SVKMs NMIMS

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School for Continuing Education Course: Marketing Management SEM - II Programme DBM/PGDBM /DHRM / PGDHRM / DMM /PGDMM/ DFM / PGDFM / DBFM / PGDBFM / DSCM / PGDSCM/ DITM/ PGDITM

Assignment Marks: 30

Instructions: All Questions carry equal marks. All Questions are compulsory All answers to be explained in not more than 1000 words. Use relevant examples as far as possible. All answers to be written individually. Discussion and group work is not advisable. Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference. Students should write the assignment in their own words. Copying of assignments from other students is not allowed.

Question 1: Explain marketing mix (4ps in products and 7ps in services) of a companys product of your choice from each given industry. a) FMCG b) Durable Goods c) Services

Question 2: Suppose you are Manager of a mobile manufacturing company and your company is going to launch a smart phone in market and you have to take decision about marketing strategy, for this do environmental scanning and analyze external environment for your product.

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