Average

is
not
normal
THE LAST
80 YEARS

THE
STOCK
MARKET
AVERAGED

10 percent
Average
is
not
normal
during those

80 years
 ANNUAL
RETURNS
LOOKED
LIKE
THIS
34 38 -13 -28 -43 -8 56 5 44 33

34 28 3 -7 -10 16 29 21 38 -6

4 2 20 30 20 14 1 50 25 8

-10 45 13 1 27 -10 21 16 14 -9

28 14 -10 1 16 17 -18 -28 38 27

-3 8 24 33 -3 21 23 5 32 17

2 18 29 -6 35 10 11 0 37 21

31 24 24 -11 -11 -21 32 12 6 15

HOW MANY OF THOSE

RETURNS
 WERE
BETWEEN
9 AND

11
percent
OR EVEN CLOSE TO:

average
34 38 -13 -28 -43 -8 56 5 44 33

34 28 3 -7 -10 16 29 21 38 -6

4 2 20 30 20 14 1 50 25 8
-10 45 13 1 27 -10 21 16 14 -9

28 14 -10 1 16 17 -18 -28 38 27

-3 8 24 33 -3 21 23 5 32 17

2 18 29 -6 35 10 11 0 37 21

31 24 24 -11 -11 -21 32 12 6 15

2
OUT OF

80
Average
is
not
normal
SO YOU MAY BE

PLANNING
ON
 IN

REALITY
YOU
WILL

EXPERIENCE
 DOES IT

MATTER
?
 what
if

you
started
HERE
VS.
HERE
THEN
 it
would
have
mattered
to

YOU
Average
is
not
normal
 join the conversation:

WWW. BEHAVIORGAP.COM

linkedin: www.linkedin.com/in/thinkingcarl
twitter: http://twitter.com/behaviorgap