Professional Documents
Culture Documents
HISTORICAL BACKGROUND
• 1947 Posts & Telegraph Dept established
• 1961 Pakistan Telegraph & Telephone Deptt.
• 1990-91 Pakistan Telecom Corporation
• 1995 About 5% of PTC assets transferred to PTA, FAB & NTC.
• 1996 PTCL Formed listed on all Stock Exchanges of Pakistan.
• 1998 Mobile(Ufone)& Internet(PakNet)subsidiaries established.
• 2000 Telecom Policy Finalized
• 2003 Telecom Deregulation Policy Announced
• 2006 Etisalat Takes Over PTCL's management
These customer are households. And the nature of connection that install at home
accoerding to it and charges are chared from them according to domestic level.
These are busniess customers such as Firms, Busines Organizations, Instutions, Public
Call Office, etc. Differenet packags are given according to the nature and size of the
Orgnaization.
These services are basically for the common users (Individual/home users) those use
telephone in their home/work place and they are basically non business users.
As mentioned earlier, PTCL is presently the only telecom company, who provided fixed-
line telephony in the country. So whenever, any Private business concern or any
individual needs a new telephone connection for provision of telephone service.
Caller Line Identification (CLI): Calling line Identification (CLI) allow customers to
identify the caller before picking up the phone receiver. To subscribe to CLI services, a
customer needs a telephone set with display capability or a CLI device attached to the
phone.
PTCL calling card is the most popular choice of millions of customers all over the
country. It is now available with balance transfer facility and follow on call facility.
Comes in easily affordable denominations of Rs. 100, 250, 500, 1000 and 2000.
Easily available throughout the country
Easy to use from any PTCL digital phone (Dial 1010)
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Fast and easy, nationwide and international access
No line rent and no Phone bills
24 hours customer services through toll free number (0800-80800)
E-BILL PAYMENT
DIGITAL FACILITIES:
Hotline
Abbreviated Dialing.
Call Waiting
Don’t Disturb
Call Transfer on (a) Busy (b) No Reply (c) Immediate
Wake up call
Absent Subscriber
Code Barring
With the changing trends most telecoms are diversifying their services towards Prepaid
solutions .one of such modern era telecommunication service is Prepayment Tele Phone
(PPT).It provides the facility to subscriber to load a prepayment
Telephony card against their telephone number thereby generating an account on I/N
platform and any call made from that telephone will be charged to this account. The
service will provide state of art technological facilities to the subscribers.
PTCL is striving hard to facilitate its valued corporate customers at each level of service.
PTCL offers a host of unmatched services to suite the needs of the Corporate Customers.
The list of Corporate Services is given as under. For more information regarding any of
the following services, PTCL Corporate Customer Centers can be contacted.
Banks Insurance
Newspapers Credit Card Companies
Airlines Travel
Hotels Courier Services
Shipping Lines Utility Services
Fast Food Outlets Trading Companies
Consumer Products Stock Brokers Companies
With PTCL Messaging Service, you can have all for (or Desired) calls recorded when
you are absent, busy on phone or do not want to attend the calls for any reason. You can,
later on at your convenience, retrieve all recorded messages from any telephone
anywhere in the country.
Security of message is ensured against eavesdropping through subscriber
controlled password.
PTCL VMS is designed for those who do not want to miss a call or Fax because that
can be beneficial.
Great for anyone owning a telephone or Fax, at home or business.
Much more powerful and flexible than answering machine due to
Message options available in your voice mail system.
PTCL MESSAGINH PLUS is designed for small and medium business enterprises
having problems with managing telephone message.
PTCL MESSAGING PLUS will definitely handle these problems for you. Advanced
messaging features save time, make you truly mobile and increase productivity.
Essential for time-conscious executives, frequent travelers and Professional
groups.
SERVICE CONCEPT
This service is basically for telecom data and I.T companies. These companies will
install their equipment directly in PTCL premises in ready fitted environment. The
primary purpose is to provide a number of resilient and centralized connection and
control facilities in which co-location center’s communication can be located.
UIN 131 numbering scheme for internet services providers, represent exclusive code to
each ISP.
SERVICE CONCEPT
The concept of the service just like toll free 0800 but charges a local call for each
connectivity attempt, UIN involves allocation of numbers to individual ISP’s who are
licensed by PTA.
SERVICE CONCEPT
SERVICE CONCEPT
PTCL offers flexible and reliable data services solutions through a high quality platform
of digital leased line network.PTCL digital cross connect (DXX) network provides the
most dependable media for WAN connectivity with more than 200 nodes country wide.
Usually PTCL is the largest and monoplistic firm in nature, according to customer point
of view there is no competitor who is providing the facilities and services like PTCL
because of these reasons:
STRENGTH
WEAKNESS
OPPORTUNITY
2- PROMOTION
PTCL is using following components of promotional mix for the promotion and
Publicity of its product/services.
ADVERTISING:
In promotional mix, PTCL’s main stress is on advertising in print and electronic media.
PTCL periodically places its advertisements in print media on services like “H/Qs hotline
0800-44544”, “Caller line identification (CLI)”, “Voice Messaging Service”, “Digital
Facilities”, “PTCL Prepaid Calling Cards”, “Inquiry 17”, “Complaint 18”, phone bill
cards prepaid telephone etc. to remind the customers of these services. Sometimes,
corporate ads are also released to print media to mark special occasions.
SALES PROMOTION:
PTCL charges 1/3rd rates on national calls from 06:00 pm – 07:00 am and local calls are
free from 11:00 pm to 06:00 am to promote the usage of its telecom network. Moreover,
PTCL offers special rate packages on special occasions like Ramadan Package and EID
package, which offer customer reduced rates for specific timings.
PERSONAL SELLING:
Majority of the customers learn about the firm’s product and services from the
newspapers ads, franchises and closed one’s.
1- More focus on electornic media instead of print media because there is war of
elctronic media now a days.
2- Use cyber network for promtion
Try to convert your traditional channel into remote channel, and install connection on
just one call of customer.
4- PRICE
Being a government organization, PTCL is not authorized to determine the prices of its
products itself, the Telecom Regulator Authority viz. Pakistan Telecommunication
Authority (PTA) fixes the prices of telecom services. The process is such that whenever
PTCL intends to increase or reduce the rates of its services, it submits its Proposal to
PTA for approval. PTA then calls consumers’ representatives, journalists and other
interested groups for discussion on the proposal. After listening to the viewpoints of all
the interested parties, PTA gives its decision. If PTA approves PTCL’s proposal, the new
rates are enforced. It may be mentioned here that telecom technology is only technology
whose rates are on the decline with the passage of time. PTCL also rationalizes its tariff
with the passage of time. Tariff rationalization process started in 1997 as part of GoP
Telecom Sector policy for privatization of this sector. It was mainly focused on
rebalancing the domestic process like NWD, international, local call, line rent etc.
Rebalancing is completed by the end of 2008 (as per Tariff rates) with the objective to
position PTCL for competition.
Customers react positively due to monopoly of PTCL so they give purely positvie
response to the prices of PTCL.
ARE THERE ANY ACTIONS THE FIRM TO SET ITS PRICES CONSISTENTLY
WITH ITS STRATEGY?
PTCL rationalizes its tariff with the passage of time in order to beat the competitors.
PTCL charges 1/3rd rates on national calls from 06:00 pm – 07:00 am and local calls
are free from 11:00 pm to 06:00 am to promote the usage of its telecom network.
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Moreover, PTCL offers special rate packages on special occasions like Ramadan
Package and EID package, which offer customer reduced rates for specific timings. For
Example, In EID Package PTCL charges half rates from 6:00am - 6:00pm and quarter
from 6:00pm – 6:00 am to attract customers to use its telephone service. These rates
result in increased revenue for PTCL and also facilitate the customers to talk to their near
and dear ones on these special occasions on affordable rates.
5- PHYSICAL EVIDENCE
EXTERIOR
PTCL built very good and attractive buildins of its offices as well as its frenchises in
order to attract the customer and as a physical evidence.
INTERIOR
Interior as well manage but not as like its competitor like moblink, telenor there
frenchises are well mange internally and attractive there internal enviornement as too
much attractive and an educated stuff is present there in order to facilitate the customers
but in PTCL frenchises mostly not manage in region like Multan. But well Manage In
Big cities like Lahore And Islamabad.
• Physical Evidance
Its attractive building from outside the customer atrracts automatically towards its and
wants to know about its products.
• Customer Action
After seeing the building customer move in the building for getting information.
• Line Of Interaction
Customer will meet the guard or gate ceeper at the door of the building which is the
enterance.
When customer enter in to the customer care center of frenchise an customer information
officer is setting at start of the office who give the information of related officer
regarding the problem which a particular customer having.
• Line Of Physibility
All the staff from manager to lower staff who are controling a specific branch are
showing the line of physibilty.
• Back Stage Encounter
All the equipments and staff that are controling networks of PTCL Who are setting In
GM offices that are also called Regional offices that are back satge encunter of PTCL.
6- PROCESSES
There are simple process to get the connection this is only for the sack of customer that
he don’t feel any kind of difficulty.
First fill the order form i.e it si for broad band same in case of other products this form is
used.
7- PEOPLE
The employes of PTCL nearly equal to 30000 who are working in all over in the
Pakistan they are the assets of the company and they are the responsible for the good
will of the company company also focuses on the status of there employees and give
them performance appraisal program and give them incentives and also give them
medical treatment.
No doubt PTCL is enjoying monopoly but the time is came when competition will force
company to change its policies to become favorite telecom service provider in the market
& keep its current place & customer base. The actual working substances are the human
beings .It goes with out saying that Human resources are the most important in the
organization and so does the Human Resource Department .It integrate all the activities
and functions of the company like job analysis, recruitment, staffing, training, designing
compensation package, employee’s appraisal system. Human Resource Department plays
the key role in the hiring, retention, motivation and promotion of the employees
.Actually it assign the specified duties to the specified persons in this age of
specialization. Human Resource manager should be well versed and confident in his
field. He should be humane, well natured and have go face reading capabilities .All this
ensures his success.
He should be of the notion “victory is not everything, but the way of fighting is”.