Release Highlights What s New i n SAP CRM 7.0? Over vi ew UI Fr amew or k Enhanc ement s Ar c hi t ec t ur e I mpr ovement s Ser vi c e Ex c el l enc e Consumer Mar k et i ng I mpr ovi ng Sal es Per f or manc e ERP Or der embedded i n CRM I ndust r y Hi ghl i ght s Ent er pr i se Ser vi c es Suspects Locations Relations Objects Record Documents & For ms Incident Lead Operations Staff & Units Case Lead-t o-Cash Servi ce Sales E-Marketi ng Ful fi llment New Pr oduc t i vi t y Tool s: Smart Value Help Recent objects for faster navigation User Gui dance by task based UI Table Graphics: visualizing table content in a pie or bar chart Enhanc ed Per sonal i zat i on: Web Links can be added to your CRM Home Page Optional tile layout Customer specific icons Drag & Drop in UI configurati on tool in calendar (e.g. reschedul e meeting) UI Fr amew or k Enhancement s UI Fr amew or k & Ar chi t ec t ur e Hi ghl i ght s (1/2) Ent er pr i se Sear c h Simple Search User Interface for CRM Cross-object searches within CRM (l ocal search scenario) Cross-system searches across the business suite (central search scenari o) One common modern search technology for CRM and also the suite (TCO) Based on NetWeaver Enterpri se Search High runti me performance resulti ng i n fast searches I dent i t y Management Integrati on of CRM wi th SAP NetWeaver Identi ty Management (IDM) Central management of user data, CRM acting as recei ver Enabl ement of CRM to handle all necessary follow-up steps (automated or workflow-based) so that users can start worki ng in CRM without any disrupti ons SAP 2007 / Page 4 UI Fr amew or k & Ar chi t ec t ur e Hi ghl i ght s (2/2) Desi gn Layer Reduction of the UI configuration tool field set Central re-labeling Easy creation of value help content for customer specific fields Ex t ensi bi l i t y Tool Provide capability to extend CRM Business Objects Seamlessl y integrated into the CRM Framework Tools Accessible via UI Configuration Tool and from the Navigati on Bar Transport extensions & Multi-l anguage support St abl e Cor e Consolidated stable core approach Enhancement package1 readiness Clear software component definition SAP 2007 / Page 5 Realizing Business Requirements in a faster, simpler and efficient way. Realizing Business Requirements in a faster, simpler and efficient way. Ser vi c e Management (1/5) Hi ghl i ght s Over vi ew Customer Service Logistics & Finance Warranty & Claim Management Returns & Depot Repair Field Service Management Customer Service & Support Installations & Maintenance Service Contracts & Agreements Service Sales & Marketing Contract templates Contract renewal Contract change processes and mass changes Credit card payment Packaged service quotations Functional location download Bill of material replication Enhanced authorizations Service request and master requests Knowledge articles IT service management Resource planning: Geo-maps Alternative technician information Technician self-service Usability enhancements Automated warranty activation Link to CATS time sheet Displaying cost information Ser vi c e Management (2/5) Cust omer -Dr i ven Enhanc ement s Ser vi c e enhanc ement s & al i gnment s: ERP integration of functional locations and bill of materials Credit card payment in CRM billing Service transactions inherit reference objects and categorizations to the item level Controlling and cost information displayed in transactions Improved serial number integration Enhanced authorizations for Installed Base Ser vi c e Management (3/5) Advanc ed Cont r ac t Management Advanced Contract Management covers enhanced functionality around service contracts and the whole life-cycle of a contract with processes of contract offering, contract execution and contract maintenance. Enhanc ed c ont r ac t l i f e-c yc l e: Package quotations incl. enhanced package pricing and follow-ups creation Automation of contract activation processing Master contract templates Consolidated change processes for all contract types Marketing integration for contract renewal process Interfaces for 3rd Party remote service vendors Display related ERP documents in transaction anal yzer Usabili ty enhancements Ser vi c e Management (4/5) Resour c e Opt i mi zat i on In order to plan and steer internal and external technicians, resource scheduling is an essential part of service processing within companies. Offering the necessary information in a smart way enables resource planners to plan and react accordingly. Continuous and enhanced support for external service providers follows the market requirements and offers more end-to-end process possibilities. Resour c e Opt i mi zat i on: Al ternative technician information Maintenance for service providers Technici an Sel f Servi ce Planning information enhancements Strengthen back office possibilities Ser vi c e Management (5/5) Know l edge Ar t i c l es Management The new Knowledge Article Base contains business relevant FAQs, how-to documents, special process information, solution descriptions, etc. Cr eat e, l i nk and di st r i but e k now l edge : Quickly find information via full text search Easy integration to other CRM objects like customers, products, installed bases, campaigns, opportunities, service requests Multil ingual text authoring and attachment capabi lity Special authorization checks to restrict access to special user groups Actions and Workflow support Interfaces for import and export from and to existing knowledge bases I TI L
Compl i ant I T Ser vi c e Management (1/2)
Compr ehensi ve End-t o-End Sol ut i on New comprehensive and complete ITIL-compliant end-to-end offering for IT Service Management ITIL-compliant incident, problem, and change management IT Service Desk for professional 1st level support, optionall y with integration into SAP Solution Manager Service Desk IT Object Management and IT Service Level Management as a basis for IT support processes IT Service Desk 2 nd Level Support Customer Fl ex i bl e Usage Opt i ons Internal scenarios IT department delivering IT support to other departments Shared Service Center (SSC) scenarios SSCs offering IT- as well as further internal services globally for one corporate group External scenarios IT service providers offering services to their customers I TI L
Compl i ant I T Ser vi c e Management (2/2)
Compr ehensi ve End-t o-End Sol ut i on IT Service Desk 2 nd Level Support Customer I T Suppor t Management Pre-defined process types for incident, problem and change management along the best practices described in the IT Infrastructure Library (ITIL) One Component concept for flexible usage of these process types wi thin or outside of SAP CRM Interaction Center Integrated knowledge article search and provisioning Pre-defined interface to SAP Solution Manager Service Desk for exchange of incidents I T Obj ec t and I T Ser vi c e Level Management New object famil y for IT items, optionally with integration to SAP ERP Maintain and display dependencies between IT items via object relationships Servi ce Levels like service and response profi les, as well as metri cs Servi ce level adherence as well as other IT service-rel ated reporting via SAP BI I nt er ac t i on Cent er (1/2) Cor e Enhanc ement s / Hi gh Vol ume Context Area and Multichannel Integration Confi gurable Context Area: Use CRM configuration tool to confi gure and adjust the Interaction center Context Area to your needs. Multichannel Integration: Enhanced administration options to configure polli ng frequency and Contact Center Software heartbeat checks Interaction Center Client Switch in case of Multiple CRM and Backend cli ents e.g. for BPO (Busi ness Process Outsourcing) scenarios Account Identification and Lean Interaction Record Enhancements for searchi ng and i dentifyi ng accounts Runti me optimi zed configurati on for Interaction Record One stop configuration CRM WebCli ent business transacti ons can be used nati vel y with IC screen layout in the IC WebClient New ITIL compliant services processes common for customer servi ce and shared servi ce center, including IT Service Desk - available in CRM WebCli ent and Interaction Center WebCli ent SAP sees increasing adoption of CRM Interaction Center by high volume call centers. A set of improvements optimize the current application as well as the end user processing times. One stop configuration allows to optimize TCO in multi-scenario implementations. SAP 2007 / Page 14 SAP 2007 / CRM70 Kick-off, Page 14, SAP internal and confidential I nt er ac t i on Cent er (2/2) Shar ed Ser vi c e Cent er Ac c ount i ng I nt er ac t i on Cent er Business Partner Identification Identi fication of customers, vendors and employees and their related partners Identifi cation of partner by company code and by reference documents (e.g. ERP invoice) company code from ERP back end can be used Interaction Center Client Switch in case of Multiple CRM and Backend clients e.g. for BPO (Business Process Outsourcing) scenarios Service and Interaction Record Service request creation / tracking user interface for non Interaction Center users (e.g. accounting or HR staff) Track company code and reference document in service request Service request search by company code in Agent Inbox Launch Transaction Content Sample content for most relevant launch transactions to access Financial Accounting processes in the ERP backend SAP CRM 7.0 integrates CRM Shared Service Center functionality with the backend systems for financials. With this Accounting Interaction Center, requests from customers, vendors/ suppliers and employees can be easily tracked and resolved. SAP 2007 / Page 15
Communi c at i on-Enabl ed CRM Pr oc esses (1/4)
(CEBP) What i f while reviewing a lead, your account managers could see whether the colleague who qualified the lead is currently available for a phone call? all your customer facing personnel had access to communication features previously available only to your call center agents (screen pop, screen transfer)? it only took a mouse click to communicate with your customers and colleagues? you could ensure real time execution on steps in a business process in the same way you manage incoming phone calls? Customer Service Network People, Skills, Availability, . CEBP Communi c at i on-Enabl ed CRM Pr oc esses (2/4) What ar e c ommuni c at i on enabl ed pr oc esses i n a CRM c ont ex t ? CEBP Apps CEBP Business Processes Channels Customer Network of people and skil ls In-house Multiple locations Outsourced Home agents Consistent, relevant interactions across channels Seamless integration with marketing, sales & service processes 360 view of the customer, process access and collaboration Connec t i ng Peopl e, Pr oc esses, and Communi c at i ons w i t hi n a Cust omer Ser vi c e Net w or k Communi c at i on-Enabl ed CRM Pr oc esses (3/4) SAP CRM 7.0 integrates communications with CRM processes allowing companies to leverage organizational know-how independent of location; enhance marketi ng, sales, and service activities; and reduce total cost of ownership. Communication enablement for all CRM business roles Communication toolbar integrates phone functionality with al l CRM user interfaces and busi ness roles and all ows customer facing personnel to col laborate in a busi ness context Enabl es more effici ent and effecti ve interactions wi th customers, partners and empl oyees throughout the organizati on Empower collaboration wi th contextual presence Presence i nformation available from communication systems is determined in the appropriate busi ness context withi n CRM screens Business context can be used duri ng collaborati on Allows determinati on of available people with right skills at a glance and transfer of CRM screens during call conferencing or with call transfers Business process push Routes and pushes CRM processes to CRM users leveraging the integrati on to a communication management system For example, CRM E-Mail Response Management System (ERMS) can util ize SAP BCM to route and push an anal yzed email to a CRM Interacti on Center agent Communi c at i on-Enabl ed CRM Pr oc esses (4/4) Ex ampl e: Pr esenc e I nf or mat i on i n Par t ner Vi ew s Caller Identificati on Call Status/ Timer Softphone controls Availability Indicator Softphone Link Mar k et i ng (1/4) Foc us on Consumer Mar k et i ng Loyal t y Management @SAP Loyalty Management applies across multiple industries where customer loyalty programs are utilized to build customer relationships and to promote specific customer behaviors. Loyalty management enables marketers to plan and execute closed loop loyalty programs, such as frequent flyer programs. These programs can promote customers participation through points/reward programs where certain amounts of points are earned for a specific customer behavior. In turn, customers can redeem these points for specified rewards. End customers have access to self-service web sites to check and manage their points/reward accounts and to redeem points for rewards, or may choose to access these actions via the companys call center. Loyalty Management is customer centric I nt egr at i on and c r oss-ent er pr i se pr oc esses ar e bec omi ng t he k ey t o suc c ess i n CRM. Wi t h t he f r ont -of f i c e/bac k -of f i c e st or y, [ espec i al l y] SAP [ has] t he best vi si on, bec ause i t i s c r eat i ng an ec osyst em of vendor s ar ound Net Weaver . . . . Forrester: SAP isnt software; it is a religion SAP 2008 / Page 19 ! Mar k et i ng (2/4) Loyal t y Management a c ompl et e Sol ut i on ... Beef or chicken ? Why not take more ? If you can get more Loyalty Program Management enables set up and maintenance of loyalty programs. Program maintenance includes information about program-related loyalty status levels, tier groups and levels, set up and maintenance of point accounts, as well as program- specific point accrual and redemption based on flights, nights of stay etc. Loyalty Reward Rule Management includes set up and maintenance of loyalty rules and conditions finally being processed by the loyalty engine. All points accrued and redeemed by members are recorded wi thin the member s point account. Loyalty Membership represents the participation of an individual person, or organization to a specific frequent flyer program. Membership is opened by a registration to the loyalty program, either paper-based, via web-self service, or call center. It also includes member activities such as flight or sales activities - finally being accrued or redeemed as points. The Loyalty Management Processing Engine a highl y scalable Engine to process member activities and tier transition evaluation. It is an integrated part of SAP CRM and the heart of the CRM based Loyalty Management solution. Loyalty Management additional features: Collaboration Integration Analytics SAP Loyalty Management is part of SAP CRM. It is full y integrated into core CRM scenarios, such as marketing campai gn management, service complai nts management, Web Channel and more. Mar k et i ng (3/4) Loyal t y Management Func t i onal Over vi ew Loyalty API Connectivity Backend Integration IC Integration Web Channel Integration Simulation Integrate / Anal yze / Collaborate Program Management Reward Rules Management Membership Handli ng Processing Engi ne SAP 2008 / Page 21 SAP 2007 / Page 22 Mar k et i ng (4/4) Hi gh Vol ume Mar k et i ng Enabl ement Scalability Enhancements address the needs of high-volume marketing environments where marketers deal with large number of end-consumers, segments, and campaigns to reach their target audiences with relevant marketing messages. Segment at i on Improved segmentation scalability for high volumes of customer data Clear visualization of all segmentation steps Campai gn Ex ec ut i on Lean high volume campaign execution for e-mail and file export Newsletters and special campaigns, e.g. in loyalty programs, can be addressed to millions of customers Addr ess Li st Handl i ng handling of temporary address data for e.g. high volume one shot mailings wi th purchased/rented addresses Sal es (1/4) I mpr ovi ng Sal es Per f or manc e Sal es (2/4) Ter r i t or y Management Ter r i t or y Management enabl es Optimal coverage of sales territories by dividing sales markets into territori es Assignment of territories to CRM accounts and Opportunities and there by to the right sales professional Authorization management, there by ensuring that the user gets the right information Capabi l i t i es: Authorizations based on terri tory assignment. Search based on territory for vari ous CRM objects (accounts, products, bus. transacti ons etc.). Possi bilit y to model & eval uate terri tory rul es, using a rule engine supporting inclusi ons and excepti ons . Supports basic territory alignment capabiliti es, with a possi bili ty to confi gure what-if scenarios. Provides basic data validation reports, which could be used by territory admini strators to mai ntain territory mgmt in the CRM system. Provides mass update reports, which could be used to update terri tory/sales empl oyees in territory management and the associ ated business documents after territory re-alignments. Provides territory interface in accounts application, so as to maintain manual overri des for certain accounts. Sal es (3/4) Pi pel i ne Per f or manc e Management Pi pel i ne Per f or manc e Management hel ps sal es manager s and r epr esent at i ves t o Analyze their sales pipeline Identify gaps and criti cal opportunities Simulate what-if scenarios Capabi l i t i es: Abilit y to set overall revenue target, revenue target by product / product category, uni ts target by product or product category . Abilit y to choose the data content for pipel ine anal ysi s from total sales volume, sales volume by product / product category, uni ts vol ume by product / product category. Provides weighted / un-weighted Pipeline data wi th dynamic filters for pipeline data exploration. Simulate opportunity changes and what-i f scenari os for closi ng pipeline gaps with the opti on to save simul ated opportunity value changes. View pipeline-relevant changes for a certai n time horizon, showi ng direction of change for key fields. Quickl y displ ay the relevant information about recent acti vities, contacts, products, related competitors, etc. Personalize chart views by making personal default setti ngs. Maintain indi vi dual churn rates to cal culate the target line for Sales Pipeli ne View. Sal es (4/4) Or der Management Hi ghl i ght s Cust omer Or der Management Capture, adjust, track and bill a customers request for products and services Prevent errors and inconsistencies Simplify ordering across channels Enabl e consi stent pricing, up-/cross-selling and campaign execution. Compl et e Lead-t o-c ash pr oc ess w i t h ERP Or der CRM Opportunity to ERP Quote/Order CRM Cross-/Upsell and Campaigns withi n ERP Quote/Order CRM Catal og Search and Browse wi thin ERP Quote/Order Guided Sales Configurati on Tar get I ndust r i es Industrial Machi nery & Components High-Tech: Component Manufacturer Mill Products Consumer Products: Beverage Lead-t o-Cash Service Sales E-Marketing Fulfillment SAP 2007 / Page 26 Web Channel (1/2) Loyal t y Management I nt egr at i on I nt o Web Channel Increase brand loyalt y and encourage specifi c customer behaviors. Reward specific customer behaviors with points. Poi nts can be redeemed for speci fied rewards. Customers can enroll in loyalty programs and manage their accounts online View and use eligible rewards withi n the shoppi ng basket. Addi t i onal Depl oyment Fl ex i bi l i t y Wi t h ERP Or der I nt egr at i on Adds third option to existi ng deployment modes (SAP E- Commerce connected to SAP CRM or directl y to SAP ERP). Enabl es customers to run e-commerce capabiliti es with SAP CRM but using the SAP ERP sales order. Allows to use the ERP order but benefit from the e-marketing features of CRM such as product recommendati ons, cross- and up-selli ng, and marketing campai gns. No need to replicate orders and to duplicate prici ng conditi ons in CRM. SAP 2007 / Page 27 Web Channel (2/2) Si ngl e Pr oduc t Cat al og For Cust omer s, Sal es Reps and Cal l Cent er Agent s Same vi ew to product catal og information for empl oyees as provided through SAP CRM Web Channel Rollout and use consistent product i nformation in all channel s and enable quick quote/order creation from onl ine catal og Ent er pr i se Ser vi c e Or i ent ed Ar c hi t ec t ur e (ESOA) Provide wel l defined interfaces to flexibly enhance and adapt the solution Leverage Web servi ces to manage the CRM product catalog Integrate product information as well as real-time price/avail ability i nto non-E-Commerce context li ke a consumer Homepage using Web servi ces SAP E-Commer c e f or SAP ERP (del i ver ed as par t of SAP ECC 6.0 EHP4) SAP E-Commerce for SAP ERP updated to match the latest E-Commerce version for SAP CRM SAP 2007 / Page 28 Par t ner Channel Management End-t o-end Channel Ser vi c e Management Partners manage and track their service resources and availability Vendors execute service resource planning & service order distribution Self-service for partners to receive and confirm completion of service orders Integration with billing & warranty claims Ent er pr i se Ser vi c e Or i ent ed Ar c hi t ec t ur e (ESOA) Integrate your own Partner Registration application with SAP CRM Partner Channel Management using SOA services. SAP 2007 / Page 29 I ndust r y-Spec i f i c Sc enar i os (1/3) I nvest i gat i ve Case Management (Publ i c Sec t or ) Suppor t i ng Publ i c Sec ur i t y The market for Public Security i s demanding for a solution capable to handle the whole lifecycle of criminal investigation, starting from the time of first incident/lead down to case closing and maintaining a court result. Investigative Case Management offers a centralized information storage, a collaborative process management and capabili ties to relate enti ties and thus to deri ve intell igence from that. Hi gh- Level Capabi l i t i es: Support of initial and further investi gation processes with inci dents, i nvesti gative leads and cases Investigation case processing, i.e. intelligence and information sharing, eval uati on of i nformati on & source reliabi lity, organize securit y force operations and support l aw enforcement Central storage for suspects, victi ms, witnesses as well as objects and locations. Support of compl ex rel ationships between master and transactional data. Suspects Locations Relations Objects Record Documents & Forms Incident Lead Operations Staff & Units Case Tr ade Pr omot i on Management CP companies on an average spend 18% of their sales revenue on funding trade promotions. In the current economic climate understanding which promotions are effective is more important than ever before. New capabilities to improve usability: Promotion totals on overview page, key figures added to calendar, etc Improved claims management capabilities Improved funds determination Enhanced TPM Capabilities for mobile users visualization of: Trade Promotions with Product Segments, display pallets, etc Funds used to manage Trade Promotions I ndust r y-Spec i f i c Sc enar i os (2/3) Tr ade Pr omot i on Management Pl ease r ef er t o Mar k et i ng sec t i on of t hi s pr esent at i on f or mor e det ai l ed i nf or mat i on. I ndust r y-Spec i f i c Sc enar i os (3/3) Loyal t y Management (Tr avel / Tr anspor t at i on) Ser vi c e Or i ent ed Arc hi t ec t ur e i n CRM (1/2) Ent er pri se Ser vi c es CRM is a prime platform for customers to drive value from SAPs Service Oriented Architecture. SAP CRM 7.0 provides a broad service enablement across Marketing, Sales and Service with productized Enterprise Servi ces to cover Composi te application scenari os (incl. Interactive Forms) Inter-company and cross-company system integration scenarios Enterprise Services are delivered through Servi ce Bundles with a high coverage of the CRM Solution Map scenarios across Marketing, Sales, Service, and Web Channel Web Service Tool (already introduced in older releases) to enable modeling of individual services on the fly by following a user-friendl y wi zard Ser vi c e Or i ent ed Arc hi t ec t ur e i n CRM (2/2) Ex ampl e: Ent er pr i se Ser vi c es f or CRM Ser vi c e Before Slow, error-prone processes for requesting services, communicating changes, confirming work done. After Transparent, fast, and accurate service order management processes Transparent, streamlined, integrated service processing Delayed processing of service orders, quotations and confirmati ons communicated via phone or E-Mail Error-prone entry of data no automation, no self-service No visibili ty for customers regarding current status of processing Pr oc ess Not havi ng an i ntegrated CRM system, customer has to call IT service provi der to request services IT service provider creates service order manuall y i n the CRM system Customer has to call IT service provi der to request current status of servi ce order
Pr oc ess Customer uses customer-specific web service to create service order in IT service provi ders CRM system Incomplete product data can be verified/standardi zed within the CRM system Current status of servi ce documents can be requested at any time via a web service
SAP 2007 / Page 35 Dat a Qual i t y Management Capabi l i t i es: Integrated duplicate check as a technicall y integrated solution, including dupli cate i denti fi cation and duplicate merge, usi ng SAP software or a third-party add-on. External duplicate check by a service provider (agency), including export of data records, upl oad of results, and post- processing of results (merge). External postal address validation (syntax validation) using an external service provider, wi th export of data records and upload of results. External content vali dati on for rel ocation and necrol ogy usi ng a servi ce provider (agency), wi th export of data records and upload of results. Data qual ity management tasks are performed for a whole validati on group. A vali dati on group is a set of busi ness partners and is represented by a target group or a profile. Vali dati on groups are built using the segmentation functionalit y avail able i n CRM Marketing. Target Group Transfer Data Identify Dupli cates Create Cleansi ng Cases Merge Automaticall y The Data Quality Management framework provides a set of powerful tasks designed to eliminate dupli cate business partner data records ensure a consistentl y high standard of data quality Dashboar ds and I nt er ac t i ve Repor t i ng Business Objects has opened a new window of opportunity for improvement in the area of CRM Anal ytics. CRM Dashboards integrate Business Objects Xcelsius in CRM 7.0 with a visual User Interface and interactive analytics. CRM 7.0 provides a framework to create easily Business Objects Xselsius Dashboards based on pre-defined CRM-interactive reports. Capabi l i t i es: Create your own custom CRM dashboards using Business Objects Xcelsius Enterprise Wizard driven dashboard builder tool provides possibility to upload the Xcelsius Dashboards and embed it within the CRM WebClient Share Xcelsius dashboard with other CRM users