Professional Documents
Culture Documents
PROJECT ON VICCO
TURMERIC
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INDUSTRY OVERVIEW
Total market share of fairness creams – 700 crores
• Key players
• HLL’s Fair & Lovely – market leader
– Cavin Kare’s Fair ever
– Emami
–
Minor domestic players
• Himalaya
– Ayur
– Dabur
– Biotique
– Fem
– Everyuth
–
ABOUT VICCO
• Founded in 1952 by late Shri. K.V.Pendharkar.
• Ayurvedic products
• Poor promotion
• Monotonous Packaging