SABINA ACERO

NICOLAS TORRES
JHOANA SANCHEZ
MERCADEO INTERNACIONAL

1. In each of the cases who benefits and who suffers from
the alleged ethical and legal lapses of Airbus?

Politic plays a major role on how the company operates. This
is according to the influence of the politics on placing
orders of aircrafts direct from the manufactures.
Airbus Company benefited simply because Sabena increased its
order and on the other hand, Sabena Company suffered due to
unplanned purchase that led to the collapse of the company.
On the case Kuwaiti Kickbacks, Airbus Company suffered simply
because Kuwait Airways Corporation did not honor the order
that it had planned to place with the company. The reason as
to why the company suffered was due to the $ 450, 000 it had
chipped in to the operations of the company,

2. How should the public relations staff at Airbus respond
to the articles appearing in The Economist and the
Guardian?

It is true that both companies have political influence on
how they make their sale. Since the public people are there
to show how the companies operate with political influence,
the company should ensure that the picture has been cleaned.
In order to have the image of the company changed, the
company should ensure that they have managed to show the
public relation people that management has changed. It should
let the public relation know that the entire management that
was influenced by political thoughts has been changed and
that it operates under new management that is dedicated to
work in the right direction.

3. What steps might Boeing take to defend itself from this
sort of competition?
SABINA ACERO
NICOLAS TORRES
JHOANA SANCHEZ
MERCADEO INTERNACIONAL


Boeing Company is required to develop a strategy on how to
deal with the competition. The first approach the company
should employ is lowering its cost. Since other companies
prices are higher Boeing should focus on working with minimum
cost such as making its manufacturing orders from suppliers
who are cheaper.

4. Do you think that Boeing and Airbus behave differently
in marketing their aircraft around the globe? How and
why?

I believe that the two aircraft companies behave differently
in marketing their products around the globe.

Airbus Company use political influence in marketing its
aircrafts. This is to attract more customers for they will
get some discounts on the quantity they will purchase from
the company.
On contrary Boeing uses another method in marketing its
aircrafts to the consumers. The use of another strategy is to
ensure that areas that the other company has not touched have
been provided with whatever they want