Lauren

PROFESSIONAL EXPERIENCE

Versatile manager with strengths in public relations, marketing and project management. Dedicated team player; skilled in coordinating cause marketing campaigns, corporate social responsibility initiatives and corporate and media partnerships. Personable and articulate; possesses a strong aptitude for client relations and management. Creative professional, driven to meet and exceed goals.

KINSEY

1503 30th Street N.W., Apt. 5 Washington, DC 20007 267-421-1565 Lek43@georgetown.edu @LeKinsey

Reingold Inc.

Alexandria, Virginia | October 2013 Present Develops and implements strategic communications plans as the project manager for nonprofit and association clients including the firms largest accounts, The National Apartment Association Education Institute and The American Society of Anesthesiologists. Directs client projects including work in social media, digital marketing, website development, graphic design, video production and earned media. Creates measurement metrics and continually analyzes results and reports progress to client. Conducts business development activities to increase awareness of the firm in the nonprofit and association communities. Assists with proposal writing and helps pitch innovative ideas to secure new clients.

EDUCATION RELEVANT COURSEWORK CORE SKILLS

SENIOR COMMUNICATIONS ASSOCIATE

MASTERS IN PUBLIC RELATIONS AND CORPORATE COMMUNICATIONS

Georgetown University
Washington, D.C. May 2013

BACHELOR OF ARTS IN ENGLISH AND SOCIOLOGY

Bucknell University
Lewisburg, Pa. May 2006

MANAGER OF CAUSE MARKETING

United Way Worldwide
Alexandria, Virginia | October 2009 September 2013 Collaborated with major corporations, including UPS, Ralph Lauren, Purina and Deloitte to strengthen the United Way brand, create new and loyal ambassadors and concurrently generate income and diversify revenue of United Way Worldwide. Maintained partnerships with existing clients by providing excellent service and strategic planning. Recently renewed partnerships with American Express and GE, leading to a funding increase of 54 percent in one year. Developed public relations materials, including strategic social media messaging, website content and press releases. Collaborated with colleagues in developing multimedia collateral, such as printed materials, mobile giving campaigns, widgets and videos. Evaluated, researched and responded to outside requests for new Corporate Social Responsibility (CSR) partnerships. Created an education based, integrated cause platform to pitch to corporate partners such as Scholastic, Target and Bloomingdales. Managed decks, pitches, collateral and materials to take to market.

Integrated Marketing Communications Media Relations Strategic Social Media Ethics in Public Relations Strategic Event Management Public Relations Writing Cause Consulting Communications Planning Capstone Corporate Social Responsibility Strategic Communications Cause Marketing Project Management Client Relations Employee and Volunteer Engagement Corporate and Nonprofit Partnerships

PROFESSIONAL EXPERIENCE

Avon Foundation for Women (OP-3)

TECHNICAL SKILLS COMMUNITY INVOLVEMENT AWARDS AND ASSOCIATIONS

OPERATIONS MANAGER
Houston, Texas | May 2008 September 2009 Managed a fast-paced Houston office and multiple staff for the Houston Avon Walk for Breast Cancer, a CSR initiative of the Avon Foundation. Produced strategic large-scale special events for volunteers. Seamlessly coordinated logistics, secured prominent sponsors, and coordinated vendors. Increased volunteer registration to over 1,000 participants and helped raise $1.8 million in donations in 2009, exceeding organizations goals. Led grassroots marketing initiatives by connecting with community organizations, local leaders, media outlets and businesses. Served as a spokesperson for the Foundation. Coordinated and executed weekly informational sessions, clinics, and corporate meetings with the community and corporations.

Microsoft Office Suite iWork Suite Social Media Tools Cision Salesforce Basic SEO

JUNIOR LEAGUE OF WASHINGTON

Marketing and communication committee member.
March 2011 present

RECRUITMENT SPECIALIST
Avon Foundation for Women (OP-3)
August 2007 May 2008

COMPASS D.C.
Pro bono consultant working to create and update a strategic plan for Howard Universitys School of Communications.
September 2010 present

EXECUTIVE ADMINISTRATIVE ASSISTANT

The Edcomm Group
Fort Washington, Pennsylvania | August 2006 August 2007

CONSULTANCY WORK

Anthropologie
Created a strategic communications plan for Anthropologies CSR initiatives January 2013 May 2013

Washington Improv Theater

Created a social media plan for theater May 2012 Member of the Public Relations Society of America Recipient of the Georgetown University Tropaia Academic Excellence Award Member of the Bucknell University Alpha Lambda Delta Honor Society Member of the Patriot League Academic Honor Roll for student athletes at Bucknell University

Citibank Business Banking

Created an integrated marketing communications plan December 2011

Simply Soles
Provided copywriting services for high-end shoe boutique January 2011 October 2011