marissastabler

professional experience

Big-picture thinker, Creative problem-solver, Passionate brand builder driven to make a difference through bold ideas

marissastabler.com | @marissastabler | marissa.stabler@gmail.com

Account Executive, Sunwest Communications October 2012 - present | Dallas, Texas overview Work directly with clientsincluding Susan G. Komen Dallas County, ExxonMobil and Pat Smiths Treasure Youto provide creative and strategic counsel focused on brand development, media and community relations, thought leadership and internal communications. Develop and implement creative strategy and integrated marketing/communications plans. Act as a storyteller, devising traditional and non-traditional tactics to increase engagement and influence the way audiences perceive clients brand. Provide event support, seek opportunities and establish initiatives for event promotions. Spearhead media outreach, identify partnership opportunities and build relationships with influencers and client partners. Manage client's digital/social teamsoverseeing proactive and reactive content for website, Facebook, Instagram, Pinterest, Twitter and YouTubeensuring consistent and effective voice across all brand channels. Create specialized content/editorial calendars for online, email and social media campaigns. Draft, design and execute messaging and collateral, including: e-communication, project plans, fact sheets, PSAs, brochures, media kits, media pitches, media advisories, news releases and talking points for client leaders and partners. highlights Led all marketing and public relations activity for Pat Smiths Celebrating Second Chances for Overcomers event, including the development and execution of interactive digital strategy: Event hashtag #TYSC became a nationwide Trending Topic, resulting in more than 16.4 million Twitter impressions. Drove traffic to TreasureYou.org through the events live video stream, which was the No. 1 watched Google-YouTube broadcast worldwide for 2.5 hours. Developed integrated media campaign generating buzz surrounding the 2013 Komen Dallas Race for the Cure: Secured media coverage exceeding 48.3 million impressions. Twitter following increased by 95 percent and Facebook Likes increased by 35 percent. #DallasRace was included in 958 tweets and 481 Instagram photos. 23,525 stories were created or shared about Facebook page. Account Coordinator, Sunwest Communications October 2011 - October 2012 | Dallas, Texas highlights Created proposed branding campaign and new-business presentation that secured Susan G. Komen Dallas County as a client. Developed and implemented social media strategy, multiplying Komen Dallas Countys Facebook Likes (monthly growth rate increased from 1.5 percent to 6.8 percent) and viral posts (recorded a record 1.3 million impressions in one month). Established Komen Dallas County Twitter account and created social media handbook to be used as guide across all channels, providing social media training to marketing intern and staff. Successfully increased awareness and engagement through ExxonMobil GR letter campaign, resulting in visits from several federal and state officials at client's summer science camp program, including two U.S. representatives. Secured ExxonMobil media coverage exceeding 50 million impressions nationwide.

education
University of Alabama, May 2011 Bachelor of Arts in Public Relations Double Minor in English and Computer Technology & Applications Magna Cum Laude

internships
2008 2011 Sunwest Communications PR/Social Media Dallas Cowboys Marketing Clear Channel Radio Promotions U.S. House of Representatives Congressional

volunteer work
Tide in Texas Publicity Chair XOXO Stabler Foundation PR & Marketing Chair