Professional Documents
Culture Documents
Prospect
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Customer
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Considera3on
Weeks
Visitor
Behaviour
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Paid and organic search presence during the extended research phase even more important
To
circular
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+ -
+ + -
+ + +
11
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100%
80%
60%
40%
20%
Iden3fying
people
online
once
is
not
enough,
you
have
to
keep
re-iden3fying
them
con3nuously
at
every
opportunity
or
even
create
addi3onal
opportuni3es
0
4
8
12
16
20
24
Weeks
28
32
36
40
44
48
0%
1/23/10
18
campaign data
customer data
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19
Publishers SMH, NineMsn, etc Partners Pirelli, Blaupunkt, etc Network Audi, Volkswagen Brand Audi
Partners
Network
Brand
1/23/10
21
[
Summary
]
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Datalicious
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35
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Ques;ons
twi_er.com/datalicious blog.datalicious.com
Updates
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