Company Overview

April 2014
Altia Health aspires to organize all healthcare data in Latin
America and make it accessible and useful for physicians and
patients.

The first step to achieve this goal is to launch an electronic
prescription platform in Mexico, enabling physicians to send
accurate and understandable prescriptions directly to a
pharmacy from the point of care.

This will require the development of the first open electronic
data interchange (EDI) for the pharmacy sector, a network
connecting prescribers to all major pharmacy chains.


Team
Manuel Sescosse healthcare entrepreneur involved in the
sector for the last 5 years, cofounder of a new hospital
network company in Mexico (H+ABC Hospitals) funded by a
private equity (Discovery Americas).
Patrick Menendez former senior associate consultant of
Bain & Company Mexico for 3 years and commercial
developer in GE for 2 years with deep experience in the
Mexican market.
Santiago Gomez full stack web developer and software
engineer at MadisonReed with a unique set of commercial,
project management and technical skills acquired in more
than 6 years of experience.
Our system offers benefits for the key
players in the ecosystem
PHYSICIAN
PATIENT
PHARMACY
Prescription 1
RECORD
%
Targeted advertisement 2
Purchase drugs 3
RECORD
Periodic report
4
PHYSICIANS PATIENTS PHARMACIES
Presently in the Mexican health system,
patient pharmacy selection is haphazard
Paper prescription
PHYSICIANS PATIENTS PHARMACIES
Through an e-prescription platform, Altia Health
will drive demand to pharmacies in the system
Electronic prescription
Key characteristics
1. Free
2. Web-based
3. Live in Five
4. Easy Use
5. Secure
Delivery & technology platform
Prescribers must have an active medical license number to
access the service
Patient information is accessed by name, cell phone number
and/or date of birth at point of delivery
Users may access the service via a Web Application through a
mobile device or computer
Delivery using a software as a service (Saas) model in which
the server is housed in the cloud, workstations in the
physicians office or mobile devices connect via the Internet
Experiment (Data Collection) and GTM
Strategy
Experiment:
Collect data to understand costumer
behavior
mid-size city
based out of a private hospital
physician population of at least 40
target patient population
concentrated around hospital
pharmacy ecosystem
concentrated around hospital
Free trial for physicians, patients and
pharmacies
Outreach with the support of hospital
management
Pivoting
Direct
Channels
Dedicated sales
team
Dedicated Sales
team
Indirect
Channels
Specialized Media Specialized Media
Partnerships Regional Medical
Association,
Hospital, Medical
Schools
Pharma Companies
Pricing Early: Free trial
After adoption:
$30/ month
Early: Free trial
After adoption:
$3,000/ month
Network
Effect
Cross-sided: ++ Cross-side +++
Same-side -
CAC $ (to come) doctor $ (to come) per
Pharmacie
Go-To-Market Strategy:
Competition
North America:
South America:
Threat: Medium
(Enter Mexican market)
Threat: Low
Threat: Medium
(Existing Competitors)
Where are we going
United States

E-Prescription Routing increased 38% in 2012

44% of prescriptions dispensed were routed electronically

Prescription Benefit Responses increased 33% in 2012

47% of patient visits generated an electronically delivered
medication history