ADVERTISING AND BRANDING ON TELEVISION by

FALCONS

Advertising and Branding Techniques

Many firms use a SWOT analysis to help them with their advertising techniques.
Strengths Weakness Opportunities Threats
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SWOT

Advertisers use a variety of techniques to create effective advertisements.

1. Basic Appeals

Biological Emotional Rational Social

2. Attention-getting headlines
A successful headline leads a person into reading the rest of the ad.
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3. Slogans

4. Testimonials
5. Product Characters

6. Comparison of products 7. Repetition

Advertising and Branding Methods

Print Media : Newspapers , Magazines Place Media : Billboards , Transit Broadcast Media : National Television ,
Local Television ,Cable Television ,Radio

Internet