CONSUMAER BUYING BEHAVIOUR

Recognise Needs Felt , Created- Need Conflict

Hedonic needs; Simulation, social experience, trends, status, self reward, Adventure

Search Information On Retailer

Source, Amount, type of info needed

Evaluate Retailer Multi Attribute Model

performance based, prioritization of benefits, importance weights, identifying a set of beliefs

Retailer Should
Influence Customer: Beliefs, weights,

Customer Buying Behavior - Continued

Selection of a Retailer Visit Store (virtual) layout, atmospherics` Repeat Patronage loyalty, habituation, just convenience, personal relations

Types of Buying Decisions

Extended Problem Solving
Involves research, needs patience, to reduce risk and uncertainty

Limited Problem Solving

Prior experience, personal knowledge, impulse decisions, (POP) established products, lack of alternatives

Habitual Decision making

Loyalty brand, store.