RETAIL MARKETING STRATEGY

MARKETING IN RETAILING
Retail Marketing identifies and quantifies current, unfulfilled needs.

Determines which target groups the retailer should serve.

Defines an acceptable standard of living. Strives for satisfaction and sustained customer loyalty.

Retail marketing Strategy

Market Analysis
Identification of target market market potential destination or catchments stores Its size, and composition economic potential competitive factors, the stage of retail in the market
intro Growth

Maturity

decline

Retail Marketing Strategy Continued

Consumer Analysis Market Segmentation geographic, Demographic, Psychographic Self Analysis Competition Analysis Review of Distribution Channels Review of product mix Evaluation of Economies of Scale