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DEMOGRAPHICS

- Graphs

Gender
70 60 50 40 30 20 10 0 Female Male I prefer not to answer. 1 31 63 60 50 40 30 20 10 0 Asian/PaciIic Islander Caucasian (non- Hispanic) 50

Ethnicity

32

11 2 Latino/Hispanic Mixed 0 African-American (non-Hispanic)

Relationship Status
60 50 40 30 20 10 0 Single In a dating It's relationship complicated 4 1 Married 35 55 35 30 25 20 15 10 5 0 0 Engaged 5 6 10 13

Schools
32 21

GENERAL DATA Graphs

What is the primary reason you wear what you wear?


I don't care. 4%

Describe your main style of clothing.


Varies Other 6% 4% Athletic 15% Casual 2% Greek 4%

Style 30%

Comfort 60%

Standard 53%

Hipster 13%

Requireme nts 6%

Professiona l 3%

How important are clothes/fashion to you?


Very important 8% Not important at all 3% A little important 7% Important 35% Somewhat important 47%

How often do you purchase a new clothing item?


Few/wk 2% Few/2 wk 18% Few/mo 29% Few/yr 18%

Few/6 mo 33%

FEMALE vs. MALE - Graphs

Females - What is the primary reason you wear what you wear?
I don't care. 5%

Males - What is the primary reason you wear what you wear?
I don't care. 3%

Style 25%

Comfort 65%

Style 39%

Comfort 52%

Requireme nts 5%

Requireme nts 6%

Females - Describe your main style of clothing.


Varies 3% Other 6% Athletic 18%

Males - Describe your main style of clothing.


Varies 7% Other 3% Athletic Casual 10% 3% Greek 0%

Standard 51%

Casual 2% Greek 6% Standard 58%

Hipster 16%

Hipster 11% Professiona l 3%

Professiona l 3%

FEMALE vs. MALE - Graphs

Females - How important is clothing/fashion to you? Very


important 6%

Not important at all 2% A little important 9%

Males - How important are clothes/fashion to you?


Very important 6% Not important at all 6% A little important 0% Somewhat important 52%

Important 40%

Somewhat important 43%

Important 36%

Females - How often do you purchase a new clothing item?


Few/wk 3% Few/yr 10%

Males - How often do you purchase a new clothing item?


Few/2 wk 3% Few/wk 0%

Few/2 wk 24% Few/mo 33%

Few/6 mo 30%

Few/mo 23%

Few/yr 35%

Few/6 mo 39%

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