P. Simons, N. Boswell, D. Rogers, & K.

Wyre

Project4

Targeting Usability & Accessibility to Generate a New Client Base

Introduction
Use the paper prototype of the project design for the introduction with test participants.

I. User Profiles (or Personas)

As the audience for Selle, Inc. is a targeted demographic of individuals who are over the age of 50, user profiles will need to vary across the different levels of user testing. For round 1 of user testing, the profiles will be the following:

Selle, Inc. Profile #1 You are George Clooney. No, just kidding. But you are a middle-aged man with graying hair who wants to stay relevant and competitive (a trait of Baby Boomers) with your younger colleagues in the job market. You have basic computer skills in using programs like Microsoft Office, but want to advance your tech knowledge. You want to convert your simple, Microsoft document resume into an online portfolio-style resume. So, you want to build a website on Weebly to do so. User Dilemma: Man who wants to stay relevant

P. Simons, N. Boswell, D. Rogers, & K. Wyre

Project4

Selle, Inc. Profile #2 You are an older woman whose late husband passed away five years ago. You met a man two years ago and are now getting remarried in six months. Your first wedding was small so now you want to plan the wedding you never got to have. By flipping through bridal magazines, you have noticed that creating a wedding website is on trend in the bridal world. It allows your guests to access all the information they need as well as view fun things like the story of you and your fiance. You want to use Weebly to create your wedding website. Youre going for a very pretty template, but want the site to be easy to use for your older friends (and yourself!) User Dilemma: Woman getting re-married who wants to create a wedding site

III. Tasks for Assessment A. Usability Results

Welcome Script (Read Aloud) Good [morning, afternoon], my name is Darby Rogers, and I will be coaching you through this study. As weve discussed before, what we will be doing today is something called, "Usability Testing." Because my project team is interested in the process for creating a website using our chosen medium, Weebly, we will be monitoring your clicks and actions on the computer screen. To make this [website/product] the most user-friendly as possible, we need every opportunity to get your feedback, so I am also using this microphone for recording and to allow my colleagues to hear our conversation. In here, Ill be taking notes. Now, I will do my best to get you to talk your way through certain tasks. What I am interested in is what you will be thinking and feeling as you use Weebly to complete your tasks. I will be doing

P. Simons, N. Boswell, D. Rogers, & K. Wyre

Project4

my best to get you to speak out your thoughts, so I will be repeatedly asking you what you are thinking. We are going to use Persona #2 and focus on Task #3, creating a blog for planning a wedding. Tasks Assessment

Exercise 1: Whats the Next Step ?

1. Now that you have created an account, are there instructions for what you should do next? Questions the user participant had during the initial stage of testing: -What's the difference between a site and a blog? -What does "domain" mean? -Should I plan my site or build a site?

Exercise 2: Getting Down to Business- Choosing a Theme

P. Simons, N. Boswell, D. Rogers, & K. Wyre

Project4

1. We are now going to choose a theme for your website. Can you please tell me where you think you should click to begin this process ? Went to the choose a theme button and clicked. 2. Please scroll through the available themes and describe to me what you are finding ? -Had a picture of a bouquet on it so it made her think of a wedding -More simple-looking and easy to navigate than the others 3. Are there any suggestions available to guide you in choosing the most appropriate theme for your goal ? No available tutorials 4. Please choose the theme that you feel would best work for the goal you are trying to achieve.

P. Simons, N. Boswell, D. Rogers, & K. Wyre

Project4

-What all pages would be needed for a wedding site? -She would save photos off of Facebook and then upload onto Weebly--time consuming; figure out easier way? -About page, how we met, map page for location of wedding, about the wedding party, registries, RSVP page -Wouldn't want to make it dense; easy-to-find info -If she wanted to upload a video it would be very confusing -What's the difference between headers and why does it matter? Can we preview headers all at once? -Might be helpful to see what options look like up front to eliminate trial time.

This concludes our test. I would like to thank you for your time and participation. Your feedback has been enlightening and will help us improve our [website/product] significantly. Do you have any questions for me?

P. Simons, N. Boswell, D. Rogers, & K. Wyre

Project4