Abdulmajeed Alhazzani Alhazzani 1

WRIT1011
Ms. Caruso
4/June/2014
Flowerbomb Perfume
Advertising is a huge topic that started along time ago and it can be described as
way to persuade or to appeal certain people to buy or to do or even to believe in
something. Those certain people are called audiences and they have interests or values
advertisers are trying to attract. Today, advertisements have improved with strategies
and methods for one goal, which is, to persuade audiences more effectively. Lately,
new way to advertise has showed that is magazine advertisements. This way has
showed its efficient because it only targets the magazine audience. Thus, more firms
has chosen magazine to market their product. In todays world advertisers use many
persuasive strategies and approaches like angle of vision and Aristotle's Appeals to
appeal to their audience
The Flowerbomb is a magazine advertisement designed to sale the first
perfume by Viktor and Rolf. The topless model used in the ad pushes the
envelope making this a serious image. Some people may view this as a work of art
while others see it as nothing more than one step above pornography. Its simple
and elegant design holds such a strong and powerful underlining message that without
careful analyzing can be missed. Centered on the page the model instantly grabs
readers attentions drawing them to two focal points. The first focus point is the pink
and lavender vail covering the womans face. The colors pink and lavender are often
Comment [LL1]: Really doesnt catch the
readers attention.
Comment [LL2]: Re-word this.
Comment [LL3]: Remove this.
Comment [LL4]: Remove and replace with
a semi-colon
Comment [LL5]: How are they trying to
sell this perfume?
Comment [LL6]: Insert comma
Alhazzani 2
viewed as a soft and girly color. These colors in some cases can be viewed as a
symbol of weakness. An example of this is the fact that when baby girls are first born
they are usual wrapped in a pink blanket. Babies at that time are weak and
defenseless. By placing the vail on a white background, it makes the image pop more
capturing the reader attention almost instantly. At the same time, it makes the image
more powerful. This goes along well with the concept of the name of the perfume,
which is Flowerbomb. The Vail is strategically place over the womans face
to resemble that of a flower.
The second focal point is the black ribbon that is wrapped around the
womans body. This then draws the audience attention to the fact that the woman is
not wearing any cloths. The thought of a woman without cloths, wrapped as if she
is tied up may be seen as dehumanizing and unmoral. One might say this is done in
order to grab the young males attention. It is believed that their attention
will immediately go to her breast.
The fact that the woman is not wearing clothes and holding the perfume bottle
in her hand, shaped like a grenade clearly illustrates power and strength.
The emotions in her face are very strong and show no sign of fear. This is meant to
be a symbol of empowerment for young women. If the model was not holding the
perfume bottle in her hand, many people might mistake the purpose of the
advertisement. The text in this ad is very weak by only giving the name of the
perfume and the brand name based on the creators. This is done in order not to draw
attention away from the graphic.
Comment [LL7]: Maybe use a word such
as feminine.
Comment [LL8]: How so?
Comment [LL9]: Remove
Comment [LL10]: Good way to wrap it up
Comment [LL11]: I believe it is immoral
but check me on that.
Comment [LL12]: Think of other people it
could attract other than males.
Comment [LL13]: Great Paragraph. Really
shows contrast here.
Alhazzani 3
Overall, this advertisement is a work well done that will have readers talking
and ultimately remembering the brand. This project has changed my way of thinking.
I never thought advertisers would make huge efforts just to target their audience.
Nevertheless, before this project, I never thought that every advertisement has its
target audiences. Aristotle's appeals and angle of vision are the most interesting parts.
I learned they are very complicated and hard to demonstrate but persuasive at the
same time. This project really has the ability to change my life and by the way I am
not exaggerating. The project makes me look toward the world from another view. It
makes me observer who believes that there is nothing in this world without purpose.
This project has changed my way of thinking.

Comment [LL14]: Good conclusion but
what about the audiences?