Professional Documents
Culture Documents
LI HAOZHE
YUE NING KHAWAJA JAWAD
2062847
2055698 2058531
PESTEL ANALYSIS
M YAYOI
Political Factors - Disciplinary Guidelines - the Canadian University Reciprocal Insurance Exchange
Economic Factors - be driven by tourism and the students, stuffs and visitors of Mount A - Financial Crisis - Infrastructures - the Canadian Food Services and Drinking Places industry (growth) - sales of alcoholic beverages declined (14 %)
Social Factors - increase undergraduate enrollment by 34 % between 2001 and 2011 (female enrollment from 61 % to 64 %) - all employees of the Pub were students - the majority of students prefer the dance club on weekend
(1)Industry growth- more pubs, more competition (2)Pubs with good phenomenon attract more customers(e.g. Duckys to the Pub)
(1)Varity of substitutes(e.g. caf, bars, cafeteria) (2)High buyer inclination to substitutes- better lifestyle orientation (3)Switching cost is relatively low
(1)Buyer volume decreased- health care, fickle and quick to move (2)High bargaining leverage(e.g. student unions response in the case) (3)High price sensitivity (4)Buyer concentration switches to off campus bars and cafs (5)Substitutes like cafs and coffee shops offer the same function like bars (6)Buyers have low switching cost
SWOT ANALYSIS
KHAWAJA M. JAWAD
Strength
Uni official Pub Non profit so less price Scooter social circle Old and established within the community Dance floor
Weakness
Old worn out Small target market lack of staff (customer waiting) Drinks and snacks on menu no food Advertisement restrictions University premises
SWOTPUB
Opportunities
New place Addition in menu according to trend New Market (Corporate & Conference) Price less so tackle the competition New Facilities
FURTHER ACTIONS
IAN
Further actions
Organization
Hiring a non- student full-time employee (more bartenders) Motivating employees (e.g. monetary reward) Restraining employees behaviour (e.g. regulation)
surrounding A clear signage Disabled access Improving the layout of the pub (e.g. cash register, easy-cleaning floor)
Operation
Advertisement through social network (Facebook, Twitter) Open on Sunday and Monday morning is closed Replacing insurance provider Separate operating (caf during the daytime, bar in the evening)