Multi-tenancy Metadata Seamless Upgrade Major areas under development

The Real-Time Cloud

Multi-tenancy

Inefficiencies in the Single-Tenant Model

Utilized
20%

Utilized
35%

Business
30%

Wasted
80%

Wasted
65%

Upkeep
70%

Server Capacity

Storage Capacity

Labor

Source: Nick Carr, The Big Switch

Multi-tenancy is our religion

680,000+ Custom Objects (Tables) 16 Production Instances ~8 DBAs

Yefim Natis, VP, Distinguished Analyst

Multi-Tenancy Makes Cloud Computing Possible

Single-Tenant (On-Premise or Hosted)
One Company Many App Stacks
App 2

Multi-Tenant
Many Companies One Shared Stack
App 2

App 1
App Server Database OS Server Storage Network

App Server Database OS Server Storage Network

App 3
App Server Database OS Server Storage Network

App 1

App 3

Buy, Install, Build, Tune, Upgrade

Innovation. Not Infrastructure

And it works at scale

Page Response Times (ms)

Quarterly Transactions (billions)

Performance that has Continually Improved

Physical Architecture
Scalable Pod Architecture

NA1

NA2

NA3

EMEA

AP

n Pod

Multi-tenant clusters

Servers

APP APP

APP API

APP SEARCH

Scalable Software Architecture: Oracle Database servers Resin Application servers Lucene search servers Veritas Backup Linux and Redhat OS

Database Cluster

Meta-data & Queries

Force.com metadata-driven, multi-tenant, Internet application platform

Real-Time Query Optimizer

Fast Data Access with Massive Scale
Web clients

Real-Time Query Optimizer

Query Optimization Engine

API calls

Massive Scalability Across Multiple Dimensions Your Company Your Role Your Metadata

<300 ms

Your Security Your Sharing Rules Your Search

Unlimited Real-Time Customization

Easy, Real-Time Customization for Managing All Your Data
Unlimited Custom Objects & Fields Build any Table Add any Field Automatic Audit History Tracking

Unlimited Real-Time Customization

Automatic Performance Tuning

18,800,000+ Customer Customizations 680,000+ Custom Objects (Tables)

Seamless Upgrades

Real-time Upgrades
Real-Time Upgrades

Painless, No Hassle Upgrades

30 Major Releases Every Customization & Integration Automatically Upgraded

Always have the Latest Innovations & Technology

Metadata Architecture Makes This Possible

70,000 Customers

135,00+ Custom Apps

Salesforce Apps

Metadata
ISV Apps
Custom Apps

100+ M Integration Calls / Day

30+ major upgrades Customizations, Integrations and apps run on the latest release automatically

Major Areas

Programmable User Interface

Maximize User Productivity with the Right UI
Create Any User Interface Use Code to Create Any Page Use Clicks to Create New Forms Componentized Interface Create Interfaces for Mobile Devices

Programmable User Interface

312,000+ Custom User Interfaces

Programmable Cloud Logic

Fast Application Development without the Cost of Infrastructure
Programmatic Business Logic Complex Transactional Logic Stored Procedures Triggers Data Validation

Programmable Cloud Logic

81,000,000+ Lines of Apex Code

Real-Time Workflow Approvals Engine

Automated Business Rules through Point-and-Click Workflow Real-Time Workflow Time-Based Triggers Approvals Formula-based Outbound Messaging

Real-Time Workflow & Approvals

309,000+ Custom Workflow Rules

Real-Time Web Sites

Real-Time Web Sites

Lower Costs & Increase Speed of Development

Deploy Your Apps Instantly to the Web Connect Your Apps with Your Website Collect CRM Data from the Web

17,500 Total Sites

Real-Time Mobile Deployment

Have us show you how Salesforce uses Mobile

Real-Time Mobile Deployment

Write Once

Run Everywhere

Real-Time Analytics

Real-Time Analytics

Real-Time Visibility with Easy to Create Reports

Customizable by Business Users Real-Time Reporting Integrated Analytics Across All Apps Security Controls Mobile Access Email Dashboard Delivery

Granular Real-Time Security Model

Granular Security & Sharing

Flexible Data Sharing with Point-and-Click Rules

Field, Object and Record-Level Control Sharing Across All Apps Custom Rules Across Roles & Profiles

Integrated with API, Reporting & Search

Proven, Real-Time Integration

Leverage Your Existing Investments
250M+ calls/day >50% of Transactions through API Native Oracle & SAP Connectors Consume External Web Services Build New Web Services Leverage Existing Investments 60+ Certified Integration Middleware Connectors Force.com for Facebook Force.com for Google Force.com for Amazon Web Services

Proven Real-Time Integration

Connect the Clouds

800+ Applications & Services

800+ Integrated Applications

Your Choice
of 800+ Partner Applications & Services
Trusted Native Apps Reviewed by Salesforce.com View, Try, Install Best-in-class CRM & Non-CRM Apps Services Offered System Integrators & Consultants Application Developers Training

800+ Apps 200+ Native Apps 150+ Services

Cloud Scale
Performance and Scale for Large Data and User Volumes

Report Performance

Real-time Notifications

Search Accuracy API Throughput

5 Minute Upgrade

Granular Security and Sharing Unified Identity Management Large Dataset Manipulation

Massive Scale Storage

Unlimited Customization
Declarative Tools to Empower Business Administrators Visual workflow, process, and page flow editors Advanced, generic process orchestration Multi-level master detail Lookup filters, dependent lookups New custom field types Data categories

Chatter Is Also A Platform