Professional Documents
Culture Documents
On
1
Table of Contents Page No.
Acknowledgement 3
Certificate 4
Executive Summary 5
Objective 6
Methodology 7
Company Profile 8
Business divisions 10
Renowned Products 11
Financial structure 13
2
ACKNOWLEDGEMENT
“Inspiration and Motivation always plays a key role in the success of any project.”
Last but not he least I am also grateful to Mr. Vikas Bhardwaj (Manager
Sales & Admin), Mr. Davinder Punia (Manager HR) of Laborate
Pharmaceuticals who helped me to complete this project.
Pawan
Enrollno.-8NBPN001
3
4
EXECUTIVE SUMMARY
The internship Program in MBA is very beneficial to have practical
exposure of how things really operate in market. Being a student who
wants to make a mark in marketing field, the best place to gain
practical understanding of marketing is to do internship in the
marketing department of Pharmaceutical Industry which can be
regarded as one of the most dynamic industry in India. I completed
the internship with Laborate Pharmaceutical India Ltd. which is
recognised as the fastest growing pharmaceutical Company by
ORG-IMS (March 2007). I am proud to work as an internee with
Laborate Pharma and this experience will surely help me in my
future assignments as a marketing professional. The absolute guidance
and concern of higher management, perfect working environment with
immense cooperation of the staff of all departments especially the
marketing department facilitated in making my internship a wonderful
learning experience in all aspects.
Internship duration offered to me was Twelve weeks was based on
marketing projects. Through these projects, I was able to get direct
interaction with different Chemists along with staff of Finance,
Marketing-Sales, Procurement and Logistics, Marketing
communications, Administration and Human resources departments of
Laborate Pharma.
5
OBJECTIVE
Scope: To study about competitor’s product, price, pack size and sales
thereby providing significant information to the company.
6
METHODOLOGY
7
COMPANY PROFILE:
Company’s vision:
8
COMPANY’S VALUES:
Creativity leads to innovation which lays the foundation for success.
Innovative and updated technology to produce the best quality products.
Utmost care for employees, customers and the society we live in.
Respect the employees and their contributions at workplace.
Committed to the highest standards of ethics and integrity.
Teamwork is the lifeblood of the organization.
Trust in the relationships with clients.
9
COMPANY’S BUSINESS DIVISIONS:
10
COMPANY’S RENOWNED PRODUCTS:
11
COMPANY’S MARKETING & DISTRIBUTION:
Laborate follows push strategy with robust distribution system as
follows:
12
COMPANY’S FINANCIAL STRUCTURE:
Company has not borrowed funds from anywhere it has its own
funds. Company is not listed in the market so it has not issued
shares, debentures, etc.
Customers:
13
●External customers:
Competitors:
Cipla
Cadilla
Mankind
Lupin
Ind-swift
Intas
Zenlab
Glimpse of Technology:
14
Swot Analysis of Indian Pharmaceutical Industry
Strength Weakness
Very low R&D facilities.
Low cost of raw material Fragmentation of installed
(API) for production. capacities.
Low technology level of Capital
Large pool of installed Goods of this section.
capacities with skilled Non-availability of major
manpower. intermediaries for bulk drugs.
Lack of experience to exploit
Efficient technologies for efficiently the new patent
large number of Generics. regime.
Low level of strategic planning
Large pool of increasing for future and also for
liberalization of government technology forecasting.
policies.
Opportunities Threats
Growth in the emerging Stiff Competition both from local
branded generic market as well as global players
Growing incomes. particularly from generic
Growing attention for products.
health. Increased due diligence and
New therapy approaches. action on default compliance with
New delivery systems. standards
Spreading attitude for soft
medication (OTC drugs). High Cost of discovering new
Spreading use of Generic products and fewer discoveries.
Drugs. Stricter registration procedures.
Easier international trading.
15
WEEK
TASKS STRATEGY ACHIEVEMENTS
NO.
To know about company Neither formal induction Successfully learnt
and its products thoroughly. program nor company website about company and
1 was in operation so I collected its products.
the information from different
Employees of diff. departments.
To visit Poanta sahib Displayed keen interest to the ppt. was liked and
Production plant to prepare learn and passion to perform appreciated by all.
2
company’s ppt for Bangkok
meeting.
To Prepare 3CETT Report Collected data from both internal Successfully
by finding out Leading sources (Employees) and prepared the report
market players and External sources (Leading on time.
3
competitors of laborate Chemists, Retailers).
pharmaceuticals in
Generics.
To analyse the Export’s Persuaded Mr. Aditya Bhatia to Successfully
sales of 2008-2009 to find give me sales records of fy 2008- completed the task
4 out top selling brands and 09 for comparative analysis of on time.
their contribution in total section wise sales.
sales.
To prepare new updated To enrich the Export product Successfully
product list for Export in width with outstanding completed the task
5
Ms-Excel by taking details performing domestic products on time.
from every division.
To find out the market To know the both customer and Successfully
potential (total sales per distributor’s expectation if completed the task
6 month) of condoms, company launches such products. on time
Contraceptive pills,
sanitary napkins.
To find out the leading To know whether the product is a Successfully
market players of Vit. E OTC or Prescribed and completed the task
(200,400mg) along with distributor’s expectation if on time.
7
their sales, MRP and Pack company launches such product
Sizes.
16
of α-β arteether and
Ceftrioxone+Sulbactum,
Ceftrioxone+Tazobactum.
17
CONSTRAINTS:
1. Found a little bit difficulty initially in meeting with the company guide to
get the assignments due to his busy schedule.
2. Company didn’t want to involve trainees in their business directly.
3. Most of the chemist doesn’t provide their Sales information easily.
Strategy adopted:
Critical Analysis:
from the concepts which I studied in books. So I found that to survive in the cut-throat
competitive era we need to develop multi-tasking skills along with dynamic personality
18
CONCLUSION:
1) Company should launch only condoms and discard the idea of Contraceptive
pills and Sanitary napkins.
3) Vitamin E product mostly (90%) runs on Dr.’s prescription whereas OTC sale is
negligible (1-2 boxes per month).
4) Only 400mg capsule is in demand whereas it is not available in other forms like
as liquid etc.
5) Laborate should capture this opportunity as there are not many players in this
segment. In my opinion Tentative MRP along with Brand Name is:
Distributor's Stockist's
Company BrandName Pack size MRP price price
Laborate Evit Strip(10cap.) 50 12.5 15
7) α-β arteether is not in much demand as only civil and Ravindra hospital cures
Severe malaria in Panipat.
19
8) Ceftrioxone+Sulbactum , Ceftrioxone+Tazobactum both combionations
are in demand still Sulbactum is sold comparatively more.
Recommendations:
There are few recommendations from my side which can be beneficial for the company
are:-
organization.
Company should conduct survey from time to time according to which changes can
They should introduce creativity into the work, so that the employees can do their
work passionately.
differentiated.
20
Leanings from IP:
Developing a network
21