Economic development in China brought in a new spirit of consumption Middle class and upper class demand for branded

and luxury goods respectively Brands like Nike have been super successful Nike launched the IMC strategy in 1995 with becoming involved at the grassroots

Outfitted top Chinese athletes and sponsored all of the teams in Chinas new professional basketball league Donated equipment to Shanghai high schools, paid for opening basketball courts to public after school hours Founded the citys first high school basketball league

Economic Stage of economic dev Economic infrastructure Standard of living Per capita income Distribution of wealth Currency stability Exchange rates

Cultural Language Lifestyles Values Norms and customs Ethics and moral standards Taboos

Demographic
Size of population Number of households Household size Age distribution Occupation distribution Education levels Employment rate Income levels

Political / legal Government policies Laws and regulations Political stability Nationalism Attitudes toward MNCs