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Hello! My name is Donald E. Jenkins and Im the President and Co-Founder of the Purpose Development Institute in Atlanta, GA. My 23 years of studying the subject of purpose and how it affect the existence and performance of humanity has revealed that Purpose is one of the most mismanaged resources in business. When properly used, it can become a corporate gold mine to drive peak performance in every business unit. My company is committed to instill in our clients that a more Purposeful workforce is a more Productive workforce. We specialize in assisting clients with the proper insight to turn purpose into a resource to drive peak performance and bottom-line goals. The fact is, people have bottom-lines that sometimes clashes with the bottom-line of an organization. If business professionals are unskilled in managing the bottom-line of human capital vs. the bottom-line of the organization, productivity can suffer due to competing bottom-lines. Unfortunately, competing bottom-lines in the workplace will erode the culture with undesirable attitudes and behaviors that decreases productivity. In Purpose Development, the bottom-line of people is defined as an appetite for purpose. When business leaders fail to feed the appetite for purpose, the bottom-line of the company suffers which makes this skill one of the most important skills in business. The purpose of this White Paper is to show you how my company can provide expert purpose-oriented solutions that will meet the bottom-line of your company, workforce and your customers. Thanks again,
Personal Story
My journey of discovering Purpose climaxed in 2009 when I found myself homeless after ending a 20 year marriage. A few years earlier, I closed a church I founded in 1995, faced the death of my mother and financial hardship in my business. This all happened within a span of about 2 to 2-1/2 years. I was beginning to think that I was the poster-child for defeat until I discovered how resourceful Purpose can be in a time of extreme crisis. Even though it appeared I had lost everything, I felt like I was the richest person on the planet. Homeless and living out of a church, I began to pick up my pen and start writing about the Purpose Development industry 30 days after my divorce. What I discovered inspired me to teach inmates in prison how to discover this powerful resource. To my surprise, they discovered the same thing I discovered that led to a reduction in violence to zero in two weeks. They experienced a dramatic change in character simply because their Purpose IQ was being elevated and even though my life had changed dramatically, Purpose became a powerful resource to me in a time when I needed it. Having a high Purpose IQ inspired me remarry 8 months after my divorce to a beautiful and intelligent woman who celebrated my purpose like never before. She is currently the Vice President and first female Purpose Development Coach for the Purpose Development Institute. Together we are on a mission to share our insight to purpose that has proven to be a resource in very difficult times. This White Paper is my official invitation to the automotive industry to discover a hidden gold mine in human capital that will meet and exceed the bottom-line goals of your organization. Its a challenge to raise the Purpose IQ of your most valuable asset and build a Community of Purpose that will separate you from your competitors. As you discover the power of Purpose Development, keep in mind that me and my team of certified coaches are ready to serve you so that you can have a story about the power of Purpose in your organization.
Purpose as a Resource
World class business leader and co-creator of the Harvard Law School on Negotiations Nikos Mourkogiannis, makes several compelling statements about purpose and business:
Purposes presence can transform a firm, and its loss can destroy an institution. As a result, it is worth more money than anything else. He continues to argue the power of purpose by saying, There are tell-tale situations that indicate a particular need for Purposeproblems with morale, strategy or reputation, and changes in leadership or structure that force reexamination of identity and direction.
Purpose plays an indispensable role in a leader Purpose is one of the most potent tools for managing an organization Purpose adds meaning to actions Purpose is crucial for all successful enterprises Purpose is a function of character Purpose is bigger than ambition or greed, bigger than strategy Purpose is a step-by-step path toward optimal results Purpose is larger than any other business element and much more involving Purpose represent the choices you make as a leader Purpose is what you believe without having to think Purpose is the primary source for achievement Purpose is all that successful leaders want to talk about
As you can see, purpose is a valuable resource for any organization, but useless without the proper insight on how to harness its power. As a result, many business leaders suffer from a low Purpose IQ in which they try to make up in other areas. What they fail to realize is that purpose is the gift that opens all gifts and without it, full potential will never be reached. In the hands of a skillful practitioner, purpose is the key to unlocking peak performance. In short, Purpose Development for The Automotive Industry is the blueprint for engineering job satisfaction and allowing customers to experience a community of purpose they will never forget.
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Organizational success can be defined as: day-to-day activity infused with a sense of purpose to empower employees to contribute toward the vision of the organization. - Donald Jenkins, President
Training Milestones
Laying the foundation for purpose in the workplace: My Purpose Development for The
Automotive Industry has been meticulously designed to deliver best practices for maximum performances when it comes to managing human capital. It will provide expert purposeoriented solutions to develop a greater sense of purpose for the workplace. Our training is designed around three milestones that we use to build a community of purpose within organizations. The milestones are called Awareness, Resource and Responsibility. They are patterns we use in unleashing the power of purpose within the workplace. Participants will understand how to use these milestones to become practitioners of purpose to engage in their work on a higher level. Understanding these milestones and how they fit within the framework of managing human capital is vital for the success of a business unit. Without them, it increases the mismanagement of purpose regarding human capital.
Awareness Milestone #1: Productivity in the workplace is in direct proportion to an awareness of purpose which is crucial for building a community of purpose. Below is a list of bullets that we use to increase the awareness of purpose for participants.
Identifying personal purpose and how it relate to the workplace Understanding the role that purpose play in building morale Identifying the new threat to teams and organizations Organic Management to help the managers realize the importance of purpose as a natural component for team and organizational success Introduction to Purpose Development Introduction to Purpose Skills The new breed of managers Managing the Purpose/Vision Spectrum The awareness of purpose within systems
Training Milestones
Resource Milestone #2: Milestone number two is achieved when all participants realize
that they can use purpose as a resource to build prosperous relationships. Each participant is given the insight on how to use purpose as a master craftsman. Without this insight, purpose becomes a wasted, mismanaged resource for the organization.
Discovering the most effective team resource Discovering what you didnt know about work. Powerful insight to understanding why purpose is so important in the workplace Engineering purposeful relationships. Participants understand the secrets to building purposeful relationships among team members Six principles of a Purposeful Team Knowing how to set a benchmark for purpose Extending the range of purpose for your team 5 Secrets to Purposeful Communications
Responsibility Milestone #3: The ultimate goal of Purpose Development for The Automotive Industry is to empower the employee to be more responsible in workplace performance. This milestone is reached when each participant realize the importance of taking responsibility for their actions to build a community of purpose. This milestone introduces signature principles that empowers each participant to see the bigger picture and add meaning to their work.
The C.E.O. Employee the manager is given insight to help the employee become the Chief Effective Officer to increase their effectiveness as it relate to the team. Establishing Purpose Accountability among your team. Factors to consider for the workplace.
Training Process
Introduction to Purpose Development: Again, Purpose Development for the Automotive Industry is the conscience of the customer which is a crucial skill-set for the automotive professional that must be mastered in order to produce actions that speak to the conscience of the customer. As a result, we must take them into their own conscience to discover purpose at a higher level. This process will allow them to extend their range of purpose into their work which drastically increases productivity. It will also disarm the tension between the competing bottom-lines which produces undesirable results in the workplace. The employee will ultimately understand how their bottom-line (appetite for purpose) can compliment the bottom-line of the organization to produce a community of purpose. (4 hour session)
Introduction to Purpose Development Participants will understand the need for ongoing development in purpose. Their Purpose IQ will be raised to see purpose as an awareness that can be transformed into a resource and transferred as a responsibility. Existence 101 Each participant will know how to skillfully use what we call expressions of life to feed the appetite for purpose within people. For the sales department, it will become the golden ticket to build prosperous relationships with the customer and for the service department, it will continue to sell the customer on the relationship. Game of Life Evaluation Playing the Game of Life can affect workplace performance. If individuals do not understand how to play this game, they increase their chances of ending up in miserable careers. Each participant is taught how to become champions of purpose to play the Game of Life in order to increase their skills for success as a person and as a professional. Finding Your Purpose In this session, I reveal my powerful equation to discover purpose so that the automotive professional can use this equation to refine their purpose and build prosperous relationships with customers. The end result of this session is to reveal to the participant that providing solutions is an intricate part of their purpose. Life 101 The basic components of life is explained to produce purposeful attitudes and actions in the workplace. This session will provide an unlimited source of inspiration and motivation for personal and professional success. Sales and Service 101 Many automotive professionals do not understand that service comes before the sale and selling continues after the service. This session is designed to reveal the true purpose of selling and service in order to develop a more purposeful approach to both. The result is a community of purpose that creates an exhilarating customer service experience that speak to the conscience of the customer.
Training Process
One of the most counterproductive business practices is to reveal the true identity of employees and not have a system in place to manage what was revealed. The second phase of training engages the manager on a higher level to ensure milestones are met to build the community of purpose. Introduction to Purpose Management This session requires leaders who are committed to the process of building a community of purpose. They are equipped with skills to manage whats been revealed in the Introduction to Purpose Development session. Key coaching techniques are discovered to ensure a successful implementation of purpose within the culture. Nikos Mourkogainnis business strategies are used to empower each manager to function as coaches to design the day-to-day activity in such a manner that will keep the business unit engaged in a higher purpose. (1 day) Purpose Development Coaching: Ongoing coaching is optional to ensure full implementation of our Purpose Development strategy and that milestones are achieved. Certified coaching will be provided to key leaders to provide ongoing strategies to build a community of purpose. Should you decide to choose the ongoing coaching option, there will be three 1 2 hours sessions arranged at 1, 2 and 3 month intervals. Online Membership Site for Automotive Professionals: We are currently exploring the interest in an online training community for automotive professionals that provide Purpose Development insight on a regular basis. Please feel free to email your feedback to pdcoach@purposedevelomentinstitute.org.
Training Objectives
My training objective is very simple: To raise the Purpose IQ of automotive professionals in order to build a community of purpose that maximizes potential in the workplace in order to create an unforgettable experience for the customer. A community of purpose in the workplace is achieved when all milestones are met by equipping participants with the necessary skills to know who they are as a person and professional. It includes a system to manage who they are in relation to their appetite for purpose and organizational goals. Purpose Development for Automotive Professionals has many benefits but I have listed the top 11 ROIs below:
A community of purpose that supports the bottom-line goals of the organization A high morale high performing culture A culture with minimal character dysfunctions Managers with a high Purpose IQ to motivate and inspire peak performance Managers who understand how to manage the purpose/vision spectrum Managers who know how to engineer prosperous relationships A high Purpose IQ sales force who understand how to serve the customer with a greater purpose A sales force who take responsibility for their own motivation to perform at peak levels A proactive sales force in building prosperous relationships to increase sales leads A service department who continues to sell the customer on the relationship Reduced turnover because employees are given a chance to master a skill that will help them win the game of life
Community College
I really enjoyed our lunch and learn class with Mr. Donald Jenkins it made me think about my job and look at it in a different light. While showing us how our relationship with others affects us on a daily basis, it made me examine myself and showed me how not to look at people in the wrong way. It also showed me that our attitudes towards others affect the way our office is ran and that we arent animals but we are all equal people with a purpose in life to thrive to make working enjoyable and not just for a paycheck. I am so glad that we came together as a whole to make our office grow and become leaders in the medical field." Galen Medical Group Employee "I want to thank you for the time you devoted to our motivational speech. To say the least, I truly enjoyed it. Your speech went above and beyond motivation. It included inspiration which in the work force we sometimes forget. By the end of the speech I came to realize that I need to focus on myself and not worry about negative attitudes around me. Maybe then my outlook will become contagious to others around me. Thank you so very much you-re a true blessing to us. Galen Medical
Group Employee
Your material was great. It included new ideas and interesting concepts to keep us thinking even after the presentation was over. After the meeting, several of the associates thanked me for having you come to speak to us. Rachel Crumley: Corporate Manager, Benchmark Physical Therapy "Students expressed that they received exercises and skills that they will use for the rest of their lives. Valued community members like you help make Morehouse College the special institution where "Renaissance Men" are made."- Kevin Booker, Dean of Student Services: Morehouse College
Tennessee Chaplain
"Your presentation had a positive impact on both members and advisers and your energy and enthusiasm was contagious. You were the first speaker I have encountered who was not only inspirational, but also gave valuable information and resources to our youth. Iris Hicks: State Youth Con-