SFPMPT Urgent Care Expansion

Market Research, Analysis & Suggestions

Ariela Engber, SFPMPT Marketing Associate

Urgent Care Competition

San Francisco, CA

Competitive Breakdown
Housecalls - 3 Physical Locations - 9 Urgent Care Services - 6

Physical Locations

Hours - Weekdays

Hours - Weekend

Introducing Total Care Plus Medical Group

Positioning

Based on the gentrification of the San Francisco Mission District as young professionals begin to populate the local area, Total Care Plus will be positioned as medical care that believes highquality service is a minimum, and that the structure of the business should cater to the customer.

Logo

Bart Station 2-Sheet

Bus Insert

Bus King

Bus Queen

Muni & Bart - 6 week campaign

2 Bus Kings @ $650 each - 262,960 impressions 2 Bus Queens @ $350 each - 262,960 impressions 15 bus tail bonus - 1,692,300 impressions 100 bus insert bonus - 3,620,400 impressions 2 BART Posters @ $600 each - 222,376 impressions 2 week campaign extension on all media - +3,293,458 impressions TOTAL Impressions: 9,354,454 TOTAL Cost: $6,104.86

Other Marketing Suggestions

Non-Paid Advertising
Insurance Referrals Drive by visibility Word of Mouth Physician Referrals Public relations

Paid Advertising
Billboards/outdoors SEO/SEM Print Media Direct Mail Radio/TV Events Sponsorship