed wireless services using GSM technology. Airtel was voted as the Best Cellular Service in the country for four consecutive years. Largest Private Integrated Telecom Company in India. 3rd Largest Wireless Operator in the World. Largest & Fastest Growing Wireless Operator in India. Largest Telecom Company listed on Indian Stock Exchange.

Leading Competitors vodafone,idea.. Competitive price, distribution and customer satisfaction strategies
Competitor Customer

Top moves to target customers Airtel Connect showrooms Home Delivery First player to launch roaming cellular services and Smart Mail, Web Message, Call hold etc Attractive pricing strategies Focus on Youth

Company

Bharti Airtel, is Asias leading integrated telecom services provider with operations in India and Sri Lanka. Services are offered under the brand name Airtel: Broadband & Telephone Services Long Distance Services Enterprise Services Mobile Services using GSM

Customer

based pricing strategies Flexible pricing mechanism Controlled by TRAI

VODAFONE

Vodafone

is getting good success and built up strong brand image in market. The Zoo zoo campaign was getting huge positive feedback and on that base Vodafone got good image. Still, the Zoo Zoo concept is running and already released various VAS services campaign as well as 3G service campaigns. Vodafone is much strong rival of Airtel and Vodafone has also covered good market share with growth.

Accessibility for people. Promotion of Products & Services. Customer Service Staff. User friendly Contact Website in regional languages. Availability

Aircel

entered the highly competitive Indian telecom market in the year 1999. It adopted innovation as its key branding strategy and communicated with customers through simple and thoughtful advertising campaigns Now we will discuss the various marketing strategies adopted by a relatively late entrant into the Indian market and how it increased its subscriber base

Aircel

was one of the first mobile operators to introduce its advertising campaign on Facebook. Aircel promoted its services through several media like TV, print, out-of-home (OOH), and radio. It used celebrity endorsement as well as cause-related marketing. Within a short time of its launch, Aircel had become one of the top mobile operators in India.

TATA

DOCOMO is Tata Teleservices Limited's TTSL telecom service on the GSM platform arising out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata Teleservices has received a pan-India license to operate GSM telecom services, under the brand TATA DOCOMO and has also been allotted spectrum in 18 telecom Circles.

Tata DoCoMo appears to be banking heavily on its tariff plans the company offers a 1 second pulse instead of the usual 1 minute pulse that other telecom operators were offering. This means that consumers are charged on a per second basis, instead of a per minute basis, and end up saving money on unused seconds. A nifty little application How much can you really save on DoCoMos website explains how this works. Rs. 0.01/second is a marked change from the Re 1/min and Rs. 0.49/min charges that usually apply.

Now while this plan might sound unique, it isnt that it hasnt been tried before: back in 2004, Tata Indicom had launched 1 second pulse plans, which going by their current plans, appears to have been shelved. At present, Tata DoCoMo has launched voice portals, 24-hour music, cricket commentary and voice chat, apart from offering free Missed Call Alerts and VoiceMail. Interestingly, voice based services are also being priced with a per-second-pulse: 24 hour music and voice chat are priced at Rs. 0.02/second. Caller Tune search service Genie is also being priced at Rs. 0.02/second. This is a marked change, again, from the per minute pricing, and can offer consumers cheaper options.

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