What does India’s prayer “Gayathri” say, “Lord and enlighten God, who inspired us

by his intelligence – US, NOT ME OR THEE. That is the social and civic sense. There
you get the conception of community service which tells us that unless we strive to
evaluate all he elevation of a few is the country’s degradation and decay our
“Gayathri” reads like the stirring time of the english poet who prayed “make no more
grants God, but elevate the raceat once.” Poverty anywhere is a threat to prosperity
everywhere.

The core of corporate public relations is that humankind has now moved from
“ME” generation which means that in the past man has pursued a philsophy of
“Every man for himself and the devil care the hindmost.”
In the whole of the Vedas and Upanishads we have no prayer for “I” but the
whole community. They, in effect, said”when a man, see a fellow man in rags, in filth,
starving in slums, unless I raise him I have not raised myself.”

ELEMENTS

The discipline of Corporate Public elations practice cn be summed up as follows:

First, Foundation of business is credit.

Second, Foundation of credit is confidence.
Third, Foundation of confidence is character.
Fourth,Foundation of character is reputation.
Finally, Foundation of reputation is laid by Public Relations.

1
"Corporate Social Responsibility is no longer just an addition, it is a key
differentiator."
Prasad Chandra, CMD, BASF South Asia
Businesses today have realised that, in order to continue thriving, they have to adopt
a more holistic and inclusive business model which has a direct correlation with
business performance. This includes a system of triple bottom-line reporting -
economic, social and environmental - and a focus on transparency and accountability.
Companies are now expected to discharge their stakeholder responsibilities and
societal obligations, along with their shareholder-wealth maximisation goal.
Even much before the issue became a global concern, India was aware of corporate
social responsibility (CSR), due to the efforts of organisations such as the Tata Group.
Corporate companies like ITC have made farmer development a vital part of its
business strategy, and made major efforts to improve the livelihood standards of
rural communities. Unilever is using micro enterprises to strategically augment the
penetration of consumer products in rural markets. IT companies like TCS and Wipro
have developed software to help teachers and children in schools across India to
further the cause of education. The adult literacy software has been a significant
factor in reducing illiteracy in remote communities. Banks and insurance companies
are targeting migrant labourers and street vendors to help them through micro-
credits and related schemes.
In June 2008, a survey was carried out by TNS India (a research organization) and the
Times Foundation with the aim of providing an understanding of the role of
corporations in CSR. The findings revealed that over 90 per cent of all major Indian
organizations surveyed were involved in CSR initiatives. In fact, the private sector
was more involved in CSR activities than the public and government sectors. The
leading areas that corporations were involved in were livelihood promotion,
education, health, environment, and women's empowerment. Most of CSR ventures
were done as internal projects while a small proportion were as direct financial
support to voluntary organizations or communities.
In a survey carried out by the Asian Governance Association, which ranks the top 10
Asian countries on corporate governance parameters, India has consistently ranked
among the top three along with Singapore and Hong Kong, for the last eight years.
In another study undertaken by automotive research company, TNS Automotive,
India has been ranked second in global corporate social responsibility. State-owned
Bharat Petroleum and Maruti Udyog were ranked as the best companies in India.
Bharat Petroleum and Maruti Udyog came on top with 134 points each, followed by
Tata Motors (133) and Hero Honda (131). The study was based on a public goodwill
index and India received 119 points in the index against a global average of 100.
Thailand was at the top slot with 124 points.
The Indian corporate sector spent US$ 6.31 billion on social expenditure during 2007-
08, up from US$ 3.68 billion spent during the previous fiscal. The Steel Authority of
India Ltd (SAIL), the country's largest steel company, spent US$ 21.05 million on CSR
last year; Tata Steel Ltd, (which runs a 850-bed hospital and rural projects in 800
villages around Jamshedpur), spends about US$ 31.58 million as part of its annual
revenue expenditure.
Now there are plans to also introduce CSR in the small and medium enterprises
(SME) sector to increase its reach in remote areas.

2
CSR Initiatives and Green Measures
India Inc has joined hands to fine-tune all its activities falling under CSR. For this, it
has set up a global platform to showcase all the work done by Indian firms.
Confederation of Indian Industry (CII) and the TVS Group have collaborated to form
the CII-TVS Centre of Excellence for Responsive Corporate Citizenship. The outfit,
based in Chennai, will provide consultancy services and technical assistance on
social development and CSR.
CII's 'Mission on Sustainable Growth' has set up a code which was formulated in
2006. It provides consultancy services and technical assistance on social
development and CSR. The mission's aims are to promote the reduction of excessive
consumption of natural resources and emission of greenhouse gases. The code had
started with 23 new signatories and the total number of code signatories had gone
up to 102, by September 2008.
Many large corporate houses are taking up projects — along with the help of the
government — which are 'green' to promote the cause of sustainable development.
• Coca-Cola India has started with a corpus of US$ 10 million for its CSR activities
in 2008. It has undertaken US$ 25–30 million a year project on water
conservation, and the project "Elixir of life" to provide drinking water to nearly
30,000 school children. Coca-Cola India won the 'Golden Peacock Global Award
for Corporate Social Responsibility – 2008' for these initiatives.
• ArcelorMittal will spend about US$ 500 million as part of its CSR initiatives in
Jharkhand and Orissa.
• BHEL has joined hands with a UN body 'Global Compact' (The United Nation's
Global Compact is a partnership between the UN, the business community,
international labour bodies and non-government organisations (NGOs) to
partner with global corporate houses for greater focus on corporate social
responsibility.
• Global Compact, in association with FICCI, is also organising the first ever
national convention on 'Excellence in Corporate Citizenship and Global
Compact'.
• Tata Motors and space agency ISRO are likely to launch the prototype of the
world's cleanest vehicle that will run on hydrogen and leave behind nothing
more than a trail of water vapour.
• Bajaj Auto, Ashok Leyland, Tata Motors, Mahindra & Mahindra and Eicher
Motors have come together to develop hydrogen-blended compressed natural
gas (HCNG)-run vehicles to tackle the problem of rising pollution.
• Pepsico India has signed the CII-Code for Ecologically Sustainable Business
Growth recently, and in so doing it has committed to decrease the consumption
of natural resources and promote ecologically sustainable growth in the group.
Its water conservation initiative has resulted in saving over 2.4 billion litres of
water annually, bringing down the consumption by 40 per cent since 2005. The
effluent discharge has also decreased by 60 per cent. Likewise, the company
has brought down the generation of sludge in effluent treatment plants (with
over 25 per cent reduction in one year alone) through the use of bio-enzymes.
At the community level, the waste-to-wealth initiative has developed zero solid
waste centres that helps more than 2, 00,000 community members all over the
country.
3
 • Reliance Power (R-Power) is planning an investment of over US$ 12.63 billion
for renewable and alternative energy resources such as hydroelectric, wind,
solar and fuel cell-based power. The company is planning to generate about
5,000 MW from hydroelectric energy and most of the projects would come up in
water-abundant north-eastern states.
• The Indian paints industry too is making its products more environmentally
friendly by opting for water-based paints and making it carcinogen-free.
• The heating, ventilation, air-conditioning and refrigeration (HVAC) industry is
working to get rid of its 'global warmer' stigma through greater use of gases
with zero ozone depletion potential (zero ODP).
• Sustainable Technologies and Environmental Projects Ltd (STEPS) is planning to
start a project to change plastic, organic and electronic waste into petroleum
without the usual harmful residue.
• Pharmaceuticals Company Jubilant Organosys Ltd runs an anti-tuberculosis
programme with the government of Uttar Pradesh.
Rural Development
Rural development is attracting major CSR initiatives from various corporates.
• Airtel has tied up with Indian Farmers Fertiliser Cooperative Limited (IFFCO) to
reach farmers directly. Farmers will receive free voice messages twice daily on
farming techniques, weather forecasts, dairy farming, rural health initiatives,
fertilizer availability, loan information and market rates. Additionally, farmers
can also call a dedicated helpline, manned by experts from various fields, to
get answers to their queries.
• Reliance Communications has introduced low tariff initiative like the Grameen
Programme for rural subscribers.
• SREI Sahaj e-Village Ltd will set up 25,000 IT kiosks to be known as common
service centres (CSC) across West Bengal, Bihar, Orissa, Assam, Uttar Pradesh
and Tamil Nadu, by 2010.
• ITC's e-Chapual has been a great developmental initiative which has also added
value to its own agricultural products. It comprises improving the lives of
farmers and villagers.
• HDFC has started a 'village adoption' scheme to improve the investment
climate in Indian villages.
• Mahindra Shubhlabh, the agricultural business arm of Mahindra & Mahindra,
aims to use especially cultured seeds to improve contract-farming productivity.
• DCM Shriram provides information services through its chain of Krishi Vikas
Kendras, which have now evolved into Hariyali Kisan Bazaars.
• Hindustan Petroleum has started community kitchen programmes in some
Indian villages.
• ICICI Bank has launched an ambitious rural banking and agribusiness initiative.
• The Byrraju Foundation's GramIT programme has generated a rural BPO model.
It aims to employ rural people in the ITES (IT-enabled services) industry, and to
create profit for the entrepreneurs or cooperatives running the BPOs.

4
 RELIANCE
Social Responsibility & Community Development :
Social welfare and community development is at the core of Reliance’s Corporate
Social Responsibility (CSR) philosophy and continues to be a top priority for the
Company. It revolves around the Company’s deeply-held belief in the principle of
symbiotic relationship with the local communities, recognizing that business
ultimately has a purpose - to serve human needs. Close and continuous interaction
with the people and communities in and around the manufacturing divisions has
been the key focus while striving to bring around qualitative changes and supporting
the underprivileged.

Reliance’s contributions to the community are in the area of health, education,

infrastructure development (drinking water, improving village infrastructure,
construction of schools etc.), environment (effluent treatment, tree plantation,
treatment of hazardous waste), relief and assistance in the event of a natural
disaster, and miscellaneous activities such as contribution to other social
development organizations etc. The Company’s CSR teams at all manufacturing
divisions interact with the neighbouring community on regular basis. The Company
takes pride in the fact that its CSR representatives are known by their first names in
the regions that it operates.

Education
‘Teach them young’ is the very motto of Reliance as the Company believes that the
quality of inputs received by an individual at an early age contributes to his or her
growth as a capable human being. To ensure high quality of teaching, Reliance has
made significant efforts towards value enhancement of teachers through professional
and institutionalized training. Dahej Manufacturing Division conducted educational
and excursion tours of students and teachers from the primary schools of
neighbouring villages, and also organized ‘Balmela’ and Science and Mathematics
Fair.

To provide training in the field of effective techniques and modern methods of

teaching to high school teachers in the Hazira area, the Company organized training
of teachers in various subjects.

Reliance has launched the “Sky is the limit” programme at Hazira, to address the
problem of school drop-outs in the local community.

The Company also provides opportunities to engineering and management institute

students to undergo in-plant training/projects as part of their academic curriculum,
thus enabling them to appreciate application of theoretical knowledge and get an
exposure to the industrial practices.

Efforts were made to enhance employability/skill development of local youths. This

was done by giving opportunities to them to work in the Company’s operating plants,
which in turn improve their job prospects.
5
Executive Development Programs for officers of neighbouring industries were
organized in coordination with PRIA (Patalganga Rasayani Industries Association).

The Company’s major manufacturing locations provide good quality education to the
children of all employees and also cater to the needs of surrounding villages.
Jamnaben Hirachand Ambani School, Kokilaben Dhirubhai Ambani Vidya Mandir, and
Jamnaben Hirachand Ambani Saraswati Vidya Mandir are schools near the
Company’s manufacturing locations at Patalganga, Hazira and Jamanagar
respectively. A modern educational infrastructure coupled with extra-curricular
activities and recreational facilities distinguish all these schools.

To encourage school children from neighbouring villages, Nagothane Manufacturing

Division based CSR cell – MGCC Area Development Research Foundation (MADER)
Trust took following initiatives:

· Felicitated meritorious students from neighbouring villages and tribal hamlets.

Each student received a set of note books, stationary items and a school bag.

· There are several Zilla Parishad schools located on the hilltop near Nagothane
Manufacturing Division where all the children who are attending school are tribal.
With an objective to encourage the tribal students, Reliance also provided school
uniforms.

Barabanki Manufacturing Division renovated a primary school in an adjoining village.

Hoshiarpur Manufacturing Division provided free uniform (winter and summer),
books, bags, shoes and stationery to the school-going children of neighbouring
village.

Health
Health Awareness Programs, covering diverse topics such as noise pollution, hazards
substance abuse, prevention of HIV/AIDS and First Aid were conducted for students of
schools at the neighbouring towns and villages of Patalganga. Barabanki
Manufacturing Division provides medical service and awareness programs on health,
hygiene, cleanliness and sanitation in neighboring villages.

Hoshiarpur Manufacturing Division too conducts monthly checkup camps at

neighbouring villages. Free medicines and spectacles were also provided. Round the
clock free ambulance service has been provided to roadside accident victims. Hazira
Rehabilitation Centre for the Physically Challenged has been set up in partnership
with Disabled Welfare Trust of India for capacity building of physically challenged
children from the weaker sections of society.

Initiatives to Combat HIV / AIDS and TB

The Company provides Community Medical Centres near most of its manufacturing
divisions. These centres cater to the Governmental health care programmes like
maternal and child health, TB, malaria, HIV / AIDS etc., besides providing curative
treatment. These Centres have been well received and go a long way in providing the
medical relief for the community. The Company has implemented HIV / AIDS and
DOTS programme at Hazira and Jamnagar, and is in the process of replicating the
6
same at the other manufacturing divisions. This initiative is a publicprivate
partnership between the Government, NGOs and Reliance. This comprehensive
project extends from creating awareness to providing treatment, care and support.
Reliance’s initiative to combat HIV / AIDS has been recognized by UNAID, World Bank
and other national and international institutions.

Adoption of Public Health Centre (PHC)

Reliance has adopted a Primary Health Centre (PHC) from the State Government of
Gujarat and converted it into a model primary health centre. The PHC located at
Dahej in Bharuch District, Gujarat, has attained the status of the best PHC in the
District in a short-span of 6 months and has established itself as a centre of
excellence.

Highway Rescue Intervention

To provide emergency and trauma care to victims of highway accidents, Hazira has
tied-up with an NGO to run the project on the State Highway in Gujarat starting from
Sachin to Bharuch, and the State Highway via Hazira - Olpad - Hansot - Ankleshwar.
The project will benefit thousands of commuters who use this highway on a daily
basis.

Traffic Police personnel are the first government agency to respond to an emergency
involving a chemical tanker or a truck. With the increase in the number of accidents
on roads and the unending addition of new chemicals, it is important that these
personnel understand the hazards and the basic steps to be taken to safeguard
themselves and the general public from the hazards of chemicals. The Company’s
initiative of training traffic police personnel by its Kurkumbh Manufacturing Division
in handling road transport emergencies involving chemicals will go a long way in
serving the objective of community well-being.

Dhirubhai Ambani Hospital, Lodhivali

Reliance also operates the Dhirubhai Ambani Hospital, Lodhivali and renders quality
medical services to the rural population and highway accident victims.

Moti Khavdi Medical Centre

As part of corporate social responsibility services, a community medical centre was
established in Moti Khavdi, a village near Jamnagar Manufacturing Division, during
the pre-commissioning stage of the refinery in November 1995. This Community
Medical Centre provides comprehensive medical services free of cost and round the
clock. About 1.2 lakh villagers of nearby areas like Moti Khavdi, Nani Khavdi, Padana,
Meghpar, Gagva, Jogvad, Baid, Kanalus, Sikka, Sarmat, Navaniya, Mungani, Jakhar,
Bara, Vasai and Amra benefit from the same.

Community Medical Services at SEZ, Jamnagar

A massive workforce from all parts of India are working at the mega construction
activities in the SEZ at Jamnagar. The Company has given shelter in several colonies.

7
Each labour colony has a separate medical centre. Each medical centre is manned
round the clock by doctors, nurses and ambulances.

Thalassaemia detection camp and Parental counselling

The tribal areas in regions near Surat, Gujarat, are highly endemic to the prevalence
of a thalassaemic trait, which is a genetic disorder. The Company launched a
thalassaemia detection camp in association with the Indian Red Cross in the local
high school. Children from the nearby school were tested for the disorder. The
opportunity was also used for detecting aneamia and sickle cell aneamia. A post-test
counseling session was organized for the parents of these children.

Project “Cancer-Aid” for Cancer patients

In partnership with the Lions Cancer Detection centre, the Company provides
monetary assistance for purchase of medicines to cancer patients.

Mobile Dispensaries
Reliance also operates free medical diagnostic and therapeutic services at
neighbouring villages of several of its manufacturing locations.

Blood Donation Drives

The Company’s employees organize and participate in blood donation campaigns
every year across its manufacturing divisions and offices.

Public Health Care

Sir Hurkisondas Nurrotumdas Hospital and Research Centre (HNHRC) Dhirubhai
Ambani Foundation (DAF), with financial and technical services support from the
Reliance Group, joined in 1997 the Management of HNHRC, a charitable hospital
offering tertiary health care facilities to all strata of society and providing free and
subsidized services to the poor and indigent patients availing of various diagnostic
and treatment facilities.

Thousands of patients have received treatment indoors in the various wards and
specialized care areas and at OPD services at P.T. Clinic, the popular Diagnostic
Centre of the Hospital. The Hospital continues its age-old tradition of rendering free
service to all in the casualty ward. More than 4,000 surgeries were performed during
the year, of which a major portion was special and supramajor surgeries.

The Hospital carried out several Cadaver Transplants in the recent past. Further, the
eye Donation drive initiated by the hospital witnessed an increased response. Some
of the important outreach programmes conducted during the year included a Senior
Citizen Health Screening Program in association with Rotary Club, and a medical
back-up for the Special Olympics event organized by the Lions Club - International.
Twice a month, the hospital continues to conduct free health check-up for senior
citizens and physically challenged in Mumbai. These programmes have gone a long

8
way in educating the community on prevention of diseases, and promoting a healthy
lifestyle.

The hospital is in the process of building a multi-storied ultra modern tertiary care
hospital with state-of-art facilities and infrastructure embracing the entire spectrum
of health care services. Several new facilities would be added, and many of the
existing facilities would be significantly upgraded in areas like Neurology and
Neurosurgery, Urosurgery, Cardiology and Cardiac Surgery, Cardiovascular Surgery
and Cosmetology. A chain of blood banks would be established at various centres
under a new initiative by the DAF. Educational and research activities at the hospital
shall receive significant boost by way of advanced facilities and better funding. The
project, when completed, would be a landmark healthcare facility in this city.

Sir Hurkisondas Nurrotumdas Medical Research Society (HNMRS) DAF, through the
Reliance Group, supports the scientific research activities of HNMRS. The Society has
been carrying out scientific research activities since 1974 -75 and has completed
more than 130 research projects.

The scientists from HNRMS have presented over 180 papers at various national and
international conferences. More than 130 papers have been published in peer
reviewed scientific journals, about half of them being highly rated as prestigious
international journals. Topics of national health priority constitute a major share of
the research projects undertaken.

The researchers are motivated to expand their research avenues to carry out
epidemiological studies and community-based surveys. As part of such studies,
children from nearby schools and susceptible population from neighbourhood
communities are regularly screened by medical / paramedical professionals. Those in
need of medical care are offered special attention and treatment at the institution
free of cost.

Drishti
Project Drishti, a nation-wide corneal grafting drive to bring light into the lives of
visually challenged from the underprivileged segment of society has restored the gift
of sight to over 5,500 Indians. A unique joint initiative of Reliance Industries Limited
and National Association of Blind (NAB), Project Drishti has undertaken over 5,500
keroptoplasty surgeries in less than 4 years since it was started - all free of cost. It is
now the largest corneal grafting surgery project enabled by a single corporate entity
in India.

Drishti Painting Competition

As a part of corporate initiative to propagate awareness of Project Drishti, Drishti
painting competition is organized for school children at several manufacturing
divisions and offices of the Company.

Community Development

9
Jamnagar Manufacturing Division continues to extend a helping hand to surrounding
villages and the community at large. Activities during the year focussed on improving
village infrastructure, supply of drinking water, education support etc.

During the year, in a unique initiative to improve rural housekeeping and sanitation,
a totally fresh approach was adopted to beautify Moti Khavdi; Reliance’s adopted
village. Cleaning and sanitation drive at Moti Khavdi was taken up as an ongoing
project.

Three MoUs were finalized with the State Government of Gujarat for development of
Dwarka during the year. They are to (i) develop the temple square in front of the
famous Dwarkadheesh temple (ii) construct ‘Sudama Setu’-a bridge to connect both
the banks of Gomati river behind Dwarkadheesh’s temple and (iii) develop ‘Panch-
kui’ area on the sea-shore where five wells, believed to be dug by Pandavas, still give
fresh potable water right on the seashore.

To maintain and support village cows in surrounding villages, two more brand new
cow-sheds for Kanalus and Kanachikari were constructed and handed over to the
respective villages. These cows and cow-sheds (“Gaushala”) receive regular fodder
supply from the Company’s Jamnagar Manufacturing Division.

Construction of a public lavatory, water tank and avedo (common drinking water
facility for villagers) was done at Nani Khavdi during the year under report. Drinking
water through water tankers was supplied during a crisis period in Sikka, Nani
Khavdi, Meghpar and Padana. At Kanachikari, Drinking water pipelines were laid
during the year.

A new primary school building at Navagam was constructed and repairing of some
village schools was taken up. Participation and distribution of sweets in village
schools during the Independence Day and the Republic Day; support to Government
of Gujarat’s drive for girls’ education; distribution of gifts to girls of villages during
Navratri festival; supporting Navratri celebrations in Jamnagar were some of the
salient aspects of Jamnagar Manufacturing Division’s Community Welfare Cell as part
of routine and regular activities.

In a major initiative to celebrate Navratri, the world’s longest dance festival on a

large scale; Jamnagar manufacturing division took a lead to form Gujarat Industries
Navratri Festival. A gala festival was organized and celebrated at state capital
Gandhinagar’s helipad ground for nine days jointly with leading industries of Gujarat.
The event brought to fore the role of industries, handicrafts, art and culture etc in the
development of Gujarat as a vibrant state. The event evoked tremendous response
and applause from every quarter of the society at large.

Reliance Rural Development Trust (RRDT)

The work to improve the rural infrastructure under the Government of Gujarat’s rural
development plans was continued with full energy by RRDT. During the year under
report, the RRDT created 760 facilities in the rural areas at a cost of Rs. 24.07 crore.
The facilities included 247 concrete roads, 465 anganwadis, 38 drinking water
facilities, 1 panchayat office, 2 community halls, 5 check-dams and 2 other amenities

10
in the rural areas of the State of Gujarat. RRDT has turned out to be an exemplary
corporate NGO steadily and silently implementing government’s developmental
plans for rural areas of Gujarat. It is a unique synergy between a corporate giant like
Reliance Industries Limited and the Government of Gujarat, formed to carry out rural
development projects in private public partnership.

Dahej Manufacturing Division has been playing a pivotal role in the development of
the society. Social initiatives undertaken by Dahej Manufacturing Division are
concentrated towards promotion of education, health awareness and medical
facilities, infrastructure development and supply of safe drinking to the villages.

Some of the initiatives undertaken by the Company’s E&P Division near KG-D6
include 1) gainful employment for local communities, 2) vocational training for the
youth, 3) employment for members of Gadimoga panchayat, 4) financial assistance
for community activities, 5) sponsoring of cultural and sports events, 6) financial
relief to affected communities, 7) compensation to local fishermen, 8) academic and
financial assistance and educational support through distribution of books, 9)
improvement of village school infrastructure and 10) medical help to local
communities.

After successfully implementing zero garbage concept at Nagothane Manufacturing

Division, the Company’s CSR cell took the initiative to propagate the concept of solid
waste (dry and wet waste) management in the neighbouring villages so as to help
villagers in keeping their village environment neat, clean and garbage-free.

Reliance has also solved the long-standing drinking water problem of villages near its
Manufacturing Divisions located at Naroda and Nagpur. Further, Reliance has created
public bathing facilities and toilets for truckers and residents of villages for improving
hygiene near its Allahabad Manufacturing Division.

Empowerment of Women and Youth

Reliance has conducted many training programmes, which would help the rural
women and youth to be self sustaining and generate income for themselves and
support their families.

The training programmes conducted at Vadodara for the rural women and youth of
surrounding villages of Vadodara Manufacturing Division during the current year are:
1) Women Empowerment, 2) Dress making & Designing, 3) Beauty Culture &
Healthcare, 4) Hospital attendant (Helpers for Hospital & Nursing Homes), 5)
Plumbing & Hand Pump repairing training, 6) Computer Hardware, 7) Motor Vehicle
Driving, 8) Mobile Repairing and 9) Doormat making. Several persons participated
and benefited from the above training programmes.

Nagothane Manufacturing Division based CSR cell-MADER Trust is supporting several

Self-Help groups in income generating activities such: Hatsadi tandul (brown rice
cultivation), phenoyl making, agarbati-making, candle-making, papad-making and
supplying it to industrial canteens and also hand-carry-bag making. Hoshiarpur

11
Manufacturing Division conducts free stitching courses for the women of nearby
villages.

Skill Up-gradation

Reliance runs special training programs to equip the young people of neighboring
villages with life and work skills necessary for sustaining livelihood. Nagothane
Manufacturing Division conducted training in fashion designing courses for the ladies
to upgrade the skills of those women who are already trained in basic tailoring. This
division also conducted computer education courses and nursing assistant training
courses. The trainees also received hands on training at the local hospitals and
primary health centres at Nagothane. The Company also trains the youth in vehicle
driving courses and also helps them in getting a driver’s license so that they can
earn a livelihood by starting their own business as motor drivers.

The Company’s Polymer business division organised technical training programmes

at 50 Industrial Training Institutes (ITIs) all over India to enhance skills of artisans for
new and advanced technique of plumbing with PPR pipes. The Company also offers
plumbing kits, free of cost, to various plumbers as well as to ITIs to promote this new
energy efficient application in the building industry. PPR pipes are faster to install
than metal pipes. This results in improving daily productivity of plumbers thereby
increasing in their earnings. This initiative covered many plumbers across the
country.

Eco-friendly Initiatives
In addition to the above initiatives, the Company also focusses on the development
of the eco-system and improvement of the green belt across its manufacturing and
E&P sites.

Transforming lives at the bottom of the Pyramid

Reliance constantly aims at creating and living up to rising expectations among its
valued stakeholders. The Company cares for providing clean and green environment
on a sustainable basis. It recycles used bottles to produce value added products.
When most of the environmental concerns are subsidised, Reliance has found a
solution for being environmental friendly on a sustainable basis. In the case of
recycling bottles, Reliance is indirectly providing livelihood to around 200,000
individuals. This business has transformed lives of those at the bottom of the
pyramid.

Packaging solution to farmers (Leno bags)

Reliance organised extensive awareness programmes on improved packaging
solutions for potato and other vegetables for farmers all over India. This included
demonstration on use of Leno bags, which are more durable, functionally more
efficient and cheaper than traditional materials. This programme helped the farmers
reduce the cost of packaging of potato. These bags also helped farmers to reduce
wastage while keeping in cold storage. The Company’s efforts helped the farmers to
improve their earnings. The programme covered more than 10,000 farmers across
India.
12
Polyethylene (PE) Biogas Domes for Renewable Energy Source
Biogas technology for rural development has been a focus area for Government of
India. Ministry of New and Renewable Energy (MNRE) promotes family-type biogas
plants under the National Project on Biogas Development (NPBD). The project was
launched in 1981-82 with the objective of producing clean and alternate renewable
energy for cooking and lighting, enriched organic manure for agricultural usage,
improving sanitation and hygiene and reducing drudgery of women. The two cubic
metre “Deenabhandu” model is the most popular family type fixed dome biogas
plant developed with conventional brick and cement. Many of these plants get
defunct due to dome cracks leading to gas leakages. The Company has developed a
100 per cent leak-proof Rotomolded PE Dome, which gives end-users a unique
combination of properties like good strength, stiffness, light weight, seamless
construction, ease of installation and very little maintenance. The PE-based dome
has been developed by Reliance and has been approved by the Ministry of New and
Renewable Energy, Government of India.

Sports for the Physically Challenged

Reliance has joined hands with the organising team of Special Olympics Gujarat
(Bharat) for the physically challenged children of Gujarat. Several hundred children
participated in the events that were organised at the Reliance Sports Complex,
Vadodara.

Real Indian Heroes

On the occasion of Shri Dhirubhai Ambani’s 75th birthday, 60 years of Indian
Independence and 30 years of Reliance, the Company took up a unique initiative to
salute the Real Indian Heroes of Independent India. Partnering with the TV Channel,
CNN-IBN, a series of programmes to felicitate the unsung heroes of India was
launched. CNN-IBN identified 24 Real Heroes, which included six each from the four
zones of India. In recognition for their outstanding contribution to society, Reliance
felicitated each of these 24 Real Heroes to further encourage their contributions.

Dhirubhai Ambani Foundation (DAF)

Dhirubhai Ambani Foundation (DAF) was established in 1995 by Shri Dhirubhai
Ambani, the Patron Trustee of the Foundation. A public charitable trust registered
under the Bombay Public Trusts Act, 1950, DAF has for its objectives a broad
spectrum of worthy causes ranging from health and environment, to promotion of
social and economic welfare, and rural development. However, its main thrust has
been on education and public healthcare.

DAF systematically pursues philanthropic activities to promote national welfare and

social good. Reliance lends valuable support to DAF in terms of financial contribution
and wherever necessary, infrastructural support. Reliance also draws on the DAF
expertise in evolving and coordinating the Corporate Social Responsibility Initiatives
and other group companies also help DAF initiatives wherever possible. Thus, DAF
initiatives reinforce Reliance’s commitment to social responsibility.

13
Education: Rewards and Scholarships
DAF SSC Merit Reward and Undergraduate Scholarship Schemes: The Foundation’s
much acclaimed SSC Merit Reward and Undergraduate Scholarship Schemes
continued to encourage and assist meritorious students at the district level to pursue
higher education in different vocations to enhance the Human Resource potential of
the country. Now in their twelvth year, both the schemes are currently applicable in
the states of Maharashtra, Gujarat, Goa and the Union Territory of Daman, Diu and
Dadra Nagar Haveli. The first three in overall merit and one physically challenged
student securing the highest marks in each of the 64 districts at the annual SSC and
HSC examinations of the respective state Boards, as well as the first ten CBSE
students from Maharashtra and Gujarat and 2 from Goa, in the merit list of CBSE New
Delhi, are eligible for the Rewards and Scholarships.

Reaching out to other states:

To offer equal opportunities to the physically challenged meritorious
students from the rest of the country, the Foundation has extended the Rewards
and Scholarship Schemes to the first five physically challenged students from all the
States and Union Territories of India that provide the list of such meritorious students.
Accordingly, in 2007-08, physically challenged meritorious students from Rajasthan
received SSC Merit Rewards and Undergraduate Scholarships at a function held in
Jaipur, whereas at a function held in Hyderabad, 20 Physically Challenged meritorious
students from the state of Andhra Pradesh received the Rewards and Undergraduate
Scholarships for the years 2006-07 and 2007-08.

Reliance Kargil scholarships scheme

Children of martyrs / disabled soldiers of the Kargil war received financial support
under this Scheme for their education from Std. V to XII. The unique feature of the
Scheme is that the corpus was created with contributions from Reliance Group
employees, with the Management responding by making equal contribution.

“Dhiruhbai Ambani Scholars’ scheme” for Meritorious Children of Reliance

Shareholders

The Scheme was announced in 2003 as a one-time measure to commemorate the

silver jubilee of the company’s listing on the Bombay Stock Exchange. In the first
year, 900 meritorious children of the shareholders received the scholarships. Of
these, in 2007 - 08 which is the 4th year of the Scheme, a total of 101 scholars
continued to receive the scholarship for their education, leading to Degree / Diploma
course, the rest having completed their education.

14
 Sony -CSR
Environmental Conservation Activities
Established Partnership with NGO to Address the Issue of
Climate Change
In July 2006, Sony signed an agreement with the World Wide Fund for Nature (WWF)
global environmental NGO, to join its "Climate Savers Programme". Under the
program, Sony has agreed to partner with the WWF to reduce greenhouse gas
emissions at Sony's sites around the world, reduce CO2 emissions from product use
by lowering the annual energy consumption of major Sony products and cooperate
with the WWF to raise consumer awareness of global warming prevention.

Promoting Product Energy Saving

In February 2007, Sony received a Sustainable Energy Europe Award from the
European Commission, the first consumer electronics and entertainment company to
earn this prestigious prize. The award recognized Sony for its voluntary commitment
and efforts to improve the energy efficiency of its products, as well as its disclosure
of information to consumers. As of February 2007, all Sony televisions sold in Europe
had a standby power consumption below 1 watt, with 30 models achieving a standby
power consumption of only 0.3 watts, below the market average. In Japan, Sony's
KDL-40J3000 model BRAVIA LCD television has achieved an energy-conservation level
of 180% relative to Japan's energy-saving laws, representing the industry's highest
energy-saving performance2 .

Environmental Conservation at Sites

Sony is engaged in a variety of environmental conservation activities at its sites as it
works towards its "Green Management 2010" mid-term group environmental targets,
to be achieved by 2010. In fiscal 2006, Sony's emissions of greenhouse gases
(calculated in terms of CO2) totaled approximately 2.03 million tons, down 9% from
fiscal 2000 levels. Furthermore, waste from Sony sites was approximately 193,000
tons, down 30% from the fiscal 2000 level, while the amount of water used dropped
approximately 16% from fiscal 2000 to 24.18 million cubic meters.

SONY ESTABLISHES FIRST NATIONWIDE ELECTRONICS RECYCLING

PROGRAM WITH WASTE MANAGEMENT’S RECYCLE AMERICA
Program Open to All Consumer Electronics Devices
NEW YORK, Aug. 16, 2007 – To encourage consumers to recycle and dispose of
electronic devices in an environmentally sound manner, Sony has established a
national recycling program for consumer electronics. The Sony Take Back Recycling
Program allows consumersto recycle all Sony-branded products for no fee at 75
Waste Management (WM) Recycle America eCycling drop-off centers throughout the
U.S.

15
The program, which begins on Sept. 15, was developed in collaboration with WM
Recycle America, LLC, a wholly owned subsidiary of Waste Management, Inc. The
program also allows consumers to recycle other manufacturers’ consumer electronics
products at market prices, and may include a recycling fee for some types of
materials.

This is the first national recycling initiative in the U.S. to involve both a major
electronics manufacturer and a national waste management company.

As the Sony Take Back Recycling program expands, the number of eCycling drop-off
centers will increase to at least 150 sites within a year, with at least one location in
every state through a combination of WM Recycle America locales and WM external
service partners.

Sony and WM Recycle America are also working towards the goal of having enough
drop-off locations in all 50 states so there is a recycling center within 20 miles of 95
percent of the U.S. population.

Consumers will also have the option of shipping their used Sony electronics products
to select WM Recycle America locations.

The Sony Take Back Recycling Program is part of Sony’s broader global commitment
to environmental stewardship, which spans product design, recycling, facilities
management and energy conservation across all categories.

"Providing the highest level of service and support doesn’t stop once a purchase is
made. We believe it is Sony’s responsibility to provide customers with end-of-life
solutions for all the products we manufacture,” said Stan Glasgow, president and
chief operating officer of Sony Electronics. “Through the Take Back Recycling
Program, our customers will know that their Sony products will be recycled in an
environmentally responsible manner.”

Glasgow said that by making the recycling of Sony products easy and convenient, the
company expects to reach its goal of recycling one pound of old consumer
electronics equipment for every pound of new products sold.

“People are seeking services to help them recycle electronic waste responsibly and
economically,” said Patrick DeRueda, president of WM Recycle America. “This
program serves consumers’ needs by offering a convenient and cost-effective waste
management solution, while demonstrating our shared commitment to providing
outstanding customer service and environmental stewardship.”

As the technology industry sees continued growth, the amount of electronic waste is
also increasing. A study by the U.S. Environmental Protection Agency showed that in
2005 used or unwanted electronics amounted to about 1.9 to 2.2 million tons. Of
that, some 1.5 to 1.9 million tons was primarily discarded in landfills, and only
345,000 to 379,000 tons were recycled.

By recycling old electronics products, useful materials -- such as glass, plastic and
metals – can be collected and re-used in the manufacture of other products.
Recycling not only minimizes the amount of waste disposed, it also minimizes the

16
extraction of new raw materials from the earth and resources required for processing,
saving energy and reducing greenhouse gases in the process.

17
 The wealth generated by Jamsetji Tata and his sons in half a century
of industrial pioneering formed but a minute fraction of the amount
by which they enriched the nation. The whole of that wealth is held
in trust for the people and used exclusively for their benefit. The
cycle is thus complete: what came from the people has gone back to the people
many times over.

For Jamsetji Tata, the progress of enterprise, welfare of people

and the health of the enterprise were inextricably linked. Wealth
and the generation of wealth have never "been ends in
themselves, but a means to an end, for the increased prosperity
of India," The Times of India said in 1912 of the Tatas.

Successive generations of Tata Group leaders have always held the belief that no
success in material terms is worthwhile unless it serves the interest of the nation and
is achieved by fair and honest means.

Conscious that the task of social progress, especially in a

country as diverse as India, cannot be undertaken by the
Government alone, J R D Tata the Chairman of the Tata Group
from 1938 to 1991, believed that, "to create good working
conditions, to pay the best wages to its employees and provide
decent housing to its employees are not enough for the industry, the aim of an
industry should be to discharge its overall social responsibilities to the community
and the society at large, where industry is located."

Education
Tata Steel has influenced the integration of tribals in
the economy in a less obvious and immediate way
by propping up the education of tribal children and
youth of various ages and at various stages of their
academic career.

Infants and toddlers are prepared for formal

schooling in the informally run balwadis
(crèches/nurseries). The drop out rate of tribal

18
students in schools and colleges has been checked with financial assistance and
sponsorships.

The TCS bears the entire expense of two tribal students who secure admissions for
management education at the Tata Institute of Social Sciences. It also coaches
students for entrance into administrative, technical and the public services.

An unusual project called Sahyog, implemented in

five schools, helps tribal students to develop self-
esteem and plan their future.

The Xavier Institute for Tribal Education near Jamshedpur has also been supported by
Tata Steel to produce professionally trained personnel.

Health and Hygiene

The tribal population is dispersed across a wide
geographical area of Jharkhand and Orissa, where
most of Tata Steel's operating units are located. To
promote better health among them, Tata Steel operates 46 mobile clinics in areas
within Jamshedpur, surrounding rural areas and the mines and collieries in
Noamundi, West Bokaro, Sukinda, Bamnipal and Jamadoba, among others. The clinics
provide diagnostic treatment and free medicines at a cost of Rs. 3,75,000 per
annum.

Tata Steel also organizes eye camps, which provide free treatment to cataract
patients, 75 per cent of whom are tribals.

The Company also ensures safe drinking water for

the tribals by not only installing new tube wells but
also repairing and maintaining existing ones at a
cost of Rs. 5,50,000 per annum.

Life Line Express, a unique hospital on rails, has been sponsored ten times by Tata
Steel with the intention of making available medical facilities to people living in
remote villages of Jharkhand and Orissa. The medical specialists of the Life Line
Express perform corrective surgery for cleft, lip and palate and cataract cases and
also conduct workshop for men, women and children. For some of them, such
workshops are altogether a new experience.

Culture
Efforts to support tribals may well leave them at the doorstep of development
without a sense of belongings and their cultural heritage.

With a view to helping the tribal population

preserve its rich inheritance, Tata Steel has set up
the Tribal Culture Centre (TCC) at a cost of Rs
35,00,000. This Centre showcases the tribal legacy
of four major and five minor tribes of Jharkhand

19
and Orissa and evokes a lot of interest amidst scholars, researchers and even
laypersons. TCC not only documents relevant research but also enables the
continuation of the tradition by sharing it with the youth and non-tribals.

Additionally, a Santhali Language Laboratory has also been initiated in the Centre
since 2002-03.

The centre was instrumental in reviving the now

almost forgotten 'Kati' - a game played between two
teams that attempt to score points by hitting the opponent's Kati - a semicircular
piece of wood by a long wooden stick using their feet. Known to be a game that used
to be played by youths in non agricultural season, it tests the team spirit, physical
strength and concentration levels of the players.

Environment Management
Tata Steel believes that environment management is
integral to sustainable business. The company's
commitment in this area can be further gauged from the
fact, that Tata Steel is the first company in the country to be conferred ISO-14001
Certification for its main steel works and utility services in Jamshedpur. All its mines
and collieries are also ISO-14001 Certified for environmental management.

Tata Steel's collieries and mines which support the

'Save Forests' campaign are a benchmark in
environment management, Further augmenting its
commitment in this field, Tata Steel, has planted 1.5
million surviving trees as a part of the “Green Millennium” campaign. It may be worth
mentioning that Jamshedpur has the best tree cover in the country.

20
Sharing wider responsibility 'Generation Next’

Our Success Mantra- What Is It That

Counselling
Actually Worked?

HIV/ AIDS Care And Prevention

Sharing wider responsibility

As a corporate responsibility, today 37 villages across India have been adopted. This
includes making substantial investments for nearly a decade and a half in them to
make them fully self reliant, providing them fresh drinking water, sanitation facilities,
medical facilities, enhancing their income standards by imparting vocational training
and agricultural innovations. However, BPCL also firmly believes that the only vehicle
for raising the villagers from their present state is by educating both the young and
the old, a focus on providing grants for opening schools and opening adult literacy
camps as well.

Name of the village Activity NGO/BPCL

Community centre , vocational G.P.T. T.M. - ( R ) Agra
guidance and non formal education
/ sensitization, Hand pumps (No. 3),
Bhogalpura (U.P.)
sanitation blocks and appointment
of NGO for running the activities
have been carried out.
Babukheda (U.P.) Provided Medical van cum mobile G.P.T. T.M. Lucknow
education van. Extension of
community centre to accommodate
school upto 5th std. / distribution of
uniforms and books to the children.
Conducted medical camps, Mid-day
meal scheme . Approach road, bore
well provided
Basantgarh (U.P.) Community centre , compound wall Faridabad
Population-740 approx for existing school, provided
SC Population furniture to school , educational
support (distribution of uniforms
and study material), medical camp,
cattle camp and eye camp have
21
 been carried out
Chawri (U.P.) Non Formal School Up To 2nd Std., G.P.T.
Uniforms & Mid-Day Meal Scheme ,
Dispensary Provided
Srinivasapura Operating Mid-day meal scheme to V.G.K.K. Vivekananda
/ Munneshwara 75 children ,bore well , school Girjana Kalyan kendra
karnataka building, educational support , (Ramkrihan Mission )
vocational training - agro based, Dr.Sudarshan
Health centre
Jyotinagar Karnataka Repair and maintenance of school Desur ( T.M. - R )
building , open well , sanitation
blocks carried out and development
activities will be revised
Ramthenga Orissa Educational support, Medical camp, Bhuvaneshwar T.M. LPG
sewing machines , Intensification of RAC - agreement up to
fishing ponds & Improvement of 30/04/2005
Infrastructure during 2004 / 2005
onwards
Brindabanpur Provided bore well, conducted Not to be progressed
/ Farikkadanga W.B. medical camps and cattle camps.
Jahajpur W.B. Road, Bus shelter, Tank for fishing, Kalyan(kalyan krishi
Medical centre, Vocational training, vigyan kendra )
through R.K.Mission
Uttar Goalpara W.B. Solar street lighting through Tata
BP solar & Medical facility through
ST. Jones Ambulance established .
Balance activities like sanitation,
tree plantation and horticulture will
be taken up in due course of time.
Mankara W.B. Road primary school, Hostel (extn.,) Sevavrata
Workshed for training women
Kadambankulam Community centre, bore well and Community Action For
Tamilnadu sanitation block established, repair Rural Devlopment
and maintenance, vocational (CARD)
training, non-formal education and
medical facilities. Low cost housing
(19 No.s)
Kuruchi Tamilnadu Community Hall with Medical Gramiya Social Welfare
centre, Community Kitchen, Library, Society DGM (HRS)
Toilet Block & Veterinary Centre South R.. Ravi kumar
Kizhmaruthur Creche facility provided Gramiya Social Welfare
Tamilnadu Society DGM (HRS)
South
Pulianthurainallur Integrated sanitary facility provided Gramiya Social Welfare
Tamilnadu Society DGM (HRS)
South
Nangal Govind Community Centre, Hand Pumps, G.P.T. Jaipur - T.M. LPG
Rajasthan Educational Support, Medical Camp
Neelgarh M.P.
Pedawada /Manjripal
22
Chattisgarh
Laakarkhawar Provided community centre, tube Not to be progressed
Jharkhand well, Educational support, Boat (1),
Big nets (2), one goat to each
family, lanterns & Blankets .
Mungadih/ Jardih Dimra Community centres ( 3 ) , low cost Kalyan (Kalyan Krishi
/ Obar Jharkhand latrines (10 ) recharge tank ( 3 ) , Vikas Kendra &
Bio - gas plant ( 10 ) non formal Sevavrata & Divyayan )
education, Bee-keeping (training These NGOs are part of
and inputs ) mushroom production ( Ramkrishna Mission
Training and inputs ) small animal Lokasiksha Parishad &
rearing ( training and inputs ) the agricultural training
Villagers have become self- centre at Narendrapur
sustaining , per capita income has (W.B.)
gone up between 30,000 to 50,000
per annum.
Kasabkhede/Pohey Community centre repaired and Saffi T.M. (R )
Maharashtra established. Medical facility, cattle Manmad
camp, non - formal education, solar
lighting and open well will be
provided
Bhaktachiwadi Community centre, vocational
MogreJ/Mahul/ Tembre training, medical camp, fertilizers,
Refinery villages
/Washala Maharashtra smokeless chullahas etc. are
provided.
Kaparada Gujarat Surat T.M. ( R )
Kharabairaja Gujarat Drinking water, Community centre, Jamnagar / Rajkot T.M.
sewing machines, medical facilities (R )
are provided through Red Cross .
G.konduru Andhra We have developed hostel to house Vijaywada T.M. Retail
Pradesh 64 Nos. SC/ST students. Under the
guidance from collector and
additional dist. magistrate.
Provided 8 living rooms with
amenities and facilities of toilets
and bathrooms, dining room,
kitchen etc. Also provided lockers,
fans and electrical fixtures for
providing conducive atmosphere for
studies.
Pinapaka Andhra Construction of the school building,
Pradesh Provided desk / benches sets - 30
Electrical wiring, fans / lights
provided

23
 Case Study on BPCL’s village adoption at Karjat
Arming Them Towards Self Sufficiency
The rationale behind selecting Karjat for community development initiatives was that
the company wanted to work for vulnerable groups.. The Karjat endeavour began
with construction of a community hall, which was like a meeting place for villagers
and way of reaching out to village women. Later many programs like medical
assistance, grain bank, marketing artifacts, conducting certified vocational training
courses, etc were carried out. From last 10 years farmers in 21 villages of karjat are
helped through our interventions. There are eight villages, which are covered through
BPCL’s projects in and around Washala. Washala is situated in Shahpur taluka in
Thane district. It is made up of tribal population. The various on-going activities are:
Farm facts:
For agricultural upliftment, we arrange training through Pune Agricultural University,
distribute seeds and fertilizers every year. There are lectures arranged on technical
guidance, use of less water for farming, teaching newer methods of agriculture, etc.
They also educate the farmers about fish farming and provide them all necessary
information. Guidance is also given as regards buying of seeds. The methods of
multiple cropping are taught. Every year farmers are given free fertilizers. Bamboo
cultivation is also promoted. 5000 Bamboo saplings are planted every year, by giving
it to villagers who will take care of it. Along with it, even mango, chikku and guava
saplings are provided.
Cattle care:
At Karjat, We conduct exhibitions of cattle of various breeds, training sessions are
arranged for improving the health of available cattle, there is vaccine program
conducted on regular basis for all pet animals. Competitions are also held among
cattle and prizes are given to the best cattle. Once a year there is a camp organized
in which doctors from veterinary inspect all the cattle.
Education:
For motivating intelligent students coaching is provided to students. Balwadis is
available for small children as pre-school intervention.. Tree plantation programs are
held at Adivasi ashram schools.
Health:
A dispensary with a doctor is available and regular health camps are conducted.
General health camps are organized twice a year. To cater to the needs of all
villagers, may it be men, women, senior citizens, children and so on. To ensure
proper eyesight, eye camps are conducted periodically. their sight back through this
endeavor. There are camps held for pregnant women regarding guidance in
pregnancy, stress on nutrition, etc.
Grain Bank:
In the villages of Karjat, Institute Of Rural Farmers were dependent on moneylenders
for money as well as seeds and grains and thus in turn fell in the debt trap. The
moneylenders would harass them and exploit them. For e.g. for every one quintal of
grain borrowed, the farmer would have to return it three quintals. To avoid such
exploitation, IRCED came out with the grain bank scheme. The concept of grain bank
was to make grains easily accessible to the farmers and to keep them away from
the clutches of the moneylenders. Grains are made available to the farmers
without any advance and they also do not have to return anything extra than
24
what they had taken. Through BPCL, there is also a small room allocated for
the purpose of maintaining the grain bank in every village so that the grains
do not get spoilt.
Community centre:
We have provided a multipurpose Samaj Mandir at Pinglas Karjat for the Villagers to
have a meeting point. There is a community centre which encompasses classes for
villagers on tailoring, mehendi, beautician course, bamboo article making, multi-skill
training, etc. Cane Weaving and Bamboo making classes are conducted regularly.
Tailoring is helping the girls in income generation. Later there is also an exhibition
held in Mumbai for sale of the bamboo articles made in these villages.
Rain water harvesting:
To make available water in case of scarcity, there was a need felt to start a project on
rain water harvesting. The work has just begun. As this is a hilly area the problem of
ground water and land water still remains. For provision of water, tube wells and
small dams are made for the villagers.
Infrastructure development:
We have constructed shed for schools. For e.g. repairing the fans, replacing broken
furniture, etc jetty for fishermen so that they can rest in the night when they are not
fishing. We have also constructed a public toilet. We are vigilant in keeping the
surroundings clean. Timely garbage disposal is also taken care of. Tree plantation
programs are carried out on a regular basis. .
Every village: Sakhi Shejarni
A group of women came together in Karjat who felt the need of being together and
saving some amount of money. They started meeting regularly and since then they
collect savings and deposit in the bank This is a scheme whereby every village will
have one woman leader. This leader is trained in such a way that she is able to
manage the whole group of other women, take training sessions for them, conducts
awareness programs and also provides counseling help. Such women leaders are
termed as SAKHI, which means a friend in Marathi.
Thus the groups serve a double purpose, that of starting a small-scale business and
that of learning through various sessions. These meetings help them to improve their
quality of life.
Counselling
Initially counseling began in BPCL to overcome the different problems of employees
at work. But now, the company have come closer to their lives. Thus now counseling
does not only aim at solving disputes at work but involves a whole gamut of issues
ranging from employee’s overall development to the development of their families.
Thus there is a shift from what used to exist earlier as our orientation is towards
prevention. Over the time, recoveries and success stories started flowing in resulting
in values of counseling being upheld as an important contribution for employee’s
well being. Thus at the refinery counseling is seen as a mission which aims at
making people live lives fruitfully. The help received through counseling is what is
valued by most of our employees. As a continuation to individual help, We feel proud
to say that we are one of very few companies who regularly visit employees at their
plant. This helps us to understand employees better and plan intervention.
Accordingly. Plant talks have made a positive effect in the minds of the employees as
they get an idea that the company is really interested in their issues
Addiction-The Slow Poison
Alcohol and drug use is extremely common in today’s world. In spite of the
awareness of the ill effects of these substances, people continue to get addicted to
25
it. The abuse and addictions result in malfunctioning of an individual in major
spheres of life. Addictions lead to poor work performances, disrupted relationships
and adjustment problems. The rising awareness about employee welfare and raising
the quality of work, various companies’ today make efforts to reduce addictions.
We have been one of the first companies to engage in continuous endeavours to
help our addicted employees to overcome their problems. We have successfully
partnered with Kripa Foundations De-addiction Center for sustainable efforts in this
direction. Kripa foundation is one of the largest Non- Governmental organization in
India helping people suffering from Chemical Dependency and HIV Infection. Kripa
offers a non-discriminating, supportive community living, helping people to
introspect and bring about change in lifestyle.
• Our Success- Strength Of Sobriety
Although difficult to believe, the success ratio is 60% at the refinery level,
whereas the addiction improvement rate worldwide is 45.50%. Through
counseling employees who recovered from alcohol addiction and the other
personal problems became our biggest strength for extending our chain of
human help. These peer educators are very efficient at work and they they aid
our CSR activity by being of help to the other addict employees and the
community too.

• The Pune Centre

A de-addiction center has been set up at Pune for both men and women
addicts for all over Maharashtra. The Kripa Foundation runs it. We are
supporting them and helping them in their efforts
Family Wellbeing
Through all the Employee assistance programs, prominence is given to family as a
system. It is a known fact that family is one of the most closely knit system which
needs to be enriched to cope with the stresses and strain of life. Thus when an
employee comes with a problem, joint counseling sessions are also conducted
including his family members to ensure resolving of problems amicably.
Grooming Children As Caretakers Of Next Generation
Children are tomorrow’s future, and when it comes to our own employee’s children,
We ensure their development through various activities like Career guidance,
aptitude tests, etc
Parenting
During training or workshops, one of the main topics covered is parenting. This is
important because in today’s competitive world it is very difficult to manage both
work and house Thus to ensure care of children, parenting sessions are conducted
about emotional problems and problems encountered by children at different stages,
puberty issues, etc.
Women Empowerment
In women lie nature’s best qualities of motherhood, compassion, humanity and love.
Because they have been blessed with the capacity for giving and nurturing life,
women also have the capacity for a deep commitment for preserving and nourishing
not only their own offspring, but of the entire planet as well. BPCL is also blessed
with efficient women staff who are enthusiastic and who come forward to help
others. Women power in the true sense is seen when women meet regularly and
discuss on varied issues and the stands they take. LIKE WOMAN IS WOMAN’S BEST
FRIEND. It is normally said that a woman is a woman’s worst enemy. But at the
refinery, the bond within the women is exceptionally charged with making a
26
difference to their personal as well as work life.
Safety Ambassdors
This is a new activity being started at the refinery. Some of women employees
are made safety ambassadors to ensure safety in the plant. These women
would co-ordinate with the safety observers at the plant level and ensure that
their co-employees take adequate safety measures. It is process to help the
employees help themselves for their own safety and that of the others
HIV/ AIDS Care And Prevention
AIDS is a major concern worldwide. It is forth killer of human beings. It has
spread far and wide across nations, caste, creed, sea and racial boundaries.
The UN AIDS estimates 5.3 million sero positive people housed in India alone
in 2004. The growing number of sero positive people in the productive age
group affects the economy in the long run.. BPCL too encountered presence of
sero positive employees. However the comprehensive health policy of the
company protects the employees and their family. Considering the
significance of interventions in this area, the Social Welfare dept. initiated
plant talks on ‘Family Life Education’ and ‘Health and Well being’. Various
awareness programs were conducted in the refinery on HIV/AIDS.
Avert Society, a triplicate body of USAID, NACO and Government of
Maharashtra, noticed the efforts of BPCL. The Avert Society invited BPCL for
long-term partnership for an AIDS Intervention Project in the refinery, and the
adjacent community. The project identifies three major areas of intervention,
viz. workplace intervention (including around 30000 workers), Mahul and 25
villages from Karjat. The activities under this project include one to one
intervention at village level, counseling at workplace, behaviour change
communication, street plays and folk media to spread awareness about the
same.

'Generation Next'
BPCL is passionate about the ‘Generation Next’, and thus also supports
various education initiatives at all levels. This involves granting aid to schools,
acknowledging and rewarding meritorious students and an initiative called
BPCL scholars.
BPCL scholars are a group of approximately 100 Indian students, who yearly,
seek full study-assistance from BPCL in doing their post graduation, both in
India and abroad. We support these students, the future of tomorrow, the fuel
of tomorrow’s growth, with all humility and passion.

Our Success Mantra- What Is It That Actually Worked?

Bringing people together for a common cause:
We were able to bring people together for a common cause, the cause being
wellbeing of all. We were blessed with committed staff who also took the
initiative to work for their own good. Employees also sustained their
enthusiasm and motivation throughout which added to our strength.

Non-biased attitude:
May it be a worker or an engineer or a driver or any administration staff, we
27
give equal treatment to all. Never do employees feel that some are favoured
and others are not.

Trust:
Employees do have the trust in whatever the department does. The
department has helped them help themselves in such a way that it has left a
long lasting effect on their minds. This trust made it obvious for them to keep
participating actively in all the activities.

Transparency:
The department has been totally transparent regarding all its activities.
Employees were made equal partners in conducting any activity. Because of
this there was no point where employees felt left out.

Need based activities:

We at BPCL have never arranged activities for the sake of doing it. We have
conducted activities as and when people demanded, may it be our own
employees or people from the communities. Thus we have indirectly given
onus to the people to decide when, why and which activity they need.

Involvement of all:
We have been successful in involving people of all cadres at the refinery level,
right from the managers to the workers, and from the various departments to
the different unions. This helped us to get the opinions and contributions of
all. At the community level, all the people are involved right from the planning
level. People take decisions along with us.

Human stories of revival helped:

We had many success stories of our employees which constantly motivated us to

work consistently. The recovered addicts are our strength. They help us to help the
others who are in similar problem.

The hands of social welfare have touched the lives of many, including the
beneficiaries, the employees, families of employees, the management, families of
management staff, etc. due to this strength of people, it gave rise to a snowball
effect, year after year the department started doing better than early and even
today its work has been recognized and appreciated. Leveraging India’s title for the
second largest oil major, we are making every effort spent in social commitment
count for that much more BPCL believes in sustainable efforts and not sporadic
attempts at community development. It goes beyond charity to capacity building.
This is reflected from the change in the lives of people whom we have touched
through our various programs and activities. Corporate commitment is the beacon
that guides our community development activities. Through various interventions in
community development, we strive towards reinforcing the brand image of
‘Energizing lives’.

28
 SATYAM
History
Satyam believes that wealth creation is incomplete unless it contributes to the
betterment of society as a whole. Creators of business or market value must
constantly look for ways in which this value can be used to fulfill the larger social
responsibility. When all segments of the society gain, the engines of growth are
further energized. It is with this belief and foundation that Alambana (Sanskrit for
“support”) was born.

Alambana: Hands that Support, Hands that Strengthen

The Satyam Alambana Trust was registered in 2000, with an aim to transforming the
quality of life in urban areas. Alambana’s services were directed primarily at the
disadvantaged sections of the population in all the cities that. Satyam has offices in.
Volunteers from among Satyam associates and their family members lead the
services and perform the required tasks.

Alambana was born out of the following four beliefs:

• We have a responsibility to serve the underprivileged.

• Serving the needy gives unparalleled inner satisfaction.
• Improving the quality of life in the communities around us helps us in the long
run.
• Working for the needy adds value to our brand.

Guiding Principles

The following principles guide all that Alambana does:

• Serve through volunteering, not cheque-book charity

• Partner with others, not be ‘exclusive’

• Own results, not activity

• Synch with Satyam brand

The services planned to be offered included:

• Providing world-class trauma and emergency care services

• Facilitating access to high quality healthcare services through medical camps,

improving the functioning of public healthcare systems etc.

• Rehabilitation of alms seekers and other destitutes

• Imparting livelihood skills in Multimedia, Desk Top Publishing, BPO, MS-Office, home
nursing etc.

• Improving the quality of education in adopted municipal schools

29
• Improving the environment through tree plantation, development of gardens and
parks, waste management, sanitation

• Improving the quality of life in slums through a set of multi-pronged interventions

World AIDS DAY - 2008

As a run up to World AIDS Day, Wake up Pune, a consortium of NGO’s to fight AIDS,
had come up with a series of interesting events to create awareness about the
various issues on HIV/AIDS, like condom cricket, rock concert, a folk rock CD, Boot
camps, street plays, positive living workshops, poster exhibitions etc. All the events
were targeted towards youth who are more open to new ideas and concepts. These
events commenced from the month of September 2008 and culminated in December
2008. During December for the World AIDS Day, distribution of Red Ribbons to
Satyam associates, community, setting up kiosks in all Satyam locations, Street plays
and a Rock concert were the highlights. The Rock concert by “Agnee” an International
Hindi Band was a runaway success, with good music interspersed with messages on
HIV. 20 youth groups from colleges, youth mandals, woman mandals participated in
the Street play competition conducted under the ‘Insaniyat Campaign’ organized by
Lions Club, Mamata Foundation, DYS, Atharva Foundation. The plays depicted themes
on stigma and discrimination and other HIV related issues.

Cricket for a Cause

Satyam Foundation was a part of Wake up Pune’s Condom Cricket Tournament.

Condom Cricket is the same as a normal game of cricket, but the sport acts as a
metaphor for the way in which HIV infects the human body. The batting team
represents the immune system of protecting the human body, while the fielding team
represents HIV and other illnesses trying to infect the human body. The game is
overseen by two umpires who represent doctors checking whether the virus has
infected the body. The aim of the game is to bring people together to watch some
good cricket whilst providing a forum for open dialogue about HIV and condom use.

The Grand Final of the Condom Cricket Tournament was contested at BJ Medical
College Grounds, Pune, with 32 college teams originally taking part. The semi-finals
were 10-overs-a-side: Bharati Vidyapeeth (BVP) Ayurved defeated Rangoonwala
Dental College, while Indira College of Business Studies was beaten by the Armed
Forces Medical College (AFMC).

After a thrilling 12-overs-a-side final, AFMC emerged as champions of the Condom

Cricket Tournament 2008. Underlining their dominance, both the Man of the Match
and the Man of the Series trophies were also won by AFMC players. BVP Ayurved
walked away with the runner-up trophy and a token cash prize. All in all, it was an
exciting final, with some lively cheerleading by the kids from Deep Griha Society,
joined by an ice-cream seller and an enterprising samosa salesman.

The guests of honor were Dr. (Mrs.) Nirmala Borade (Dean of BJ Medical College),
Claudia Ahumada and Edwin Nichols (from the World AIDS Campaign), and Amit
McCann (Operations Manager of Cerillion India).

30
Apart from 40 Satyam associates who volunteered, there were many outside
volunteers who were involved in planning and implementation of the tournament.

Volunteer experiences:

“It is good that such sought of awareness is spread through the game of cricket as
this game is one of the favorite games of the youth today and this condom cricket
has surely created the awareness about HIV along with enjoying the fun”. – WUP
volunteer

“ It was an amazing experience to be a part of such a wonderful event. We had fun as

well as the learning’s about HIV/AIDS. Most of us came to know about the basic facts
and more importantly that we should stop discriminating and stigmatizing the people
living with HIV. This game was a combination of enjoyment and awareness. I will
surely like to volunteer for the future events of Wake up Pune to spread awareness
among the youth”. College Student (AFMC)

Diwali celebrations

Pune Chapter, teamed up to initiate an unique concept of celebrating Diwali in a

Social responsible way. The idea was to encourage Satyam associates to volunteer
and donate any desired amount and the amount was to be utilized in purchasing new
clothes for the underprivileged Kids who are beneficiaries of two different Non-
Government Organizations (NGOs) in Pune. Around 150 volunteers contributed
generously to support 100 under-
privileged kids who are from Herman Gmiener
Social Centre (Day care centre for single-
parent children) and in one of the Mobile
Crèches (Day care centre for the
construction laborer’s children). The
donation went on for two days and then the purchases of the clothes as per the kids’
sizes were done with volunteers’ support. Eight Satyam volunteers ceremonially
handed over the clothes and sweets to each and every child in Herman Gmiener
Social Centre on 24th Oct, 08 and to one of the Mobile Crèches on 25th Oct, 08. The
kids had an amazing glow on their faces, while receiving the new clothes. They were
overjoyed and felt honored. Most of the kids wanted to wear it immediately and show
it all the volunteers who were present at the ceremony. Few of them shared that this
Diwali is really very special for them. Satyam volunteers were involved in this

31
initiative right from the planning to its successful execution. Mr. Shyam Kale (Sr.
Satyam Associate) was present.

Children’s Day

Pune Chapter celebrated Children’s Day with the kids at Girls Observation home. The
planned activity was to have a competition on individual talents with all the girls in
the age group of 7 to 14 years and to give a token of appreciation to the best ones
and sweets to all. Along with this, the volunteers also conducted some fun games
and taught rhymes in English and Hindi. The children had lots of fun and some
recited poems with their sweet voices, while some were singing action songs and
some were involved in performing wonderful dances. The volunteers enjoyed
spending time with them. At the end of the activity, the volunteers announced the
best performances and gave away the token of appreciation and we distributed
sweets to all the kids. In fact, the volunteers did not feel like parting with those kids
after the activity.

Training in Paper Quelling Products

Satyam Foundation along with Susan Creations provided training to 24 women in

difficult circumstances on paper quelling products to create livelihood. The role of
Satyam Foundation is to identify the groups and provide training to the groups free of
cost and provide market support for the products. The training was conducted by the
resource person from Susan Creation to People Living with HIVs in Deep Griha
Society. The 7 days training was conducted for 2 batches. The paper quelling
products consists of attractive greeting cards, envelopes, Jewellery boxes and many
more products .

Boot Camps

As a run up to World AIDS Day, Wake up Pune, a consortium of NGO’s to fight AIDS,
has come up with a series of interesting events to create awareness about the
various issues on HIV/AIDS, like condom cricket, rock concert, a folk rock CD, Boot
camps etc. All the events are targeted towards youth who are more open to new
ideas and concepts. The Boot camp was organized by Satyam Foundation and Wake
Up Pune for Satyam associates. The primary objective being to sensitize and improve
participant understanding of HIV/AIDS, and related issues such as sexuality and drug
use. Other sessions develop skills in activism, such as the creation of awareness
32
media (street theatre, films) and grassroots level advocacy. Volunteers from other
corporate like Cybage, Amdocs, Geometric were present and were inspired to start
similar activities in their respective companies. The resource person was from the
team of Wake Up Pune, an expertise in this field.

The Bootcamp began with a small game “Venus and mars “which related to our
approach towards the gender, the conclusion of this game being the only difference
between men and women is the biological differences. This was followed by a
detailed talk on HIV/AIDS with small activities, examples and case studies. Post lunch,
the volunteers were involved in an activity related to stigma and discrimination. This
was followed by dividing the volunteers into groups and then each group had to act
out the stigma chakra (silence, fear, ignorance, stigma and discrimination) and then
there was situational role plays and finally the group had to perform a disruptive
theater, through which they had to pass on the right information on HIV/AIDS to the
people around. At the end of the camp, Wake UP T- shirts were distributed to the
participants. The camp was a huge success with good response and active
participation by the volunteers. The volunteers gave a positive feedback and they
showed willingness to participate in all the Wake Up Pune events.

Global AIDS Action Week (18th May to 25th May, 08)

Pune observed"The Global AIDS Week of Action from 18-24th May". Wake Up Pune, a
Pune based HIV/AIDS campaign with partners from the NGO community and civil
society, organized a week long activity which comprised of HIV awareness at
multiplexes, PLHIV workshop, Rally to fight for HIV Bill and Candle Light Vigil. Satyam
Foundation volunteers participated in all the activities conducted through out the
week. A daylong event was organized at the multiplexes like Inox and Adlabs where
kiosks with the IEC materials (Information, Education and Communication) were put
up. Volunteers from Satyam along with community volunteers distributed red
ribbons, conducted HIV quizzes with the people, simultaneously explaining and
clarifying important issues relating to the disease, as well as dispelling
misconceptions and myths. The volunteers also performed a short street play at
regular intervals to attract the crowds. There was slogan and poster making
competitions and awareness games. The event went from 9 in the morning to 7.30 in
the evening, and ended with the Candle Light Vigil where around
200 people lit candles to show solidarity towards people suffering
from HIV. Around 300 people were impacted with one to one
interaction. Red Ribbons were distributed to more than 500
people. The efforts of volunteers who tirelessly worked from
morning till late evening bore fruit as the event turned out to be
a success as well as very effective.

PLHIV Workshop - 20th May, 08

The Workshop titled 'Positive Living- Sharing Workshop' was organized by Satyam
Foundation for the PLHIV (people Living with HIV) throughout Pune city as part of
Wake Up Pune events during the Global AIDS Action Week. It included sessions on
Role of Exercise and Role of Nutrition on Health, Role of Medication and Role of
Mental Health, by eminent doctors and a session on HIV Bill by experts in the field.
33
56 PLHIV participated in the workshop, which were interactive with practical
examples. The workshop elicited positive feedback from the participants with
requests to have the workshops again and if possible in slums for a larger audience.

Candle Light Vigil - 25th May, 08

Over 3000 people joined in the candle light vigil, which was organized @ Walking
Plaza MG Road, Pune along with Wake Up Pune. Satyam volunteers, celebrities from
the music industry like Abhijit Sawant, Himani Kapoor and Amit Sana took part.
Satyam Volunteers distributed candles and Red Ribbons to the participants. Other
than the candle-light vigil, activities included setting up a kiosk for HIV awareness,
Rallies, mock calls by Muktaa helpline, street plays, Signature Campaign, Slogan
Writing Competition and Tile Painting. The volunteers and celebrities lighted the
candles over the stage, with their "HIV POSITIVE" T-Shirt, sending out the right
message. This was followed by speeches by People Living with HIV, a dance by the
infected children, performances from Abhijeet, Amit & Himani. Volunteers were
involved right from planning to the execution of the event.

Volunteers' experiences:

It was a wonderful and fulfilling experience being a part of such a noble cause. And I
would take immense pleasure in attending sessions regarding the same in near
future. -Anshuman Singh

My experience at the awareness campaign for Global AIDS Week gave me a good
learning experience. I was able to interact with people from different age groups and
genres. Through their queries and discussions I was also able to learn a few new
facts. Also, I had fun being there. I got to interact with people who were willing to
extend their help and join us in such campaigns. Overall, I found the event was very
well managed and organized. The number of people who took part in Candle light
vigil on 18th was overwhelming! -Divya Grover

15th May, 08 World Bank Conference

Satyam Foundation along with Deep Griha represented WUP in the second round of
World Bank conference after winning the first round. There was WUP kiosk and
information dissemination for the whole day along with presentations.

My Future My Choice- Awareness program for college students

Satyam Foundation launched the "My Future My Choice" project, an awareness

program on HIV/AIDS for engineering college students, in Pune, Viswakarma Institute
of Information and Technology , Pune, being the first college. Around 450 engineering
college students were impacted by the program. This year 30 colleges will be
covered under this program, in Pune.

Street Children

Summer Camp

Satyam Foundation partnered with Shishuadhar to conduct the 6 day Summer Camp
for the children in the age group of 8 to 14 from various underprivileged areas.

34
Shishuadhar is an NGO dealing with adoption and also works with underprivileged
families of various slums in Pune. The objective of the Summer Camp being
edutainment and personality development, sessions were accordingly designed for
35 children. Films were shown on wild life and Scientific toys making. The Art and
Craft sessions included sessions on Warli painting, Thumb printing, Collage making,
expressive faces with circles, greeting cards etc. The children had great fun in
presenting their talents through these activities. Since they did it in teams, they
learned to share, to cooperate and to motivate their team members to do the best.
The team building and time management activities included games, Bhel and
sandwich preparation by the children in groups, helped them in knowing each other
better and to support their team members along with time management. The session
on Scientific toys making included toys like climbing monkey and dancing doll.
Though the children found it difficult to prepare it, they managed to do it with the
help of their elder friends. They were all overjoyed when they could see the climbing
monkey actually climbing and the dancing dolls, dancing without falling. This helped
them to enjoy the activity along with the scientific knowledge. Puppet show, with a
message on importance of cleanliness along with the session on Mimicry ,
storytelling, dance sessions were some of the other activities they indulged in. A trip
to the Railway museum and Aquarium was organised on the fifth day. The Children
displayed the articles and paintings prepared by them in the exhibition and they
performed dances and songs for parents and volunteers who were invited for the
closing ceremony. The feedback from the children and Parents were positive as most
of the children enjoyed all the activities along with knowing their talents and
capacities through so many activities. A common refrain from both children and
parents was a demand for summer camps every year.

Summer Camp at Jawaharlal Nehru Udyog Kendra

Satyam Foundation had conducted summer camp in Jawaharlal Nehru Udyog Kendra
(Juvenile Home) for 15 Days. During this period the children were taught Art of living
course, Drawing classes, rangoli classes, and theatre workshop and sports activities
by our volunteers. On the last day , for the valedictory ceremony, the children
displayed their drawings, paintings and rangoli.. They also performed a Skit and a
Dance, published a handmade journal which contains stories, essays, poems, and
drawings by the children. The Volunteers conducted sports activities for them with a
Senior Associate as the Chief Guest.

Come summer, most of the children have plans to go on holidays, join a camp or
make other plans to engage themselves to extract the maximum fun. Not so for the
34 children of Pandit Jawaharlal Nehru Udyog Kendra, a juvenile home , where the
children are either orphans or admitted under IPC. These children have neither
homes or a future to look forward to. Each day is filled with loneliness leading to
depression, time hanging heavily on them.

Our Pune chapter organized a 3week camp for these children, with an aim to nurture
their talents, introducing them to varied activities, like drawing rangoli, theatrical
skills, Art of Living course, encouraging them to write and play games and sports.

35
A student volunteer coordinated the camp activities, encouraged the children to take
part in the activities as per their interests For three weeks the children were engaged
in learning to make rangoli, writing and directing a play, writing stories, poems,
random thoughts, drawing,painting, meditation, playing cricket etc. All the creative
outputs were displayed for the closing ceremony.

A journal titled 'Priya Sanstha' was brought out containing the stories, poems,
thoughts, paintings, etc and was released at the closing ceremony. They performed a
play depicting the life in an institution and the perception other people have about it.
Volunteers took part in all the activities.

As the superintendent said "The camp was a much needed to bring out the hidden
potential of the children, increase their confidence while boosting their self esteems
and dispelling their guilty feelings to some extent".

Environment

5th June,07, being the World Environment Day, DVD files containing issues related to
Environment were shown to the Associates in all the three locations and a signature
Campaign was taken up. In August, 07, a monsoon outing was organized focusing on
eco- friendly style of living. Associates visited a Jungle maintained by Adivasis
(Devrai), Tata Power Plant and Tamhani waterfalls. The associates interacted with the
Adivasis to know about their lifestyles, learning about environment in the process
while having fun.

Green consumer week

Our Pune chapter observed the Green consumer Day, by organizing elocution and
essay competition on the 28th of September. The topics for the competition were
Reuse, Recycle and Reduce, Eco-friendly lifestyle and Global Warming. Dr. Ajay Ojha
from Air Quality Management Cell, an expert in the field of environment was the
Chief Guest cum Judge.

Preeti Bangarwa, a participant, in her speech, focused on points like encouraging e

waste management, avoiding wastage of papers and to be an environmentally
conscious consumer. Participant Ritesh Agrawal's speech focused on avoiding use of
floppies and disks, saving water, use of limited resources and avoiding plastic.

This was followed by Dr. Ajay Ojha's impressive presentation about environmental
issues, giving scientific reasons as well as statistics for each point. He emphasized on
points like:

- cutting down on the usage of washing machines, water heaters, electricity and
vehicles.

- Avoiding eating non-vegetarian foods.

- Switching off the main switches of the PC's when not in use.

- Less usage of vehicles.

36
Dr. Ajay Ojha, concluded his presentation on a positive note saying 'people
understand the language of money, so why not tell them about cost reduction by
using limited resources and ultimately reach the goal of protecting the environment'.

The program ended with the prize distribution ceremony and a token of appreciation
to the Chief Guest. Preeti Bangarwa and Ritesh Agrawal were declared winners and
given Rs. 1000/- Gift voucher from Fabindia which promotes eco- friendly products.

As the program was interactive in nature, the discussions with Dr. Ahuja, resulted in
creating awareness among the associates on protecting environment, as well as
triggering a thinking process among the associates.

On the same day, stalls were set up by various NGO's, exhibiting eco-friendly
products like handmade paper bags, pen stands, calendars, diaries etc, at three
locations.

River clean up

Hand- in Hand clean up

The Indian Maritime Foundation under the Ocean Conservancy (Washington DC),
Friend's Society-NIGC had launched a massive movement, to involve youth and
society on relevant social issues. Part of this movement was cleaning up a stretch of
the Mula Mutha river on the banks of Deccan Gymkhana in Pune. Inaugurated on 2nd
October, the program attracted volunteers from every sphere of the society including
special needs students, other students from various schools and colleges, volunteers
from organizations and corporates, including 10 volunteers from Satyam who joined
the activity on 13th October.

The whole activity was aptly named, Hand-in-Hand Clean up!

Armed with Data Cards, Gloves, First Aid kits and other material required for the
clean up, volunteers enthusiastically went to work. They segregated the waste into
bio-degradable waste and dry waste which was thrown in a green bag and a black
bag respectively. Within two hours the volunteers gathered nine huge bags of
garbage. This activity not only helped clean the polluted river but also successfully
sensitized the participants and the general public who witnessed the cleanup about
the environment.

"Perhaps it is not possible to weigh the contribution we made to the whole clean up
activity in two and a half hours, but the whole experience gave us valuable insights

37
into the huge problem known as pollution. Small acts like disposing garbage
correctly, taking and acting responsibility to care about the environment, and
acknowledging the importance of teamwork go a long way to make an impact and to
make a difference" says our Volunteer coordinator- Ritu Nanhorya.

Plantation Drive was taken up in December '07 in all the 3 Satyam locations in Pune.
Most of the plants were medicinal and others were fruits, flowers and show plants.

Health

4 Blood Donation Camps were conducted in which 159 units of Blood was donated by
Satyam Associates.

During this year , two Blood donation camps were organized in 3 Satyam locations in
Pune on 28 July and 6 Aug in which 238 units were collected. The camps were
organized in association with A H Wadia Blood Bank and around 19 volunteers were
involved in planning and organizing the event and to motivate our associates.

Volunteers from Pune distributed notebooks,drawing books and oil pastels to 56

children of Mobile Creche an NGO. They also conducted rapport building games for
the children, took sessions on hygiene, Cleanliness etc.

Education

Satyam Foundation works with the Night School with the objective to teach English
communication to the 10th and 12th std students as one of the initiative of Education
forums. There are few children who have to earn their livelihood by working whole
day because of their poor economic background and get no time to go to regular
schools. Hence, they go to night schools to complete their education. Night School
serves a good medium for fulfilling the educational interests of such children.

Last year, our M7 team had conducted the spoken English classes for the 9th and
11th std children. These classes have helped the students to enhance their
communication skills for better job opportunities. According to the School authorities,
many of them scored very good marks in English due to the effective classes in
English by the M7 team. We had also organized a Felicitation function in the month of
June, and gave Scholarship of Rs. 3000/- , including the fees and books to six of the
deserving students from the last batches. The scholarships were sponsored by five of
our associates and one of the project team.

This year, Our M7 team conducted the classes for 10th and 12th std, from 14th June
to 30th August, 07. The number of students in 10th is 48 and the number of students
in 12th is 36. Around 10 students from Day school also attend the classes for their
benefit. M7 team conducted total 12 sessions conducted for both 10th and 12th std
students. The average attendance of the students was 90%.

38
Sessions Conducted:

1) Introduction to the course that we are conducting and students introduction.

2) Noun, Pronouns and Proper Nouns.

3) Verb - Sentences.

4) Adjective - Sentences.

5) Tense: Past, Present and Future Tenses.

6) News paper reading and Discussion.

7) Essay and Speech Competition on the eve of Independence Day.

8) Extempore in English Correction of sentences and discussion.

All the sessions were interactive. Each and every student was given an opportunity to
express himself, but in English language so that they improve in communication and
then the volunteers guided them about the sentence formation, pronunciation and
the meanings of the words that they did not know. The students seemed to be
enjoying this kind of learning where they got an opportunity to express their views
and opinions frankly as well as learning to speak English.

The Essay and Speech competition was a real boost to them as they were all excited
to present their talents and get appreciation from Judges. The best three speeches in
each class were given English Essay books as a token of appreciation. Our volunteers
played the role of Judges.

The School authorities requested to conduct the same classes for the 9th and 11th
std as the 10th and 12th std students were busy with their exams and the teachers
had to complete their syllabus in time. Hence, last session was conducted on 30th
August, 07 by the m7 team.

The M7 team began with the Teacher's Day celebration on 6th September for the 9th
and 11th std. Sweets were distributed to all students of 9th, 10th , 11th and 12th std.
The first session was based on introduction and about their expectations from the M7
team. This would help the M7 team to conduct effective sessions. One of our senior
volunteer has taken initiative to prepare the modules for the children. All the
forthcoming sessions will be based on these modules.

Volunteers Experiences:

"While imparting what I have, gave me sense of belonging of working for the welfare
of the students, who work in the day to earn a living & study at night to make the
best of their lives. And becoming a part of this process makes me feel happy. Night
school volunteering was a learning experience which taught me managing the
students, going to their level & understanding their difficulties."-Nivedita Wagh

"The experience of volunteering was very nice, the students are showing their
interest and also have the eagerness to learn, and I feel that gradually they are
becoming more involved in this learning activity. I feel that as we go ahead with
39
these sessions, they are definitely going to gain more advantage from it." -Sudhir
Pancholi

"I find the night school activity to be a very useful one. The students seem to be
liking the classes a lot. They show eagerness to learn. They want sessions like these
to be held frequently." -Santosh Venkataraman

"It is rightly said: Sow a thought, and you reap an act,

Sow an act, and you reap a habit,

Sow a habit, and you reap a character,

Sow a character, and you reap a destiny.

And here in Satyam foundation I have found my destiny. Since childhood I always
wanted to do something for the kids who could not study due to many reasons.
Satyam Foundation has given me an opportunity and a platform to fulfill my dreams.
After teaching in night school I feel satisfied as I could do something in my way to
help the students who work during the day hours and study at night and in the due
course I too have learnt many things. Thanks to Vandana and Anjana to provide me
this opportunity and believing in me and also helping me out in all my activities. I
wish that several other people come forward and render their help to the society."
-Shweta Varshney

"Being a part of Night school activity gives a great sense of satisfaction and pleasure
because this gives us an opportunity to directly do something for our society and
country. How many people get a chance to directly associate their work for society, I
am so happy" -Nitu Sharma

Livelihood

The first IT school was inaugurated on 2nd July 2007 in Pune by Satyam Foundation
in alliance with Deep Griha Society, and NGO.

5 batches were completed successfully with 75% of students getting placed in good
firms. Plans are on for starting a second IT school in alliance with Sahasee in July, 08.

Sr.No Batch No. Duration- Dates No. of students

1 Batch-1 2nd July 07- 8th September 07 19

2 Batch-2 10th September 07-3rd November 07 24

3 Batch-3 21st November 07-12th January 08 22

4 Batch-4 21st January 08-17th March 08 32

5 Batch-5 24th March 08-17th May 08 24

6 Batch-6 27th May 08-19th July 08 25

During the 1st Week of April, 08, Satyam Foundation has initiated Greeting Card
project along with Forbes Marshall which is a corporate working in informal
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settlements. The objective is to train the underprivileged women to prepare greeting
cards and earn their livelihood. Satyam Foundation approached the Resource person
who trains in this area. The training was conducted at Forbes Marshall for 15 women
of SHG. One volunteer went to the training place and monitored the training. The
training has been successfully completed and now the women are in the process of
preparing greeting card for marketing.

Apart from this, regular activities at Sweekar, IT School, Saathi, Mobile Creche, Night
School, Old Age Home at conducted and will be continued in which Satyam
Volunteers take part.

Volunteers from Pune distributed notebooks,drawing books and oil pastels to 56

children of Mobile Creche an NGO. They also conducted rapport building games for
the children, took sessions on hygiene, Cleanliness etc.

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Waste Management

Solid Waste Management

Comprehensive, eco-friendly, sustainable solid waste management project is

primarily focused as a pilot project at V phase of KPHB, Kukatpally.

Sensitization and bringing behavioural changes within the community is the key
initiative of the project. Total 200 Days sensitization programmes held through Door
to door campaigns/Public Address system/Special events/workshops/Sports and
games.

1. Collection

2. Segregation

3. Compost

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Workshop conducted for Trash collectors’ of all the phases of KPHB on identifying
their needs and their alternative livelihood options. Around 75 Trash Collectors
participated in the programme

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A comprehensive eco friendly Solid Waste Management program has been
implemented as a pilot project in Kukatpally circle of Greater Hyderabad Municipal
Corporation covering approximately half a million population, to create a zero waste
environment.

• Ten members from Trash collector family attended hand made paper bags
workshop

• Twenty two servant maids attended source segregation workshops

• Video documentation of source segregation case studies

• 135 House keeping staff sensitized on source segregation Total 3000 HHs
(Collection/Sensitization)

• 2500 HHs - Collection

• 569 HHs- Segregation

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• 3000 HHs Sensitization

Outcomes of the project:

• Clean surroundings

• Removal of Community Garbage bins

• Active participation of HHs in the process of segregation

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SOURCE:
www.karmayog.org
www.tatasteel.com/corporatesustainability/civic_am.asp
www.satyamcsr.org/foundation/html_pune.php#
Business Ethics & Corporate Governance by SOMA SHARMA

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