r h o d e i s l a n d c o a l i t i o n fo r t h e h o m e l e s s

Corey Bettencourt Nicholas Daukus Samantha Custodio Nicole Guzman Jacob Cournoyer Kala Coleman
Tuesday, November 12, 13

Elevator Statement
Our advertising will convince
government officials and
Rhode Island citizens that
affordable housing is a better
long-term solution to end
homelessness in Rhode Island
because Opening Doors Rhode
Island Plan saves the state
money that can be re-allocated
into places where it is in need.

Tuesday, November 12, 13

Target Market
Government Officials:

These are
individuals who can be influenced
to make the changes in Rhode Island.

Citizens: With the video being on

the website and Facebook, it would

increase engagement of RI citizens and
bring about awareness of the coalition
and the Opening Doors RI plan.

Tuesday, November 12, 13

Social Media
We would have Facebook posts that would
showcase the videos and their story. We
would utilize our theme by starting posts
off with Open the door.. to bring
awareness to the issue while keeping
interest leading up to the event.

On Twitter, we would use the hashtag

#OpeningDoors which, would direct
followers to the website to sign the
petition and become a member.

The FB page would encourage followers to

share the stories and posts with their
friends.

Tuesday, November 12, 13

Social Media cont.

On each post there would be a

call to action that would bring
you to the site to:

Sign the petition

Become a member of RICH
This would hopefully give state residents
that feeling that they can make a change.

Tuesday, November 12, 13

Tuesday, November 12, 13

Invitation
Our invitation is a way for the invitees to
interact before they even get to the event.

Each invitation will have a paper key

that represents the end goal of
Opening Doors.

Each key will have number on the back

of the key that will correspond with
the giveaway at each table.

When you get to the event, you will put

your key in a bowl (like you would at
home)

The giveaways would then be pulled

like a raffle from the table bowl.

Tuesday, November 12, 13

Tuesday, November 12, 13

you are

INVITED!

Annual Award Luncheon

Monday, March 24, 2014
Crowne Plaza in Warwick
12pm-2pm

Please keep this key in a safe place

and bring it with you to the event to
unlock some possibilities.

5460

Tuesday, November 12, 13

Join affordable housing and

homeless prevention advocates
from across the state as we
come together to celebrate our
accomplishments, affirm our
beliefs, award our community
heroes, and demonstrate our
commitment to becoming the
first state to end homelessness.

Tickets also available online:

www.rihomeless.org

R.S.V.P

Please list the names of

table attendees:

Yes, I want to join RICHs Annual Awards Luncheon!

1. _______________________________

__ I will attend the Annual Luncheon at $50 per person

2. _______________________________

__ I will be an individual sponser for the event at $100

(includes 1 ticket to luncheon & name in program book)
For student rates or scholarship, contact Connie at 401-721-5685 or by
e-mail: connie@rihomeless.org

Table Sponsorship
__Reserve a table (10 seats & full page ad) $1,500 per table
__Reserve a table (10 seats & half page ad) $1,000 per table
__I would like more info on advertising in the program book
I cannot attend but would like to contribute $_______ to sponsor
someone who otherwise would not be able to attend

3. _______________________________
4. _______________________________
5. _______________________________
6. _______________________________

__ I require a vegetarian meal

7. _______________________________

Name

8. _______________________________

Address
Phone number
Email address

9. _______________________________

Tuesday, November 12, 13

10. _______________________________

Giveaways & Decorations

Gift cards to a variety of upscale

providence restaurants. 1 per table.

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Welcome-mat placemats

Center piece is the bowl with keys,

and then have very narrow vases
filled with rocks or marbles.

Program Book

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Tuesday, November 12, 13

Tuesday, November 12, 13

Name Tags

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Tuesday, November 12, 13

Awardee Poster

Tuesday, November 12, 13

Tuesday, November 12, 13

Video

Tuesday, November 12, 13

Tuesday, November 12, 13