Marketing Presentation On: BROOKE BOND RED LABEL

Guided by: Mrs. GAURI KULKARNI

Projected By: MILI CHHEDA BMS II 01

Index

Arthur Brooke History Agent with his vans Logos Working with integrity Development of Product Plan Market strategy 4 Ps Packing Price

Distribution channel Advertisements Red Label Tea - the choice of every Smart Bahu Competitors Business Performance Research Discoveries Purpose & Principles Vision Mission

Arthur Brooke
Arthur Brooke founder of Brooke Bond & Company was born in England in1845. He opened his first tea shop in 1869 at 23 Market Street, Manchester.

Arthur Brooke chose the name because it was his 'bond' to customers to provide a quality tea, hence Brooke Bond.

History
Brooke Bond's most famous brand is PG Tips, launched in 1930. The company merged with Liebig in 1968, becoming Brooke Bond Liebig, which was acquired by Unilever in 1984.

Agent with his Vans

Original Logo

Change in Logo

Working with integrity

Positive

impact Continuous commitment Setting out aspirations Working with others

Development of Product
4 different flavours in tea currently seen.

Plan

Market Strategy

4 Ps

Old Packing

New Packing

Price

Price Graph

Distribution Channel

Advertisements

Red Label Tea - the choice of every Smart Bahu

Mumbai: Red Label, the largest tea brand from the house of Brooke Bond, for the first time in its history of 140 years, has roped in Indian televisions smart bahu Hina Khana a.k.a. Akshara from Yeh Rishta Kya Kehlata hai for its latest ad campaign.

The latest Brooke Bond ad campaign starring four smart bahus from across the country, aims at repositioning Red Label Tea as the trusted choice of a contemporary Indian housewife. The ad goes on air from October 1st, 2011.

Competitors
Brooke Bond Red Label is Hindustan Unilever's largest tea brand. Brooke Bond is the market leader of tea in India with a portfolio of five brands including Red Label, Taj Mahal, 3 Roses, Taaza. These have been created keeping in view the specific tastes and needs of the Indian population.

Business Performance

Unilever performed well in 2012, despite difficult economic conditions.

Turnover increased by 10.5%, taking Unilever through the 50 billion barrier, a significant milestone to becoming an 80 billion company. Emerging markets grew for the second consecutive year by more than 11% and now account for 55% of total business.

Research Discoveries
The very best science and technology from academia and specialist collaborators and is applied it to create breakthrough innovations for the next generation of products.
Linking

blood sugar levels with youthful

looks. Drinking black tea may reduce your blood pressure. Stone Age diet may hold key to optimum nutrition. How the brain shapes the taste of food.

Purpose & Principles

Unilevers corporate purpose states that to succeed requires "the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact."

Vision

To create a better future every day. Help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Will inspire people to take small everyday actions that can add up to a big difference for the world. Will develop new ways of doing business with the aim of doubling the size of the company while reducing environmental impact.

Mission

They say:

Success for us means creating products that keep pace with changes in consumer lifestyles and that appeal to people at all income levels.

Cheers

THANK YOU