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Company profile Zoom cars is Indias first membership-based self-drive car hire service.

It has started operation in Bangalore in March 2013. Positioning In the clutter of Cab services, zoom cars is aiming to establish itself as a company that provides freedom of commuting to customers. They claim to provide wheels to all its customers and are the missing link of the transportation system. Target market Zoom focuses on three principal demographics: Young professionals and families who do not a car, and have occasional use for one. Single-car families who have occasional use for a second vehicle, or who have occasional demand for a different type of vehicle (e.g. SUVs and luxury cars) University students or faculty who has limited access to off-campus transportation. Advertisement The ad has been designed to be used in the digital media such as Facebook for the user who are already aware of the service that the company provides. Concept 1- ID Freedom is the basic primitive and intrinsic need for every individual which is captured in the ad. Concept 2-Other-Directed The Children are the others which are being referred to in the ad. Generally the others which are referred by the Other-Directed personalities are Iconoclasts but play of the ad is to use Children in its place.

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