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On October 5, 2011, Steve Jobs, founder and
CEO of Apple Inc., succumbed to pancreatic cancer.
He was 56. His passing had global impacts. Steve Jobs
was not just an ordinary billionaire businessman;
he was perceived by many as the best CEO of his
century. His name ranks alongside one of the greatest
mass communication innovators of the 19th & 20th
centuries, Thomas Edison. Steve Jobs, creator of the
iconic brand names Macintosh and Mac, and mass
communications gadgetry we all know as iPod, iPad,
iPhone and their like, shaped the world and our way of
life in the 21st century. He heralded and made possible
a paperless age. We must also acknowledge his place
in the world of global visual entertainment, with the
animation movie industry in general and with Pixar
Animation Studios in particular. To do business, to
undertake study and to communicate globally using the
click only one button concept is the legacy that Steve
Jobs left the world in the 21st century.
Steve Jobs enjoyed a prosperous life, but his
passing put an end to that at the tender age of 56. This
caused many people to think about people like Steve
Jobs, those who contract fatal illnesses and have their
lives cut short at the height of their creative powers.
In his first and only autobiography, Steve Jobs
told us stories about his life. He believed that the
onset of his illness might have been linked to the
frenetic activities of running two burgeoning companies
at the same time, and with a lifestyle that meant little
time to eat, sleep or rest. He believed that his body
clock imbalance allowed the cancer to develop.
It has long been recognized that stress and
imbalance lower the bodys immune system and hinder
its ability to heal itself, allowing the onset of severe
illnesses such as cancer. Steve Jobs is an example of
this hypothesis.
In Zen philosophy, which Steve Jobs studied and
applied to his creative processes and inventions, a Zen
master engaged his disciple in the following dialogue:
Do you know the greatest miracle in life?
Yes, his disciple replied, to walk on water or
to disappear.
That is not a miracle, the Zen master retorted.
Then what is the greatest miracle?, responded
his disciple.
The Zen master replied: When you are
hungry, just eat. When you feel sleepy, just sleep.
That is the greatest miracle.
Steve Jobs might have forgotten or ignored this