Shelly Tripp Dates

585-301-8409 197 Southshore Pl., Webster, NY 14580 sdates@storylinemediacomm.com www.storylinemediacomm.com As an experienced and award-winning marketing and public relations practitioner, I have planned, developed and implemented marketing and PR campaigns that get results for both business-to-business and nonprofit organizations. I am a strategic thinker, tech-savvy, an engaging communicator and a strong, concise writer. I uncover the ah ha moment and make a variety of audiences care. Deadline driven and passionate about work, I deliver and adapt in fast-paced, high-pressure and ever-changing environments. Specialties: content marketing strategic planning marketing communications messaging market research digital sales and marketing tools brand and positioning copywriting and editing video production Experience: Storyline Media Comm Director of Marketing, Content Strategy & Communications September 2012 - Present Work with clients to improve brand awareness and create marketing and PR programs that communicate a clear, creative and effective message. Whether through messaging, positioning, content marketing, multimedia tools, social media, technical white papers, or videos, I craft and communicate stories that customers, clients, and media will remember. Xerox Corporation Manager, Worldwide Integrated Marketing July 2010 June 2012

Developed, managed, and implemented content marketing campaigns to increase brand awareness and sales. Created a marketing campaign driven by customer insights that achieved an 81 percent increase in website traffic, contributed to a more than 20 percent increase in sales, and changed the companys go-to-market approach in the education industry. Conducted qualitative and quantitative research, analyzed data and developed a value proposition, messaging, strategy, and content. Developed and delivered event kits that enabled a global sales force to hold local customer events. Managed internal and external agencies to create kits in six languages. Content included: invitations, signage, messaging, presentations, videos and lead nurturing tools. Design for Lean Six Sigma Green Belt

Xerox Corporation Manager, Global Software Marketing and Communications February 2007 July 2010 Marketing efforts contributed to growing Xeroxs software partner program from fewer than 100 partner companies to more than 1,000. Responsible for marketing and PR programs, from strategy to implementation including website content.

Transformed Xeroxs annual partner meeting from a small informal gathering to a selffunded conference that attracted an international audience. Event attendance exceeded expectations by 40 percent. Xerox Corporation PR Manager January 2002 February 2007

Developed, promoted and communicated the companys strategy and messaging to the media and industry analysts. Spearheaded an award-winning campaign aimed at driving brand awareness. The Office Makeover Contest resulted in 13 minutes of coverage on NBCs Today Show as well as 165 other pieces of positive coverage nationwide. Created and delivered an award-winning newsletter to press and analysts. Conducted large-scale press and analyst briefings.

Global Crossing Ltd. PR Manager

May 2000 January 2002

Responsible for increasing awareness of voice and data products to customers, press, analysts and a multinational sales channel. Successfully handled crisis communications, worked with the media, delivered media training, wrote news releases and managed PR agency. Unity Health System Media Relations Manager

January 2000 May 2000

Significantly increased the visibility of a hospital system in Rochester, NY. Averaged 10 local media placements per week. Developed and delivered media training for physicians and hospital staff. Produced and directed promotional videos. Handled daily media briefings following the shooting of a Rochester police officer. Broadcast Journalist/Anchor/Executive Producer September 1992 January 2000

Television and radio news in Rochester and Syracuse, NY. Produced daily news stories, anchored TV and radio news, and hosted talk shows. Earned 13 awards for individual reporting. Marketing and PR Awards PRSA Silver Anvil Award, Bronze Anvil and The Award of Excellence Rochester PRSA: Prism Award and Certificate of Excellence, PRSA Award of Excellence PR News: Platinum PR Award Bulldog Reporter: Silver Award The Communicator: Crystal Award and the Award of Distinction Seattle PRSA Totem Award of Excellence Oregon Columbia International Assoc. of Business Communications: Bronze Beacon Award Education Roy H. Park School of Communications at Ithaca College Bachelor of Science, Magna cum laude