Basics of

Technopreneurship
MODULE
1.2
 Roles of
Technopreneurship
in job creation and in the
National economy

ROLE
PLAYING
Importance of
Technopreneurship
• Employment creation
• Local resources
• Decentralization and
diversification of business
• Promotion of technology
• Capital formation
• Promotion of an entrepreneurial
culture
 What is
Technopreneurshi
p?
 Technopreneurship
•Defined
High tech ventures in ICT,
electronics, internet, life sciences
and biotech.
• Service firms where technology is
critical to their mission, such as: e-
Bay, FEDEX, SMART money
transfer, e-learning
• Technopreneurship is
entrepreneurship in the field of
technology.
Entrepreneur &
Entrepreneurship
Defined
Entrepreneurs - people who enter
into new and pioneering ventures.
- is whole-brained, meaning he/she
uses both the left brain (logical)
and right brain (creative).

Entrepreneurship – Starting up a
new business
Source: Federico Gonzalez, President PESO Inc.
Course Model - SEED

Self Mastery

Environment
Development Mastery
of Business
Plan
Enterprise
Mastery
Self- Mastery
• Self-mastery passion comes
from knowing yourself.
• Self-mastery brings passion.
When you know yourself, you
know what you want and do not
want.

Source: Jay Bernardo III

 What is a self-mastered
person?
A self-mastered person
• does not need high IQ
• does need high EQ and AQ
• is naturally a/an:
performer – competitive and
efficient
epicure – sensual and cheery
boss – takes charge and loves a
good fight
is whole-brained
has a personal vision and knows
Environment Mastery
Environment mastery is about
generating business ideas and seeking
opportunities out from his or her
environment through
• serendipity walks
• crises
• trends
• etc.
Source: Jay Bernardo III
 What is an environment-
mastered person?
An environment-mastered person
– understands the industry he/she is in
– sees the opportunities, not the
problems
– is on top of the situation instead of
being
under the situation
– is the organization/industry innovator
and
strategist
Enterprise Mastery
Enterprise Mastery is how to run a
business
This pertains to the knowledge of
the different enterprise disciplines
such as:
Creating the Business
Marketing Management
Operations Management
Financial Management
Source: Jay Bernardo III
 What is an enterprise-
mastered person?

An enterprise-mastered person

• understands and integrates the functions of

management (marketing, human resource,
operations, and finance)
• understands and integrates the process of
management (planning, organizing, directing,
and controlling)
• leads and inspires rather than manage
Development of
Business Plan

Development of a business plan covers:

writing the business plan
presenting and defending the
business plan
adding refinements to the presented
business plan
4 Types of
Entrepreneurship
1. Incremental
• Routine business, modest novelty
Ex. (new coffee shop, new BPO)

2. Imitative
• Imitation of venture, same business
model and template
• Ex. new regional branch, franchised
operations
1. Rent-seeking
Business that utilizes standards,
regulations and laws to share in
value of enterprise
Ex. Coca Cola Export

4. Innovative
Business based on innovation
Ex. new memory chip
Characteristics of an
Entrepreneur
1. Hard Working
2. Self-Confident
3. Builds for the Future
4. Profit-Oriented
5. Goal-Oriented
6. Persistent
7. Goal-Oriented
8. Responds to feedback
 Characteristics of
Technopreneurship
cont.
9. Demonstrates Initiative
10. Willing to Listen
11. Sets Own Standards
12. Copes with Uncertainty
13. Committed
14. Builds on Strengths
15. Reliable and Has
Integrity
16. Risk-Taker
 s t h e
t i
Wha rence
d i ff e n
e n a
t w e u r
be r e n e
t r ep
en d a
a n
r ie d
sala ee?
l o y
emp
What makes an
Entrepreneur a
Technopreneur
• A technology idea owner who
ventures to make his idea a
commercial reality

• An entrepreneur who gets a

technology idea, finds an
opportunity to make it a
commercial reality.
Differences between
Technopreneurship and
Entrepreneurship
Lets have a MATCHING GAME!!!

TECHNOPRENEUR ENTREPRENEUR
Some Technology
Ventures
LOCAL
• SMART LINK – (Computer
shop) Dealing with computer
hardware and software,
Repairs, Networking and
Computer ad LCD Rentals.
(OCW)
• LANE SYSTEM – Software
Integration Developer
NATIONAL
•NETOPIA – Internet Café
•YEHEY.COM – Internet Portal

INTERNATIONAL
•YOUTUBE - a video sharing
website
Some Basic Facts
Businesses start from ideas, but ideas
alone do not make a business

Customers do not buy ideas, they buy

products/services;

Customers pay the price; value is what

they get

Source: Federico C. Gonzalez, President PESO Inc.

Some Basic Facts
cont.
A marketable product may not result
in a viable business

A studied approach to planning the

business is needed.

Entrepreneurship is calculated risk-

taking, not foolhardiness.
Source: Federico C. Gonzalez, President PESO Inc.
Technopreneurshi
p Ecosystem
MODULE 2
 Warm Up
Activity
Get 1 sheet of paper!
• Think of an task that each of you (or
group) would like to conduct or do (i.e.
Cooking viand, repairing your PC,
constructing a “bahay kubo”, etc) and
write it in a paper
• Then, list down what you need to
accomplish the task.
• Present your identified task and
requirements (1-2 minutes per
 Introduction

• Many of the tasks, if not all, have

pre-requisites (i.e. money,
materials, personnel, etc)
• Similarly, for technopreneurial
venture to start, grow and succeed,
it must also have the required
resources, environment and
support.
But, what are these
things?
Learning
Objectives
At the end of this session/lecture,
the students should be able to –
• Enumerate the different actors/
players for the technology
ventures to prosper, and
• define the roles of the different
actors/players in techno ventures
 Successful
technopreneurship
=

H E L F
Technopreneurship
Ecosystem
Human Laws &
Resourc
es Policies

Techno
Ventures

Environ Financia
l
ment Resource
s
Technopreneurship
Ecosystem

Human Resources Component

• Research - Thinker, Idea generator,
Innovator
• Developer - Implementor, technical
people
• Scanner and marketing people
• Financers
 Technopreneurship
Ecosystem
Environment Component
• Science parks, Incubation centers
• Academic Institutions, R & D
Centers
• Internet access, Communication
• Communication and Other Support
Services
• Geographic accessibility
Technopreneurship
Ecosystem

Laws and Policies

• Intellectual Property Rights Office
• Technology Licensing Office –
facilitates commercialization of
inventions
• Legal Services
 Technopreneurship
Ecosystem

Financial Component
• VC and Investors
• Business Sector
• Funding Agencies
• Financial Services (i. e. Accounting)
Financial Resources Environment
VC, Investors, Science Parks,
Business Sector, Incubation Centers,
Funding Agencies Infrastructure, Comm
and other Support
Services

Technology
Venture

Human Resources
Academe, R & D Laws and Policies
Centers, technical Technology Licensing
personnel Office, IPR Office
Academe and Research Institutions
1. Ateneo de Davao University
2. Brokenshire College
3. Cor Jesu College
4. Davao Doctors College
5. Holy Child School of Davao
6. Jose Maria College
7. St. Mary’s College
8. Interface Computer College
9. University of Immaculate Concepcion
10.University of Mindanao
11.University of the Philippines Mindanao
12.University of Southeastern Philippines
Environment
Department of Science and
Technology
Commission on Higher Education
PESO
Davao City Chambers of
Commerce and Industry
Science and Technology Park,
Bago Oshiro, Tugbok, Davao City
Brokenshire Learning Center
Academe (Colleges & Funding Agencies
Universities) Industries, Businesses,
LGUs, Private Sectors

DOST, DCCI, PAHRDF Incubation Centers &

Science Parks

Framework of Engagement or Collaboration

 Why
Technopreneurship?
(Media File)
Philippine Economy
•Population 84 M
•Population of working age?
–Approx 50% of popn = 16 years old
and below
•Employment
•GNP from large companies > 100
employees
•GNP from small companies, < 100
•Number of large companies 5%?
•95% are small companies?
Source: M.Barcelon, UPATBI
Economy, Exports ??
Philippine 84M $40B Electronics,
s traditional
Thailand 60M $65B goods
Tourism,
food/cars,
Malaysia 24M $90B electronics

Singapore 4M $120B
HK 7M $120B
Taiwan 22M $
Vietnam 65M $15B
Source: M.Barcelon, UPATBI
How?
Start the Ball Rolling
•Innovation
–Person gets an idea, active
search, by chance, present
employment or experience
•Triggering Event
–Career prospects
–Deliberate choice
•Implementation
•Growth
Source: M.Barcelon, UPATBI
Common Components

•Three crucial components for

business:
– Excellent market opportunity
– Superb entrepreneur (and
management team)
– Resources needed to start the
company and make it grow

Source: M.Barcelon, UPATBI

1. Excellent market
opportunity
Customer Need
– “Can you give me the names of
prospective customers?”
– If you cannot give any names,
you only have an idea, not a
market.
– Would-be entrepreneurs who are
unable to name customers are not
ready to start a business. They
have only found an idea and have
Source: M.Barcelon, UPATBI
1. Excellent market
opportunity
Timing
–Will the idea or window of
opportunity look brief, it could just
be a fad?
–If the window is brief, the
entrepreneur will rush to open the
business, usually with inadequate
planning.
–Can lead to costly mistakes.
Source: M.Barcelon, UPATBI
2. The Technopreneur
and the Management
Team
•Even with the right opportunity, the
business will be successful if led by a
person with strong entrepreneurial and
management skills.
– Entrepreneurs should have experience in the
same industry or a similar one. Cannot go on OJT
at the same time.
– Ideal entrepreneur is one who has been a
successful entrepreneur in the same industry
– Have management experience, preferably with
responsibility for budgets, profit and loss, sales.
Source: M.Barcelon, UPATBI
3. Resources

•Entrepreneural frugality means:

–Low overhead
–High productivity
–Minimal ownership of capital
assets

Source: M.Barcelon, UPATBI

Source Personal savings 78.5%
s of Bank loans 14.4
Family 12.9
seed
Employees/partners 12.4
capital Friends 9
Venture Capital 6.3
Mortgaged property 4.0
Gov’t guaranteed loan 1.1
Other 3.3
Source: M.Barcelon, UPATBI
The 9 Fs
• Founders – first class entrepreneur
• Focused – focus on niche markets,
specialize
• Fast – decision making, implementation
• Flexible – open mind, respond to change
• Forever innovating
• Flat - organizations
• Frugal – low overhead, productivity high
• Friendly – to their customers, suppliers,
workers
• Fun – to be associated with
Source:an
M.Barcelon, UPATBI
 Thank you!

(c) 2006 UP Ayala TBI