ADVERTISEMENT BUDGETS

ANALYSIS
 Print Media
Revenue per year in crores
10000
9000
9825
8000 8470
7000 7000
6000 5700
50004961
Revenue/ year
4000
3000
2000
1000
0
2004
2005
2006
2007
2008
 Top Spenders on Print
Advertiser 2007 2008
Pantaloons retail 6 1
Miscellaneous 1 2
LG Electronics 4 3
Maruti Suzuki 3 4
SBI 10 5
Planman Consultant India 12 6
Tata Motors 13 7
General Display-shops 5 8
Nokia 7 9
BSNL 11 10
 TV Advertisement
Revenue per Year in Crores
9000
8000
8319
7000 7110
6000 6000
5000 5003
4350
4000 Revenue/ Year
3000
2000
1000
0
2004 2005 2006 2007 2008
 Viewership Share
Genres 2007 2008 Growth
Southern Channels 25.7 23.8
Hindi Mass 15.4 18.2
Entertainment
Hindi Movies 10.9 11.6
News 6.3 5.6
Sports 3.1 3.3
Kids 4.8 5.1
 Radio
Revenue Per Year in Crores
700
600 662
500
480
400
300 Revenue / Year
285
200150 200
100
0
2004
2005 2006
2007 2008
 Online Advertisement
REVENUE PER YEAR in CRORES
400
350
363
300
250
250
200
REVENUE /YEAR
150 165
10070 110
50
0
2004 2005 2006 2007 2008
 Top Indian Online Websites
Online Properties Total Unique Visitors in ‘000
Total Indian Internet Audience 28,886
Google Sites 19,746
Yahoo! Sites 18,704
Microsoft Sites 11,980
Rediff.com India 9,246
 News Paper Rates
RUN ON LINE 5 LINES
Times of India 1 4 7 13 25 40 Ext Line
Mumbai 2360 2230 2100 1980 1850 1730 400
Delhi 1450 1410 1350 1320 1305 360
Pune 350 285 265 240 220 210 100
Economics
Times
Mumbai 950 800 650 640 560 500 200
Delhi 700 660 630 620 600 125
 Magazines Ad rate
Publications Base Rate Multiple
FEMINA 325,000 280,000
FILMFARE 295,000 250,000
HELLO 150,000 120,000
TOP GEAR 100,000 75,000
All rates in Rs Per Page
 Google Site Search
Number of web pages Search Query Limited Pricing (annual)
(annual)
Up to 1,000 250,000 $100
1,001-5,000 250,000 $250
5,001-25,000 500,000 $750
25,001-100,000 500,000 $2000
 TV Ad Rates
• IPL rates- Rs 1.3-1.5 lakh per 10 second

• IPL Rates Final India Vs Pak- Rs 2-2.5 Lakh per 10 second

• Sony, Star Plus Prime time Ad rate-

Rs 50, 000 – Rs 70,000 per 10 second
• Radio
• FM 93.5 – For Every Second – Rs 2,000-3,500,
pulse rate 1 second. (Prime time shows)

• Fm 98.3 – For ever 5 second – Rs 1,800- Rs

3,300 ( Prime time shows)