A Portfolio analysis of SONY

Subject:- Brand & Product Management Submitted to:Prof. Anand Sapre sir Submitted By:Ashutosh Jain C.P Upadhyay Mohit K Malviya

Introduction:- Its a Public company. Industry Technology or Electronic Goods Manufacture

Founded-7 May 1946[1] Founder(s)-Masaru Ibuka & Akio Morita Products- Consumer electronics Video games Media/Entertainment Computer hardware Telecom equipment

Product Portfolio: \TV & Home Cinema Camera & Camcorders VAIO & Computing Reader E-Book Home Audio Portable Audio Accessory Finder Play station Memory, discs & batteries Car Audio Headphones

Porters Five Forces: SONY:- Market

Market Share Of Sony Television:-

High

BCG MATRIX

Low

SONY Recommendations: Expansion into TV market more R&D research, glassless 3D TV Think holistically about being green, and then some. Reduce product cost source out ideal costing strategies to cover wider demographic base Reduce cost in terms of delivery and suppliers Maintain quality and brand loyalty Customer service channels New markets (geographical, income, etc.) More active/aggressive advertising campaigns Expansion into film industry Greater presence in hypermarkets/shopping malls. Bulk-contract sales (e.g. universities, corporates, governments) More partnerships, collaborations, or synergistic efforts