Ashley Proctor Ms. Caruso Engl 1101 October 31, 2013 What do you see?

When I was considering advertisements to analysis for this project I considered what kind of advertisements would have conflicting messages if viewed by a variety of different people. With that in mind I plugged in controversial advertisements into Google images and found that there were many rather good candidates for this project. However, one advertisement stuck out to me. In the background of this ad one can make out the torso of a topless, rather fit male figure. In the top left hand corner as well as the bottom right hand corner there is bold white text that states CHEAT ON YOUR GIRLFRIEND, NOT ON YOUR WORKOUT, and Reebok THE SPORT OF FITNESS HAS ARIVED. My first reaction when I viewed this advertisement was a feeling of being stunted. I could not believe that a company as well known as Reebok would have the audacity to make a statement like this public and of their own accord. One could imagine that many women would be susceptible to feeling negative emotions towards this advertisement, because of its suggestion that women are inferior and less important than a mans workout. However, women that have detrimentally low levels of self-worth, or are from cultures that are extremely patriarchal and women hold no value in the eyes of society, probably would not see anything wrong with the statements made in this advertisement. It is made rather clear that this advertisement is made to speck to the heterosexual male population. This is shown by the male figure in the background, and appeals more to the heterosexual male because of the insinuation that the viewer has a girlfriend.
Amanda Budenhagen! 10/31/13 8:28 AM Comment [1]: !"#$%&'$'&$()*$+,")'$-*")&%$ ),%.*$'/*$-0-*"$,)$)(--&)*1$'&$2*$3&"*$ +&"304$'/0%$&("$+,")'$-"&5*.'6$$

I plan to continue on going over the views of the homosexual male and the location of the ad and how that can change viewpoints of the ad. I also plan to add in my other ads but Im not sure where to bring them up in the paper. I am also worried that this paper sounds to personal and not enough objective, and am considering revising the first half of the paper for that reason but I dont know how I would start the paper without it because Im awful with introductions. I am open to all ideas and suggestions!
Amanda Budenhagen! 10/31/13 8:40 AM Comment [2]: 7&($.0%$1,).())$/&8$'/*$ &'/*"$01)$.&3-0"*$0%1$.&%'"0)'$'&$#&("$ &",9,%04$01$,%$'/*$2&1#$-0"09"0-/)$0+'*"$ #&("$0%04#),)$&+$'/*$30,%$016$$

Amanda Budenhagen! 10/31/13 8:40 AM Comment [3]: :$'/,%;$0$9&&1$80#$'&$2*9,%$ '/,)$-0-*"$8&(41$5()'$2*$'&$1*).",2*$#&("$ 30,%$01$,%$'/*$,%'"&6$$