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Those who purchased:
What caused you to come in? 120
120

100
95

80
75

60

48
41
40

30

20
10 9 9 10
5 6
1 2
0

Yellow Pages Other Print Service Dept


1% 1% 1%
Mail Item Newspaper
TV
0% 2%
2%
Radio
Other 2%
9% Billboard
2%

Online Ad
7%

Past Purchase Website
26% 10%

Referral
16%

Location
21%

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