BUSINESS PLAN FOR LIQUID DETERGENTS

PRODUCTS FOR MAKING LIQUID DETERGENTS

BUSINESS PLAN CONTENTS

1. EXECUTIVE SUMMARY 1.1 Brief summary of the business 1.2 Profitability of the business

2. STATEMENT OF PURPOSE 2.1 Goals of starting this business 2.2 How will the business help the owner achieve his goals

3. BUSINESS DESCRIPTION 3.1 Location 3.2 Business ownership 3.3 The industry 3.4 Short term and long term goals 3.5 Entry and growth strategies 3.6 Start-up capital 3.7 Funding

4. PRODUCTS AND SERVICES 4.1 Liquid detergent for washing clothes 4.2 Liquid detergent for washing dishes 4.3 Other detergents

5. OPERATIONAL PLAN 5.1 Factory design 5.2 List of equipment and furniture-their source and costs 5.3 List of raw materials and source 5.4 The process of making detergents 5.5 Packaging and labelling 5.6 KBS standards 5.7 Insurances 5.8 Licenses

6. MARKETING ANALYSIS 6.1 Situational analysis 6.2 Market demographics 6.3 Market needs 6.4 Market growth 6.5 Competition 6.5.1 Who are you competitors? 6.5.2 Competitors strengths 6.5.3 Competitors weaknesses 6.5.4 Capitalizing on their weaknesses

7. MARKET STRATEGIES AND IMPLEMENTATION 7.1 Pricing

7.2 Quality 7.3 Branding 7.4 Packaging 7.5 Advertising 7.6 Promotions 7.7 Sales and sales tactics 7.7.1 Direct sales 7.7.2 Whole sales 7.7.3 Telephone sales 7.7.4 Word of mouth 7.8 Distribution channels 7.9 Website marketing

8. SWOT ANALYSIS 8.1 Strengths 8.2 Weaknesses 8.3 Opportunities 8.4 Threats

9. MANAGEMENT PLAN 9.1 Organization chart 9.2 Key personnel- qualifications, posts, duties and responsibilities 9.3 Other staff

9.4 Working shifts 9.5 Recruitment and training 9.6 Salary summary 9.7 Incentive policies

10. POTENTIAL RISKS 10.1 Risk analysis 10.2 Managing risks

11. EXIT STRATEGIES 11.1 Closure of business 11.2 Sale of business 11.3 Sale of assets

12. FINANCIAL PLANS

12.1 12.2 12.3 12.4

Projected sales analysis Projected profit and loss for 3 years Projected cash-flow for 3 years The balance sheet

13. ATTACHED SCHEDULES