Media Plan ( Magzine)

Feb- MArCh, Total

Digest Size Position Cost.
08 Ins.
SHE Full Page (Colour) Ordinary 1 2 60,000
Libas Full Page (Colour) Ordinary 1 1 40,000

Akhbar-e-jahan Full Page (Colour) Ordinary 1 1 87,000

Friday Time Full Page (Colour) Ordinary 1 2 200,000
Good Times Full Page (Colour) Ordinary 1 2 40000
Family Magzine Full Page (Colour) Ordinary 1 2 60000
MR. Full Page (Colour) Ordinary 1 1 25000
Full Page (Colour) Ordinary 1 2 36000
Teen Ager Full Page (Colour) Ordinary 1 2 40000
Gen -Y Full Page (Colour) Ordinary 1 2 50000
Fashion collection Full Page (Colour) Ordinary
Full Page (Colour) Ordinary
Full Page (Colour) Ordinary

TOTAL 638,000
 Date: 25-01-08
Client: FRANKIES
Brand:
Period: Feb-08

NEWSPAPER ( Sunday Magazine)

1st 2nd 3rd 4th Total Actual Cost Actual Total Neg. Cost Neg. Total
Publication Station Size Position Saving
Week Week Week Week Ins. per Ins. Cost per Ins. Cost.
Daily Jang Combined Full Page (Colour) Ordinary 1 1 1 3 227,000 681,000 - 227,000 681,000
Daily Nawa - e - Waqt Combined Full Page (Colour) Ordinary 1 1 1 3 65,000 195,000 - 65,000 195,000

Daily Pakistan Combined Full Page (Colour) Ordinary 1 1 2 45,000 90,000 46,000 22,000 44,000

G.T

Daily Dawn Combined Full Page (Colour) Ordinary 1 1 1 3 300,000 900,000 300,000 900,000

Daily The Post Combined Full Page (Colour) Ordinary 1 1 1 3 200,000 600,000 200,000 600,000
Daily Times Combined Full Page (Colour) Ordinary 1 1 1 1 4 250,000 1,000,000 250,000 1,000,000

Daily The News Combined Full Page (Colour) Ordinary 1 1 2 250,000 500,000 - 250,000 500,000
7 3 5 5 14 3,966,000 46,000 3,920,000

SUMMERY
Total Ins.: 14
Actual Total Amount: 3,966,000
Saving: 46,000
15% GST 588,000
Neg. Total Amount: 4,508,000
 newspaper station size Page position Total Ins

Daily Jang Combined Half Page Front Ordinary 10

Daily Jang Combined Full page Back 5
Daily Nawa - e - Waqt Combined Half page Front Ordinary 10
Daily Nawa - e - Waqt Combined Back 7

Daily Pakistan Combined quarter page Front Ordinary 10

Daily Pakistan Combined Back

Daily Express Combined Half Page Inside Ordinary 7

Daily Express Combined Half Page Back Ordinary 6
Daily Dawn Combined Full page Inside Ordinary 7
Daily Dawn Combined Half Page Back 8
Daily The Post Combined Full page Inside Ordinary 5
Daily The Post Combined Half Page Back 5
Daily Times Combined Full page Inside Ordinary 8
Daily Times Combined Half Page Back 6
Daily The News Combined Full page Inside Ordinary 8
Daily The News Combined Half Page Back 8
Total Estimated
Budget
Allocated

10,000,000
 Date: 25-01-08
Client: FRANKIES
Brand:
Period: Feb-08
City: LAHORE

Sr# Description & Location of Site

1 Defence Main Bolevard Facinng Traffic Coming From Walton to DHA
2 Kamla Chowk Facing Traffic Coming from Garden Town to Center Point
3 Jain road Canal Facing Traffic Coming from Race Course park to Gulberg
4 Liberty Round About Facing Traffic Coming From Center Point to liberty
5 Garden Town Facing Traffic Coming from Kalma Chowk to Season Chowk
6 Campus Bridge Facing Traffic Coming From Season Chowk to Bahekay Wala more
7 Jinnah Fly Over Bridge Facing Traffic Coming Firdous Market TO Calvary
8 Sher Pao Brigde Traffic Coming Sadiq Trade center TO Cantt
9 Model Town (goal Chakkar)
10 Thokar Niaz Baig Facing Traffic Towards Canal
11 Defence main Boulevard traffic facing towards DHA Market
12
11
Sub Total
Total

Moppies
model town
niaz Baig
flyer
steamers Pha A+
Size Category
Skin Cost Status 3 Month Rent
60 x 20 A+ 24000 Available 850,000
60 x 20 A 24000 Available 700,000
90 x 30 A+ 54000 Available 850,000
60 x 20 A+ 24000 Available 1,000,000
20 x 10 A 4000 Available 70,000
20 x 10 A 4000 Available 70,000
90 x 30 Cantonment 54000 Available
60 x 20 Cantonment 24000 Available 425,000
20 x 10 Town society 4000 Available 12,000
20 x 10 B+ 4000 Available 15,000
60 x 20 Defence Society 24000 Available 800,000

244000 4,792,000
5,036,000

12000
35000
15000
500-700
1700\weak
th Rent
 Date: 25-01-08
Client: FRANKIES
Brand:
Period: Feb-08
City: Rawalpindi

Sr# Description & Location of Site

NAZ
1 Cinema Facing Traffic Coming from Liaqat Bagh to Naz Cinema
2 Commercial Market Traffic Coming From Muree Road
3 6th Road Facing Traffic Coming From Muree Road
4 Rawal Road Facing Traffic Coming From Air Port To City
TOTAL
Size Category
Skin CostStatus
3 Month Rent
60 x 20 A+ 24000 Available 550,000
60 x 20 A 24000 Available 550,000
20 x 10 A 4000 Available 50,000
15 x 60 A+ 18000 Available 320,000
70000 1,470,000
1,540,000
 Date: 25-01-08
Client: FRANKIES
Brand:
Period: Feb-08
City: Faisalabad

Sr# Description & Location of SiteSize Category

1 D Ground 60 x 20 A
2 Satyana Road 60 x 20 A
3 Abdullah Pull 20 x 10 B+

TOTAL
Skin CostStatus3 Month Rent
24000 Available 320,000
24000 Available 320,000
4000 Available 40,000

52000 680,000
732,000
 Date: 25-01-08
Client: FRANKIES
Brand:
Period: Feb-08
City: Islamabd

Sr# Description & Location of SiteSize Category

1 BLUE AREA 60 x 20 A

TOTAL
Skin CostStatus3 Month Rent
24000 Available 750,000

24000 750,000
774,000
 Date: 25-01-08
Client: FRANKIES
Brand:
Period: Feb-08
City: Multan

Description
Sr# & Location ofSize
SiteCategorySkin Cost
1 Fly Over 60 x 20 A+ 24000
2 KFC Multan 60 x 20 A+ 24000
3 Lari Adda 20 x 10 B+ 4000

TOTAL 52000
Status3 Month Rent
Available 320,000
Available 320,000
Available 50,000

690,000
742,000
 Date: 25-01-08
Client: FRANKIES
Brand:
Period: Feb-08
City: Peshawar

Description
Sr# & Location ofSize
SiteCategorySkin Cost
1 Mall Road 60 x 20 A+ 24000
2 University Road 20 x 10 A+ 4000
3 Cantt 20 x 10 A+ 4000

TOTAL 32000
Status3 Month Rent
Available 320,000
Available 40,000
Available 50,000

410,000
442,000
 Date: 25-01-08
Client: FRANKIES
Brand:
Period: Feb-08
City: Gujranwala

Sr# Description & Location of SiteSize Category

1 Fly Over Bridge 60 x 20 A+
2 Model Town 20 x 10 A+
3 Main GT road Towards Narrowal By Pass 20 x 10 B+

TOTAL
Skin CostStatus3 Month Rent
24000 Available 250,000
4000 Available 50,000
4000 Available 30,000

32000 330,000
362,000
 CITY BRANDING
Sr# DESCRIPTION & LOCATION OF SITE CENTRE POLE
1 MALL ROAD(Mian Mir - Avari) 150
2 Main Boulevard Gulberg(Kalma Chowk - First Fountain) 63
3 Liberty - Hussain Chowk 30
4 Firdous Market - Hussain Chowk 15
5 Qarshi road(central point - firdous Market) 109

TOTAL
PHA TAX/WEAK/steamers STEAMERS COST CATEGORY TOTAL
1700 3000 A+ 705000
1700 3001 A+ 296163
1700 3002 A+ 141060
1700 3003 A+ 70545
1700 3004 A+ 512736

1725504
 MOPPIES.(ISLAMABAD)
S# DESCRIPTION
1 Two Sided Moppy in F6 Markaz
2 Two Sided Moppy in F6 Markaz
3 Two Sided Moppy in F7(Blue Area)
4 Two Sided Moppy in F8 Markaz
5 Two Sided Moppy in F11 Markaz
6 Two Sided in Jinnah Super Market
7 Two sided in Abpara Chowk
8 Two sided in F6 market Chowk
9 Two Sided In Blue Area Signal
10 two sided In G11 Markaz
11 Two sided in H8 Markaz
Two sided In G9 Markaz
10 Two sided in G9 Signal
TOTAL
 CATEGORY NUMBERS COST TOTAL
A+ 1 40000 40000
A+ 1 40000 40000
A+ 1 40000 40000
A+ 1 40000 40000
A+ 1 40000 40000
A+ 1 60000 60000
B+ 1 40000 40000
A 1 40000 40000
A+ 1 40000 40000
B+ 1 40000 40000
A 1 40000 40000
B+ 1 40000 40000
B+ 1 40000 40000
540000
 Store Brand
S# DESCRIPTI
1 Gandola
2 Standies
3
Store Branding
DESCRIPTION Cost Quantity Total
Gandola 1600 2000 3200000
Standies 2000 200 400000
3600000
 Special Branding
S# Cool Ballon
1 Display Canal Bank Towards M
2 Display Fortrees Stadium
3 Display
Total
 Special Branding
Cool Ballon Cost Quantity PHA TAX Total
Display Canal Bank Towards Mall 45000 1 25000 70000
Display Fortrees Stadium 45000 1 25000 70000
Display 45000 1 25000 70000
Total 210000
 Date: 25-01-08
Client: FRANKIES
Brand:
Period: Feb-08
City: Mootorway Islamabd(Rest Area)

Sr# Description & Location of Site

1 Lahore motorway tarffic Facing ISB
2 Lahore Motorway Traffic Facing Towards ISB(SALAM)
3 Lahore Motorway Traffic Facing Towards ISB(Bahera)
4 Lahore Motorway Traffic Towards ISB(KALAR KAHAR)
Lahore Motorway Traffic Facing TowardsISB(Chakri)
TOTAL
Size CategorySkin CostStatus3 Month Rent
90 x 30 NHA 54000 Available 550,000
90 x 30 NHA 24000 Available 300,000
90 x 30 NHA 54000 Available 300,000
90 x 30 NHA 54000 Available 300,000
90 x 30 NHA 54000 Available 300,000
240000 1,750,000
1,990,000
h Rent
 BUDGETING
S# DESCRIPTION Sub
1 ATL
2 Radio 4766432
3 TV 56640226
4 NADIA khan Show Branding 8395000
5 ARY ONE World (Time Check) 10000000
6 Valetine Day Branding (Aaj Tv) 9135000
7 BTL
8 News Paper(Daily) 15000000
9 Hoardings 8804000
10 Motoraway Interchange 1990000
11 Moppies 540000
12 Cool Ballon 210000
13 Store Branding 3600000
14 Magzines 638000
15 Newspaper Magzines 4577000
16 Event(Concert) 704342

17 Reserves
Grand TOTAL
 TOTAL

88936658

36063342
25000000
150000000
 TOTAL OF BTL
Sr# DESCRIPTION TOTAL
1 LAHORE(hoardings) 5,036,000
2 Faisalbad(hoardings) 732,000
3 Islamabd(hoardings) 774,000
4 Multan(hoardings) 742,000
5 Peshawarhoardings) 442,000
Lahore -ISB(motorway Hoardings)
6 Gujranwala(hoardings) 362,000
7 Rawalpindihoardings) 1,540,000
8 Print Newspaper(Sunday Edition) 4577000
9 City Branding 1725504
10 Moppies(city branding)Isb 540,000
11 Store Branding 3600000
12 Cool Ballon 210000
13 Newspaper(daily) 10000000
TOTAL 30,280,504
54000
30000
84000