DATA MINING

DATA MINING IS A TECHNOLOGY THAT

FACILITATES MORE MEANINGFUL ANALYSIS OF DATA AVAILABLE IN THE DATA WAREHOUSE THEREBY FACILITATING QUALITATIVELY BETTER DECISION-MAKING

DATA MINING
DATA MINING ENABLES MANAGERS
TO ESTABLISH RELATIONSHIPS BETWEEN

BUSINESS ELEMENTS, & FIND OUT ASPECTS & FACTS ABOUT THEIR BUSINESS THAT MAY NOT BE EVIDENT OTHERWISE

DATA MINING
DATA MINING, THEREFORE,

HAS EMERGED AS AN IMPORTANT TOOL, PARTICULARLY WITH THE EMERGENCE OF BUSINESS INTELLIGENCE, TO ENABLE BUSINESS ORGANISATIONS IMPROVE THEIR COMPETITIVENESS, PROFITS & TRANSFORM BUSINESS PROCESSES

DATA MINING
IT REPRESENTS
THE NEXT STEP IN DSS EVOLUTION & IS EXPECTED TO EMERGE AS AN IMPORTANT MANAGERIAL DECISION-MAKING

TOOL

DATA MINING DEFINITIONS

IT IS THE PROCESS OF DISCOVERING

MEANINGFUL, NEW CO-RELATION, PATTERNS & TRENDS BY SIFTING THROUGH LARGE AMOUNT OF DATA STORED IN REPOSITORIES, USING PATTERNS RECOGNITION TECHNIQUES AS WELL AS STATISTICAL & MATHEMATICAL TECHNIQUES

DATA MINING DEFINITIONS

IT IS THE SEARCH FOR THE RELATIONSHIPS &

GLOBAL PATTERNS THAT EXIST IN LARGE DATABASE, BUT ARE HIDDEN AMONG VAST AMOUNTS OF DATA ( SUCH AS THE RELATIONSHIP BETWEEN PATIENT DATA & THEIR MEDICAL DIAGNOSIS)

DATA MINING DEFINITIONS

DATA MINING, OR KNOWLEDGE DISCOVERY

DATABASE (KDD), AS IT IS ALSO KNOWN, IS THE NON-TRIVIAL EXTRACTION OF IMPLICIT, PREVIOUSLY UNKNOWN & POTENTIALLY USEFUL INFORMATION FROM THE DATA.

WHAT DOES DATA MINING DO ?

DISCOVERING UNKNOWN ASSOCIATIONS, SUCH ASSOCIATIONS CAN BE FOUND WHEN ONE

EVENT CAN BE CO-RELATED TO ANOTHER EVENT THAT SEEMS COMPLETELY UNRELATED SEQUENCES, WHERE ONE EVENT LEADS TO ANOTHER LATER EVENT

WHAT DOES DATA MINING DO?

RECOGNISING PATTERNS THAT LEAD TO CLASSIFICATION OR NEW ORGANISATION OF DATA ( MODUS OPERANDI) FINDING OUT FACTS PREVIOUSLY NOT KNOWN (EVENT CLUSTERING) FORECASTING OR SIMPLY DISCOVERING PATTERNS IN THE DATA THAT CAN LEAD TO PREDICTIONS IN/ABOUT THE FUTURE

CYCLICAL FUNCTIONING OF DATA MINING

UNDERSTANDING THE SITUATION BUILDING / DEVELOPING (SUITABLE) MODELS UNDERTAKING ANALYSIS BASED ON THE MODELS INITIATING APPROPRIATE ACTION MEASURING THE RESULTS ITERATIONS

DATA MINING ILLUSTRATIVE APPLICATIONS

MARKETING
CUSTOMER

SEGMENTATION CUSTOMER CHURNING / SWINGS IDENTIFY PROSPECTIVE/ REGULAR/LOYAL CUSTOMERS TREND ANALYSIS AREA/SEGMENT-WISE PREFERRED PRODUCTS/SERVICES

DATA MINING ILLUSTRATIVE APPLICATIONS

FINANCE BORROWER

BEHAVIOUR CREDIT RATING CREDIT RISK ASSESSMENT UNUSUAL CREDIT CARD USAGE / IMPROPRIETY

DATA MINING ILLUSTRATIVE APPLICATIONS

MANUFACTURING VENDOR

PERFORMANCE ANALYSIS

PERSONNEL

PROBLEM EMPLOYEE

IDENTIFICATION

DATA WAREHOUSING
WITH I.T. APPLICATIONS, HUGE DATA IS ROUTINELY GENERATED / CREATED & EQUALLY ROUTINELY COLLECTED & CONFINED TO THE ARCHIVES OF MOST OF THE CORPORATES. THIS LEADS TO A TYPICAL SITUATION WHERE THE CORPORATE ORGANISATIONS ARE DATA-RICH BUT INFORMATION POOR

DATA WAREHOUSING
THE HUGE DATA IS POTENTIALLY THE MOST POWERFUL ASSET IN TODAYS INFORMATION AGE, THE PROBLEM THAT ARISES IS HOW TO EXTRACT VALUABLE INFORMATION FROM THIS DATA & MAKE IT AVAILABLE TO THE RIGHT PERSON, AT THE RIGHT PLACE,AT THE RIGHT TIME IN APPROPRIATE FORM TO IMPROVE DECISION MAKING ABILITY/ QUALITY

DATA WAREHOUSING
DATA WAREHOUSING & DATA MINING PLAY CRUCIAL ROLE IN THIS SITUATION
IT IS INDEED SAID THAT THE IN TODAYS INCREASING & INTENSIFYING GLOBALISATION & COMPETITION, THE CORPORATE FUTURE HINGES ON DATA WAREHOUSING & DATA MINING

DATA WAREHOUSING : DEFINITIONS

DATA WAREHOUSE COLLECTS BUSINESS

INFORMATION FROM MANY SOURCES IN THE ENTERPRISE COVERING ALL ASPECTS OF THE COMPANYS PROCESSES, PRODUCTS & CUSTOMERS ... AMY HELEN JOHNSON

DATA WAREHOUSING : DEFINITIONS

DATA WAREHOUSE IS A SUBJECT-ORIENTED,

INTEGRATED, TIME-VARYING, NON-VOLATILE COLLECTION OF DATA IN SUPPORT OF THE MANAGEMENTS DECISION-MAKING PROCESS W.H.INMON, FATHER OF DATA WAREHOUSING

WHAT DOES DATA WAREHOUSE DO ?

HELPS INTEGRATE DATA FROM A NUMBER OF DIVERSE, HETEROGENEOUS SOURCES CONSOLIDATES & STORES DATA IN SUCH A MANNER AS CAN BE USED FOR INFORMATION ANALYTICAL PROCESSING HELPS THE TOP / SENIOR MANAGEMENT TO CONSIDER ISSUES IN CONTEXT, BY PROVIDING A CONSISTENT VIEW OF THE ENTERPRISE

WHAT DOES DATA WAREHOUSE DO ?

HELPS CREATE AN ENTERPRISE- WIDE INTEGRATED DATABASE OF SUMMARISED, HISTORICAL INFORMATION SUPPORTS BUSINESS ANALYSIS & DECISION MAKING & HELPS IMPROVE BUSINESS PROCESSES IMPROVES OPTIMISATION EFFORTS THROUGH CONSOLIDATION, CONVERSION, TRANSFORMATION & INTEGRATION OF OPERATIONAL DATA

DATA WAREHOUSING IMPLEMENTATION KEYS:

EXECUTIVE SPONSORSHIP A MUST EXPERIENCED FULL-TIME TEAM INVOLVEMENT OF BOTH IT,BUSINESS UNITS & BUSINESS ANALYST UNDERSTANDING OF & FAMILIARITY WITH DATA WAREHOUSING / MINING TECHNOLOGIES

DATA WAREHOUSING IMPLEMENTATION KEYS:

FOCUSSED & ACHIEVABLE / PRAGMATIC SCOPE OF PROJECT SPECIAL EMPHASIS ON DATA QUALITY USE OF ITERATIVE APPROACH FOR BUILDING , TESTING & IMPLEMENTING THE SOLUTION BROADER PERSPECTIVE