Professional Documents
Culture Documents
Contents
Idea Generation & Screening...............................................................................................2
Water Spraying Comb:.........................................................................................................2
Airy Helmet:........................................................................................................................2
TV with DVD Rom:............................................................................................................3
Car Casings:.........................................................................................................................3
Packed Salan (Food):...........................................................................................................3
Ta’am...................................................................................................................................4
Introduction:........................................................................................................................4
Perishability:........................................................................................................................5
AREAS OF WORK.............................................................................................................5
Why this name?...................................................................................................................6
Objectives:...........................................................................................................................6
SWOT Analysis...................................................................................................................7
Pest Analysis........................................................................................................................8
Segmentation:......................................................................................................................9
Target market:......................................................................................................................9
Positioning.........................................................................................................................10
Four P’s..............................................................................................................................10
Advertising Campaign.......................................................................................................12
LAUNCH:..........................................................................................................................12
1
Its not just food, its “Life”
When we were going to start business we have had many ideas regarding a
new product. But we selected packed foods (salan) out of many because of
its importance and need in the current market.
Rejected: on the grounds that its market is very limited and most of the
people prefer using hair tonics and gel instead of spraying water on their hair
before combing
Airy Helmet:
A helmet that has some stylish kinds of hole in it to make the helmet airy
and keep the head cool under the helmet
Rejected: On the grounds that only those people will buy who have bikes.
And most of the people don’t want to wear helmet.
2
Its not just food, its “Life”
Car Casings:
Customized body/casing of cars just like when you get bore of your cell
phone casing you change it. Similarly you can get new casing for your car.
Rejected: On the ground that its cost may be very high and Most of the
people wouldn’t be able to buy it frequently. Only for those who have cars.
And each car requires different type of casing and that would make it even
more expensive.
Accepted: On the ground that every one need food. And in todays modern
world every one wants to eat quickly. So, ready to eat meal do have a
potential market and it is really the need of the people. So, we named it
“Ta’am” . So this project is about launching “Ta’am”
3
Its not just food, its “Life”
Ta’am
Its not just food, its “Life”
Introduction:
About Product:
Company will produce ready made Traditional food (sabzi, biryani, pulses
etc.) in specially vacuumed packing in which the product can survive for 20
days. The company will offer its products in3 categories.
1. Ta’am sabzi:
1. Turnip salan
2. Lady finger salan
3. Pumpkin salan
2. Ta’am Gosht:
1. Mutton salan
2. Chicken salan
3. Bar B Q (containing seekh kabab and chicken tikka)
3. Ta’am Daal:
1. Raaj mash salan
2. Chanay ki daal
3. Mash ki daal
Ta’am Special:
Chicken Biryani
4
Its not just food, its “Life”
Perishability:
• Required Temp: 0 C.
PACKING
Small packs:
• Trays
• Bowels
• Plates
AREAS OF WORK
Company is limited to Punjab’s market only but will expand its operations to
other provinces as well in future. Its other markets other than Punjab would
be “Sindh”
Mission statement:
To preserve health and improve quality of life by providing nutritious,
energetic and quality standardized food to the public through a highly
capable and motivated human resource.
5
Its not just food, its “Life”
Objectives:
6
Its not just food, its “Life”
SWOT Analysis
Strengths:
1. Its one of the main strength is that its taste and ingredients used in th
products according to region and culture.
4. It is ready to use. You can just open it and can eat it without further
processing it.
6. Don’t have the health hazard affects like most of the fast food has.
7. For all times all ages everyone. It is not for specific age group. Because
taste is for every one.
9. Most of the people now have less time and want to eat quick meal and
lunch.
Opportunities:
1. New dishes can be incepted. They can also enter into the beverage market.
2. Can target students by making modern and cheap meals. Like vegetable
sandwiches etc.
Weaknesses:
1. Its biggest weakness is that it is a new product. And most people resist
change. So, in initial stages people would be reluctant to buy this product.
2. Its menu is limited and customers can get bore of them soon.
7
Its not just food, its “Life”
Threats:
Pest Analysis
Political Factors:
Political factors play a vital role for the business prevailing in the country.
Its business operation is in Punjab so it would not affected by political
factors.
Economical Factors:
Economics factors can affect them in the long run. But at present economic
factors don have a big influence on it. Food inflation in future can affect it.
Socio-cultural factors:
The main forces affecting decisions about our product are the social and
cultural factors. As, “Ta’am” Gosht product range should be Halal. And
it is necessary to make people believe that it contains halal ingredients and
animals are being slaughtered by Islamic way.
Technological factors:
Technology is a factor whose value cannot be ignored. Technologies vary
with the passage of time in all industries. “Ta’am” has to make its
techniques and methodologies up to date for keeping the product preferable
in the market.
8
Its not just food, its “Life”
Segmentation:
Segmentation is the process of dividing the whole market in different
segments which are homogenous within the segment and heterogeneous
outside. “Ta’am” has segmented its market on the basis of:
Geographic Segmentation:
Geographically we will first cover the whole market of Gujranwala, Gujrat,
Sialkot and then move to the market of Lahore, Multan etc.
Demographic Segmentation:
On the basis of demographic we first segmented our office going people in
the core segment and then students on the secondary segment.
Psychographic segmentation:
Psychographic segmentation has been done on the basis of social class.
Middle class and High class will be targeted because our product will not be
within the means of middle class society.
Target market:
After segmentation the second thing is to serve the target customers so
“Ta’am” targeted the:
9
Its not just food, its “Life”
Positioning
The core strategy is the matching of company strengths and market
opportunities and has two components:
Our first priority is to maintain the good image of our brand in the mind of
our customers by introducing a new product of good quality. We have to
position our product in market in a way that can attract more loyal
customers.
Four P’s
Product:
Parents and wives are very conscious about the quality of the food that their
children/husbands are suppose to use, keeping in view the requirements of
them we have to retain the competence of quality meanwhile making the
product colorful, flavored and eye catching.
Price:
Price is one of the revenue generating elements of the traditional marketing
mix, and price premiums are one of the most important equity benefits of
creating brand awareness and strong, favorable and unique brand
10
Its not just food, its “Life”
associations. To set the price consumer perception and value of the product
should be kept in mind.
Ta’am Gosht:
4. Mutton salan 90
5. Chicken salan 55
6. Bar B Q (containing seekh kabab and chicken tikka) 75
Ta’am Daal:
1. Raaj mash salan 45
2. Chanay ki daal 35
3. Mash ki daal 50
Ta’am Special:
Chicken Biryani 125
Promotion:
We will use print media and outdoor advertising for its promotion. However
in spite of this we will also use many tools in its promotion like:
1. Publicity
2. Word of Mouth
3. Outdoor Media
4. Radio
5. Newspapers
11
Its not just food, its “Life”
Place:
Placement plays a vital role in the life cycle of product so we will place our
product at:
1. Departmental stores
2. Shopping malls
3. Target retailers
Advertising Campaign
PRE-LAUNCH:
• Choice Of Brand name for the product
LAUNCH:
Post Launch
12
Its not just food, its “Life”
MEDIA
The awareness campaign should be run on the Following media:
• Newspapers
• Food Magazines
• Hoardings
• Radio
• Cable
Advertising:-
• A series of print ads should be developed for targeted
placement
13